En iyi Alex Membrillo podcastleri (2024)

1
#109 - Content Quality Check: The Impact of Google's SEO Spam Update on Healthcare Marketing 21:32

1d ago21:32

21:32

Stay ahead of the game with insights on Google's March 2024 core update. Our hosts, Cardinal’s Chief Growth Officer, Lauren Leone and VP Earned and Owned Media, Rob Sauter, dive into the spam targeting update and explore its impact on healthcare marketing. In this episode, you’ll get tactical advice on content evaluation and learn how leading teams…

1
#108 - Decoding the HHS Bulletin: Navigating HIPAA Compliance in Healthcare Marketing with Ray Mina of Freshpaint 26:54

2d ago26:54

26:54

Discover how to navigate HIPAA compliance in digital marketing with our latest podcast featuring expert insights from Cardinal’s Chief Strategy Officer, Rich Briddock and VP of Marketing at Freshpaint, Ray Mina. Learn about leveraging HIPAA-compliant MarTech, the impact of the recent HHS bulletin update on healthcare marketing, and strategic opport…

1
#107 - Optimize Healthcare Marketing: How to Enhance Patient Experience and Drive Appointments with Lyndey Brock of Invoca 24:05

16d ago24:05

24:05

Discover how Invoca's AI-driven call tracking revolutionizes healthcare marketing with Cardinal CEO, Alex Membrillo and Director of Account Management at Invoca, Lyndey Brock! Invoca integrates with EHRs, CRMs, and analytics platforms, ensuring HIPAA compliance and efficient patient experiences. Check out this episode of Ignite to learn how to driv…

1
#106 - Attract, Retain, Grow: Strategies for Dental Marketing Success with Industry Expert Jacob DeMorris 22:29

22d ago22:29

22:29

This week on Ignite, Cardinal’s CEO, Alex Membrillo and industry expert, Jacob DeMorris, explore how to enhance your dental practice's marketing and patient care. Our hosts dive into the importance of operational impact, patient satisfaction follow-ups, and leveraging both digital and traditional marketing tactics. Tune-in to gain actionable strate…

1
#105 - Strategic Storytelling: Video's Role in a Full-Funnel Healthcare Marketing Strategy 30:38

29d ago30:38

30:38

Join Cardinal’s Chief Growth Officer, Lauren Leone and Creative Director, Heather Richardson as they explore the role of video content in engaging healthcare consumers across different funnel stages. Tune in to discover the nuances of creating impactful video content, from choosing the right creative elements and platforms like TikTok and Facebook,…

1
#104 - Driving Growth for Dermatology: How to Craft a Winning Marketing Strategy for Your House of Brands with Steve Estévez 34:23

1M ago34:23

34:23

Dive into the dynamic world of dermatology marketing with our latest episode of Ignite, featuring Steve Estévez, VP Marketing at DermCare Management! Steve joins Cardinal CEO, Alex Membrillo, to share his insights on leveraging marketing wins to solidify brand identity, the impact of COVID on search marketing strategies, and the importance of a rob…

1
#103 - Strategic Healthcare SEO in 2024: Improving the Digital Patient Experience 18:03

2M ago18:03

18:03

Explore the evolving landscape of SEO for healthcare organizations in the digital age on this episode of Ignite! Our hosts, CEO, Alex Membrillo, and VP of Earned and Owned Media, Rob Sauter share actionable strategies for enhancing the digital patient experience and ensuring privacy. Uncover the collaborative power of paid and earned media to boost…

1
#102 - Explore the Digital Landscape of Behavioral Health with Joe Crosby of Odyssey Behavioral Healthcare 21:21

2M ago21:21

21:21

Join Cardinal’s CEO, Alex Membrillo, and Director of Digital Marketing at Odyssey Behavioral Healthcare, Joe Crosby, for an enlightening episode of Ignite that unveils the innovative strategies driving Odyssey's success across 9 states. Whether through localized SEO initiatives or nationwide residential care campaigns, Odyssey's digital approach is…

1
#101 - Boost ROI & Patient Trust in 2024: How to Build and Implement a HIPAA-Compliant Tech Stack 19:53

3M ago19:53

19:53

Join us this week on Ignite to explore how healthcare marketers tackle the challenge of lead attribution and marketing ROI within HIPAA constraints. Our hosts, CEO, Alex Membrillo and Chief Strategy Officer, Rich Briddock discuss how to build a compliant technology stack using tools like call tracking and analytics. They also explore how such a sta…

1
#100 - Innovative Marketing in Addiction Treatment: Insights from BrightView's Kevin Dugan 24:36

3M ago24:36

24:36

Unlock the secrets of effective channel mix and content marketing strategies in the latest episode of Ignite! Kevin Dugan, an industry leader in addiction treatment and Director of Content Marketing at Brightview, joins CEO, Alex Membrillo to share decades of experience in B2B and content marketing. Explore Brightview's compassionate, patient-centr…

1
#99 - Exploring Scaling Up and The Future of Healthcare Marketing in 2024 13:47

3M ago13:47

13:47

Step into the future of healthcare marketing as CEO, Alex Membrillo, and Chief Growth Officer Lauren Leone, recap Scaling Up: The Healthcare Performance Marketing Summit! As we usher in 2024, discover the groundbreaking insights and trends that are shaping the industry. Cardinal's mid-December summit was more than just an event; it was a convergenc…

1
#98 - Driving Remarkable Marketing Results for Advanced Reconstructive Surgery Alliance 12:11

4M ago12:11

12:11

Discover Cardinal’s successful marketing strategy for Advanced Reconstructive Surgery Alliance (ARSA), a unique MSO with individual brand identities. From understanding ARSA's challenges and goals to discussing our meticulous approach to ad structuring, keyword strategy, and landing page optimization, CEO, Alex Membrillo, and Paid Media Supervisor,…

1
#97 - Unraveling PPC Strategy in Multi-Brand Healthcare: A Peak Dental Case Study 15:13

4M ago15:13

15:13

Are you ready to revolutionize your multi-brand healthcare marketing strategy? Dive into the latest episode of Ignite, where CEO, Alex Membrillo, sits down with Paid Media Supervisor, Ruchi Patel, to unravel the complexities of managing Peak Dental, a dental service organization (DSO) with 60+ locations. Discover how to navigate the intricacies of …

1
#96 - Full-Funnel Healthcare Marketing: How to Engage Patients at Every Step of Their Journey 17:43

5M ago17:43

17:43

Join us this week on Ignite as CEO Alex Membrillo and Chief Strategy Officer Rich Briddock dive into the complexities of HIPAA-compliant full-funnel advertising strategies. Tune in to discover insights on crafting engaging content tailored to each stage of the marketing funnel, along with strategies to enhance patient acquisition and elevate conver…

1
#95 - Healthcare Marketing Trends in 2024: A Roadmap to Success 11:48

5M ago11:48

11:48

We are halfway through Q4 and 2024 is right on the horizon, which means it’s time to solidify your marketing strategy before the new year. In this highly anticipated episode of Ignite, CEO, Alex Membrillo and Chief Growth Officer, Lauren Leone focus on the top healthcare marketing trends for 2024, offering their insights and recommendations for suc…

1
#94 - Unlocking SEO Success: How Google's Evolving SERP is Impacting Healthcare 9:54

5M ago9:54

9:54

Explore the transformation of Search Engine Results Pages (SERPs) and its impact on healthcare marketing with SEO expert, Jacquelyn Green, and CEO Alex Membrillo. In this episode of the Ignite, the two discuss Google's response to changing knowledge acquisition trends and increasing competition from platforms like ChatGPT, TikTok, and Reddit. So tu…

1
#93 - The Secret to Patient Retention: How to Engage and Reactivate Your Patients 20:15

6M ago20:15

20:15

In this episode of the Ignite, Chief Growth Officer, Lauren Leone, and Director of Patient Retention, Jordan Parrish, stress the significance of patient retention in the healthcare industry. They emphasize the cost-effectiveness of retaining existing patients and tackle common challenges, such as appointment cancellations. The discussion underscore…

1
#92 - Mastering the Dental Marketing Maze: Insights from Industry Expert Cindy Berger 24:11

6M ago24:11

24:11

This week on Ignite, Cindy Berger, an experienced medical marketer, joins Cardinal CEO, Alex Membrillo, to share her remarkable journey, which began with selling shoes online and eventually led her into the dynamic world of Dental Service Organizations (DSOs). This episode delves into the DSO landscape, emphasizing its consumer-centric approach and…

1
#91 - Optimizing Your Media Budget: Strategies for Healthcare Groups to Maximize ROI 12:08

7M ago12:08

12:08

On this episode of Ignite, Paid Media Supervisor, Ryan Dobrin, joins CEO, Alex Membrillo for a discussion about optimizing media budgets. The episode covers common mistakes made by clients and agencies, emphasizing the importance of tracking the right metrics and setting up campaigns correctly. The two also highlight the significance of tracking co…

1
#90 - Building Trust and Brand Loyalty in Healthcare: Insights from Vicki Luttrell 25:51

7M ago25:51

25:51

Join us for an engaging episode of Ignite as we explore in-person events, AI-driven brand building, and the intricacies of healthcare marketing. Hosted by Cardinal CEO, Alex Membrillo, this episode features a special guest, Vicki Luttrell, a seasoned expert with over two decades of experience in communications and marketing. So tune in to discover …

1
#89 - Overcoming SEO Challenges: Insights for Multi-Location Healthcare Organizations 13:03

8M ago13:03

13:03

This week on Ignite, our hosts, CEO Alex Membrillo and Director of SEO Jacquelyn Green, dive into the complex realm of SEO. The experts discuss common hurdles that confront multi-site healthcare organizations and hinder their ability to rank on Google. Tune in to hear valuable insights and practical recommendations that will empower you to overcome…

1
#88 - Transforming Behavioral Health and Improve Patient Outcomes with Mark Potter of Mirah 18:48

8M ago18:48

18:48

Join us on Ignite as we dive into the world of behavioral health, the rise of value-based care (VBC) and practical strategies for implementing VBC in a competitive market. In this episode, Mark Potter, the CEO of Mirah, joins Cardinal CEO, Alex Membrillo, to share how Mirah is working to improve behavioral health outcomes. Discover the challenges f…

1
#87 Future-Proof Your Marketing Strategy: Q3 Planning for Long-Term Success 4:49

9M ago4:49

4:49

Are you ready to take your business to the next level in the coming year? Don't wait until Q4 to start planning! Join us on Ignite as CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, dive into the crucial steps you need to take right now to ensure a successful future. The two will guide you through the process of analyzing your d…

1
#86 - Dominate the SERP: How LSAs Are Transforming Healthcare Marketing 10:32

9M ago10:32

10:32

Are you a healthcare professional looking to enhance your online presence and engage with patients effectively? Discover the recent impact of Local Services Ads (LSAs) on the healthcare industry and unlock the potential of Google's new ad type with strategic insights. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and Director of Paid M…

1
#85 - Marketing's Role in Orthopedics with Haley Hodgkins of Triumph Orthopedic Partners 21:16

9M ago21:16

21:16

On this episode of Ignite, Cardinal CEO, Alex Membrillo is joined by Haley Hodgkins , VP of Growth at Triumph Orthopedic Partners, as she unveils her unique journey and strategies in the orthopedic industry. Discover the importance of relationship nurturing, direct-to-consumer marketing, and the power of Google reviews in boosting patient activatio…

1
#84 - Balancing Healthcare Marketing & HIPAA Compliance: Insights from Ray Mina of Freshpaint 25:49

9M ago25:49

25:49

In this episode of the Ignite Podcast, Ray Mina, Head of Marketing at Fresh Paint and Cardinal’s SVP of Strategy and Analytics, Rich Briddock, delve into the complexities of adhering to HIPAA compliance in the age of digital marketing. The two discuss the role and potential pitfalls of customer data platforms, the shift to server-side data handling…

1
#83 - Patient Prism: Revolutionizing Healthcare Through AI and Innovation, with Amol Nirgudkar 23:35

10M ago23:35

23:35

In the field of dentistry, as well as in the broader healthcare industry, providers encounter a common issue: a significant number of new patients or customers would call, but only about half of them would actually go ahead and schedule an appointment. This problem prompted Amol Nirgudkar, founder and CEO of Patient Prism, to develop a solution. Pa…

1
#82 - Healthcare Listing Platforms: Are They Worth the Cost? 11:47

10M ago11:47

11:47

Healthcare listing platforms have become an integral part of the patient acquisition strategy for many providers. From providing a centralized platform for patients to discover and connect with healthcare professionals to showcasing reviews, ratings, and other essential information, these platforms have transformed the way patients search for and s…

1
# 81 - Uncovering the Nuances of High Acuity and Low Acuity Healthcare Marketing 13:58

10M ago13:58

13:58

Dive into the world of high acuity marketing, for specialized services like cardiology, orthopedics, and plastic surgery, and discover how it differs from low acuity marketing, which targets areas such as dental care, urgent care, and veterinary services. Join us on this episode of Ignite as our hosts, CEO, Alex Membrillo, and SVP of Healthcare Mar…

1
#80 - Unleashing the Power of Call Analytics in Healthcare with Charlie Winn, Chief Revenue Officer at Liine 24:33

11M ago24:33

24:33

Call analytics has become an indispensable tool in the healthcare industry and Liine is at the forefront of this revolution. On this episode of Ignite, our hosts, CEO, Alex Membrillo, SVP of Strategy and Analytics, Rich Briddock and Chief Revenue Officer at Liine, Charlie Winn, discuss the significance of call analytics for healthcare and share ins…

1
#79 - From Screen to Patient: CTV and OTT Advertising in the Healthcare Industry 9:22

11M ago9:22

9:22

In today's digital era, streaming services have become an integral part of our lives, offering hours of binge-worthy content right at our fingertips. With the rise in high-speed internet availability and the increased popularity of content consumption, the streaming wars have given birth to a groundbreaking marketing innovation: Connected TV (CTV) …

1
#78 - Patient-Centric Marketing: How to Define and Reach Your Ideal Audience 13:14

11M ago13:14

13:14

Even the most creative marketing campaigns can fail if it doesn't reach the intended audience. So, how do you ensure your brand shows up when patients seek care? On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock dig into best practices for defining your audience, common challenges healthcare…

1
# 77 - Deep Dive into Behavioral Health Marketing: A Look At Industry Trends and Strategies Part 2 16:15

11M ago16:15

16:15

In honor of Mental Health Awareness Month, our Ignite hosts Lauren Leone, SVP of Healthcare Marketing, and Rich Briddock, SVP of Strategy and Analytics, dig into the latest marketing trends and best practices in behavioral health marketing. The behavioral health industry is expansive and encompasses a wide range of services. From inpatient treatmen…

1
# 76 - Deep Dive into Behavioral Health Marketing: A Look At Industry Trends and Strategies Part 1 22:27

12M ago22:27

22:27

In honor of Mental Health Awareness Month, our Ignite hosts Lauren Leone, SVP of Healthcare Marketing, and Rich Briddock, SVP of Strategy and Analytics, dig into the latest marketing trends and best practices within the behavioral health industry. In episode one of this two-part series, the behavioral health experts discuss everything from how the …

1
#75 - How to Keep the Marketing Engine Running with Paul Sparrow of Chief Outsider 24:44

12M ago24:44

24:44

On this episode of Ignite, Cardinal CEO Alex Membrillo, and Area Managing Partner & CMO at Chief Outsiders Paul Sparrow, go back to the basics and dissect the marketing engine. Too often, healthcare marketers jump directly into patient acquisition tactics without paying attention to the organization’s overall objectives. Join two marketing experts …

1
#74 - Building a Strong Brand: How Lynn Robbins is Guiding Traditions Health’s Marketing Strategy 30:42

1y ago30:42

30:42

With 30+ years of healthcare experience, Lynn Robbins, Vice President of Marketing at Traditions Health joins Cardinal CEO, Alex Membrillo, to share her insights into the world of home health, palliative care, and hospice marketing. From conducting market research to navigating staffing shortages, the two healthcare marketing experts cover it all. …

1
#73 - How the FTC’s Recent Rulings Affect Healthcare Marketing 21:31

1y ago21:31

21:31

The world of healthcare marketing is changing. Recent FTC complaints against GoodRX and BetterHelp, have caused the government to refine guidelines around the type of information that healthcare companies are allowed to share with marketing technology providers. So, what does this mean for healthcare advertisers? On this episode of Ignite, our host…

1
#72 - Insider Tips for Optimizing Your Healthcare Call Center with Michele Santagata 23:23

1y ago23:23

23:23

To provide a positive patient experience, healthcare organizations need to consider every aspect of the patient journey, including the call center. While digital marketing can attract potential patients, having a fully-optimized patient acquisition strategy means nothing if your call centers aren’t handling incoming leads appropriately. Join Cardin…

1
#71 - Building Your Analytics Platform in 2023: Essential Tools for Healthcare Marketers 16:22

1y ago16:22

16:22

Leveraging the power of analytics to your advantage empowers smarter campaigns and supercharges growth. However, increasing data restrictions, new technology platforms, and the complexity of multi-site healthcare marketing have made it more difficult than ever to gain insight into marketing and business performance. On this episode of Ignite, our h…

1
#70 - Maximize Your Practice Valuation: How to Build A Strong Foundation with Provident Healthcare Partners 26:22

1y ago26:22

26:22

If one of your goals is to sell your practice in the future, now is the time to start planning. To ensure the highest possible valuation and a smooth transaction, you must have a strong operational, fiscal, and digital foundation. On this episode of Ignite, Craig Sager and Steven Grassa of Provident Healthcare Partners join Cardinal’s Alex Membrill…

1
# 69 - Navigating the GA4 Migration: The Future of Healthcare Analytics 15:10

1y ago15:10

15:10

Healthcare organizations rely on accurate data to make strategic marketing decisions and gain a better understanding of the patient journey. With Google announcing the end of Universal Analytics in favor of Google Analytics 4, healthcare groups are encouraged to migrate to the newer platform ASAP, before the automatic switch on July 1, 2023. Though…

1
# 68 - ChatGPT and Bard: The Impact of AI Technology on Healthcare SEO 20:09

1y ago20:09

20:09

The popularity of ChatGPT has been widely recognized, leading Google to create Bard, their own version of the chatbot. Bard hasn't officially launched yet, but the new AI is expected to have a huge impact on the healthcare industry and search engine optimization. It's important to note that while AI technology is a helpful marketing tool, to provid…

1
# 67 - Don’t Turn Your Back on Existing Patients: How to Boost Revenue with Reactivation 14:19

1y ago14:19

14:19

Typically, healthcare marketers often stay hyper-focused on new patient acquisition. Unfortunately, this stance means that many groups leave money on the table by ignoring a much warmer audience— the existing patient. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, dive into best practices t…

1
# 66 - Empowering Patients through Education: The Key to Successful Healthcare Marketing with Theresa Porcaro 31:27

1y ago31:27

31:27

Patient education plays a vital role in healthcare marketing. By creating educational, authentic content, healthcare providers can better engage patients and encourage them to take a more active role in their own care. This leads to more accurate diagnoses, better health outcomes, and improved patient satisfaction. This week on Ignite, Cardinal’s C…

1
# 65 - Navigating the Healthcare Landscape: Mapping the Patient Journey 14:55

1y ago14:55

14:55

Patient journey maps are a powerful tool that can revolutionize healthcare marketing. By understanding the different stages and touchpoints of a patient's experience, healthcare marketers can gain valuable insights into the challenges and opportunities they face. This leads to higher patient engagement, better outcomes, and a more comprehensive mar…

1
#64 - Adapting to Google's Push Towards Automation: The Importance of Broad Match 20:28

1y ago20:28

20:28

Google is actively promoting the use of automation and AI in its advertising solutions. This shift is causing traditional "exact match" to become obsolete and the limitations of other keyword matching options are becoming increasingly apparent. To keep up with this change, advertisers are being pushed to use "broad match" type in their campaigns. O…

1
# 63 - AI and Mental Health: The Future of Care and Treatment featuring Chris Hemphill 36:24

1y ago36:24

36:24

AI technology is revolutionizing the way we approach mental health, including, increasing access to care, and improving patient outcomes. Join Cardinal’s CEO, Alex Membrillo and Sr. Director, Commercial Intelligence at Woebot Health, Chris Hemphill as they take an in-depth look at the current and future state of AI in mental healthcare and the impa…

1
# 62 - Enhancing Lead Quality in Healthcare: The Google Ads Must-Do's 16:49

1y ago16:49

16:49

Not every lead is a good lead, especially in the healthcare vertical. Without robust lead quality control measures, incoming leads may end up not converting into booked appointments, which wastes time and money. To increase lead quality, lead-to-sale conversion rates, and revenue in a CRM-less world, healthcare marketers must take control of their …

1
#61 - Healthcare Marketing on TikTok: The Future of Patient Engagement 10:52

1y ago10:52

10:52

Healthcare consumer behavior is changing. Instead of going to a doctor, many turn to social media for help. According to a survey done by Charity RX, 1 in 5 Americans will consult TikTok for healthcare advice before their doctor. When it comes to sensitive health topics, people report feeling more comfortable seeking information virtually. To reach…

1
# 60 - Balancing Volume & CPA Priorities: The Dangers of Focusing on One Goal 16:47

1+ y ago16:47

16:47

There are two common goals in healthcare marketing: increasing patient volume and decreasing cost per acquisition (CPA). As we enter the new year, it’s important for organizations to find a balance between the two when determining their marketing strategy. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of S…

Dinlemeye Değer Podcast'ler

Alex Membrillo Podcastleri

Dinlemeye Değer Podcast'ler

Hızlı referans rehberi