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In episode 109 of The Content Strategy Experts podcast, Alan Pringle and Sarah O’Keefe return to the occasional series about stakeholders and content operations projects. In this episode, they talk about executives as important stakeholders in your content operations. “An executive wants to know how a tool is going to solve business problems and su…
 
In episode 108 of The Content Strategy Experts podcast, Alan Pringle and Gretyl Kinsey kick off an occasional series about stakeholders and content operations projects. In this episode, they talk about IT groups as an important stakeholder in your content operations. “The IT department can be such a great ally on a content ops project. IT folks are…
 
In episode 107 of The Content Strategy Experts podcast, Bill Swallow and Gretyl Kinsey are back for another episode in our Content strategy pitfalls series. They talk about what can have happen when you lack a unified content strategy. “One way to get funding in place is to start the conversation among different groups. Get these groups together an…
 
In episode 106 of The Content Strategy Experts podcast, Gretyl Kinsey and Bob Johnson of Intuitive talk about accessibility and the Darwin Information Typing Architecture “If you’re doing it right, accessibility doesn’t look any different than what you’re doing day to day. You’re just adding accessibility considerations when you author your content…
 
In episode 105 of The Content Strategy Experts podcast, Alan Pringle and Sarah O’Keefe talk about an exit strategy as part of your content operations planning. “You need to be thinking about the what-ifs 5 or 10 years down the road while you’re picking the tool. Are we going to have flexibility with this tool? Is it going to be able to help us supp…
 
In episode 104 of The Content Strategy Experts podcast, Elizabeth Patterson and Sarah O’Keefe discuss Scriptorium’s Content Ops Manifesto. “The bigger your system is and the more content you have, the more expensive friction is, and the more you can and should invest in getting rid of it.” – Sarah O’Keefe Related links: Scriptorium’s Content Ops Ma…
 
In episode 103 of The Content Strategy Experts podcast, Alan Pringle and Bill Swallow share some considerations for transitioning into a new component content management system or CCMS. “You need to look at the requirements you have now. Are they being supported or not supported? Do you see this system helping you move forward with your content goa…
 
In episode 102 of The Content Strategy Experts podcast, Sarah O’Keefe and Sharon Burton of Expel talk about the importance of terminology management. “If we don’t give customers the information to understand what we’re telling them, they won’t be successful and we have failed.” – Sharon Burton Related links: Expel’s website Twitter handles: @saraho…
 
In episode 101 of The Content Strategy Experts podcast, Elizabeth Patterson and Sarah O’Keefe talk about what life is like with and without a content management system (CMS). “You have to decide, by looking at your particular organization, whether you need what a CMS will give you. You will get improvements in consistency and automation for formatt…
 
In episode 100 of The Content Strategy Experts podcast, Bill Swallow and special guest Jodi Shimp discuss their experience with digital transformation and implementing a new content strategy at Crown Equipment Corporation. “The initial and earliest win in the project was the go-ahead to even bring on consultants to help us determine what the scope …
 
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