En iyi School Communications podcastleri (2024)

1
Boosting conversions and why so much advertising is a waste of money 25:00

18d ago25:00

25:00

School marketing and communications with Charlie Maughan, Rita Kilroy and Sophia White In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – Sophia White. In the Making News segment, the team discuss the City of Sydney spending hundreds of thousands of dollars removing out-of-home street…

1
216: Is your post-tour process up to scratch? 28:05

2M ago28:05

28:05

School marketing and communications with Charlie Maughan, Rita Kilroy and Isabella Tranchita In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Senior Account Manager – Isabella Tranchita. In the Making News segment, the team discuss the importance of local SEO for school marketers and how to capitalis…

1
School Newsletter Ideas: essentials for getting started 15:04

2M ago15:04

15:04

School newsletters have proven to be one of the most effective virtual strategies for communication. Newsletters have the potential to become an engaging, informative tool for optimizing school life and building a tight-knit community. At the same time, understanding the true purpose of school newsletters and finding the best practices to apply can…

1
Crafting Smart School Marketing Strategies that Work 22:15

2M ago22:15

22:15

Today, a school marketing strategy formulation is essentially the science of survival in competitive markets. Designing a comprehensive marketing strategy incorporating your communication methods and channels, brand promotion techniques, and student enrollment strategies will help establish your brand in a new landscape. However, meeting the new ex…

1
10 ways to improve your school website 14:46

3M ago14:46

14:46

School websites are a vital necessity. But they are not a one-and-done event that you can take live and then not touch but once a year. It is a project that is well worth your time and planning. School website content management alone, done right, can save your school money and staff time, increase enrollment, and create a trustworthy reputation in…

1
School Instagram Account Ideas You Should Consider 11:21

3M ago11:21

11:21

Many educational organizations, universities, and high schools have realized that Instagram is an excellent, free platform to showcase school spirit and boost audience engagement. The user-friendly interface, efficient navigability, easy-to-understand search algorithms, and many other features have given Instagram a high rank among social media pla…

1
School Facebook Page Guidelines & Tips 19:09

3M ago19:09

19:09

Every social media channel has a lifespan. While new ones appear on the scene, others go out and die. However, some social media platforms have been major players for so long that they have become a part of our daily lives. Facebook is perhaps the most notable example, with nearly 20 years of experience. Let us show you some of the tips and guideli…

1
Competitor Website Analysis: How it can help your school's website 22:14

3M ago22:14

22:14

Nowadays, the internet and school websites, in particular, are major contact points where schools showcase their quality. Therefore, it’s not wrong to think of websites as one of the main arenas where schools compete for talented students and highly qualified staff. There is also no denying that a lot of insights can be gained by studying the schoo…

1
Communication Apps for Schools: What Are They? 15:49

3M ago15:49

15:49

Communication apps today are as prevalent as smartphones. School administrators, teachers, students, and parents rely on these communication tools to create groups and establish a more connected environment both online and offline. Keeping parents informed about their children's educational progress empowers them. They can help their child improve …

1
What are some of the best practices for designing a school website 18:23

4M ago18:23

18:23

Here at School Webmasters, we work for various school website providers. We are often hired to help schools that have switched vendors or are getting a redesign to migrate their old website onto a new design or platform. So, what are the website design best practices for updating or redesigning your school website? What do we train our staff to inc…

1
215: Enrolment strategies and great recruitment ads 24:50

4M ago24:50

24:50

School marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall In the first episode of the year, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – James Tindall. In the Making News segment, the team discuss the top 10 most valuable, and strongest, brands in Australia, and what scho…

1
School Web Design Ideas to Win the Competition 16:15

5M ago16:15

16:15

In today's tech-driven age, website design plays a huge role in making a solid first impression. It's one of the most powerful tools available to schools to stand out from the crowd and convert visitors into eager parents and students who want to enroll. Plus, the right website design can help a school boost engagement, promote its brand, and stay …

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214: Your Data Goldmine: unleashing the power of first-party insights for your school marketing 26:58

5M ago26:58

26:58

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie is joined in the studio for the last episode of 2023 by his co-host Rita Kilroy, and Mentor Marketing Founder and Director – Amanda Reid. In the Making News segment, the team discuss the mass Optus out(r)age and the lack of communication w…

1
Top High School Blogs: success elements they have in common 18:07

5M ago18:07

18:07

Every successful school tries to live up to its high standards. These high standards may translate into different things, but creating a well-designed and structured school website and a school blog are among the most popular school marketing practices. Find out how! For more information or help with your school website, contact School Webmasters a…

1
The Ideal School Communications Apps 9:33

5M ago9:33

9:33

We all agree communication channels are critical in times of crisis. So, school communication is even more important, considering it usually involves children. Is your school set up to handle any communications needs that might arise quickly? Find out what the most important aspects of an effective communications strategy and platform are and how t…

1
Tips for a Great High School Website 20:22

6M ago20:22

20:22

People spend a lot of time researching online, whether buying shoes, choosing a restaurant, or even subscribing to a streaming service. It’s the same when looking for a suitable school for their kids. Here, the first source of information is always the school’s website. It’s no wonder that so many schools invest a lot of money and time to design a …

1
Holiday Message from Your School 13:50

6M ago13:50

13:50

The holidays are a time to get in touch with people you love and show them how much you care about them. As a school, you can show teachers, students, and parents how much you appreciate their presence. Holiday messages are the perfect tool to convey your best wishes while discussing your school’s mission and announcing new programs. However, it ca…

1
213: Fantastic surveys and where to find them 18:54

6M ago18:54

18:54

School marketing and communications with Charlie Maughan, James Tindall and Sophia White In this episode, Charlie is once again joined in the studio by imageseven Account Managers – James Tindall and Sophia White. In the Making News segment, the team discuss Ticketek’s recent fine for marketing spam breaches and what school marketers can learn. Unf…

1
212: Preparing your best media plan, and do you have a 'clustomer' problem? 27:17

7M ago27:17

27:17

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn’t mean that school marketers can pull back on their marketing plans or media budgets. In the De…

1
What Makes a Great School Website: Beneficial Tips & Examples 15:43

7M ago15:43

15:43

What do you expect from a great school website? Excellent design and intuitive navigation? User-friendly interface? An appealing layout with a harmonious combination of fonts and colors. All of these factors are crucial. But the most important thing is making a long-lasting impression on potential students' families. In a nutshell, a great school w…

1
Smart Marketing Strategies for Private Schools 16:09

7M ago16:09

16:09

All private schools and educational institutions have some form of a marketing plan, but not every marketing plan produces optimal results. A successful private school marketing plan strikes a balance between realistic and ambitious. School marketing, like any other type of marketing and brand promotion, should follow the best practices in the fiel…

1
Best School Websites: what they have in common 19:53

7M ago19:53

19:53

Take a few moments and think of every fascinating school website you’ve ever visited. You can perhaps make a shortlist right off the top of your head. At first, they may appear only to share one thing: they are all school websites! But there is more. Every great school website follows best practices in its design and development, including a user-f…

1
Your Guide to Website Design for Schools 15:13

8M ago15:13

15:13

In our digital age, a school’s website is often the first point of contact for prospective students, parents, and staff. A well-designed website reflects the school’s unique identity and values and is a powerful tool for communication and administrative efficiency. How can your educational institution make the most of its online presence? This comp…

1
211: Engaging your alumni, out-of-home on the rise and the best and worst of the Women’s World Cup 24:09

8M ago24:09

24:09

School marketing and communications with Charlie Maughan, James Tindall and Sophia White With Rita away from the studio, Charlie is joined on SMC by imageseven Account Managers James Tindall and Sophia White. In the Making News segment, the team discuss increased spends in out-of-home media and whether URLs or QR codes are the best option for your …

1
9 great school websites for useful information 17:07

8M ago17:07

17:07

Our collection of top school website design examples will give you some ideas about designing an engaging platform. Moreover, we'll explore why you should invest in creating a great school website for your parents and students. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmas…

1
Benefits of Having a School Blog 14:40

9M ago14:40

14:40

K-12 schools can benefit significantly from platforms like blogs. It can also help students develop their writing skills. If you still need to become familiar with these advantages, read on. For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!…

1
210: Perfect publications, Twitter or Threads and marketing to the mind’s eye 18:58

9M ago18:58

18:58

School marketing and communications with Charlie Maughan, Rita Kilroy, Vanessa Klomp and Harrison Shearn Harrison Shearn, imageseven Digital Marketing Specialist, shares all the need-to-know facts and statistics of Meta’s new platform ‘Threads’ in the Making News segment, alongside Charlie and Rita. The trio discuss all things Twitter versus Thread…

1
209: How to grow marketing’s influence within your school 26:19

10M ago26:19

26:19

School marketing and communications with Charlie Maughan and Rita Kilroy Listen in as Charlie and Rita first discuss why registrations for school tours and events may not be an accurate reflection of promising buyer leads and the data you should be analysing instead. The duo then Deep Dive into how school marketing teams can grow their influence wi…

1
Benefits of a Parent Communications App 12:56

10M ago12:56

12:56

One of the goals for K–12 schools is to engage their communities in ways that will improve student outcomes. When parents (and communities) engage with local education, studies show that students progress far better than those who don’t. When teachers and administrators keep parents updated on activities at school, parents will discuss those activi…

1
CMS for Schools: Benefits and Challenges 14:34

10M ago14:34

14:34

CMS (content management system) is one of the most central aspects of marketing. More than 68 million websites are built with CMS and this could be a great solution to many problems you face with your website. Here we’ll define what a CMS is and how it works. Then we’ll look at some of its benefits for educational organizations and some of the chal…

1
Designing Great Websites for Schools 21:53

11M ago21:53

21:53

It doesn't matter if you click on a website belonging to a car dealership, a restaurant, or even a candle shop. The reality is that you'll quickly form an opinion about them based on how their website looks and feels. The same logic applies when parents visit your school's website. But it's not just about first impressions. Your website is a signif…

1
208: The Google Analytics update you can’t ignore and the battle of radio versus podcast 27:17

11M ago27:17

27:17

School marketing and communications with Charlie Maughan and Rita Kilroy Tune in as Charlie and Rita Deep Dive into all things audio advertising, debating whether radio or podcasts are the best listening platform for school marketers to spend their hard-earned media budgets towards. In the Making News segment, the pair are once again joined by imag…

1
School Website Design 101: Essential Components 15:37

11M ago15:37

15:37

Learn about the essential components of school website design and what it takes to put your website to work for your school. Competition for students and quality staff are at an all-time high, so make sure your school's website serves your purposes and effectively communicates to your audiences. For more information or help with your school website…

1
207: The other AI platforms you should be using and Pepsi's latest rebrand 31:28

12M ago31:28

31:28

In this episode, Charlie and Rita are once again joined in the studio by imageseven Digital Marketing Specialist Harrison Shearn. In the Making News segment, the trio review Meltwater’s 2023 ‘Marketing Trends to Watch’ and provide a half-term report on their plausible predictions so far, before Deep Diving into their prediction on the trajectory of…

1
Designing School Websites: Where and How to Get Started 22:01

1y ago22:01

22:01

A website is an excellent digital tool for schools to showcase their academic qualities in front of the entire community. Schools can provide up-to-date information about admissions requirements, offline and online courses, student academic achievement, and upcoming events. But that’s not all. An informative school website can significantly promote…

1
Best Private School Website Designs (and Their Major Characteristics) 19:07

1y ago19:07

19:07

Attention to detail is the cornerstone of any great website design. You must know the website’s purpose and how it can help your school achieve its goals. In addition to looking professional and sleek, you want the website to portray your school’s brand and mission clearly. But it’s not just about style. Several elements go into creating a perfect …

1
School Marketing: Effective Approaches to Get Started Today 20:55

1y ago20:55

20:55

Just like a fast food chain or a car company, schools need to market their brand. Every year, fierce competition over attracting the top students is fierce, so schools need to showcase their values. Of course, every school and organization in the world wants to do that. That's why they set up websites, create social media accounts, and discuss thei…

1
Marketing Your School: Strategies That Really Work 18:30

1y ago18:30

18:30

Marketing strategies can serve as a success roadmap for your school in the long term. However, putting the ideas into words and actionable steps can be unfamiliar and confusing for many schools that are doing this for the first time. If you and your team feel the same way, keep listening because we will give you 10 school marketing strategies that …

1
206: The skills that school marketers need, and do you know your hamburgers from kebabs? 19:33

1y ago19:33

19:33

School marketing and communications with Charlie Maughan and Rita Kilroy In this episode, hosts Charlie and Rita discuss oOh!media's profits, whose surging profits return to pre-pandemic levels, indicating a return to strength for out-of-home media. In the Question of the Week, they explore the ‘hamburger menu’ and other website terms that you migh…

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