Your 2024 wedding season is quickly approaching. So how can you enhance your overall client experience with your couples this wedding season in a way that's Gen Z approved? Let's talk about it! This podcast episode will teach you four EASY easy ways for you to enhance your client experience and give you some ideas for how you can stay at the cuttin…

Should you be on Tikok? That’s a question I get asked often from my students and wedding pros. Spoiler: yeah - you should. Let me state my case as to why I think every wedding pro should be on Tiktok (and not in the way you think). Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was.…

How do you become the vendor on everyone's lips? There are some wedding pros in the industry that seem to get ALL the amazing referrals and opportunities. They're on the tip of everyone's tongue and because of that, their business seems to be EVERYWHERE. Carin Hunt from Celebration Pros is my guest on this episode of The Power in Purpose podcast an…

Every wedding pro I know is on the struggle bus this season with sales… Could your website copy be contributing to attracting the wrong leads or no leads at all? And is your copy catfishing people? Copywriter to wedding pros Andrea Shah joins me in this episode to talk about the four biggest mistakes she sees wedding pros making with their website …

Let’s talk about 2024 marketing trends for wedding pros! In this episode, I’ve rounded up the trends that I think are “in” and “out” for marketing this year. All these trends are very specific to our industry and are some new ways for you to attract clients and stand out in an overly saturated market! On this episode of The Power in Purpose Podcast…

In November, I had a phone call with Instagram to talk about my marketing strategy. I thought the call was interesting enough to share with you what Instagram told me I needed to focus on for marketing using their platform. I also share what I think Instagram is prioritizing this year and how they want content creators and small business owners lik…

How can you level up your wedding business this year with digital tools? Today I'm joined by the founder and CEO of Provenance, Steven Greitzer, to talk all about wedding industry tech in 2024. In this episode of The Power in Purpose Podcast, Steven talks about how you can level up your business using tech tools for this year! On this episode of Th…

Engagement season is here, and your website probably needs a little refresh. I'm joined today by Alex Collier, Showit and Brand designer for wedding pros. She shares how your website sets the tone for your client experience. On this episode of The Power in Purpose Podcast: 00:00 Introduction 03:10 The Importance of Websites in the Client Experience…

Do you feel like every day you sit down at your desk, overwhelmed by the number of tasks you have to manage and already defeated before the day begins? I know that feeling all too well, friend. Being an entrepreneur is hard - and one of the most difficult parts of owning a small business is figuring out how to manage your time. In this conversation…

Are your sales down? We've all heard about the wedding gap and a retraction in the wedding industry. In this episode of the podcast, I want to give you a very easy strategy to diagnose why your sales might be down and how you can solve this problem. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction and Sales Retraction [00:0…

119 | My Biggest Concern About AI & The Wedding Industry AI is saving us time and it's even saving us money. But what are we giving up in the pursuit to cut corners and to use artificial intelligence in our wedding business? I have some major concerns about AI and how it will impact the wedding industry. So, let’s talk about it. On this episode of …

Things are shifting in the wedding industry. Can you feel it? In this episode I get you up to speed on how you need to rethink your marketing strategies if you want to appeal to Gen Z. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction to marketing to Gen Z couples [00:00:58]: Importance of understanding Gen Z couples [00:02:…

Hindsight is 2020. I'm often asked, Candice, what would you do differently knowing all that you know now about your business? When you were just starting or as you were even growing your business, what would you tell your younger self? In this episode, I wanted to share with you 12 things I wish somebody told me when I started my wedding planning b…

You are tired of doing business alone, but you’re not sure if a business coach can help you fix problems and develop new ideas. Hiring a coach isn’t the right fit for everyone, and in this episode I share how to know if you’re ready to hire someone to help and most importantly, what to look for in a business coach. Not all business coaches out ther…

Taxes are a necessary part of business… so why does it feel so hard every year to file your taxes? If taxes make you want to vomit, if you filed an extension on your taxes or if you filed an extension on your taxes AGAIN, you're going to really enjoy this episode. I'm welcoming special guest Braden Drake who wants you to unf*ck your taxes. Braden s…

The Book More Weddings Summit is almost here - and summit host Heidi Thompson is joining me to talk all about what you can expect from this FREE five day virtual conference that promises to help you book MORE weddings. The summit features a diverse lineup of speakers and covers topics like lead generation, marketing strategies, and converting leads…

Sara Dunn, a wedding industry SEO expert, is back today to talk about using AI to boost your SEO and blogging game. We discuss the importance of blogging for business growth and the potential of AI-powered tools like chat GPT for easier and more efficient content creation. We also talk about whether using AI generated content will help or hurt your…

How do you maintain your passion and your purpose at any age? What happens if you want to make a shift in your career but you feel like you're too old? What about ageism in the wedding industry? Is there a space for you in this industry that feels dominated by younger clients and also younger vendors when you get into your 50s and your 60s? I'm hav…

You're in the thick of wedding season. I know you're busy. So how can you start taking care of yourself while taking care of your clients? On this episode of the podcast, I'm joined by Candice Denise, and she's going to share with you some simple and practical tips to practice self care! On this episode of The Power in Purpose Podcast: [00:00:19]: …

There are times, especially in the fast-paced wedding industry, when you may start feeling stuck in your wedding business. Be it fewer clients than usual or a sudden lack of motivation - it can leave you feeling like you are in a constant battle. But, you're not alone. In fact, as a business coach who has worked with countless wedding professionals…

You need to stop hiding and start putting yourself out there. As a business coach for women in the wedding industry for over a decade, I've seen this pattern time and again. Talented women, capable of achieving great things, hold themselves back by not marketing themselves effectively. You’re afraid to put yourself out there - and you procrastinate…

I've got something a little different for you today, something that's been on my mind for a while now. It's about wedding directories - you know, those big names that promise to skyrocket your business visibility and send a flood of leads your way. Well, I've decided it's time to pull back the curtain and share my honest, no-holds-barred thoughts o…

Spring is in the air, which means it's time to start fresh and let go of the clutter weighing you down - both in your personal life and your wedding planning business. With wedding season here, your business needs to be in the best possible shape to get you through what I hope is a busy season ahead. Consider this light-hearted episode the ultimate…

In this episode, I'm joined by Tayler Cusick Hollman, founder of Enji, to discuss wedding marketing and how to get out of a rut. We delve into the common problem of fatigue in marketing in the wedding industry and how taking extended breaks can lead to missed sales. We share some valuable insights on how to restart marketing engines and get back on…

Wedding season is officially here! And I know firsthand how challenging it is during wedding season to market your business. With the state of the wedding industry and the economy, it's more important than ever for you to market your business during this wedding season. In today's episode, I walk you through simple steps of how you can maximize you…

As a wedding pro, you may find yourself in a position where you need to raise your price. But how do you know when it's time to do so? Is it time for a price increase? How do you know when it’s the right time to raise your rates? In this episode of The Power in Purpose Podcast, I discuss how to know when it's time to raise your rates as a wedding i…

If you're in the wedding industry, you know that standing out from the competition is crucial to success. But how do you create a recognizable brand that sets you apart? On this episode of The Power in Purpose Podcast, I’m joined by MY graphic designer and branding strategist, Nicole Yang, to discuss just that. Nicole shares her tips for defining y…

My guest on this episode knows a thing or two about brand photography.. she's photographed over 1,500 women for their brands! In this episode of the podcast, branding photographer Amalie Orrange shares her tips and tricks for nailing your brand photoshoot and having fun doing it. From wardrobe and props to hair and makeup, Amalie covers everything …

Do you dread the idea of being photographed? Do you avoid it whenever possible? In this episode of The Power in Purpose Podcast, I share my journey of how I overcame my fear of the camera. I talk about what held me back, what changed for me, and what I learned from a recent brand shoot. Tune in to hear my tips for building self-confidence and trust…

It’s our 100th Episode of The Power in Purpose podcast! And to celebrate, I’m bringing on my friend Dawn Richardson to discuss the topic of the moment…. AI technology is growing rapidly - and it’s become *the* topic of conversation within the wedding industry. In this episode, we break down the world of AI and how it’s changing the wedding industry…

Let's get real, friend. You might be losing some of your leads during the sales process and sending them straight into the arms of your competition. Not cool! In this episode of The Power and Purpose Podcast, we're spicing things up and approaching this marketing and sales topic from a different angle. I’m sharing about two areas where you might be…

Are you a wedding pro getting ghosted during the sales process? Are you wondering why your leads are not responding to your sales emails? Well, in today's episode of the show, I'm going to walk you through three very common reasons why you get ghosted during the sales process and how you can fix this. This episode will get you thinking a little bit…

I believe that one of the most important stages of the client journey is at the very beginning. Are you tired of feeling disorganized and overwhelmed when bringing on new clients? The onboarding process is a crucial step in building a successful wedding business, and having a streamlined system in place can make all the difference. In this episode …

As a wedding professional, should you focus on organic marketing strategies, such as blogging, Instagram, and networking? Or is it more beneficial to invest in paid marketing strategies, such as bridal shows, Google ads, and vendor directories? Davey Jones is my guest on this episode of The Power in Purpose podcast, and he believes that success in …

The wedding industry has become SO saturated. … so many businesses … so many people doing the same thing … learning the same strategies … and marketing their business in the same ways My guest on this episode of the podcast is marketing and storytelling expert Aleya Harris. We discuss why storytelling is so important in marketing and how you can te…

Making the decision to quit your 9 to 5 job and start your own business can be a scary process. There are so many anxieties about when you should quit. You might be asking - how will I afford it? Can I even make my salary in my business full-time? What if I fail? It's time to stop waiting and find the courage to quit your job and go ALL IN on your …

Recession, inflation… WTF does this all mean, and should wedding pros be considered about rising costs, labor shortages, and a slower economy? In this episode of The Power in Purpose Podcast, we discuss the ‘looming recession’ with wedding industry financial expert Michelle Loretta of Sage Wedding Pros. On this episode of The Power in Purpose Podca…

What do you do when someone steals your work? Theft in the wedding industry happens all the time, and it’s time we talked about it. This is our first ‘hot topic’ style episode. Expect to laugh, learn, and hear some of my own stories of being stolen from– and one story involves my own student! In this episode, learn how to find thieves, what to do i…

I see wedding pros making pricing mistakes all the time. And these mistakes? They can cost you and your business a lot of money. In this episode, I’m sharing with you three pricing mistakes you can’t afford to make as a wedding pro. Don’t forget to check out the amazing business tools and resources in the *ALL NEW* shop: https://candicecoppolashop.…

SEO and how you rank on Google is changing ALL the time–which can make it hard to keep up as a wedding pro. Today I’m joined by industry expert Sara Dunn from Sara Does SEO to discuss what you should know about SEO and Google in 2023. On today’s episode of The Power in Purpose Podcast: Why should you prioritize SEO in your wedding industry business…

Your weddings and events have started to slow down, which means the ‘off season’ for most wedding pros is here. After a whirlwind wedding season, how can you avoid burnout? In this episode, I’m giving you a step-by-step exercise to avoid burnout in the off season. If you adopt this strategy, you’ll find time for rest, client work, and business deve…

Wedding pros - engagement season is coming in hot! With our industry heading into sales season, there are a few key things you can do to prepare your business. In this episode, I’m sharing nine steps wedding pros need to take to prepare their business for engagement season. Oh, and spoiler alert - you’re gonna LOVE number seven. Thanks for tuning i…

Hey there friend–it’s been a while. On today’s episode of the podcast, I’m sharing with you where I’ve been and where this show is going. Are you ready to catch up? On this episode of The Power in Purpose Podcast: Why I took such a long break from the show 3 big changes we are making to the podcast for this season Thanks for tuning into today’s epi…

Your beliefs about money have EVERYTHING to do with making more of it. Amanda Joyce Weber is a mindset and sales coach who helps online business owners to cultivate the mindset they need to land clients and make money on repeat. Through one-on-one coaching and her signature Sincere Sales method, she takes the “ick” out of selling. Amanda is also th…

Are you operating from a place of fear or are you operating from a place of hope? A mindset of scarcity or a mindset of abundance? Natalie Franke Hayes is an entrepreneur, mobilization marketer, community builder, and neuroscience nerd...she really does it all. As one of the Founders of the Rising Tide Society, the Head of Community at HoneyBook, a…

No = respect. That’s right, I said it. Sometimes you need to say no, out of respect for the person asking and out of respect for yourself. It is time to start saying no to the things that don't fulfill you and don’t bring you joy AND be okay with that no. This episode is a permission slip to say no. Say no to the things that don’t excite you. Say n…

Have you ever wanted to feel like you are discovering something profound and exciting? Like you had just discovered life in the cosmos or a new planet? Have you ever felt burned out and like you are ready for something new and exhilarating? It may be time for you to pivot in your business. It may be time to take the leap and try something new. In t…

Building a team is SO important and will be a crucial part of your business thriving! It is time to let go of all the excuses and wake up - realize that hiring someone will give you time to do the things you love in your business. It will allow you to hand off tasks that you don't enjoy to someone who loves to do them. I will let you in on a secret…

Trying to be perfect and do things perfectly … all the time ... is freaking exhausting. It’s unattainable and it's unsustainable. It is time to let go of perfectionism and move into the now. I am a recovering perfectionist and today, I want to share my journey with you and all of the tips and tricks that I have picked up along the way. Most importa…

Do you struggle to take a break? I bet the main reason you find it so difficult to pause is because you’ve trained yourself to believe that doing that equals accomplishing. But it is time to break free of that pressured way of thinking and move into a new way of seeing that breaks can lead to breakthroughs. In this episode, we dive deep into how we…