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Scott Murray is The Communication Craftsman who uses over 20 years of content marketing experience and extensive education in communication to help companies create stronger connections with their consumers, customers and audiences. On Get the Message, his conversations with experts, thought leaders and other professionals are designed to spark ideas, motivations, takeaways and roadmaps for marketers, content creators and business leaders. New episodes are released every other Monday with a ...
 
Mental Wellness, Sports and Life - At this time in our world with so much uncertainty, we listen and learn from those involved or connected in the sports world as they share their own personal stories and how it's impacted them to focus on mental wellness. We hope to always leave our audience fully engaged, encouraged and inspired, while assuring you that you're not alone. To move forward positively and productively, we must never forget we all need one another for the support necessary to i ...
 
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show series
 
If your marketing is focused on connecting with human beings (and not Vulcans), you must incorporate emotional response into your strategy. It's one critical element of consumer behavior that translates into someone taking action. I share a great new book that explains this and more. It's also a lot harder to generate that emotion if you don't know…
 
Dr. Angela Mulrooney was a very successful dentist who had perfectly positioned her practice to thrive, but a life-changing accident brought everything to an abrupt end. She decided to change course, form a personal brand and help others unleash their influence by providing insights from her experience and expertise. She's joining us today to share…
 
We hear a lot about personalization in content marketing, but what does it mean to add "personalization" to anything? Is your attribution software lying to you or misleading you? If so, what can you do about it? We know that memes get engagement, but can you use them in content marketing and get similar results? Can memes make a company look bad? A…
 
As consumers demand more human connections with businesses, they also want a sense of belonging. An impactful way you can achieve that meaningful connection with your audience is through community. But how can you build a community through marketing and content? Kristin Quiroz Bayona has 15 years of experience in marketing communications, filled wi…
 
Today's points center around leadership communication, non-profit transparency and thought leadership. Psychologists have identified projection bias in the workplace, which can impact leadership effectiveness. Many non-profits talk about donation transparency, but Marcus Sheridan explains what it means to show it. Finally, companies may talk about …
 
Brooke B. Sellas is the founder of B Squared Media and author of the new book Conversations That Connect. Today, she'll share ways to make real connections with audiences on social media. If you've wondered how to start evolving your communications to create more human connections, you'll want to join us for this conversation.…
 
Today's show opens with someone announcing ten things she will no longer do as a marketer. Then, we get some insights about "tracking" dark social and generating sales on (non-dark) social media. Finally, you'll find out how you can get personal brand insights from "Known" author Mark Schaefer.Scott Murray tarafından oluşturuldu
 
Just like the wrong words or phrases can ruin marketing opportunities with consumers, messaging in a job post can send the wrong signals to job seekers. Senior Marketing Strategist Mary Keough joins us to discuss her Marketing Job Post Teardowns and the red flags featured in them.Scott Murray tarafından oluşturuldu
 
On today's show, you'll hear why It's okay (and possible) to be professional AND fun. Plus, research shows buyers not only like fun, but they like processes and instructions that are simple. It all boils down to the words you choose. You'll also hear a tragic LinkedIn story about a relationship that started with a connection, worsened by irrelevant…
 
Despite how things have radically changed, the importance of impactful copy has remained the same. However, it takes more than a creative catchphrase or marketing copy to connect with today's consumers. Veteran copywriter and author Scott Frothingham joins us today to talk about the state of copywriting and how writers and brands can generate impac…
 
Storytelling continues to be a powerful and effective tool that allows brands to make meaningful connections with their audience. However, it can sometimes be challenging to figure out how to make it work for your company and consumer. Park Howell is known as the World's Most Industrious Storyteller, and he's here to provide some ideas and tips for…
 
Today, we have insights on SEO, gated content, enchanting consumers and marketing job advice. Recently we discussed the lessening impact of SEO, but how long have some people known about it? Why should you consider altering or removing gated content from your marketing strategy? What red flags can be found in a marketing-related job post? Today's i…
 
With the explosion in podcast production and listenership in recent years, businesses have more resources to help produce and market a podcast. If your business is interested in creating a podcast, Trent Anderson of Podchaser is here to discuss important factors to consider in 2022, including discoverability, audience, promotion and more.…
 
You probably already know about the impact of visual content in a marketing strategy, but how do you infuse that into something like an email subject line? Can marketing copy really be altered to say the same thing but generate a much better result? What do margaritas and daiquiris have to do with picking the right social media platform? Get these …
 
Clint Mally knows web design strategies and backs them up with people insights that benefit a company's website and web presence. Today, he'll provide tips and insights that go beyond the basics and get into the motivations, reactions and needs of consumers to apply that to your company's website design.…
 
Could saying something nice about your competition lead to more sales? Should you feature their content in your content? How do you find ways to remain relevant in a changing world? What style is strongly discouraged when it comes to hosting a podcast? Get these answers and more from this week's insights.…
 
You might have heard of "repurposing content," but what does it mean to remix your content for different audiences or preferences. Our guest today is here to answer that question and provide insights into making it happen. A. Lee Judge is a digital marketing strategist and CMO/Co-Founder of Content Monsta (A company that creates multi-media content…
 
This week, we're breaking away from digital interactions and engagement and focusing on person-to-person. As we get back into in-person interactions in sales meetings and industry conferences, what do we need to do to be memorable? Anders Boulanger teaches people to create in-person engagements everywhere, from the exhibitor floor and speaking enga…
 
This week on Message Points, we learn what's better than a CTA on LinkedIn, what new developments are happening at YouTube, how there is a connection between a lack of interest in math classes and sales pitches and why CMOs need more awareness today. This one is packed full of insights and commentary.…
 
Have you ever considered conducting some A/B testing on your website? You might be surprised what could make noticeable differences in engagements and conversations. Chris Dayley has developed a formula for website testing, and he shares examples and results in today's episode.Scott Murray tarafından oluşturuldu
 
Have you noticed the trends in podcasting and video? More social platforms are empowering creators, and YouTube is becoming a place for podcast discovery! In this episode of Message Points, you get insights into content trends, YouTube video advice and podcast tips.Scott Murray tarafından oluşturuldu
 
Mark Schaefer is a globally-recognized keynote speaker, author and university teacher. One of his books, Marketing Rebellion, outlines the radical change that has taken place in the world of business and consumers. It's created a brand new dynamic that has marketers scrambling to connect with their audience when they do so much to avoid advertising…
 
Ahmed Zaher is a strong advocate of the benefits of healthy living and smart training as the key components to being an exceptional triathlete. In addition, investing in your mental health. In this podcast, he shares his accomplishments as a triathlete. His love for coaching and the joy he receives from watching his clients cross the finish line. H…
 
In the crowded ecosphere of content marketing, the key to being better than the competition is being different. In today's edition of Message Points, you'll get some advice and resources from Erika Heald, Teresa Heath-Wareing, Marcus Sheridan, Mandy McEwen, Andy Crestodina and Jessika Phillips about podcasting, LinkedIn, Twitter, content and commun…
 
If you're a fan of the movies and pop culture of the 1980s, you should know that people like Chunk from Goonies, Billy Ray Valentine from Trading Places and Jeff Spicoli of Fast Times at Ridgemont High have some workplace lessons for you. Chris Clews, author of the What 80s Pop Culture Teaches Us About Today's Workplace book series, shares how thes…
 
Is it possible for communication challenges within a company culture to impact communicating with customers? Consultant, Speaker and Podcast Host Jeff Echols discusses constructing a communication architecture that engages employees and inspires customers (or clients) to choose you.Scott Murray tarafından oluşturuldu
 
Your audience is dealing with digital pollution every time they go online. Some people are causing it because it's all they know how to do. Others are creating it in social media, email campaigns, and marketing communications without realizing its damage to their business goals and brand messaging. What is digital pollution, and how can businesses …
 
There is no shortage of marketing podcasts in the world. So why do we need another one? In this introduction episode, Scott gives you some insight into his background and how this show will approach conversations on marketing, content, and leadership by focusing on communication and messaging.Scott Murray tarafından oluşturuldu
 
Certainly hope you'll join us on "Leadership America" as we're joined by Frank Supovitz, the President of "Fast Traffic Events & Entertainment." He's also spent decades as the former senior events executive of both the N.F.L. and the N.H.L... In addition, he is the published author of "What to Do When Things Go Wrong." We certainly look forward to …
 
Derrick Decker has been an athletic trainer for many years and started his journey at Ball State University in Muncie, IN, followed by an internship with the Indianapolis Colts. His path continued at the University of Missouri – Columbia and continued one more year with the NFL with the Carolina Panthers prior to his switch to MiLB and currently is…
 
In this segment, we talk with Wyman Roberts, the CEO and President of Brinker International, Inc., serving in this capacity since January 2013. In this role, Wyman is responsible for driving the development of growth-oriented strategies for Brinker brands, Chili’s® Grill & Bar and Maggiano’s Little Italy®, and overseeing global restaurant operation…
 
For generations, professional athletes have been looked upon as heroes/role models for the younger set. Yet, current date shows that up to 35% of elite athletes suffer from a mental health issue which may manifest as stress, burnout, an eating disorder, anxiety or depression. On this edition of "Conversations of Connection...Mental Wellness in Spor…
 
Thanks to Speech Pathologists, who also happen to be sister-in-laws, Michelle Marlow and Cynthia Marlow, for joining me on Leadership America. Our purpose each broadcast is to teach leadership philosophies, learn best practices and share philanthropic passions. We seek to create a new culture of leadership within our companies, our communities, and…
 
Johnny “Brutal” Bedford grew up competing in wrestling and then transitioned to martial arts, and is well known for being a MMA Fighter. He fought in Bellator before getting invited to join the UFC. He made his UFC debut December 3, 2011. Today Johnny does bare knuckle fighting and is currently the BKFC Bantamweight Champion. At this time in our wo…
 
I'm most excited to share with you are current edition of "Leadership America," presented Air4Arts, as we welcome two longtime friends and legendary leaders in the world of Sports Broadcasting, both of whom have been in the booth for over four decades... the voice of the Dallas Cowboys, Brad Sham and the voice of the Texas Rangers, Eric Nadel. Than…
 
Tom is an athlete, having completed 4 Ironman competitions including Ironman Hawaii. He is also a coach and fitness enthusiast incorporating components of physical health and mental wellness. He shares his story of being diagnosed with bipolar disorder in his teen years, how he coped, and what he’s doing today to help others with mental illness. At…
 
Our guest on “Conversations of Connection, Mental Wellness in Sports & Life”, we had Brian Cuban. He shared his personal story of overcoming drug and alcohol abuse, bulimia, and other challenges. The encouragement and love from his family and constant support from his brothers, Jeff and Mark Cuban, Brian was able to seek help and has been sober sin…
 
Welcome to another edition of "Conversations of Connection" with co-hosts, Scott Murray and Dr. Nina Rios-Doria. Our special guest is former Dallas Cowboys guard, Cory Proctor, who also spent time with the Miami Dolphins and the Detroit Lions. As we focus on our normal topic of Mental Wellness in Sports and Life, we specifically speak with Cory and…
 
At this time in our world with so much uncertainty, we listen and learn from those involved or connected in the sports world as they share their own personal stories and how it's impacted them to focus on mental wellness. Scott Murray and Dr. Nina Rios-Doria hope to always leave the audience fully engaged, encouraged and inspired, while assuring yo…
 
We’re very pleased to welcome Charles Haley, the Hall of Fame Dallas Cowboys defender! At this time in our world with so much uncertainty, we listen and learn from those involved or connected in the sports world as they share their own personal stories and how it's impacted them to focus on mental wellness. Scott Murray and Dr. Nina Rios-Doria hope…
 
We’re very pleased to welcome Michelle Staubach Grimes to the program. The daughter of legendary Hall of Fame Dallas Cowboys quarterback, Roger Staubach, is an attorney, mother of three, and now sharing her story of depression and anxiety, in hopes of helping others, while removing the stigma of mental illness. She has received tremendous support f…
 
Lieutenant Colonel (Ret) Allen B. West is a Christian constitutional conservative, combat veteran, and former Member of the US Congress. His life has been defined as one of service, sacrifice, and commitment to the United States of America. After his retirement from the Army in 2004 following over two decades of military service, which included dep…
 
At this time in our world with so much uncertainty, we listen and learn from those involved or connected in the sports world as they share their own personal stories and how it's impacted them to focus on mental wellness. We hope to always leave our audience fully engaged, encouraged and inspired, while assuring you that you're not alone. To move f…
 
At a time in our world when the unknown is no prevalent in the midst of the Covid-19 Pandemic, Mental Health America of Greater Dallas (MHA Dallas) is working tirelessly as a non-profit organization, to promote mental wellness through community education and policy advocacy. Put simply, MHA Dallas serves as a catalyst to identify, assess and respon…
 
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