Welcome to the Salon Owners Collective Podcast. Here at the Salon Owners Collective, we help Salon & Spa Owners Master their Inner Salon CEO by implementing a strategic framework to grow and scale their businesses. We believe that in order to truly achieve Freedom & Profit, you must first fully step into your role as Salon CEO by following our actionable steps that will transform your business and your life. After all- every single one of us has the ability to achieve incredible things, and ...
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Salon Owners Collective


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When to Give Your Team A Payrise (& When Not To)
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27:58
That awkward conversation… You know the one, where the ONE team member, who hasn’t been hitting their sales targets, comes up to you and asks for a pay rise. It can feel like a child throwing a tantrum in a candy store, you’ll give them the sweets just to keep them quiet because let’s face it, it’s easier and less “work” in the short term. But this…
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Salon Owners Collective


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Turning Followers into Lifelong Salon Clients
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41:28
You don’t often get a second chance to make a first impression, especially in the Salon Industry. In today’s online-dominated world, 95% of people who visit your website are new clients. Yes, that’s right! NEW clients. Potential new clients will stalk your Salon’s website and socials, forming an expectation of what they will get if they come to you…
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Salon Owners Collective


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Your 9 Part Plan: Grow Your Salon Without Losing Freedom & Sanity
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28:11
The path to Salon success is not a straight one. Take it from me. Business is not a one-size fits all approach. Nobody gives you a handbook on how to grow your Salon overnight. This means Salon Owners often end up winging it on their journey to success…throwing sh*t at the wall and seeing what sticks. But when it comes to having confidence that the…
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Salon Owners Collective


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Motivating Your Team Member Starts With This
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39:30
It’s time to ditch the old way of how you lead your Salon team to succeed. Ok, let me explain… Too often, I see Salon Owners who constantly feel like they have to chase their team members up. Ugh, it’s exhausting, right?! You try to flag your team members down during a busy day in the Salon, doing what I call ‘hallway management’, simply because th…
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Salon Owners Collective


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The ‘Perfect’ Recipe for Transitioning From Stylist to CEO (Uncovered!)
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25:26
There is a fine line between having great technical skills and being a great business owner. You start out as a stylist or therapist, you’re passionate about what you do, and you’re good at what you do. It’s enough to make you decide to open your own Salon. But technical skill can only take you so far. Because when you’re so good at serving clients…
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Salon Owners Collective


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Not “Just a Hairdresser” – Beating the Odds to Reach Salon Mastery
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26:41
Business Ownership can be lonely…and the reality is that your business can feel like it’s your entire life. Without it, who would you be? You spend more hours in the day in your business than you see your partner, family, or friends. And whilst this is never the intention, you feel it’s just what has to happen to ensure everything gets done; puttin…
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Salon Owners Collective


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A Strong Culture Isn’t Built Around Desperation
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22:43
Are you sometimes guilty of being a little desperate when it comes to your team? Ok…hear me out. It’s not easy to find team members in today’s climate, right? So you suddenly feel the need to put more focus on your existing team culture. Build a culture that is so strong no one wants to leave… But a mistake I often see owners making every day is, i…
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Salon Owners Collective


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2022: The Year We Were Forced To Face Our New Normal
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49:35
You’ve made it. This last year is just about to be done and dusted. You have tackled all the highs and lows that have been thrown your way - so it’s time to celebrate! We rode the wave of trying to manage a growing team, and navigating a shift in lifestyle demands as well as increased challenges in attracting & hiring new team members! You were abl…
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Salon Owners Collective


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3 Secrets to Increasing Your Team’s Sales Performance
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27:32
The biggest mistake you can make as a Salon Owner is to assume your team knows how to sell. After all, they are trained to do hair or beauty, right? Not how to be a salesperson and actually they often don’t want to be a salesperson. So even when you have clients coming through the door, and you have a full team of stylists, you aren’t seeing the gr…
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Salon Owners Collective


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Revealed: The Greatest Challenge of a Salon CEO
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31:35
I often compare Salon ownership to an ongoing game of Tetris. You’re always trying to move the pieces around: your team, your sales, and your clients, to make them fit perfectly together and win the game of mastering a successful business. The challenge of this is that the pieces are always moving and are unpredictable (humans!!) and while the more…
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Salon Owners Collective


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Can Your Salon Really Grow by 100k Next Year?
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25:58
Want to know how 18 Salon Owners grew their income by $100k a year? I’ll give you one clue, it ends with ditching the hustle culture! Yes, I know it well. As a Salon Owner, there’s an immense amount of pressure to ensure the business is profitable and is bringing money in through the door. You want to provide a completely personalized experience fo…
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Salon Owners Collective


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Dreading Xmas in the Salon? 3 Hacks to Survive The Festive Season
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There is ONE word that so many Salon & Spa Owners dread. Do you know what it is? I know that when I owned my own Salon, I would cringe at the thought of this word… CHRISTMAS! Newsflash: it doesn’t have to be this way! With Christmas RIGHT around the corner, it’s time to get on top of things NOW. This is the year to finally be able to actually enjoy…
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Salon Owners Collective


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4 CEO Strategies to Stay Focused Towards Your Dream Life
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Do you ever get the feeling that you haven’t quite yet reached your full potential as Salon CEO? Things are ticking along, your Salon is growing, your team is happy, and business is “as expected,” yet you have this fire inside of you to keep going, to keep dreaming big. Everyone has their own unique idea of what success looks like... for many owner…
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Salon Owners Collective


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The Biggest Mistake Salon Owners Make When Hiring an Apprentice
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Are you ready to hire a Salon apprentice? Or more importantly, is your business ready? Like, your Salon is so busy that you feel like you can’t catch a break. At peak times, your Senior stylists or therapists are booked up weeks in advance, and as a result, you have to turn away clients as you simply can’t fit them in…and that’s money walking out t…
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Salon Owners Collective


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The 1 Secret to Creating My Life of Freedom: Away From the Salon
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What does freedom mean to you? Is it being able to spend time away from your Salon, and with your family? Being able to come and go as you please without feeling guilty? To not have any financial stress about whether the Salon is making ends meet? For me, freedom is a choice. It’s a choice to be able to create your dream life, to choose when you wo…
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Salon Owners Collective


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Mastering the Next Generation of Hair Stylists
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The Hair & Beauty industry is forever evolving. Between a new generation of stylists and lifestyle changes, social media taking over our lives & clients demanding more from a client experience, Salon Owners are left wondering what’s next. It can feel like you’re a soldier going into battle, putting out fire after fire with your team, Then when you …
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Salon Owners Collective


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The Hard Truth About Your Salon’s Culture
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33:39
As a Salon Owner, it can be so easy to get sucked into what I call “shiny object syndrome”, especially when you first open your business…press pause on that team retreat for now! You’re ready to hit the ground running, and do all the things you have always wanted to when stuck behind the chair working for someone else. You feel like a kid in a cand…
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Salon Owners Collective


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Why a Good Team Member Stops Performing
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Is this you? Your current team doesn’t want to work Saturdays or late nights, and they aren’t hitting their targets, yet come to you asking for a pay rise… OMG are they serious?! And when you try to hire someone new, it’s crickets! It seems like nobody wants to work these days…is this familiar? So to make up for it, you have to pull the weight for …
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Salon Owners Collective


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Can’t Trust Your Salon Manager?
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29:08
Is your Salon Manager really helping the business move forward, or are they instead hindering the future success of the Salon? As the Salon Owner, you already have too many tabs open. You’re thinking about a million different things and you have a to-do list that is never-ending. Your role is to lead your business and ensure that it continues to gr…
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Salon Owners Collective


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Your Salon Is Not as Irreplaceable as You Think
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What do you want your Salon to be known for? Why should a client choose your Salon over the one down the road? These are the questions you need to ask yourself if you want to stand out from the rest and ensure clients choose YOU and always return… After all, we all BASICALLY offer the same thing, right?! Thinking back to my early Salon days, I reme…
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Salon Owners Collective


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Work Less & Make More – Becoming a “Smart” Salon CEO
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44:53
Have you ever felt like: You’re working yourself to the bone: You’re busier than ever with clients, plus managing an ever-evolving team... You’re hardly present with your family as work has taken over your brain space… but what makes it worse is you’re not growing. But still, you end up saying YES all the time: Like when a team member needs our hel…
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Salon Owners Collective


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Does Increasing Your Prices Make You a Better Salon Owner?
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Does self-doubt stop you from increasing your salon’s prices? You know deep down you need to put your prices up, but the thought of asking your clients to spend more just feels so daunting. What if they push back? What if they leave and never come back because they can’t afford your services? How will you equip the team to handle these objections… …
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Salon Owners Collective


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Imposter Syndrome: Controlling the Voice Inside Your Head
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41:38
Have you ever felt like you’re a wolf in sheep’s clothing? You feel like you own a seemingly successful salon, with a great team and loyal clients... but you still experience waves of anxiety and loneliness that often roll through your mind. You begin to wonder: is this all too good to be true? If you have experienced this, then you are not alone! …
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Salon Owners Collective


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Motherhood & Salon Ownership: Is It Possible to Master Both?
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39:32
I see you… You’re a Salon owner, but more importantly, a mother… trying to balance the juggle between spending too much time at work (away from your kids), and not having enough time to do all the things that you want to in your business. Your Salon isn’t growing, because let’s face it, you barely have enough time in your day to touch your to-do li…
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Salon Owners Collective


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If You Want Your Salon Team to Stay, Do This…
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When it comes to your salon’s team culture, pretty much every salon owner wishes for two things: You wish you had a salon culture that new team members were BEGGING to be part of--like, i’m talking knocking on your door! You wish you had a salon culute that existing team members NEVER wanted to leave. After all, who doesn’t want to work for the A t…
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Salon Owners Collective


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The 1 Leadership Mistake Every Salon Owner Should Avoid
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The thought of your team leaving you for the Salon down the road is damn scary. Especially when you know it may be unlikely that you'll recruit someone new any time soon... I’m pretty sure it’s every Salon owner’s worst nightmare… everyone leaving you, and you’re the one left to pick up the pieces. Honestly, even with a team of 30, I still worried …
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Salon Owners Collective


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How to Triple Your Sales Without Employing Anyone New
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Sick of hearing your team say “same again jane?” with EVERY client? The client just gets the bare minimum, and your team doesn’t think to take things further… The client only gets what they booked in for, not really actually NEED or what they didnt know, they always wanted As a result: Your team aren’t meeting sales targets of 3.5 x their wages The…
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Salon Owners Collective


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What I Wish I Knew Before Opening a Second Salon
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27:51
Are you making the right decision? You’ve finally nailed the perfect recipe for a great team, loyal clients, and systems and processes that make your life as the Salon Owner easier, so now you’re thinking “what next?”. The creative entrepreneur inside of you is left wanting more (hello shiny objects!) which for a lot of Salon Owners, including myse…
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Salon Owners Collective


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Creating Healthy Boundaries to Stop People Pleasing
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31:42
Do you find yourself saying YES to things that you would rather be saying NO to? I used to be guilty of this myself. That’s right, I’m a recovering YES-aholic! Like, it’s a fact… As salon owners and creative entrepreneurs (and women in particular), we try to do it all. In fact, we overdo it more than we’d care to admit. Often without even realising…
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Salon Owners Collective


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What You ACTUALLY Need to Be Posting On Social Media
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Do you find it tricky to keep up with social media? You know you have to do it, but you often don’t have the time, nor the energy to really put effort into it and prioritise it. As a result, you can end up posting the bare minimum just to keep things ‘ticking along’. Hair transformation photo after hair transformation photo, before and afters of yo…
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Salon Owners Collective


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The Salon Lifestyle Effect: “No Saturdays, No Late Nights Say What?!”
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41:36
The Hair & Beauty Industry has had an undeniably huge shake up! Salons that were once thriving and growing are having to adjust considerably to suit the new industry climate… the ‘lifestyle effect’ is at large and nobody wants to work late nights or Saturdays. Your team is more demanding than ever and you’re worried that if you don’t meet their dem…
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Salon Owners Collective


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Saying Goodbye to ‘Hustle Culture’ (And Why You Should, Too)
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It’s time to ditch the old way of working in the Salon… And no, I’m not talking about perms and chunky highlights… I’m talking about ditching the grind of working LOOOONG tedious hours in the Salon. I’m talking about saying goodbye to the 'hustle mindset’ that can creep up when running a business… If you are constantly feeling unfulfilled even when…
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Salon Owners Collective


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From Full Time to Free Time: Transitioning off the Salon Floor
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26:50
Do you ever feel like your business is a ball and chain tied to your ankle? That without you, your business would just not be the same... You ideally would love to step off the floor a little more and spend more time with your family or the other things in your life, but how can you do this without trusting in your team to keep things moving when y…
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Salon Owners Collective


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What You’re Missing When It Comes to Client Retention
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25:00
Have you ever wondered if there was an easier way to ensure clients always come back to the Salon? It can be super frustrating, right? You stress the importance of rebooking to your team, but they fail to do so! It feels like client relationships are made and efforts are made, but for what? To never see the client again? As an owner, it’s so tiring…
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Salon Owners Collective


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How to Break Through Self-Doubt as Salon CEO
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32:56
Have you ever had a defining moment in your Salon career where you knew you wanted to achieve more? This may look like opening a Salon in a second location? Or taking on an educator or trainer role with a product company… Whatever it may be, taking the next step in your journey isn’t always as easy as it sounds, right? When presented with a new opp…
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Salon Owners Collective


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Banish Bad Behaviour & Team Drama in 3 Simple Steps
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Have you ever had a BAD APPLE on your Salon team? That one person in your Salon or Spa's team who just can't seem to get it right... And it starts to affect the rest of the team. This person’s behaviour starts eating away at you, and you find yourself thinking about it all the time. Like in the middle of the night. It’s CONSTANTLY worrying you. Cha…
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Salon Owners Collective


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The Salon Owner’s Guide to Saving Time & Increasing Profits
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27:28
I always say time is money in the Salon Industry. But simultaneously, ‘time’ is the one thing we always feel like we don’t have enough of! Do you ever wish you could just wave a magic wand and your profits would increase, without any additional output or time spent from you or your team? Uh, hello! Sign me up… Well, did you know, there is actually …
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Salon Owners Collective


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Can Your Salon Survive Without You?
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32:53
Are you tired of being at the centre of your Salon? You feel like the moment you step outside the salon doors, everything starts to fall apart. You have people ringing you, texting you, emailing you… what’s next, a messenger pigeon?! (It wouldn’t be a total stretch, right? 🤣) As a result, the salon is on your mind 24/7… even when you’re not actuall…
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Salon Owners Collective


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3 Untold Marketing Strategies for Time-Bound Salon Owners
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Is posting on your Salon’s social media pages something you find super overwhelming, or better yet, often totally forget about? You know you have to do it, but you have no idea what you are supposed to be posting, let alone if it’s actually working and bringing you the results you’re after. This is something I see all the time. You feel way too bus…
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Salon Owners Collective


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Best Kept Secrets of a Celebrity Hairstylist
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As a Salon Owner, do you ever find yourself hungry for the limelight? You may have mastered all the technical skills you want to learn, your business is growing and you have a successful Salon with a thriving team. However, you are now ready to grow your reputation and challenge yourself and your industry skillset. Explore a different, more creativ…
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Salon Owners Collective


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Why You Never Feel Satisfied as the Salon CEO
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34:36
What if I told you, that you could achieve more by doing less? That you could finally ditch that nagging feeling of overwhelm, whilst still feeling accomplished and happy with your work, and your life… That’s the dream, right? In our industry, most people associate the feeling of happiness with milestones like a pay rise, or a promotion. But as Sal…
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Salon Owners Collective


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The Real Reason Your Sales Have Hit a Plateau
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37:39
Do you ever feel like your Salon growth has hit a plateau? Your team are underperforming and not hitting their sales targets, sales in general are low, and you don’t know why this happening or what needs to change. You feel like you are stuck doing the same thing, over and over again. This might shock you… but solution is actually more simple than …
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Salon Owners Collective


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Earn More & Work Less: The Salon CEO Way
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33:45
The dream is always to work less and earn more… right? However, there is 1 key to achieving this ‘dream lifestyle’ that so many Owners make the crucial mistake of missing. Are you guilty of this… I see so many Salon Owners who strive for more, but have no idea of where they’re at currently! If you don’t know, in-depth, the ingoings and outgoings of…
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Salon Owners Collective


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3 Reasons Your Recruitment Ads Don’t Work
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Isn’t it frustrating when you’re looking to hire someone new, but your recruitment ad gets 0 applications? Every time you put an ad out, you think to yourself that ‘this time will be different and you will finally get your dream team member applying to work for you… but in reality, the results are disappointing and totally uninspiring. This makes y…
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Salon Owners Collective


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Does Salon Marketing Actually Work?
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What if I told you that in order to scale your Salon business Growth, you need to nail these three things: An effective marketing strategy, understanding your clients, and growing a team. I see so many Salon Owners start to grow exponentially, but then all of a sudden hit a plateau. They can’t seem to move the needle in their business or have the m…
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Salon Owners Collective


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The Female Entrepreneur’s Guide to Salon Marketing
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You probably know the saying of throwing spaghetti at a wall and hoping it will stick. Well, are you guilty of doing the same with your marketing strategy? In a crowded industry, failing to create a marketing strategy and a strong Salon brand could be the thing that is holding your business back from growing into a million-dollar Salon. You know yo…
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Salon Owners Collective


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How a Risktaker Re-Defined Salon Success
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Have you ever had someone tell you that you’ll never achieve something? That being a hairstylist will only take you so far? That there is no way that owning a salon will give you a life of freedom or profit? I did, over and over again when I owned my Salon, and boy was I determined to prove them wrong! In our industry, everyone's journey to success…
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Salon Owners Collective


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Legal Action: Two Words Every Salon Owner Dreads
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Have you ever had a client threaten legal action against you and your Salon? As a Salon Owner, I’m sure you have had had a moment (if not, a few) where you have had to deal with a situation that has gone wrong, like a really bad colouring mistake, and in return had to deal with an unhappy (and frustrated!) client. Something has gone wrong in the Sa…
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Salon Owners Collective


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The Secret to Unlocking More Time as a CEO
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Do you always feel like you have a never-ending to-do list? Like nothing seems to get checked off, and as soon as that alarm goes off in the morning, you feel like you are already behind before your day has even begun? Then, when your day does begin and you start ticking the things off that you want to get done, someone needs your help with a consu…
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Salon Owners Collective


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Team Explosions: How to Avoid Them
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21:44
You need a strong Salon team in order to grow and be successful. But having a team of stylists is only the beginning. You actually need more than just a strong team; you need a team of humans whose actions speak louder than words, who will support you when someone goes on maternity leave, who will cover for the team when others can’t make it in, an…