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Bloomberg Philanthropies’ “Follow the Data” podcast highlights how our work is driving change and making an impact in the areas of education, the arts, the environment, public health and government innovation. Here’s how the podcast works: our founder is a strong believer that “if you can’t measure it, you can’t manage it,” and data-driven strategies are at the core of our work. Each episode will begin with a key data point that gives insight into a problem we’re addressing through our uniqu ...
A data driven blog
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Follow the Data: Your Journey to Amazon FBA Success
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Follow the Data: Your Journey to Amazon FBA Success
Viral Launch
Follow the Data is a show for Amazon Sellers about the sometimes mysterious and ever-changing Amazon marketplace. Hannah Cleve leverages Viral Launch data, accumulated from tens of thousands of product launches and thousands of brands, to help you understand the best practices for success as an Amazon seller.
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Follow the Data Podcast
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119. Growing Diverse and Resilient Corals
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Coral reefs are a critical ecosystem for our environment - and source of food, livelihoods, and cultural heritage for 500 million people. They're also likely to disappear by 2050 if the goals of the Paris Agreement are not met.That's why Bloomberg Philanthropies is promoting coral reef conservation through our Vibrant Oceans Initiative, which works…
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118. Celebrating the History of Filmmaking
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Movies can have such an immense impact in our lives. They can inspire discourse, connection, joy, and discovery. And their impact on and reflection of our society – though not always positive – is a critical part of our culture.To capture the legacy and history of movie making and to engage future generations, a new cultural institution has opened …
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Follow the Data: Your Journey to Amazon FBA Success
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Data is changing, follow it!
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We are in the midst of a huge change in data. Over the past 18 months and moving forward, how data is used has changed drastically and it is only going to continue. Hannah and Caleb sit down to discuss how Amazon sellers can follow the data closely and how to make the most of it. Sifted Amazon Audit page: https://sifted.com/amazon-audit/ Sifted's m…
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Follow the Data Podcast
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117. A Conversation with Bloomberg Philanthropies CEO Patti Harris
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The pandemic has exacerbated some of the biggest challenges facing the world, from climate change to public health, and government leadership to education. Over the past few years, Bloomberg Philanthropies has doubled down on existing commitments, expanded our partnerships, and formed new ones to make the biggest impact possible.That work wouldn't …
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Follow the Data Podcast
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116. Memorializing Loss, Injustice, and History, Part Three
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In Newark, New Jersey, Mayor Ras Baraka recently commissioned a monument honoring abolitionist Harriet Tubman - who escaped slavery and helped many others do the same as a "conductor" of the Underground Railroad, which passed through many sites in New Jersey and specifically in Newark. Designed by New Jersey-based artist and architect Nina Cooke Jo…
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115. The Enduring Pandemic: The Future of American Public Health and COVID-19
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We're almost two years into the pandemic, which has posed challenges to a range of public health issues, from the overdose crisis to mental health. This week's podcast episode was adapted from a Bloomberg Philanthropies virtual conversation which took place on February 10, 2022 about the future of American public health, featuring WHO Global Ambass…
Hannah Cleve and her President, Product Manager, and Developer at Viral Launch talk about what sellers should be aware of with Amazon updates and ads. To connect with Viral Launch, click here: https://www.linkedin.com/company/viral-launch/?viewAsMember=true
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Bids on Keywords: Singular or Plural?
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Darrell and Sponsored Profit have proven you do not need to bid on both singular and plural keywords. You can continue to grow in sales without bidding on both! Learn about this new strategy. To schedule a call with Sponsored Profit: www.sponsoredprofit.com/ To download a free Amazon ‘Ad-Ready’ Checklist: www.sponsoredprofit.com/checklist…
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Follow the Data: Your Journey to Amazon FBA Success
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E-commerce Marketing Tips from Katherine Bakotic of BRANDED
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Katherine Bakotic is the Director of Marketing at BRANDED. She's worked with Kate Spade, Burberry and Nike figuring out the best way to break into the E-commerce space when big brands weren't doing a lot of online shopping. Moving to BRANDED, she is helping small E-commerce brands figure out how to maximize their profits and marketing to make 2022 …
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114. Creating Pathways to Middle Skill Jobs
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At a time when high school students need access to high-quality job training opportunities more than ever, and businesses are eagerly looking to hire qualified talent in a range of middle skill jobs that require more than a high school diploma, but less than a four-year college degree — Bloomberg Philanthropies has committed an additional $25 milli…
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113. Memorializing Loss, Injustice, and History, Part Two
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2021 marked the 100 year anniversary of the Tulsa Race Massacre - one of the ugliest events in American history, where a white mob destroyed the affluent Black neighborhood of Greenwood, dubbed “Black Wall Street,” for its thriving economic power. Hundreds were killed in the attack. More than 10,000 people were left homeless overnight, and the neig…
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Follow the Data: Your Journey to Amazon FBA Success
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Myth Busting Series: Don't bid on Holiday Keywords
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In order to save the most money in the holiday season on PPC but still build great campaigns, sellers should not be bidding on Holiday Keywords. Laura McCaul from Sponsored Profit and Hannah Cleve go over the ins and outs of what keywords sellers should be focusing on. Schedule a call with Laura: www.sponsoredprofit.com/ Download a free Amazon ‘Ad-…
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112. Criminal Expungement in Detroit Leads to New Beginnings
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The City of Detroit estimates that 215,000 residents have criminal records — and that about 75% of those residents are eligible for criminal record expungement – a proceeding that removes a person’s criminal record or conviction. Last year, Detroit Mayor Mike Duggan advocated for new state legislation that was signed by Governor Gretchen Whitmer …
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Follow the Data: Your Journey to Amazon FBA Success
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E-Commerce Myth Busting Series: Send People to Your Amazon Store Page
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Welcome back to our Myth Busting series! Today we spoke with Destaney Wishon from Better AMS on why you should be using sponsored brands to send people to your store page. Find out why in this latest episode! To find out more about Better AMS, click here: https://betterams.com/ To connect with Destaney, click here: https://www.linkedin.com/in/desta…
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111. Memorializing Loss, Injustice and History
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Memorials, monuments, and art installations can challenge viewers to confront the history of the places where we live and work. They also offer a place to honor those lost, to reckon with racial and social justice movements, and to engage with communities in new and inclusive ways. This is the first episode in a series about the new ways that artis…
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Follow the Data: Your Journey to Amazon FBA Success
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Myth Busting: Run PPC even when not retail ready
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In our new Myth Busting series, Hannah speaks with Laura McCaul from Sponsored Profit about when your business should actually run PPC. They go over when a business is truly ready to make the most of PPC and Amazon Ads. To schedule a call with Sponsored Profit go to: www.sponsoredprofit.com/ To download a free Amazon ‘Ad-Ready’ Checklist, go to www…
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Follow the Data Podcast
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110. The Enduring Pandemic: COVID-19, What We Know Now, and Where We Go From Here
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A year and a half into the pandemic, people have new questions they’re looking to experts to answer: booster shots, variants, and how to manage long-haul COVID. This week’s podcast episode was previously a Bloomberg Philanthropies virtual conversation about the COVID-19 pandemic featuring WHO Global Ambassador for Noncommunicable Diseases and Injur…
Kirsty Verity, Co-Founder, and CEO at REAL Coaching for e-Commerce sellers, stopped by the pod to discuss what it means to have the mindset of a CEO in the Amazon space.
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109. Tackling Homelessness In Cities Around the World
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Imagine sheltering in place during the start of the coronavirus pandemic without having a home to shelter in. Sadly, more than 580,000 individuals in the United States experienced homelessness in 2020, according to the U.S. Department of Housing and Urban Development, the fourth consecutive annual increase in the number of people experiencing homel…
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108. How Cities Use Data to Adapt to Climate Change
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United Nations Secretary-General António Guterres issued a "code red for humanity" when the Intergovernmental Panel on Climate Change shared its latest report this week, which calls climate change "unequivocal" and "an established fact." And the growing frequency and intensity of heat waves, droughts, and storms like the ones we've experienced this…
Sumner Hobart walks us through how to get started with PPC for Amazon and tells us how we can level up our PPC campaigns to perform better and drive more traffic.
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107. Supporting the Next Generation of Healthy Food Policy Experts
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The pandemic has forced many to change their diet and exercise routines - and governments around the world are weighing how to encourage citizens to eat healthier and to get active again. In the U.K., Prime Minister Boris Johnson is reviewing a report recommending a Salt and Sugar Reformation Tax, a first-of-its-kind policy which would add a 3 poun…
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106. The Power of Parent Coalitions
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In the midst of the coronavirus pandemic, two other public health epidemics have surged: gun violence and youth vaping.Parents have an important role to play in addressing these challenges - and it should come as no surprise that two of the most prominent advocacy groups fighting for public safety measures in the United States are organized by moth…
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Follow the Data Podcast
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105. Preventing Childhood Drowning Around the World
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Drowning is the third leading cause of unintentional injury and death around the world. More than 90% of drowning deaths occur in low- and middle-income countries, and children under the age of five are most at risk. To highlight the impact drowning has on communities - and to draw attention to the need for urgent action - the United Nations Genera…
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Finding Success in E-Commerce
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Ashley Armstrong, The Hidden Rules Expert, stops by the podcast to discuss finding success in E-Commerce by finding your own path.
