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Creative Muscle Studios is a professional filmmaking and video production company that helps businesses connect with their audience using videos. Join our Creative Muscle Studios team in conversations on how to start, build, and grow your business, how to brand yourself as a field expert and how to put your personality behind your business. Support this podcast: https://podcasters.spotify.com/pod/show/entrepreneurship101/support
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Creativity is a muscle. The more you use it, the more it grows. We’re here to debunk the myth that creativity is JUST for artists: it’s not, it’s for everyone. Each episode, through various interviews, discussions and performances, hosts Nathan Michael, Jonny Mendez, Jon Guerra, Valerie Guerra, and Dan Sumpter take you on a deep dive into the process of channeling your creativity to make a better life for yourself and the world around you.
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Together with cofounder Polina Veksler, Alexandra Waldman created Universal Standard in 2015 to obliterate the dividing line of size—a style barrier which often determines who has the privilege and freedom to dress with quality and style. Starting with the premise that clothes should look and feel good on everyone, Alex and Polina set out to design…
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Imagine you co-found something enormous and culture-shaping like, say, Kickstarter. Where do you go from there? How do you decide what to do next? Charles Adler is a designer and technologist who has dedicated his life to accelerating the creative work of others. In 2009, he co-founded Kickstarter, which has been catalyst to Academy Award-winning f…
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As we prepare to enter the third decade of the 21st century, fewer people than ever are working in traditional offices. Many of us do our work in coffee shops, airports, hotel rooms, on-location with clients, in co-working spaces, on trains and everywhere in between. We need to be able to fit our entire office into a bag. Peter Dunn spotted this tr…
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Six years ago Sarah Azzouzi and Kyla Embrey started a locally-owned, woman-owned and minority-owned small business called Lost Girls Vintage, a pop-up shop operating out of a 1976 Dodge RV Camper (and now a brick-and-mortar store in West Town), selling vintage clothing they source themselves. Their collection runs the gamut from Victorian garments …
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So many people go into creative work because they want to make something that will be noticed or make an impression. But what about the kind of creativity that's meant to blend in with our everyday life? Industrial and product design is usually a success when we barely notice the way it seamlessly flows into our lifestyle. Providing alternatives to…
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Do all craft brewery taprooms have to be industrial spaces with loud music blasting over guys drinking hoppy beers at tables made of reclaimed wood? Samantha Lee thinks not. She is the co-founder of Hopewell Brewing, a remarkable craft brewery in Logan Square, Chicago, known not only for its accessible beers, but also for the bright, welcoming desi…
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In many operas and plays you see characters get stabbed, shot or killed in a fight. Or course, no one’s really dying or getting hurt, but it has to look like they are. That’s where Nick Sandys comes in. Nick is a certified Fight Director with the Society of American Fight Directors. His award-winning choreographed violence has been seen on Broadway…
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It’s no secret that there are astonishingly high levels of gun violence in Chicago, particularly among young people. Could creativity be part of the solution? Project Fire is an artist development employment program that offers healing through glassblowing. They’re a dauntless band of therapists, social workers and artists who combine glass arts ed…
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If you want to learn and grow, do you have to go back to school and get a Master’s Degree? Victor Saad designed his own Master’s by completing 12 projects in 12 months. He called it The Leap Year Project and his experiences culminated with staging his own graduation at a local TEDx and publishing a book of stories focused on the power of learning t…
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If you’re freaked out by a recipe with more than ten ingredients, if you don’t know what to make for dinner tomorrow, if you’re ready to take your cooking game to the next level, Teri Turner is here for you. She is a master collaborator, blogger, food columnist, regular contributor to Whole30 and editor @thefeedfeed. In anticipation of her new cook…
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Why does it seem like art is so expensive? How much money goes to the artist and how much goes to the middle man? Where can people turn if they value quality art but can’t afford the price point of traditional galleries? The Other Art Fair was born from a realization of the gap between an audience eager to discover meaningful pieces for their walls…
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From collaborations with Feist, Drake and Daft Punk to breaking the Guinness World Record for Longest Solo Piano Performance in history (27 hours), Grammy-winning musician Chilly Gonzales is one of the world’s most interesting musical scientists, a purveyor of the mischievous and sardonic, a revivor of Romantic-era chamber music, a revelator of the…
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Growing up, Erika Sánchez did not see anyone who looked like her represented in the books she was reading. So she decided to solve the problem herself by putting her own authentic Mexican-American voice into the world through writing. Her novel I Am Not Your Perfect Mexican Daughter is a New York Times-bestseller and a finalist for the National Boo…
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Ok, we can’t avoid it any longer. It’s time to talk about the F word. Probably not the one you’re thinking of. We’re finally broaching the dreaded topic of...finances. Specifically, the Top 5 Financial Mistakes Freelancers Make. Why is it so taboo to talk about money? Why is there so much shame around what is or isn’t in our bank accounts, especial…
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Today is International Women’s Day, and we are featuring one of our favorite female artists in town: celebrated muralist Lauren Asta, whose public art has become recognizable from the Bay Area all the way to NYC. In Chicago’s West Loop her playful and iconic murals have been the backdrop for thousands of selfies, engagement photos, graduation photo…
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Jahmal Cole thought his only career options were to be a basketball player or a rapper because that’s all he could see in the neighborhood where he grew up. It wasn’t until a Greyhound bus trip to Texas took him outside the city that he realized there was a great big world out there waiting to be discovered. Decades later, Cole is a multiple award-…
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What should you do when no one’s hiring you to do the kind of work you want to do? How do you find the balance between creating things that make money vs. the things you personally love and want to see? This week the co-hosts of the Creative Muscle sort through interesting and important questions about navigating passion projects, how to be present…
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A lot of people have developed their skills and passions into successful careers that bring satisfaction and profit. But what if businesses could be more than just profitable? What if they could play a bigger and more meaningful role in the world? Flowers for Dreams CEO Steven Dyme has built a socially conscious company that not only brings smiles …
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When you find a problem in the world that needs to be confronted but it falls outside your area of expertise, what should you do? Start over? Go back to school and get a whole new degree? Born in Naples and raised in Milan, Chef Bruno Abate spent several successful decades in the food business before finding in himself a passion to reform the Ameri…
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It's been a year full of ups and downs, surprising turns and new revelations. Events in the news like soccer players trapped in a cave, the royal wedding, Senate Judiciary hearings and the March for Our Lives proved that everyone must use creativity- from rescue divers to wedding planners to government leaders and high school protest organizers. Cr…
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WARNING: Do not go home for the holidays without first listening to this episode! We're in a season of joy, celebration and twinkly lights, but sometimes there are hard things hidden beneath the all those gingerbread houses and decorations. The Holidays can be a difficult time for people who have lost a loved one, or are navigating tricky relations…
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As a young person, Jay Goltz tested well in math, so people said he should become an accountant. But after earning an accounting degree Jay decided what he really wanted to do was start a framing business, which went on to become the largest in the nation before before expanding into the home decor scene with Chicago's legendary store Jayson Home, …
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Creativity doesn't happen in a vacuum. From the conception of an idea to planning to production to editing and finally delivery, there are a number of voices that speak into the process of creation, and it can be hard to know which ones to listen to. But we all need feedback in order to grow, so how can we move toward a place of seeing and utilizin…
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When asked about the difficulties he must have encountered when sculpting a black of marble into his masterpiece David, Michelangelo famously replied, "It was easy. I just chipped away everything that didn't look like David." But it is that easy? How do you get from the nebulous block of marble to the pristine male figure without cutting away too m…
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Whether coiffed or disheveled, sleek or tousled, thick or thin, hair tells a story about our personality, our history, our demeanor, even our beliefs. Shani Crowe is an interdisciplinary artist whose work centers on cultural coiffure, adornment and beauty ritual as they relate to the diasporic African, and how these practices function as tools to f…
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As we all know, the creative life is just one long unending stream of successes and prosperity and bliss and fame and gain and triumphs. Right? Oh wait, it isn't? So then what? How do we grapple with and manage the highs and lows of creativity?How do we navigate the peaks and valleys of a career dedicated to making new things from nothing? This wee…
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You've heard all the entrepreneurial axioms and tropes before: "Do what you know," "It takes money to make money." Mike Michalowicz has made a career out of turning those ideas on their head and approaching business from revolutionary angles. The award winning author of The Toilet Paper Entrepreneur, Profit First, and Clockwork, Mike launched three…
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We all want the flashy gig, the high profile project, the notable client, the award-winning work. But what about the unsexy business that fills most our time and lives? Jack Berdan came from a tribe of highly artistic friends and associates and through a series of twists and turns found himself applying the principles of creativity to jobs and sphe…
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Studs Terkel called Kevin Coval’s voice “our hope for a new world of peace, grace and beauty.” The co-founder of /Louder Than a Bomb,/the country’s largest youth poetry slam, and Artistic Director of Young Chicago Authors, Kevin Coval’s life is an embodiment of the Creative Muscle’s fourth element: You Are What You Give. He is a poet, educator and …
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Learn how to communicate confidently and effectively to benefit your business and be the true face and spokesperson for your brand. Our guest Kathryn Woods is a voice and speech coach with Confident Communications. She has been working with entrepreneurs helping them find their voice and sound confident while talking about their business.Kathryn is…
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In this episode of our Entrepreneurship 101 podcast we talk to our guest Deborah Daniel about the money matters for Entrepreneurs: tracking business by the numbers, money mindset, financial education, setting up multiple revenue streams, dealing with debt, and more.If you like our podcast, you can now support us by donating money to our podcast. Ju…
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“Oh you’re an artist? That must be so inspiring.“ Is it? This week we take a look at one of the most talked about and frequently misunderstood aspects of the creative life: inspiration. What is it? How do we find it? How do we use it? What’s it for? Can you just “turn it on?” The hosts discuss different ways to cultivate inspiration, how to make sp…
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In this episode of Entrepreneurship 101 with Creative Muscle Studios we talk about telling your story in the most appealing way and creating an emotional connection with your audience. Our guest is Angela Stillwell, a business advisor, coach, speaker, and founder of Untapped Strengths.Visit untappedstrengths.com to download Angela's free pdf with f…
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If you want to learn to play the piano you can't just read books about it. At some point you're going to have to sit down and touch the keys. People do not change by thinking, they change by doing. John Berardi, PhD, CSCS, has devoted his entire career to helping people make positive change. He is the cofounder of Precision Nutrition, an organizati…
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Kate Spade. Anthony Bourdain. Robin Williams. Kurt Cobain. Why have so many creative, prolific, talented artists over the years struggled with depression and mental health? How can artists and creative people confront and manage their inner turmoil in ways that help them grow, thrive, produce meaningful work and flourish? In light of recent events,…
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Who is the girl and who is the goat in The Girl and the Goat restaurant? On this week's special LIVE episode of the Creative Muscle, we sit down with chef and entrepreneur Stephanie Izard, the Top Chef, Iron Chef and James Beard award-winning force of nature who has stolen the hearts (and appetites) of Chicago's West Loop with nationally-celebrated…
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In this very first episode of Entrepreneurship 101 with Creative Muscle Studios you will learn about who we are, why we want to this podcast, why we are dedicated to serving small businesses and how entrepreneurs can get started today using videos marketing to expand their reach and connect with their audience.--- Support this podcast: https://podc…
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James McLaughlin didn't happen upon a job posting on CareerBuilder.com or wait around for a position to open up at the coffee company he admired most. He made the first move, cold-sent an email to Intelligentsia explaining why he wanted to work for them, got hired, and eventually became the CEO. He sat down to talk with the Creative Muscle about fi…
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Creative people are not forged in a vacuum. All of us have been shaped by important relationships that set us on a course for the creative life or tried to steer us in another direction or maybe even some alchemy of the two. Debuting an exciting new occasional format for the show, the hosts discuss the interplay and influence of relationships on cr…
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Every day, Jonathan Neman and his friends asked themselves the same question: "What are we going to eat?" They felt limited by the options available, so they took things into their own hands and started Sweetgreen, a fast casual phenomenon that has received accolades from The Washington Post, USA Today, Food & Wine, Forbes, Bloomberg, CBS, and more…
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Most designers go to art school. But should they go to business school instead? On the one year anniversary of the Creative Muscle we interview award-winning author Marty Neumeier, whose books Zag, The Brand Gap, and The Brand Flip have shaped the ethos of companies around the world, including our very own Low Res Studio. Take a listen to hear abou…
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Emily Fiffer and Heather Sperling saw something missing in food culture, so they decided to roll up their sleeves and do something about it. They opened their own restaurant, Botanica, featured in Los Angeles Magazine's 10 Best New Restaurants of 2017. It’s a lush paradise of all-local vegetables, fruits and dairy, a rainbow of grains and legumes, …
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Signed to a label just few weeks before her 16th birthday, iconic pop legend Amy Grant has sold 30 million albums worldwide, earned 6 Grammy Awards, 22 Dove Awards, and a star on the Hollywood Walk of Fame. Even after all that, she tells the Creative Muscle that she thinks her talents are only average. Take a listen as Amy unpacks the power of a cu…
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Have the words "connection" and "engagement" been hijacked by social media? How can we be responsible, discerning citizens of a connected world? What questions should we ask about the media we consume? For answers we turned to Alicia Haywood -- an award winning producer, writer, and speaker who has worked in the professional media industry for 23 y…
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Jordan Critz is an award-winning composer and producer whose work has been featured on film and television including National Geographic, Disney, Apple and so much more. His uncompromised sincerity as an artist has Critz often taking time from writing commercial so he can self-release more personal projects. This interview cuts deep with The Creati…
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When Gregg Latterman was 10 years old, his father came home one day to find him on the phone with a famous Green Bay Packer whom he had cold called. Thus began Latterman's career of fearlessly reaching out to people who inspired him, eventually signing to his own joint Columbia Records label the likes of John Mayer, Train, Five for Fighting, and Ma…
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It's 2018, and we're back with a special episode on New Beginnings! Featuring three mini-interviews with people who are using creativity to move forward through grief and turn their trauma into something beautiful. You'll hear from a former Bhutanese refugee, an 18-year-old who started his own non-profit, and a young widow using art to process her …
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To close out 2017, we take a look back at some of the best moments, most insightful quotes, and favorite lessons learned throughout this exciting year of interviewing a diverse array of creative professionals across multiple disciplines and platforms. Jeni Britton Bauer reveals the surprising power of in-the-box thinking, Seth Godin tells us that r…
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Pull up a chair at the Creative Muscle holiday table to get your yuletide fill of stories, laughter, live performances, and cookies! Well, you might be on your own for the cookies, but we've got the rest covered. You won't want to miss the hosts recalling old traditions, revealing holiday fails, recounting Christmas creativity, and reflecting on ou…
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