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PPS Pricing Podcast

The Professional Pricing Society

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The Professional Pricing Society’s mission is to nurture a growing community of pricing professionals committed to disseminating pricing expertise throughout the business world. In short, we connect great ideas with great people. Learn about our MANY resources for pricing professionals globally and membership opportunities at pricingsociety.com.
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Impact Pricing

Mark Stiving, Ph.D.

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The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
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This is a podcast for purpose driven freelancers and founders who do valuable work and want to price in a way that makes them and their customers happy. This isn't about being cheap to make customers happy or over-pricing to take advantage of people but to practice the conversations about pricing and increase your capabilities to have these conversations so that everyone shares in the value of your work.
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You’re listening to the Street Pricing podcast - The only show where proven SaaS leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Enjoy, subscribe, and tell a friend. Now, let’s break it down with your host and sought-after slayer of bad pricing, Marcos Rivera.
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Pricing is an underutilized business tool, despite the fact that it’s the biggest profit lever. It can make or break your business. When done well it will help you meet your business goals. When done poorly it’s the thing that's silently sabotaging your business behind the scenes. It's your choice whether pricing helps or hurts your business. This show is all about helping you understand pricing and how to do it to grow your revenue and profits, so you can build a sustainably profitable busi ...
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Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing ...
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Pricing College Podcast

Joanna Wells and Aidan Campbell

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Get a free education when you attend Pricing College. Learn everything about pricing, value management, revenue management and how to build a pricing career. Join Joanna Wells and Aidan Campbell for entertaining and informative discussion every week.
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The Pricing Queen (a.k.a. Sally Farrant) is here to help you get clear on your pricing in your small business and increase your profits so you can create the life you deserve. If you spend more time working IN your business than ON it, Sally is on hand with simple, jargon free practical advice to help you take control, increase your profits and become a Pricing Queen!
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On the Fiona Show, we discuss current issues in the transfer pricing world. Whether you’re new to transfer pricing, or you’ve been around the international tax block, learn about the latest trends in the global regulatory environment and technology in one weekly podcast.
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Pricing Nature

Yale Center for Business and the Environment, Yale Carbon Charge, and Yale Tobin Center for Economic Policy

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Pricing Nature is a limited-series podcast from the Yale Center for Business and the Environment and the Yale Carbon Charge. It tells a story about the economics, politics, and history of carbon pricing, which many argue should play a critical role in any national climate policy. We feature conversations with carbon pricing experts from government, academia, and civil society. Join us on Spotify, Apple Podcasts, or anywhere else you listen. To learn more, visit our website, pricingnature.sub ...
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The PricingProphets Podcast

Jon Manning - PricingProphets.com

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Thoughts, musings and ramblings on #Pricing, from Jon Manning, Founder of PricingProphets.com Jon Manning is the Head of Pricing at a SaaS tech company based in Melbourne (Australia, not Florida), the founder of www.PricingProphets.com, a start-up mentor (MAP, AIM, Blackbird Giants, River City Labs) and a micro and behavioural economist. He is also the author of possibly the most ridiculously-titled book ever: "Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Ser ...
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A Prescription for Fair Drug Pricing

instituteforclinicalandeconomicreview

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By Jason L. Crowell, MD Jerome H. Grossman MD Graduate Fellow, Harvard Kennedy School Neurologist, Beth Israel Deaconess Medical Center; Steve Pearson, Founder and President, ICER, Lecturer, Department of Population Medicine, Harvard Medical School
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Home Pricing Trends explores complicated real estate data in simple terms. We review the latest housing market developments, not only nationally, but in your neighborhood, and help you decide if now's the time to buy, sell or rent. The show is hosted by Florida Atlantic University professor, associate dean, and real estate expert, Ken H. Johnson, Ph.D. Follow Dr. Johnson on Twitter at @FAUhousingEcon.
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If you want to buy wholesale jewelry online then CC Wholesale Clothing is the #1 source to acquire good quality rings, earrings, bracelets, and necklaces. The best quality jewelry is ideal to enhance your overall appearance and will add elegancy in your look. For more detail, visit: https://www.ccwholesaleclothing.com/JEWELRY_c_48.html
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Tim Hanni is a trailblazer in the wine industry, renowned for his groundbreaking work in wine education, sensory sciences, and his mission to demystify wine for all. With the prestigious title of Master of Wine, Hanni holds the distinction of being one of the first Americans to earn this credential, marking a significant milestone in his illustriou…
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When growth is stagnant, companies often adjust prices for more revenue. Without a strong understanding of pricing power relative to market alternatives, this can result in the opposite effect: customer churn. In this session, we’ll walk through drivers of pricing power, how to assess them, and strategies to employ before your next price increase. …
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Alexlouise is a money success coach and author of Rock Solid Money Maker. She joins Carlos and Ben to talk about financial freedom. They cover what it means for her and what she believes you need to think and do to achieve it. Links Join the Happy Pricing course Join the conversation liveThe Happy Startup School tarafından oluşturuldu
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What if your real estate transaction could be hijacked by cybercriminals in mere seconds? Join me in a discussion with Tyler Adams, co-founder and CEO of CertifID, around the alarming realities of wire fraud in the real estate industry. With a shocking $12.5 billion lost to cybercrime last year according to the FBI, Tyler unveils how fraudsters exp…
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Ever wondered... How should I end my prices? And does it really make a difference, or is it just marketing fluff? In this episode of Live with The Pricing Lady, join me as we dive into the psychology of charm pricing and explore whether ending your prices in 9s, 0s, or other options is the right strategy for your business. It's important to remembe…
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Ready to create an unbeatable lead magnet? In this episode, we reveal the secrets behind crafting a high-value lead magnet that attracts qualified leads and positions you as an expert in your niche. Discover why quality beats quantity, how to offer something truly valuable, and ways to keep your content evergreen. Whether it's an ebook, checklist, …
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This is an Impact Pricing Blog published on July 11, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/high-prices-and-lost-deals/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: ma…
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Christine Nicholson has a 25-year experience of running companies in multiple sectors. She started, built, and exited multiple successful businesses. She took a business from £0-£4.5m turnover in 15 months. And she also rescued a bankrupt company from millions in debt to an eight-figure exit in under 18 months. More than just experience, she studie…
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Patrick Taylor is a global business improvement expert with over 30 years of delivered value leveraging experience across all domains of pricing and margin improvement as well as commercial and financial processes. In this episode, Patrick shares the critical aspects of effective pricing strategies and their impact on business profitability. He emp…
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Ben and Carlos reflect on the pricing of the Do Lectures’ latest course, the Secrets of Small Magical Events – a course to help you run events that benefit your business rather than burn you out. For over 15 years, David and his team at the Do Lectures have iterated towards a model for an events business that works for them, and now they’re sharing…
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Join me for a conversation with Min FitzGerald, the Director of Monetization at Clio, who shares her transformative journey from management consulting to leading pricing strategies at a hyper-growth SaaS company. Min's story is a testament to the power of rigorous, structured approaches in driving company growth, particularly through developing Cli…
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Pricing is not only about money charged but also about how customers perceive the value a product, which changes over time. In today's connected and competitive world, effective pricing requires flexibility, strategy, and a scientific approach. By using technology to gather insights about customers and develop data-driven pricing strategies, busine…
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How can overcoming pricing fear transform your business and elevate your success? In this episode of Live With The Pricing Lady, I'm joined by guest Stacy Hagen, a marketing and business coach from the Bay Area. We discussed the principles and strategies behind effective pricing for business sustainability. Our topics include managing pricing chall…
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Want to make your clients happier and increase your revenue? In this episode, we reveal why just one fixed price could be holding you back. What if offering choices could change everything? Plus, we’ll show you how to use ChatGPT to improve your pricing strategy. Ready to boost your business? Get practical tips you can start using today!…
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David Brown is the author of "Banned Business Books, Volume 1, Pricing," a fictional account that narrates how a marketer and a pricing guru stand up and optimize the pricing function in a company. In this episode, David shares what his book 'Banned Business Books' is all about highlighting the "Nine Boxes" framework for organizing and executing pr…
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This is an Impact Pricing Blog published on July 4, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/understanding-fencing-googles-strategy-to-maintain-regional-pricing-for-youtube-premium/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. …
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Kristen Berman co-founded Irrational Labs, a behavioral product design company, with Dan Ariely in 2013. Irrational Labs helps companies and nonprofits understand and leverage behavioral economics to increase the health, wealth and happiness of their users. In this episode, Kristen explores the intricacies of pricing strategies, emphasizing the imp…
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This is an Impact Pricing Blog published on June 27, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/how-to-charge-different-customers-based-on-value-received/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Conne…
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Recently one of the Happy Startup community members approached Carlos with a challenging situation. They are owed several thousands of pounds for work they’d done for their client but the client said they were unable to pay the whole amount in one go. While they’ve offered to pay in a set of 3 monthly instalments, the community member is feeling ne…
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Today Marcos welcomes Annie Schmidt, Product Lead at Stripe, who shares her extensive experience balancing product development and pricing, particularly in her current role leading Stripe's terminal team. We start with a compelling rewind to Annie's days at MindBody, where she faced the challenges of implementing a price increase that initially did…
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As a woman leading a service-based business, you might often wonder, “How can I offer my services to different clients at different price points without compromising on value?” The truth is, it’s not about offering the same service at varying prices—instead, it’s about crafting distinct offers that speak to the unique needs of your diverse audience…
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Discover the secrets to writing like a pro with our latest podcast episode featuring Emily Cross. Learn the seven golden rules of copywriting that will transform your business communications. From identifying your ideal client to using their language and crafting engaging content, this episode covers it all. Plus, find out how to make ChatGPT your …
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Florian Bauer is an internationally sought-after expert and speaker on the subject of price psychology and behavioral pricing. He is an honorary professor at the Technical University of Munich and author of several books on price research. He also has a doctorate in Psychology at TU Darmstadt, MIT, and Harvard. In this episode, Florian talks about …
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This is an Impact Pricing Blog published on June 20, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/revamp-your-pricing-strategy-pros-cons-of-4-popular-models/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Conn…
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Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business. In this episode, Steven explores the concept of generative pricing, emphasizing how AI can transform pricing strategies through real-time value measurement and dynamic proposal evaluation…
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This is an Impact Pricing Blog published on June 13, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/collusion-vs-implicit-collusion-navigating-legal-and-profitable-pricing-strategies/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now,…
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Let's be real. It's much easier to defend and raise your prices when strong marketing has your back. But often times, marketing and revenue growth teams work in silos. How can you as pricers deliver informed marketing feedback or suggestions for forward momentum to support your pricing initiatives, collaboratively? E.V.A.L.U.A.T.E. Angie Jackson jo…
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Tom Nixon is a coach who helps founders create purpose-driven companies. He's also the founder of Maptio, an online tool that helps fast-changing organisations visually map how their teams are organised and evolve. And he's the author of Work With Source, a modern guide to business building. And he's also a money geek. He sells coaching services, a…
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What if changing one simple metric could revolutionize your company's pricing strategy? Marcos is joined by Kyle Westra, Senior Director of Strategic Pricing at Maxar Technologies, who shares his expertise in pricing strategy spanning consulting, SaaS, and B2B technology. Kyle recounts transforming Bloomreach's pricing model from per page view to p…
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Do you ever wonder if your business could make money without you lifting a finger? In this episode, Mark Wickersham interviews Michael Palmer, the entrepreneurial mastermind behind Pure Bookkeeping and the Successful Bookkeeper podcast. Learn how to automate your bookkeeping, implement powerful systems, and create a business that thrives without yo…
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Leah Tharin brings B2B SaaS to the product-led growth retention light. Advising organizations to bring growth, product, marketing, and sales in line, scaling to move down or upmarket. She works in the operational details and not the hypothetical clouds with her clients. In this episode, Leah explains the differences between product-led growth (PLG)…
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This is an Impact Pricing Blog published on June 6, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/price-segmentation-in-action-why-geography-matters-for-your-wallet/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impac…
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Mac Kremer leads the pricing strategy practice at K1 Investment Management. He is experienced in B2B SaaS investing and value creation work. In this episode, Mac shares strategies for growing SaaS businesses through price increases, upsells, cross-sells, and increased usage. It discusses the complexities of implementing pricing systems and emphasiz…
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This is an Impact Pricing Blog published on May 30, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-price-is-never-right/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: mark@…
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If you’re a coach, consultant or agency one way to be able to guarantee some steady income is to work on a retainer basis. But what does that mean from the client’s perspective? How do you generate the commitment from clients to engage in a longer relationship, particularly if the work you do can be responsive and emergent? How do you set the bound…
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In this conversation, John Moss, Chief Executive Officer of Flintfox International, discusses the challenges of the current business landscape and how intelligent pricing solutions can help businesses to shore up their bottom line amid volatility. John is the CEO of Flintfox International, the intelligent pricing software provider with world-class …
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Are your business targets truly driving success? Listen to the latest episode of Mark’s podcast, where he sits down with the influential Steve Pipe, a renowned figure in transforming accounting firms and setting revolutionary business targets. Discover the secrets to redefining success and how strategic goal-setting can lead to profound improvement…
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With 10+ years in strategic data-marketing, digital, AI and management consulting across sectors like automotive, travel, pharma, and BPO, Fabien Cros has been recognized for his knack to develop and deploy impactful, data-driven solutions. His expertise spans data consulting, AI solutions, UX, marketing analytics, and more. In this episode, Fabien…
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This is an Impact Pricing Blog published on May 23, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/how-value-based-selling-marketing-work-together-to-drive-increased-profitability/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go…
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Shannon Deep and Kevan Lee, co-founders of Bonfire, join me to share their journey of shaping brand perception and pricing strategies. Discover the delicate balance between brand storytelling and pricing as we highlight the importance of emotional resonance in buyer decisions. We tackle the complexities of establishing a brand that's human, democra…
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Dr. Thomas (Tom) Nagle founded the Strategic Pricing Group (now part of Monitor Deloitte) in 1987 soon after publication of the first edition of The Strategy and Tactics of Pricing. For more than three decades, he has advised companies, primarily in B-to-B markets, on how to manage more profitably the five elements of pricing strategy: Value Creati…
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This is an Impact Pricing Blog published on May 16, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/roi-calculators-busting-myths-and-building-trust-in-b2b-sales/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Co…
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Ready to discover the secrets of business advisory success? Learn why understanding numbers is crucial for business growth and discover the ideal client size for advisory services. In this podcast, we’ll be chatting with Adam Lean from The CFO Project. We’ll discuss setting the right fees and how to effectively communicate value to clients. Adam al…
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