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Stories of people doing business and life well. We explore what it means and what it takes to do business and life well. I’m your host, Peter Wilson. If you’re like me, you’re intrigued by stories of common people who have achieved uncommon success in business and life. Join me as I interview fascinating people about how they got started, their successes and failures, their habits and routines, and what inspires them.
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"Beyond the Pickle Part 2 - More Stories of Exceptional Customer Care" explores the depth of customer service through real-world anecdotes. Peter and Emily share insightful stories illustrating how businesses can significantly impact their customers with thoughtful gestures. Emily recounts her experiences at a Boston brew pub that recognized her an…
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In this brief episode we slice into the story of a unique steak restaurant that takes customer appreciation to the next level. Following the customer service mantra coined by Bob Farrell, "give them the pickle," this restaurant engraves the names of their repeat customers on a steak knife, offering a personalized touch that turns dining into a memo…
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Peter sits down with David Willoughby, a driving force at the intersection of technology and high school sports. David has been involved with Washington state high school athletics and programs since 2007 with the WPA Network. He is currently with Playon! Sports, a nationwide company that is revolutionizing high school sports and activities by intr…
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In this episode, Peter reviews Bob Farrell's story of transforming a customer's disappointment into a legacy of exceptional service with a simple pickle. This story isn't just about pickles; it's about those little extras that make customers do the happy dance. Key Takeaways: The Essence of Farrell's Ice Cream Parlor: A place of joy and nostalgia, …
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In the 100th episode of the “Business and Life Done Well” podcast, Peter reflects on key lessons learned through the journey of producing 99 episodes. He shares insights on starting before feeling fully ready, the importance of listening over speaking, and the transformative power of editing. The episode highlights the diverse range of topics cover…
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Peter's guest is Erich Meltvedt of Integrity Media. Together we delve into why video marketing is more crucial than ever for businesses in 2024. We discuss how video, with its dynamic storytelling capabilities, significantly enhances customer engagement and brand recall. The video also addresses emerging trends and techniques, providing valuable st…
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In this episode of "Biz and Life Done Well," Peter dives into the unexpected value of small clients, whom he affectionately calls 'squirrels.' He shares his personal experiences to illustrate how these smaller clients are essential to a business's long-term success and might even become 'buffalos.' The episode emphasizes the importance of appreciat…
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In the third installment of our “Getting Started With The 1-Page Marketing Plan” Peter continues his conversation with Anne Garing of Anne Garing Coaching. In this episode we explore content strategies for capturing and nurturing leads for her leadership coaching business. Their conversation delves into the power of client success stories, interact…
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In this conversation with SEO expert Paul Lee, he challenges traditional beliefs about SEO, emphasizing that rankings are only part of the story, not the end goal. He suggests focusing on 'organic conversion optimization' rather than just search engine optimization, advocating for creating content that leads to actual conversions and customer engag…
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In this second installment of our series on "The 1-Page Marketing Plan" by Allan Dib, we're joined by Leadership Coach, Anne Garing and Chris Goldman, a Marketing Messaging Expert and Certified 1PMP Coach. The focus is on tailoring communication to resonate with young professionals and leaders. This episode strips away the jargon to offer genuine, …
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🎙️ In this episode of 'Biz and Life Done Well,' we dive deep into the world of a passionate and dedicated leadership coach, Anne Garing, who's on a mission to redefine her marketing strategy. 🤔 Feeling at her wits' end and craving authenticity, Anne grapples with the challenge of doubling her client base. Her tool of choice? The groundbreaking "1-P…
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In this episode of the podcast, the bizmktg.com team members engage in a lively discussion about their favorite apps, each bringing their unique preferences to the table. Peter starts the conversation with his love for the Remarkable app, which enhances his note-taking experience. Marcel shares his enthusiasm for Adobe Creative Cloud, a suite vital…
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In this episode of our podcast, we take a moment to reflect and express gratitude in the spirit of Thanksgiving. Join us as we diverge from our usual topics to share what we, the team at bizmktg.com, are deeply thankful for. From cherished family moments to the unwavering support of our colleagues and clients, we dive into personal and professional…
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Listen in as the members of the bizmktg.com team discuss their favorite tools for their business and personal lives. Here’s a breakdown of the tools mentioned in this episode: Emily Task Board (Google's version) - It's a work-related tool for task management that can be synced to both phone and computer, helping keep track of various tasks. It inte…
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The team at bizmktg.com took a few minutes to share their favorite new books…and a few of their all time classics too. Here’s a list of the books mentioned in this episode: 1. “Remarkably Bright Creatures” by Shelby van Pelt. 2. “Ideal Team Player” by Patrick Lencioni. 3. “The Six Types of Working Genius” by Patrick Lencioni. 4. “Adrift” by Scott G…
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Join the bizmktg.com team as they discuss the movie "Her" and AI. In today’s rapidly evolving technological landscape, the movie "Her" serves as a poignant exploration of the relationship between humans and artificial intelligence (AI). The film delves into the emotional and ethical complexities that arise when a man forms a deep connection with hi…
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Tackling Marketing Overwhelm as a Business Owner Feeling overwhelmed by the endless marketing options and strategies out there? Trust us, you're not alone. Marketing can feel like a maze, but it doesn't have to be. Let's break down how you can tackle "marketing overwhelm" and make the most out of key platforms. Start with a 1-Page Marketing Plan Be…
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How to Tackle Seasonality in Your Small Business: Marketing Tips Seasonality can be a double-edged sword for small businesses, especially those in the home services industry like roofing, painting, and HVAC. While the peak season brings in a flood of business, the off-season can be a challenging time. But what if you could even out the peaks and va…
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Peter and marketing expert, Charlie White, discuss how narrowing down the focus of their marketing efforts to a specific niche can make marketing more effective. They talk about how this approach can lead to more productive conversations with potential clients, higher close rates, and the ability to charge more for tailored services.…
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In the business world, referrals are a potent catalyst for growth. They are not merely a byproduct of excellent service but a strategic resource that can be actively harnessed. The key to unlocking this potential lies in effectively asking for and stimulating these referrals, as demonstrated by real-world examples. Consider the story of a company w…
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In our latest podcast episode, we had an insightful conversation with Chris Goldman, a seasoned marketing strategist and business coach. The focus of our discussion was on the pivotal topic of increasing customer lifetime value, a key aspect of the 'after' section of the one-page marketing plan. Chris emphasized the importance of transforming a cus…
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In the world of business, the customer experience is paramount. This concept is beautifully explored in Allan Dibb's "The 1-Page Marketing Plan," specifically in chapter seven, which is dedicated to delivering a world-class customer experience. This chapter offers a wealth of insights that can help businesses transform their customer interactions a…
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Have you ever wondered why some businesses seem to have a magic touch when it comes to converting leads into sales? Well, buckle up, because we're about to dive into a podcast conversation between Peter and Chris Goldman, a business coach and marketing strategist, that's as enlightening as it is entertaining. They discuss the art of lead conversion…
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We delve deeper into Allan DIB's revolutionary book, "The 1-Page Marketing Plan," turning our focus to nurturing leads. Remember, marketing is a journey comprising three phases - the before, during, and after phase. Today, we're stationed in the realm of 'during', the crucial juncture when your prospect already knows you, and you've got their atten…
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You've got to stop hunting for quick sales and instead, think like a farmer - cultivate potential customers who might not be ready to buy right now but could be valuable in the future. And how do you do that? With the sneaky yet super effective "ethical bribe." This means offering your potential customers irresistible goodies like e-books, webinars…
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Marketing is an essential aspect of any successful business, but with so many platforms and channels available, it can be overwhelming to know where to start. In the fourth episode of our series about “The 1-Page Marketing Plan” by Allan Dib, we delve into the third box of the plan, which covers how to reach your prospects through effective adverti…
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Want to learn how to craft the ideal marketing message for your business? As part of their continuing series on the “1-Page Marketing Plan” book by Alan Dib, Chris Goldman and Peter discuss the right way to create messaging that resonates with your customers. Tips on crafting your ideal marketing message include: Focus on being clear and authentic …
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Peter interviews SEO expert Paul Lee about the impact of AI, specifically generative AI like ChatGPT, on SEO and content creation. Paul shares that while AI has gained significant attention and has become more advanced, it's not going to put SEO experts out of business. Instead, he believes AI can be a useful tool in the content creation process. P…
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Is the “ideal customer” for your business anyone? If so, you are making a big mistake. Peter and Chris examine why identifying your ideal customer base is essential to a successful marketing plan. Their conversation is guided by the principles laid out in Alan Dib’s book “The 1-Page Marketing Plan.” They explain how to use the Personal Value Profit…
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Peter and Chris Goldman discuss the importance of business goals, marketing, and growth. They are both one-page marketing plan coaches and will be sharing their insights on marketing tactics in upcoming podcast episodes. The conversation emphasizes the need to prioritize business goals over marketing goals, with the latter being driven by the forme…
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After recently returning to work after maternity leave for the second time, Emily has learned a lot about gracefully returning to work after an extended leave. Peter and Emily discuss how to set yourself and your team up for success before, during, and after an extended leave.Peter Wilson tarafından oluşturuldu
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Peter Wilson, President of bizmktg.com, shares how to be more consistent in online marketing efforts and provides five tips for doing so. Being consistent over time can lead to huge results in a company's brand and marketplace presence; his client saw a 10X increase in website visits after 5 years of content creation. Intention is important when it…
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Katlyn Ferguson and Peter discuss how to get your business ready for 2023. Katlyn is the founder and owner of Citizen Virtual Business Services, a virtual bookkeeping service. Learn how she approaches business planning with her clients and how to apply it to your own business. Resources Contact Katlyn: Citizen Virtual Business Services Learn more a…
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Overall, how is your business doing in 2022 vs. 2021? For 2022, what is one accomplishment in your business you are proud of? What are your expectations for your overall business results in 2023 vs 2022? These are a few of the questions we asked in our 2023 Business Outlook Survey. Listen in as Peter and his guest, Chris Goldman, review this year’s…
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What's new in SEO? Peter and SEO Expert, Paul Lee, discuss two things businesses need to know if they rely on digital marketing to drive their business results. First up, Google updates and what they mean for businesses. Second, Google is retiring Google Analytics next year. Learn what you need to do now to prepare for that change.…
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Whether you’ve been working from home for a few months or several years, you can always use a few tips. Three team members at bizmktg.com, Emily, Chris, and Marcel share their pro tips for working from home with Peter. Have any tips for working from home? Let us know by sending an email to podcast@bizmktg.com. Items mentioned in this episode: Origi…
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Are you intimidated by technology? Peter’s guest Courtney Tyson argues that businesses shouldn’t be intimated by technology. Courtney is the Strategic Partnership Manager for CallTrackingMetrics. Her company provides a way for businesses to see the effectiveness of their advertising through phone call source tracking. Links: CallTrackingMetrics…
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Peter invited Don Koontz from episode #1 of the podcast back to share his "five years ago" story. Don shares how his business has grown and changed in the past five years and how he stays motivated. Listen to episode # of the Biz & Life Done Well podcast. Don is a dentist and the owner of North Creek Dental Care located in south Everett, WA.…
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Last week Peter wrote about the experience of moving out of our Edmonds office and shifting to 100% virtual (5 Years Ago Blog Post). In this podcast episode Peter dives deeper into that move and how much things have changed at bizmktg.com over the past five years. Peter issues a challenge to all business owners and managers. Are you ready to take i…
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Learn why we are raving fans of Allan Dib’s book, “The 1-Page Marketing Plan.” The book is Amazon’s #1 best seller in the Global Marketing category and a gamechanger. Rather than spending hours or days creating a marketing plan that nobody uses, the book teaches businesses how to create a 9 square marketing plan that fits onto a single page. The bo…
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We often hear business owners say, "I'm too busy for SEO!" Peter and SEO Expert Paul Lee discuss how businesses can finally overcome this response to SEO and actually get something done. Peter and Paul discuss 3 simple steps any business can take to improve their SEO and offer a free mini SEO audit to any business that wants to know how their websi…
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Peter shares who won the July Lunch Giveaway for a $150 Gift card to the winner's choice, Chipotle, Chik-fil-A, or Jersey Mike's. He also shares the feedback received from listeners on future topics for the podcast. Have questions or feedback for Biz & Life Done Well? Email us podcast@bizmktg.comPeter Wilson tarafından oluşturuldu
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Email campaigns have one of the highest ROIs in business. Emails are easy to send out to a mailing list and can help your business thrive. In this episode, Peter and Emily discuss the 10 Ways to Boost Your Email Campaign. Be Steady and Frequent – For your email marketing to be healthy and successful, you need to be steady and frequent with your ema…
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Are you a dabbler when it comes to marketing? What’s a dabbler? According to Merriam Webster, “some common synonyms of dabbler are amateur, dilettante, and tyro. While all these words mean "a person who follows a pursuit without attaining proficiency or professional status," dabbler suggests desultory [random] habits of work and lack of persistence…
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This month (July 2022) we're giving away one $150 gift card to the winner's choice of Chipotle, Chick-fil-A, or my personal favorite, Jersey Mike's. They can buy lunch for their team or just enjoy one huge lunch by themselves. Listen to the podcast to learn how to enter and why we're doing this giveaway.…
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Peter’s guest is Ethan Vastbinder, founder and President of College Movers. The company connects college students to local labor opportunities, primarily focused on residential moving and event staffing. He started the company in 2018 at the young age of 22. Since starting, the company has grown to nine locations with plans for many more. Ethan exp…
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Peter and Paul Lee's latest "SEO Hot Take" is how a slow website can impact rankings on Google search results. They discuss the factors that can slow down website performance and how to fix them. For a Free Website Speed Test, send an email to speed@bizmktg.com with your website domain. We'll run a speed test and send you the results with a persona…
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Peter's guest is Nathan Caddell, a husband, father, friend, pastor, and an ultramarathon runner. Nathan shares how he got started, his motivation, and how he keeps going. For those wondering, an ultramarathon is defined as any running race longer than a marathon (26.2 miles). Show Notes: Book suggested by Nathan North: Finding My Way While Running …
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Peter Wilson shares the origin story of bizmktg.com and a few of the lessons he learned after 10 years in the business of marketing. Peter is interviewed by Emily Caddell, bizmktg.com’s Director of Marketing. Peter founded the marketing company in early 2012 to help small businesses grow faster and win online. Related Links Our First Clients North …
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