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As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digita ...
 
Podcast for Female Coaches. Onyinye Anike helps coaches, step CONFIDENTLY into their POWER & GOD- led PURPOSE, GAIN VISIBILITY, share their MESSAGE AUTHENTICALLY, and build wildly successful ONLINE BUSINESSES. She discusses Online Marketing, Sales, Entrepreneurship, Mindset and MOM LIFE from a HOLISTIC/Faith-Based perspective. She is passionate about helping purpose-driven moms build businesses that allow them to create generational WEALTH and massive IMPACT without having to trade time for ...
 
The Podcast for Coaches with David Sargant is a peer-to-peer show dedicated to helping you build, grow and sustain a successful coaching business by learning from other coaches, thought leaders and subject experts. If you’re unsure on how to start a coaching business from scratch, you’ve just started an online coaching business and you’re wondering how to get your first coaching client, or you’re simply looking for ways to get more coaching clients fast, you’re in the right place.This is the ...
 
Anurag Suman brings you "The Anurag Suman Show". Every episode of this podcast is been designed to bring some kind of value to your part of life. "Learning is the art of living ". So keep learning. This is " The Anurag Suman Show " which speaks about Digital marketing, Personal Branding & motivation, Sales & Marketing, And Advertising. I'll bring you an actionable lesson on these topics I am a Digital marketing consultant, Social Media Influencer. Support this podcast: https://anchor.fm/thea ...
 
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show series
 
One of the benefits of content marketing is in generating thought leadership, but how exactly does it work? This episode will go deep into content marketing, content syndication, traditional media, and how all of it can be leveraged to yield thought leadership. Specifically we will focus in on these 3 points: 1. Thought leadership requires a delibe…
 
How to do all the things in your business as a mother of 4 without getting bogged down? Great question and one Rachael will be answering in this episode. Rachael shares how she went from being a VA to building her own VA business, hiring team members to expand, and scale her business. Rachael shares the importance of outsourcing and understanding h…
 
As we enter 2022, are you looking for some new inspiration for your digital marketing? If so, this is the episode for you! Join me as I give you my suggestions on which 10 channels you should consider launching, or if you are already active but not getting the results you need, relaunching in 2022. Specifically, these 10 things that I discuss in de…
 
Welcome to 2022! After reading all of those blog posts about social media and digital marketing trends for 2022, how are you going to invest your marketing budget this year? This episode is focused on helping you find ROI from under-invested but important aspects of digital marketing in 2022, especially in consideration of recent trends. Specifical…
 
In The Age of Influence, I talk about how leveraging influencers is the best way to incite word of mouth in social media if you don't have a large fanbase. What Mike Baddeley did for his brand Passchier is a case study that you can learn from as to how to go about doing this. We're not talking about randomly paying random influencers with large fol…
 
If you are feeling stuck in your business, knowing that you have the ability to make more money than your currently making and your doing everything but seem to have hit a ceiling that you cant seem to overcome, than join this conversation. Camille breaks down how our money mindset and unaddressed trauma could be holding us back and what we can sta…
 
While many still cringe at the term "influencer marketing," something that has surpassed that buzzword of late is the "creator economy." So what exactly is the creator economy, its relationship to influencer marketing, and how it can be leveraged by both business and, of course, creators? Listen in to understand the historical perspective of the cr…
 
Dr. Juanita Foster shares her story of recently going full time into her business. Her strong focus on scripture & faith in helping you shift your mindset incorporating using The Model. She shares some of her techniques including doing a thought download and taking them to the already done place while assimilating scripture. We have an amazing conv…
 
Paid Social is a mainstream form of social media marketing, and while many focus on fine-tuning targeting, have you thought about the impact that different ad formats can have on your cost and ultimate ROI? This episode features an interview with Lauren Schwartz, founder of the Creative Marketing Agency The Loft 325. Lauren is a design professional…
 
In todays episode I talk about networking off social media to make sales… After the Facebook and Instagram blackout that happened, many business owners panicked when considering how to stay in contact with their audience. For me I have my podcast which leads to the importance of building your email list so that you can stay in contact and communica…
 
Brittany is so relatable. She shares her story of creating a multiple 6-figure business in 2 years while raising 3 little ones during a pandemic. Brittany is transparent about the challenges and roadblocks she encountered walking away from a lucrative corporate job to stepping fully into entrepreneurship. She talks about investing in herself both t…
 
Lakia is a Growth Mindset and Communication Expert who shares how becoming a mother sparked the idea of going into entrepreneurship because she wanted to be able to stay home with her children. She then went on to become co-founder of ByeByeBelly during the pandemic that within just a few short months became a million dollar company and allowed her…
 
Dr. Tara Hines-McCoy shares her story jumping in to coaching after 15 years in HR during the pandemic. She shares what is means to learn how to separate the work we do with who we are… Its not who we are but the work that we do. I believe that in hearing someone else's story we can learn and grow in our own business and as entrepreneurs. Its motiva…
 
As a Brand Messaging Consultant Dionne helps women tell their story through content. In today episode she shares a bit about brand positioning, sharing your story, your IT factor and personal brand with the world. She shares why she decided to jump fully into her business and invest in her business while juggling motherhood, full-time job and her b…
 
The other day I was helping my high schooler daughter apply to a summer program, where in addition to her transcript and essays, they asked for her LinkedIn profile URL. Yes, her LinkedIn profile!!! For those avid listeners of my podcast, I also covered a similar topic 2 1/2 years ago in 139: LinkedIn for Students: What Do I Put in My LinkedIn Prof…
 
As we kick off Season 3 and get ready to celebrate the 1 year anniversary of the podcast launch.. here is what to expect in todays episode... Why I took some time off to focus on my Mastermind clients and vacation with family.. Revisiting business model and goals for 2022 along with hiring some team members Show still focused on messaging, marketin…
 
I have always thought that businesses can learn a lot from successful nonprofit marketing. The idea is that if a nonprofit that is strapped for resources can connect with their community, you should be able to connect with your own. This episode is all about nonprofit digital marketing, but in a similar vein, the advice here is applicable for all. …
 
If you were to look at my LinkedIn profile headline or the main menu on my website, you might see a title that you don't recognize: Fractional CMO A lot of people ask me exactly what a Fractional CMO is and what I do as one, while others, after learning about it, want to follow in my footsteps. So what exactly is a Fractional CMO? And why might you…
 
A lot of us in digital marketing tend to treat content marketing like a digital machine. Create this content and expect these results. Unfortunately, this leads to creating a lot of very average content that everyone else is publishing on the Internet, adding to the noise and not driving any impactful outcome for your business. Georgios Chasiotis, …
 
Leapfrogging (pun intended as you will see shortly) off of my previous episode #234 speaking about the virtues of being a marketing generalist, here is a case in point: If you want to become a marketing leader, you need to have all of your digital marketing bases covered. What bases need to be covered? And what does a comprehensive digital marketin…
 
"The riches are in the niches." "You gotta niche down." You've heard these over the years, including on this podcast. And I don't disagree with the advice if you want to gain visibility in a noisy market. However, if you are a marketer or a marketing entrepreneur, just owning one niche might not be the ideal solution to your strategy and most likel…
 
What does the term "affiliate marketing" conjure up in your mind? For those of you who have read The Age of Influence, you should remember that I believe that affiliate marketing is one of the earliest forms of influencer marketing. Not only does affiliate marketing provide many of the benefits that you can receive from influencer marketing, but it…
 
A lot has been said about blogging, both good and bad. Is it dying? Isn't social media more important? All of these arguments miss the point: In a Digital First world, being visible in search engines should be of utmost importance to every business, and, when done right, blogging holds the keys to success. Learn from my own success in blogging and …
 
Influence marketing will continue to be a critical part of digital marketing and only increase in importance as brands' organic social media reach continues to decline while newer form of short-form video that are the staple of many social media sites make it challenging for businesses to create and compete with the creativity of the global social …
 
We are all using digital marketing to grow our business, and in doing so we are creating brand equity along the way. Brand equity is a powerful concept that doesn't appear in your income statement but indirectly helps you grow your business in tandem with your digital and social media marketing. When it comes to brand equity, there are some legal a…
 
If you're doing your social media for business or yourself the same as you have for the last few years, your time is up. All of the trends in social media show us that we truly need to think visual first in so many ways in order to gain visibility within social media news feeds. In this episode I analyze all of the changes that have occurred in soc…
 
In all of the social media platforms that exists and the various marketing tools that businesses can use to support your presence there, there is one social network for which there is one tool that rules them all. That social network is Pinterest, and the dominating tool is Tailwind. Learn from Senior Community Manager of Tailwind, Melissa Megginso…
 
Digital and social media are the field of dreams for every business. The problem is that you first need a roadmap to get started, but even with that roadmap you will have your successes and failures, new discoveries, and learn a lot both about your target audience as well as your product and branding. This is why a mindset of never-ending experimen…
 
The world of advertisement has truly changed. Consumers are now savvy and smart – they know if the advertiser is genuine or not. In addition, the channels in which you can connect to your customers are continuously expanding. As a product-based business owner, you may wonder, how can I make my business a success? Well, worry no more because, in thi…
 
SEO ranking is critical for most business because it is the key to increase the brand’s visibility and attract potential customers where people search for information – especially now that we truly living Digital First. When we think of SEO, the first word that quickly comes to our mind is keyword. But if we dig deep into it, you’ll realize that SE…
 
Do you ever feel that sometimes your content or branding just isn't correctly aligned with your business? Or that your message doesn't leave the viewer or listener wanting to learn more about you or do business with you? Perhaps you or your business have pivoted, but your content or branding has not? These were the questions I have been struggling …
 
The world of marketing is continuously changing, especially during this time of the pandemic. Virtual summits are now becoming popular and the most effective digital lead generation tools today. If you are to start your first summit – or even thinking of creating one, this episode will surely help you understand the basics and elements you need for…
 
As I’ve been doing social media marketing for quite some time, people often ask me, how do I become more influential on social media? How do I monetize my influence? How do I monetize social media? But the thing is, should you really make social media platforms your business? In today’s episode, I share with you the difference between running a bus…
 
The power of podcasting is becoming more evident today as big companies and entrepreneurs are now using it in several ways to scale their businesses. In this episode, I'm joined by Luis Ryan Diaz, Founder and Chief Growth Strategist of Podcast Domination. Podcast Domination is a company that helps podcasters with podcast management, right from laun…
 
We all know how important personal branding is today. That’s why we need to invest more in it. Despite the need, have you already transformed your personal branding to fit the digital age of today? In fact, let's take this thought one step further: Have you digitally transformed yourself? In today’s episode, Khaled ElAhmad joins us to talk about ho…
 
Stop trying to do everything yourself when it comes to content creation. You can still be 100% authentic with your content while involving others in your production. Let me explain the why and how. It should go without saying that uou have a greater chance of succeeding faster with all aspects of your digital marketing, including content creation, …
 
Ranking in google searches requires much effort and skills that can be time-consuming. From learning the Google algorithms, doing keyword research, working on links, and on-page optimization, you surely have a lot to do. But with the help of AI tools such as Frase, you can make your work faster, easier, and ultimately better. In this episode, Neal …
 
There are two main ways to grow your influence in social media: Organically through your own social media content or by spending money to advertise on the various social media sites. Influencer marketing, of course, can fall in both categories, depending on the collaboration. This episode will take a deep look at paid social media advertising on si…
 
Influencer marketing should be a natural extension of your own marketing, and perhaps there is no better place for it than in B2B companies. Listen in to my interview with The Influencer Marketer Tom Augenthaler as we discuss the nuts and bolts of influencer marketing and how to begin implementing it for your business today. Tom Augenthaler Links T…
 
The Age of Influence is on the horizon, and the entrepreneurial perspective starts to shift from traditional marketing to digital marketing. How do you apply a people-centric strategy to leverage the power of word of mouth at little to no cost? In this episode, I share my insights about employer branding, employee advocacy, personal branding, as we…
 
Looking to make a splash in your industry? Virtual summits might just be the best way to do so toady. Perhaps you have registered for such a summit which had one or two dozen speakers, or maybe you have spoken at one. If you have done webinar marketing before, a virtual summit can help provide exponential value to attendees and benefits to your bus…
 
In todays episode we talk about grief and the different ways it can look including debunking some common misconceptions and myths. Sanita Mitchell is a Grief Recovery Specialist and Grief Coach who helps women overcome their tangible and intangible grief and loss experiences to remove the mask of pain, guilt, and unresolved emotions so that they ca…
 
As Mompreneur we have fluctuating income monthly so how do we create a financial plan to make sure we are taking care of what we need to while still saving and investing in our future. Many people aren't really great with managing their finances and Aimee is here to help you figure that out. Aimee Cerka is a Money Confidence Coach - family driven g…
 
If you're listening to this podcast, you're doing so in hopes of implementing my advice or that from my guests in your company or own business. As a content creator, the greatest respect you can pay me is in implementing what I teach. In launching my group coaching membership community Digital First, I realize that many people get stuck with their …
 
The ability for your ideal clients to see you and connect with you on a LIVE stream is a powerful way to quickly establish the know, like and trust with your audience. I believe LIVEs move your clients through the psychological buying process a lot faster for the customer when done right because it creates an instant connection in a different way t…
 
You've probably heard the term "data-driven content strategy," but what does that mean exactly? And how can it be applied to our social media content? Enter James Creech, Co-Founder & CEO of Measure Studio, whose motto is "It's a pleasure to measure." In our interview we uncover a lot of great tips vis a vis how to properly measure social media con…
 
Everyone has a message and getting grounded in what it is and how to share it with those who need to hear it is key. However, entrepreneurs shy away from sharing their message out of fear and doubt of what others will think or even if anyone wants to hear it. In this episode I share how to define your message, get grounded in it, why it's so import…
 
I don't pretend to be a YouTube expert by any means, but if you are new to the platform like I am, how successful you can be there is all about the details. Strategically creating, editing, and uploading my first YouTube video ever made me feel like I "finally" started taking podcasting seriously back in 2019, 6 years after my launch! Similarly, I …
 
In todays episode I share my wins from the last couple weeks and talk about why its important to celebrate and share your wins with your audience. All too often we feel like talking about the good things that happened to us and our success makes us seem boastful, prideful or ego filled. As a result of this, we play small and don't share so as not t…
 
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