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Today on the show Josh and Nate talk about conferences and reasons why a startup founder may or may not choose to attend. They dive into customer discovery, early marketing approaches, and language market fit. Links: Marketing Against the Grain: https://open.spotify.com/episode/5AVbuUGM7MftTFVAf86RTT Market / Language Fit: https://review.firstround…
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Today, we chat with Aaron Weiche co-founder of LeadFerno and CEO at GatherUp. Aaron shares his take on the current SMB market, how he grew LeadFerno, GatherUp and his strategy for the future. You can find Aaron at https://www.linkedin.com/in/aaronweiche/Josh Ho & Nate Bosscher tarafından oluşturuldu
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Today on the show we talk about responding to partnership inquiries. We go through everything from white labelling, reselling, affiliates and specific customization. Josh shares some of his experience from the trenches as we think through these ideas. This is episode 115Josh Ho & Nate Bosscher tarafından oluşturuldu
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Today, Tyler King shares the ups and downs of growing his SaaS over the last 15yrs+. We dig into the origin of LessAnnoyingCRM, mistakes they made along the way and how they currently look at the world. Tyler is a great guy and was very open about sharing his story. Enjoy! You can find Tyler at: - Twitter: https://x.com/TylerMKing - Company: https:…
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Today on the show we talk about market positioning and the two archetypal marketing messages: Bags Fly Free and Soup is Good Food. We also discuss the most urgent question your startup needs to answer: Why Buy Now? This is episode 112 Links: Bags Fly Free vs Soup is Good Food https://kellblog.com/2018/06/13/the-two-archetypal-marketing-messages-bag…
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Today on the show we talk about the non-saas podcasts Josh has been listening to and how this has changed his perspective. All this learning has Josh thinking of a new app idea that he shares with us towards the end of the episode. This is episode 108Josh Ho & Nate Bosscher tarafından oluşturuldu
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Some market areas seem to be consistently successful while others are not :thinking_face:. We dive into what those successful areas are and what it’s like to run a company there. We also get a sneak peak into Josh’s experience with Arc for Windows. Link: https://www.saastr.com/how-do-i-start-a-successful-saas/ This is episode 107…
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Today, Chris Savage from Wistia joins us to talk about all things brand and video. We walk through Chris' journey building the brand of Wistia, making technical bets and navigating changes in the market. You don't want to miss this one! This is episode 102Josh Ho & Nate Bosscher tarafından oluşturuldu
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On the show this week we share our quick takes on category creation (Christopher Lockhead), word of mouth, abandoning business frameworks and Google Podcasts shutdown. Links - Lenny’s Podcast (https://www.lennysnewsletter.com/podcast) - Category creation - https://www.lennysnewsletter.com/p/how-to-become-a-category-pirate-christopher#details - WOM …
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Today on the show, we dive into 4 validation strategies Lenny Rachitsky suggested in a recent newsletter. Nate & Josh lean into what’s worked for them and which methods they think are the most effective. Lenny’s article: https://www.lennysnewsletter.com/p/how-to-validate-your-b2b-startup This is episode 90…
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Today on the show Nate & Josh look at Testing Taxi and how to reach the audience - and which audience to go after. We also dive into some side tunnels with messaging and early MVPs. Buckle up, this is a good one! Links: - https://www.linkedin.com/posts/heyrobk_voice-of-the-%3F%3F%3F%3F%3F%3F%3F%3F-voice-of-activity-7101581893774573568-tdtv/ - https…
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Today we dig into the tools and habits we use to stay on top of things and prioritize the right things. Josh comes at it from the angle of working with a team, while Nate is in the ever changing landscape of consulting clients. This is episode 86Josh Ho & Nate Bosscher tarafından oluşturuldu
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Today we talk to Luca from Customerly.io about last month's huge pricing change. He walks us through the thinking behind it and discussed previous pricing choices he'd never do again. Join us for a great chat about everything pricing. You can find Luca at https://twitter.com/iLucaMicheli, and the pricing we're discussing at https://www.customerly.i…
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Today on the show, we dig into partnerships - what makes them work and what doesn’t, what keeps them alive and what undermines them. Josh has had over 5 partnerships and he weighs in on some of the insights he’s uncovered. Further reading: - https://joshho.substack.com/p/staying-aligned-on-the-big-things This is episode 81…
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Today on the show we have Mike from Wafris talking about his fledgling internet security company and how he's using social media to get off the ground. We explore where social is working for Mike and what he can do to get even more reach. Links: - https://wafris.org/ - https://wafris.org/ip-lookup This is episode 80…
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Today on the show we talk about the signup process for Nate's new SaaS - Testing Taxi. Self-guided trials are not an option so what should he do? We also check in on Nate's SEO push on Status List and where he's running stuck. Links: https://testing.taxi This is episode 79Josh Ho & Nate Bosscher tarafından oluşturuldu
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Today Nate and Josh dive into 3 different SaaS companies and ask: would this be a good business to buy? We dive into how we might market, position or turn a profit with each. The results may surprise you. We also dig into the AI-powered things SaaS businesses are spinning up lately - a full gamut on the show today. This is episode 78…
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Today we talk about Nate’s latest project and if it’s time to buy a domain and tell the world. Josh weights in and gives some helpful SEO tips to get started. Also today, we talk about abilities and environment and how those have both shaped our entrepreneurial journey. Links: https://lawrenceandco.com/your-oxygen-mask-first This is episode 77…
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Today, Josh and Nate discuss the value of domains. What would you pay for a used domain? Why do people pay millions of dollars for special domain names? Some of us like to hold 90+ domains for a "rainy day". Others only buy domains when they're ready to launch something. More on aquisition of chat.com https://twitter.com/dharmesh/status/16410941091…
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Nate shutdown a project because it wasn't panning out. All of a sudden, customers are showing up asking to have it turned on. Nate shares the story and what he's going to do about it. Also today, Josh went on a founders retreat. He shares the wonders of diverse paths in company building and how finding "your people" is so meaningful. This is episod…
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Today, we talk about poker star Annie Duke's book on decision making. As founders, we often look at the world through rose colored glasses. Today we talk about ways to be realistic, limit failure and increase our chance of success. You can find Annie Duke's book on Amazon: https://www.amazon.ca/Thinking-Bets-Making-Smarter-Decisions/dp/0735216355/r…
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Nate’s landing page hasn’t been converting. Today, we dive into a tear down of what’s good, what’s missing and how we can improve it. You can find the video version of this episode at: https://joshho.substack.com/p/c18f4386-f062-463e-9f31-8d632de6e2ea This is episode 73Josh Ho & Nate Bosscher tarafından oluşturuldu
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This week we talk about the common advice to “raise prices”. Josh talks about where this can go wrong and how he thinks about pricing. Links: Peep Leja - podcast episode - https://podcasts.apple.com/us/podcast/laying-the-foundation-for-long-term-company-alignment/id1575516851?i=1000601807767 This is episode 72…
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Today Josh has an idea for a site map research tool that could be in Nate’s wheel house. We bat it around and figure out what the key product is and what next steps would be. We also talk about learning by exploring and listening to others. This is a huge part of how Nate & Josh learn and it’s neat to hear about their experiences with this. This is…
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Nate's been reading and today we discuss his questions on SaaS strategy and company management. SaaSTR Drift Article: https://www.saastr.com/10-lessons-learned-scaling-to-1b-valuation-with-drifts-co-founders-david-cancel-and-elias-torres-pod-626-video/ The Hard Thing about Hard Things By Ben Horowitz https://www.amazon.ca/Hard-Thing-About-Things-Bu…
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