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Welcome to the Hardtofindseminars.com Unique Selling Proposition (USP) Podcast. I have searched my archives for my most powerful audio consultation on the subject of USP. Many of these recordings are actual consulting sessions with paying clients. Listen in as I craft and teach the power of a USP. Each of these consultations are packed with money making ideas and specific examples of how you can take what you do and developed it into a powerful reason why someone should buy from you. Your US ...
 
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Raphael recently ordered some pre-owned marketing materials from me. As part of his order, I offered to conduct an opportunity analysis for his 30 year old moving company. Keep in mind he has paid me money to take him through this "Business Audit". In the HMA System, you'll learn how to charge for this service and make a lot of money very easily.Th…
 
Raphael recently ordered some pre-owned marketing materials from me. As part of his order, I offered to conduct an opportunity analysis for his 30 year old moving company. Keep in mind he has paid me money to take him through this "Business Audit". In the HMA System, you'll learn how to charge for this service and make a lot of money very easily.Th…
 
The telephone makes consulting so much easier! And it's my favorite way to get clients. In my opinion, there is no faster way to obtain a consulting client and no easier way to show your client how you can help them grow their business. And when you listen to this recording you will see why. This is an exclusive interview from Michael Senoff at www…
 
The telephone makes consulting so much easier! And it's my favorite way to get clients. In my opinion, there is no faster way to obtain a consulting client and no easier way to show your client how you can help them grow their business. And when you listen to this recording you will see why. This is an exclusive interview from Michael Senoff at www…
 
Here's another training call I conducted with a Mr. Mark Mysack. Mark called looking for marketing advice on his new internet start-up business. This is only the fourth time I have conducted an opportunity analysis. You’re learning as I am. Notice how I am closing all the way through the call. This is something I was not doing in the first two call…
 
Here's another training call I conducted with a Mr. Mark Mysack. Mark called looking for marketing advice on his new internet start-up business. This is only the fourth time I have conducted an opportunity analysis. You’re learning as I am. Notice how I am closing all the way through the call. This is something I was not doing in the first two call…
 
This is an Opportunity Analysis that I did with a business owner named Dave. Dave has an online business marketing supplements to diabetics and wanted some advice about how to grow his business and grow it quickly.This audio is a splendid tool to help HMA Consultants learn how to question potential clients, try to uncover hidden marketing assets in…
 
This is an Opportunity Analysis that I did with a business owner named Dave. Dave has an online business marketing supplements to diabetics and wanted some advice about how to grow his business and grow it quickly.This audio is a splendid tool to help HMA Consultants learn how to question potential clients, try to uncover hidden marketing assets in…
 
If you’re interested in the process of uncovering the hidden marketing assets in your business, this recording is for you! It is a consultation I did with Nick, the owner of a medium-sized web hosting company based in Chicago. Nick was interested in growing his already successful business and needed some ideas. This is a very fast-past brainstormin…
 
If you’re interested in the process of uncovering the hidden marketing assets in your business, this recording is for you! It is a consultation I did with Nick, the owner of a medium-sized web hosting company based in Chicago. Nick was interested in growing his already successful business and needed some ideas. This is a very fast-past brainstormin…
 
If you’re interested in the process of uncovering the hidden marketing assets in your business, this recording is for you! It is a consultation I did with Nick, the owner of a medium-sized web hosting company based in Chicago. Nick was interested in growing his already successful business and needed some ideas. This is a very fast-past brainstormin…
 
Welcome to an Opportunity Analysis that I personally did with a gentleman named Ryan. Ryan is the owner of a dental laboratory in New Jersey who told me that his business is just about breaking even. He wishes to discover some new ways to grow his business without spending a lot more money.The story of Ryan’s business is interesting in itself. Howe…
 
Here is another special opportunity analysis training with Jonathan, the owner of his own small fishing tour business. Keep in mind this is not the ideal client I would recommend you take on. But this opportunity analysis training has some important lessons that cannot be denied. Even though this is a start up business, I was able to find some hidd…
 
George is the owner of a small tanning bed business. He called looking for some advice on how he could grow his business. Without knowing or promising anything, I invited George to talk in more detail about his goals. Listen in as I take George through the HMA Opportunity analysis in an effort to discover (HMA) Hidden Marketing Assets. More importa…
 
What you’ll hear in the first section is a real client calling me for for the first time looking for marketing help for his cheese business. Then, you’ll hear me call Richard for coaching advice on how to perform the opportunity analysis interview with this prospect.Richard has 17 years of experience conducting hundreds of business opportunity anal…
 
What you’ll hear in the first section is a real client calling me for for the first time looking for marketing help for his cheese business. Then, you’ll hear me call Richard for coaching advice on how to perform the opportunity analysis interview with this prospect.Richard has 17 years of experience conducting hundreds of business opportunity anal…
 
What you’ll hear in the first section is a real client calling me for for the first time looking for marketing help for his cheese business. Then, you’ll hear me call Richard for coaching advice on how to perform the opportunity analysis interview with this prospect.Richard has 17 years of experience conducting hundreds of business opportunity anal…
 
Here’s a real live case study with an HMA Consultant, Michael Senoff and Richard. Listen in as we discusses his idea for the USP for his five million dollar client. Listen to Richard's advice and strategy of how he should handle this clients. Use the ideas as a guide for helping you develop your own USP.This is an exclusive interview from Michael S…
 
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