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Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide. The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success. In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today. Hosted by Kelly McHugh, the founder of Digital Yog ...
 
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So many of us are teaching virtually right now and even though I covered some of this in an earlier episode, a special listener request came in (Thank you, Linda!) so I thought it would make for a great part 2 of this topic! Also, here’s the registration page for the workshop I talk about at the start of this episode: https://barebonesyoga.lpages.c…
 
Have you ever wondered what the best launch & marketing strategy is for selling online courses? At Digital Yoga Academy, we’ve had several multiple six-figure course launches and today we will be diving into the behind the scenes of such launches so that you can see what’s actually necessary in order to have a profitable course launch. So, if you’v…
 
Test your knowledge in this week’s episode with a 20 question multiple choice quiz! Answers provided in the show so be ready to listen to the question, stop the recording, write down your answer and then hit “PLAY” to hear the answer. Get more 17 or more correct and you’ll get a special gift! Tune in for details.…
 
Today’s episode is in part anatomy and in part a personal development lesson. The anatomy piece covers a discussion about the sacrum and cues to the sacrum in poses. We then take a turn and go into a discussion about how to create momentum in your life and especially towards your goals as a yoga teacher. As always reach out to me via DMs on Instagr…
 
Have you been wondering if you’re ready to create an online course as a yoga teacher? Have you been postponing your yoga marketing and course creation until you know more, or have a bigger audience? The reality is that you're never going to feel completely ready to do anything that's related to growth and there will always be mindset blocks that ho…
 
This week’s episode is a blend of personal teacher development and anatomy lessons. I cover some anatomy themes about the roles muscles play and then offer you a number of inquiry questions that can lead to growth as a teacher. DM me on Instagram or email me at karen@barebonesyoga.com to set up a call to discuss any questions you have.…
 
Do you want to build a sustainable yoga business and be in this industry for the long haul? Then having an evergreen sales funnel within your business is a necessity. An evergreen sales funnel is not only a source of passive income, but having one in place will allow you to stay within your zone of genius and focus on the tasks that really matter t…
 
As a yoga teacher, do you think of your voice as a tool? It’s a powerful way you can connect with your students but you might not be using it to its full potential. On today’s show, meet Voice and Dialect Coach, Katherine Beck, who walks us through how to not only speak clearly but uncover the source of our vocal quality and move past some of what …
 
Imposter syndrome is a normal, almost unavoidable part of one’s entrepreneurial journey. Therefore it's important to recognize it for what it is and identify strategies that you can use to learn how to overcome imposter syndrome. In this episode we talk about how imposter syndrome is a normal phenomenon that affects all yogipreneurs, regardless of …
 
What does transformation look like for a yoga teacher when confidence starts to build? Well, for Mindy Horgan, you’ll hear in her own words what that looks like. Mindy is an experienced and dedicated nurse and is also a yoga teacher. Her background as a nurse in the medical field gives her a solid basis for her understanding of the body and she wan…
 
An online course is a valuable asset for your online yoga business. However, it's necessary to make sure that you have the right launch strategies and mindset in order to actually make money selling your course online. In this episode we talk about the number one secret to launching an online yoga course that sells and dive deep into the type of mi…
 
In today’s episode, I’ll introduce you to the easy process you can take to transform your teaching. To help you learn, I’ll be doing a free series on both Tik Tok and Instragram. All the details are in this episode and the content is evergreen, meaning it doesn’t matter when you listen; you can still take advantage of the learning and be on your wa…
 
The role of the yoga teacher has shifted within the post pandemic world. In order to step into this new role, it’s necessary for you to diversify your yoga offerings and provide a deeper transformation for your students, rather than just offering drop-in online yoga classes. In this episode, you will learn 4 types of offerings that you can offer to…
 
Learn how becoming a Yoga Coach can grow your Yoga Business. If you’re not yet ready to launch an online course as a yoga teacher, but are looking to grow your online yoga business, then Yoga Coaching is a great next step. Being a yoga coach is about supporting your students 1:1 in your specialised yoga niche. Taking them on a journey of transforma…
 
The process of building good habits as a yoga teacher can start with small things. In this episode, I review five things you can do to test your knowledge, get out there teaching (or more teaching) and build your knowledge. In one of the steps. I mention my download on sequence building. Here’s that download: https://barebonesyoga.lpages.co/how-to-…
 
Learn 10 High Ticket Sales and Marketing Strategies for Yoga Teachers. You may have heard the term high ticket or premium priced offers. These are offers that provide high value and transformation for your students. A high ticket offer would be an online course, program, membership, mentorship or 1:1 yoga coaching. When it comes to actually selling…
 
Rachele Pojednic, Ph.D., Ed.M is an assistant professor and program director of exercise science in Norwich University’s Health and Human Performance Department and a research associate at the Institute of Lifestyle Medicine at Harvard Medical School. Rachele’s work examines nutrition and physical activity education for health care and fitness prof…
 
Understand how to stop procrastinating your online yoga course launch and finally make it happen! In this episode you will learn 7 reasons why you haven't launched your online course and what you can do to make it happen. When you create an online course you're actually creating a digital asset in your business which helps you to set yourself up fo…
 
Are you in charge of your money and do you have a strategy to make money from your yoga studio business, be that a studio, online offer or as an independent teacher? Join me today to hear how you can get control of your money and finances by meeting Katelyn Webb. Katelyn is a former corporate finance manager who has left the corporate world to offe…
 
Is creating an online course your next best step in 2022? As a yogipreneuer you must constantly look at your business and find ways to improve so that you can grow your community, create more impact and make more sales. To succeed its important to view challenges as opportunities and look for ways that you can expand your business. This is especial…
 
Do you ever find yourself letting fear get in the way of starting to teach? This can be something that prevents a newer teacher from getting started or can get in the way of a more experienced teacher taking on more classes. The fear of being seen is a common one and when we are worried about others looking at us, maybe we feel “less than” or “like…
 
Overcoming Self Limiting Beliefs: 5 Self Limiting Beliefs that Block your Success as a Yogipreneur As yoga business owners, you will have times where you question whether you're good enough to become successful in your space. You will experience self limiting beliefs that will hold you back from creating the success that you envision for yourself. …
 
Going back to school and taking on a huge topic is something only a fearless teacher would do and that’s what yoga teacher, Amy Sullivan did! Join me as I find out more about what Amy’s been up to, her significant experience as a yoga teacher and why she went back to graduate school to study psychology. It’s a fascinating conversation that I hope y…
 
To create a successful online yoga business and make sales, you need to know how to find your niche and specifically your yoga niche. Without a niche, it's difficult to create messaging and offerings that resonate with the right people. If you don't have messaging and offerings that resonate, your marketing simply won't work. If your marketing does…
 
What does mechanical engineering, pilates, entrepreneurship and mindful movement have in common? Well, you’re going to have to listen to this episode to find out! You’ll meet the inspiring Kaleen Canevari, Founder and CEO of Flexia Pilates, www.flexiapilates.com and she will share her story with you. What’s in her story? It’s the path of a mechanic…
 
The fundamentals of growing a sustainable online yoga business is to understand the business planning process and key strategies. The fundamentals of growing a sustainable online yoga business is to understand the business planning process and key strategies. Being a yogipreneur means intentionally planning for your business and taking action to ma…
 
In her second appearance on the podcast, my friend and colleague Allison Chamberlain Jones returns to share her own personal story and journey of late as well as shares more about her work with wellness entrepreneurs helping them move past limiting beliefs around money. These limiting beliefs can hold us back from not only success but joy and she p…
 
Are you ready to launch your yoga business online and make an impact on the lives of people all around the world? In this episode learn a powerful 3 step framework to launch your online yoga business, whilst creating a sustainable and profitable business of yoga. To create a sustainable yoga business you need to go beyond your drop in yoga classes …
 
In today’s episode, we meet Jaeden Schafer, the founder of SelfPause, an app that’s designed to help people shift their mindset by having them listen to positive affirmations. There’s quite a bit of neuroscience around the positive effects of hearing positive, motivating thoughts and through the app the thoughts are either generated by the app or c…
 
Shifting your mindset from being a yoga teacher to a yogipreneur, is key in growing your business and creating a successful online business model. Cultivating an entrepreneurial mindset will help you succeed in your online yoga business, assisting you to shift gears from the employee mindset to an entrepreneurial mindset. Learn how to change your m…
 
How to Stop Feeling Overwhelmed in Your Yoga Business! Learn how to combat and stop feeling overwhelmed in your yoga business with these 5 steps. I know from experience that when I start my week without clear direction and unclear priorities, my focus and concentration suffer and procrastination sets in. My to do list feels overwhelming and I just …
 
After a quick discussion around goal setting, we get into a review of 3 studies that take a look at the effect of the technique of myofascial release on range of motion, time to recover and performance. The three studies covered are linked up below: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6931154/ https://pubmed.ncbi.nlm.nih.gov/25968853/ http…
 
Discover the importance of content marketing and how to create content that inspires some kind of action from your community. Learn content marketing strategies to help you grow your online yoga business. Whether that’s a comment on a post or a sign up to your email list. What are the essentials to ensure that your community engage with your conten…
 
In today’s episode we meet yoga teacher and life coach, Angela Wagner. Angela has years of experience in both teaching and training teachers and an extensive background as a life coach. We discuss her journey as a teacher, educator and coach and also cover a number of topics related to personal growth. You can find out more about her programs at ww…
 
Email marketing is stronger than ever and not going anywhere. That's why it's so important to grow and harness a community that you can nurture and sell to. This is a platform you actually own and can have more control over for your business. Don't miss out on this opportunity this year to learn and use powerful email marketing strategies to grow y…
 
As yoga teachers, we certainly appreciate the importance of having a solid foundation in the yoga poses. When we look more closely at the feet, there’s so much more than just the anatomy to consider, although that’s part of it. In this episode, meet Dr. Emily Splichal, a functional podiatrist, Human Movement Specialist, Global Educator at @ebfa_bar…
 
How to make sales in your online yoga business in 2022! Selling, how do we feel about selling? The word ‘sales’ can bring with it a lot of fear and bring up words like slimy, sleazy, and difficult. But selling is a really important part of your online business so it's really time to find ways that you can share your life’s work and ‘sell’ in a way …
 
In today’s episode, you’ll meet an amazing yoga teacher who is also a martial arts instructor, Laurien Zurhake. Laurien lives in Germany and along with her husband, runs a studio that offers both martial arts and yoga. Their focus is trauma informed teaching and the way she trains her instructors as well as teaches her students is with a trauma inf…
 
How to choose profitable online course ideas for your yoga business, that magnetises your community? Whether you already have an online course idea or have yet to choose one, most likely you know what you want to share with the world to create a greater impact. The key is to know that you're expert enough to share with the world. You have something…
 
Have you ever thought about teaching yoga in a pool? Maybe you love the pool or live in a warm climate and thought, “It’d be great to practice in the pool!” Well, even if that thought hasn’t crossed your mind, today’s episode is going to blow your mind. You’ll meet Christa Fairbrother, an international water yoga coach and trainer, helping women pr…
 
Looking to learn how to launch an online course successfully? Don't miss out on these launch strategies to sell online courses the right way. Learn what you need to be prepared and plan your online course strategy, whilst avoiding common mistakes along the way. If you're thinking of launching something new in 2022 or you've recently launched an off…
 
Teachers, in this episode, you’ll learn all about how to set up an online business as part of what you offer your students. This is an amazing episode in that Susanne demystifies the steps it will take to get you going with an online offer. We cover lots of ideas from setting up online classes to building an online course. You can connect with Susa…
 
Planning for profit in your yoga business for 2022! Today I'm focusing on planning and specifically planning for profit in your yoga business in 2022, because just like that, we're in the final month of the year! If you haven't done so already, there’s no better time than now to start thinking about what you can do to start 2022 on the right financ…
 
As yoga teachers, we mainly deal with the major muscles of movement but we also need to know about the pelvic floor muscles. In this episode, I interview Physical Therapist, Ashley Hocutt, who specializes in pelvic health. We cover her area of focus in her practice as well as discuss the muscles involved in the pelvic area. We discuss implications …
 
How to Generate Passive income & my Top 3 Passive Income Mistakes to Avoid in your Yoga Business These days "Passive Income" seems to be the pot of gold at the end of the Yogirepreneur rainbow! It may be something you've thought about and something you're working towards, and it's no surprise, as making money whilst you sleep or whilst on the beach…
 
In today’s episode, I review the function of the gluteus maximus and how you can sequence your classes to strengthen this important hip muscle. I refer to a commentary from the science literature for details and mentioned that I’d share the link to the commentary here. You can find it below: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6670060/ Joi…
 
In this episode Kelly McHugh speaks with Dianne Bondy about how she grew her business from teaching face to face classes to an online yoga business. Dianne shares her experience on how to grow your business online and shine by listening to your students, following your passion and learning from your mistakes and successes. She shares her tips to gr…
 
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