Welcome to the Salon Owners Collective Podcast. Here at the Salon Owners Collective, we help Salon & Spa Owners Master their Inner Salon CEO by implementing a strategic framework to grow and scale their businesses. We believe that in order to truly achieve Freedom & Profit, you must first fully step into your role as Salon CEO by following our actionable steps that will transform your business and your life. After all- every single one of us has the ability to achieve incredible things, and ...
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An educational podcast to help salon professionals succeed. Created by the founders of 124Go. A learning podcast for hairstylists, salon and spa owners, salon managers, cosmetology students, and spa professionals. In this podcast Co-hosts, Chris Sulimay and John Palmieri of @salon124group and @124.go have conversations with some of the salon industries most prolific educators, salon owners and beauty industry social media influencers. Shop Talk has one mission, to share information to the am ...
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The Canva Effect: How to Create Scroll-Stopping Social Media Posts
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Stop posting photos to your Instagram! I don’t mean it literally but how many other Salon Owners do you think are posting pictures of blonde balyage and lash lifts? Now, do you think clients can tell the difference between if it’s Susan or Jemima’s client in the photo? Trust me, as beautiful as all of your posts are… potential clients need a little…
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How to Beat the 2 Year Team Exit
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Creating the $100k Career Roadmap was one of the best things I ever did as a Salon Owner… When you give your team a path to success, they are motivated to WIN! You’ll be ahead of the dreaded “Can I get a pay rise?” conversations because both you and your team have transparency to know what needs to happen before the conversation can even begin! Whe…
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How She Grew to a Team of 30
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Put down the hairbrush, step away from the facemask… Would you believe me if I said you can grow your team WITHOUT ever serving clients… maybe even to a team of 30?! Your team culture is the key to growing your Salon but how passionate YOU are may cause your Salon to completely fall apart. Your team pick up on your energy, if you’re not passionate,…
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Leading Through Stories: Showing Up and Inspiring Your Team
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Sharing stories with your team could save your Salon thousands of dollars… in fact, it’s saving some companies billions! You feel like you’re telling your team the same thing over and over again. They don’t listen, they do it wrong and you just don’t trust them. Learning to trust your team can feel like an uphill battle… but it doesn’t have to be. …
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How Fashion Trends Can Increase Your Salon Revenue
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Peach fuzz, sparkle foils, and packages are a Salon Owners new best friend… sort of! Every 6 months, retail stores follow the trends of fashion to increase sales and revenue, but for some reason, we don’t do the same in Hair and Beauty. Instead, we push the same services and promotions all year… Let’s change that! Following the trends of fashion, w…
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3 Reasons Why Your Rockstar Turned into a Bad Apple …
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It’s time to call the police… When a Rockstar turns into a Bad Apple, you don’t know what to do. They used to be fully booked and smashing sales but now they’re making all of these mistakes and rolling their eyes… is it time to say goodbye? Not yet. You can bring your Bad Apples back to being Rockstars… you just need to know what steps to take and …
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Why Your Social Media Strategy Isn’t Working
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Why are you only posting pictures of pretty hair colours or nice nails? Gone are the days when social media was the window to your Salon. Now, social media is in the building! We use social media for everything, from attracting new clients to attracting new team members but sometimes… it doesn’t work. But, no matter where you are in the world, soci…
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Does Your Team Actually Trust You?
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I think I might explode… This is a common feeling among Salon Owners when a team member keeps crossing a line - they’ve dropped the ball, keep making mistakes, and no longer have a positive influence on the team. But, you don’t need to explode, you just need to build trust with your team so that they feel comfortable communicating with you… Today’s…
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Connection, Communication & Confidence – What You Need to Know About 2024
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Gen Z doesn’t know how to communicate! Understanding Gen Z in the workplace is one of the things we, as Salon Owners, NEED to know in 2024. When we are aware of emerging challenges and trends, we have the opportunity to learn and take advantage of the changes happening in our industry! Adapt and adopt the change to get ahead or risk being left behi…
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5 Questions You Need To Ask Your Team
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What do you expect from me as your leader? Trust me, this question is not as scary as it sounds… in fact, asking this question can help transform your team culture! When you ask these types of questions, you’re finding out how your team feels. You may learn what is or isn’t working and what they need from you. Because you can’t build a WINNING cult…
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How She Got Comfortable With Being Uncomfortable
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Being uncomfortable is what makes successful Salon Owners… You get used to taking risks, trying new things, having those tough conversations with your team (and clients!) and before you know it, those uncomfortable situations begin to feel… comfortable! So comfortable that even when friends, family and clients are asking “Aren’t you freaking about …
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5 Meetings that Rule Them All
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We’re too busy, we all work different hours, I’m not sure what to talk about… These are common feelings Salon Owners have when it comes to meetings. But what if I told you there were 5 different types of meetings you should be incorporating this year? I know, 5 meetings sounds crazy! But you are not going to spend your life in meetings… if you plan…
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Success, Failure and Starting Over - Lessons of a Salon Owner
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Running a Salon is hard. You’re juggling all of these balls and you feel like you can’t catch a break because if you do, all of the balls will hit the ground! And although there are times when we can add another ball without any problem, sometimes we just need to stop, pick the balls up and start again. And that’s ok! It can be scary going from lot…
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3 Things Salon Owners Should Be Focussed on in 2024
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Our team is leaving to go solo, profits are dropping, and we’ve hit the limit with pricing. We heard this a lot in 2023. But remember, opportunity always comes out of crisis - and we’ve been through a lot as an industry (and the world) over the past few years. 2024 is a new chapter and a new opportunity for us to grow our Salon and make a killing i…
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The Key to Leadership: Meetings, Power and Difficult Conversations
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We want to feel confident as the leader, and know how and when to have those hard conversations whilst also being able to have fun with your team. But nobody tells you how to do it all, how to be the ‘fun’ boss whilst also being the boss that gets stuff done so wages can be paid and clients are happy - for a lot of Salon Owners, it’s something we j…
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5 Biggest Lessons of 2023
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Before we jump into 2024 and map out our goals and dreams, let's take a moment to stop and reflect on what an incredible year 2023 has been! So it’s only fitting that we reflect on some of the conversations we’ve had over the last year on the Salon Owners Collective Podcast. We’ve done nearly 50 episodes, welcomed over 20 new guests onto the podcas…
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3 Ways AI CAN Help Your Salon
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Technology can be scary for us to wrap our heads around - it’s always changing, there are a million updates, and it’s just not worth the stress! But what if I told you that technology, more specifically AI, can actually save us a heck of a lot of time… As Salon Owners, we often think we’re ‘not a computer guy’ we just want to help people look and f…
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4 Revenue Building Tactics in 2024
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We’re in a recession! Clients aren’t coming in and the team isn't meeting their targets - we’ve heard this conversation a lot from Salon owners around the world. But, what if I told you 4 revenue-building tactics for 2024 that can help your Salon beat the recession slump… starting with a winning culture. The client wins when she gets what she wants…
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The Secret to Increased Engagement, Efficiency and Exceptional Service in Your Salon
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Everyone’s talking about Employee Experience - but what does it actually mean? Not too long ago, employee experience was a little-known concept - but post-pandemic, it has blown up as companies are discovering the untapped value and potential of exceptional employee experience design. Basically, employee experience refers to the experience that you…
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Cash in on Christmas – How to Make More During The Silly Season
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Did you know that people spend on average 30% more during the Christmas season? The psychology around Christmas spending is interesting, but the important thing to know is that people want to spend - they spend on their loved ones and they spend on themselves. So how do we make sure they spend in our Salons? How do we make sure we can have our piec…
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From Loss to Leadership: Leadership Lessons from Losing
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I've got a story for you - a tale of triumph, camaraderie, and unexpected business lessons straight from the heart of a football tournament. Picture a field filled with passionate kids, dedicated parents, and an atmosphere buzzing with anticipation. But this time, something was different. In the midst of cheers and laughter, my son's team faced an …
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How to Optimise Your Appointment Book This Christmas (Without Burning Out Your Team)
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Why is it that every year without fail, every single client that you’ve ever looked after wants to book in with you in the 3 weeks before Christmas? With less than 7 weeks until Christmas, you might be starting to feel a little anxious about the madness that awaits, the late nights, skipped lunch breaks, and the pressure to squeeze in just one more…
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Keep it Simple Sweetheart – Business Lessons From Where We Started
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Do you remember how you felt when you decided to throw caution to the wind, take a leap of faith and open your own Salon? Well, I do - It was exhilarating - I was excited, determined, impassioned - I had a vision and I knew exactly what I wanted to do. And then in what felt like the blink of an eye I was in the thick of it. Juggling all the “busine…
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3 Signs Your Salon Culture Needs a Reboot (And What To Do About It)
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A business owners - and leaders of a tribe its so important to be able to recognise the signs of a broken or deteriorating team culture in your Salon. Culture, whether intentionally designed or allowed to manifest organically plays a vital role in the success of your business. And there are some telling signs that are often missed by Salon Owners, …
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3 Secrets to Building a Confident, Self-Sufficient Team Who Don’t Need You
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What does culture look like in your Salon? If a client walked into your Salon today - what would they notice about your team? And you as their leader? Because trust me - they are noticing. They’re noticing the attitudes, behaviours and habits exhibited by your team - and it’s painting a picture of your culture. Why is this important? - because the …
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The Importance of Mission and Vision for Salon Team Culture
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One thing I’ve noticed working with Salon Owners is that a lot of them will tell me that they don’t have a mission or vision for their business. But it’s not that they don’t have a mission and a vision - of course they do. Because if you have a business then of course you have a why. And your why is essentially your mission and vision! Why you’re h…
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Investing In a Marketing Return
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Here's a question for you - exactly how much are you investing in your Salon Marketing? - and how much return on investment are you getting? I’m talking about the money you invest into marketing your Salon, versus the return you get from NEW CLIENTS booking into the Salon. I can feel the shoulder struggling and the eyes darting around the room from…
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Building a Brand Story – The Importance of Social Media
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Do you ever feel overstimulated by content on the internet? Like, there's so much content - there’s just no way you can possibly take it all in. It makes you think right, how is my content supposed to reach my audience in and amongst all this chaos? With so many messages from different brands and corporations bidding for their attention - how do I …
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10 Hiring Tips for Salons
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Do you feel like recruiting great staff, god - even any staff - in the hair and beauty industry is just getting harder and harder? Do you reminisce on the good old days when you could just tape a sign to the window saying “We’re hiring” and wait for your dream team member to walk through the door? But now, the tides have changed - and it’s not enou…
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3 Secrets to Becoming The Salon CEO
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What does it really mean to be a Salon CEO? This is a question that I personally spent the best part of 20 years working my way through when I owned my own Salon. And ultimately I landed on this: being a Salon CEO means taking control of both your business so that it facilitates your life and the life you’re working towards. Because as you’ve heard…
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How to Handle Bad Days Like a Bad B*tch
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As a business owner do you ever have bad days, but feel like you can’t let anyone know - you’ve just got to soldier through because you’re not just a busisness owner, are you? You’re a boss, a mother, a partner - people are counting on you to have your shit together. Often in the business world, we celebrate positivity, success and productivity so …
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10 Secrets to a Stress-free Life
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The next thing to go wrong, is going to send me over the edge. Do you feel like this sometimes? Well, you’re not alone - I’ve been there - and actually, every Salon owner I know has been there too. Because we’re not just Salon Owners, businesswomen, and ceative entrepreneurs - are we? We’re mothers, daughters, wives, friends - taxis, nurses, cleani…
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How to: Make Your Salon Go Viral in Fifteen Seconds
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When it comes to social media marketing, having a post go viral is the ultimate success story - right? And in 2023 the easiest way to go viral on social media is *drum roll please* TIKTOK. Now, i know what you’re thinking - isn’t Tiktok just full of preteens, bored mums and unemployed millennials? Isn’t TikTok a bit... embarassing? Actually, Tiktok…
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The Power of Workshops to Get Your Team Selling
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Larissa Macleman tarafından oluşturuldu
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Unpopular Opinion: Salon Owners Should Give Staff Flexible Working Hours
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"Those Millennials and Gen Zs - they just don’t want to work" I’m you’ve either heard this or even thought this yourself as a Salon Owner. There is a significant shift happening in the hair and beauty industry - we call it, the lifestyle effect. It's a phenomenon where the next generation of hair stylists and beauty therapist are saying NO to late …
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The Truth About Team Culture
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You want a great team culture in your Salon, right? One where everyone gets along, plays their part and achieves great things, together. But what exactly is team culture? Often when I ask Salon Owners this very question, they struggle to give me an answer. And I get it, culture can be an elusive topic - it’s fluffy and abstract - we know it exists …
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4 Steps to a Marketing Strategy That Works – Part 3/3
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Do you feel rejected by social media? You put yourself out there (and it’s not easy) and you sit by your phone eagerly anticipating the likes and comments only to feel like you’ve been stood up in a bar. Maybe you’ve been doing all the things, and you’ve seen some success but you’ve hit a plateau and you don’t know how to get that momentum back. Yo…
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4 Steps to a Marketing Strategy That Works – Part 2/3
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If you’re feeling hoodwinked by social media - then this is for you. As a Salon Owner, you know the power of social media marketing but you just can’t seem to get it to work for you. You’re posting content but it seems like a lot of work, for little reward. Why is no one engaging with it?! You feel like there’s no time, no hope and frankly, no poin…
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4 Steps to a Marketing Strategy That Works – Part 1/3
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Do you dread social media marketing? You don’t know what to post that will actually get traction - you feel like you’re posting all the time but no one is engaging with it - are they even seeing it? You feel like there's no time, no hope and frankly, no point. So you just wing it - and hope for the best. But deep down you know that what you really …
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Salon Owners: This the Only Way to Make Profit in Your Business
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Too many Salon Owners I know aren’t paying themselves. Yeah. You read that right. Some of them have even convinced themselves that they’re not “in it” for the money - they’re in for the love of the craft - but you and I both know you can’t run a business like that, right? The word PROFIT has a bit of a bad rep these days - often associated with wan…
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Perfectionism Is Ego in Disguise – 3 Mistakes All Creatives Make in Business
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34:22
Is this you? You started your business because you’re passionate about your craft… you want to do things well, do them your way and really channel your creativity into something that is truly your own. Only now, you’re bogged down in ‘business stuff’ - payroll, hiring, marketing - what happened to the fun stuff? So many Salon Owners I know have exp…
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How to Make More Money From the Clients You Already Have
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If you’re looking to make more money in your Salon, there are only 2 ways to do it. Either you attract more clients, or you make more money from the clients you already have. And if you ask me, the first thing to do is to focus on the clients in front of you. Could they be spending more? I know they could. It’s like this Let’s say you owned a resta…
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There’s No Room for Heroes in the Hair and Beauty Industry
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When a team member resigns, especially one of your strongest, often it feels like it has come out of nowhere, and it always seems to be when you least expect it. In this episode of The Salon Owners Collective Podcast, we’ll talk about 3 things that will get you through the pain of losing a staff member, with systems and processes that will help fut…
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The Selfish Salon Owner? Why Prioritizing Yourself is Essential to Success
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Tired of feeling like you’re working so hard on your Salon business… with little to no reward? You’re constantly hustling, but you never feel satisfied. Maybe you spend every waking moment thinking about your Salon, and how to “make things better”. You’re always looking towards the next goalpost, but not actually enjoying the present moment. Who’s …
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3 Simple Strategies to Make More in Your Salon
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Larissa Macleman tarafından oluşturuldu
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Salon Stories: Surviving the Ups and Downs of Business Ownership
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When you own a business, it often feels like nobody else understands what it's like. Our friends might wonder why we don't just get a ‘normal’ job and avoid all the hard work and staff drama. Dealing with inconsistent employees, staff dramas, client complaints, and misbehaving teams can make us question ourselves, right? We might think it's hard to…
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Promotional Packages to Fill Your Salon’s White Space
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You want your Salon humming all year round, and your team hitting their targets (get them working productively!), right? The fewer quiet periods, the better for your Salon’s sales… and we all know the saying “busy is better than bored”. But a lot of Salon Owners have no idea how to fill this white space. How can you easily fill the gaps that your t…
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From 60+ Hour Weeks to More Freedom: The Power of Salon Systems
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Want to know the reason you spend ALL of your waking hours getting caught up in the day-to-day running of your business? The REAL reason you’re working 60+ hour weeks but never ticking anything off your to-do list? It’s because you’re missing 1 simple, yet completely vital thing. Solid Systems & Processes. Creating & implementing these inside of yo…
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The Secret to Building a Million Dollar Salon Business
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Let me ask you something. You have a specific goal you want to achieve such as hiring a new team member or increasing your sales by $1k…But if you were to start tomorrow, what would you actually do first?? What are the exact steps you would take to achieve your goal? When it comes to achieving your goals as Salon CEO, you probably find yourself fal…
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Salon Owners: Stop Trying to Do It All At Once
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Is your Salon on your mind 24/7? You find it hard to switch off - you’re constantly stressing over everything that needs to be fixed and trying to do it all at once. But what is worse is that you think you are fixing things, but the problem isn’t going away and as a result, you are burned out. You know it’s possible to not feel like this because yo…
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