The Pilates Business Podcast is where boutique fitness studio owners come to get actionable insights and strategies to grow and scale their businesses! Hosted by business growth expert Seran Glanfield, this podcast is packed with real-world advice, marketing know-how, and the exact steps you need to attract more clients, boost revenue, and create systems that make running your studio a breeze. From the latest industry trends to tried-and-true business tactics, Seran breaks down the essential ...
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The Pilates Business podcast, where Pilates business owners and Pilates instructors find out how to solve Pilates business problems. The Pilates business podcast helps you create the right Pilates business assets for where you are at with your personal Pilates business journey. You will benefit from finding out which assets will give you the best return on investment. Subscribe to the Pilates Business Podcast now so you don't miss out on any vital Pilates Business development information.
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Are You Undervaluing Your Studio? How Smart Pricing Attracts Loyal Clients & Fuels Growth
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24:59In this episode of The Pilates Business Podcast, host Seran Glanfield takes a deep dive into one of the most emotionally charged — and strategically vital — areas of running a boutique fitness studio: pricing. Seran explores how your pricing strategy does far more than cover expenses — it sends a powerful message about your studio’s value, brand po…
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The Ultimate Guide to Digital Marketing for Pilates Studios (What Works NOW!) with Anastasiya Goers
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39:06Your digital presence can make or break your Pilates business—but how do you ensure you're showing up in the right way online? In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Anastasiya Goers, founder of Pilates Bridge and a digital marketing expert specializing in the Pilates industry. Together, they unpack the…
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Why Clients Leave (and How to Get Them to Stay for Years!)
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21:59The Secret to Retaining Clients & Growing Your Studio In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into a crucial yet often overlooked aspect of studio success - understanding and optimizing your client journey. While many studio owners focus on getting new clients through the door, what truly builds a thriving, …
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Why Cookie-Cutter Business Advice Won’t Grow Your Studio 🚫
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19:44Do you ever feel like you're just throwing spaghetti at the wall when it comes to growing your studio? Maybe you've tried tweaking your pricing, running promotions, or ramping up your social media, yet you're still not seeing the results you want. The truth is - what works for one studio won’t necessarily work for yours. In this episode of The Pila…
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Retention is the Real Growth Strategy (Here’s How to Master It)
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22:57Are you focused on bringing in new clients but struggling to see real growth in your studio? The secret to long-term success isn’t just about attracting new clients—it’s about keeping the ones you already have. In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into client retention and shares simple, effective strateg…
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"I'll Be Ready When...": 5 Lies Holding Your Studio Back from Growth
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20:25The Lies Holding You Back from Studio Growth (And How to Break Free) On this episode of The Pilates Business Podcast, host Seran Glanfield tackles the sneaky lies boutique fitness studio owners tell themselves—lies that keep them stuck, overwhelmed, and hesitant to take the next steps toward growth. Seran identifies the five most common excuses stu…
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Stop Spinning Your Wheels: How Small Habits Drive Big Results for Your Studio
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27:08The Power Duo for Studio Success: Accountability and Consistency In this episode of The Pilates Business Podcast, Seran Glanfield unpacks the two essential elements that separate thriving studio owners from those stuck in overwhelm: accountability and consistency. As a seasoned business coach for boutique fitness studios, Seran shares why simply ha…
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Ditch the Social Media Stress: Quick Wins for Your Fitness Studio
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26:39Simplify Your Social Media Strategy: Quick Wins for Studio Growth Is social media fueling your studio’s growth—or just driving you crazy? In this episode of The Pilates Business Podcast, host Seran Glanfield cuts through the noise to show you how to use social media strategically, authentically, and effectively to grow your boutique fitness studio.…
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Step-by-Step Guide to Opening a Boutique Fitness Studio
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29:53Are you dreaming of opening your very own Pilates, yoga, or barre studio? In this episode of The Pilates Business Podcast, host Seran Glanfield walks you through the essential steps to turn your dream studio into a thriving reality. From refining your vision and finding the perfect space to ensuring your financials are on point and nailing your mar…
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200th Episode! Most Wanted Episodes Revisited
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25:40Join Seran Glanfield for a special milestone episode of The Pilates Business Podcast! In this 200th episode, Seran reflects on her journey, sharing heartfelt stories, behind-the-scenes insights, and lessons learned from helping boutique fitness studio owners thrive. From navigating the chaos of business ownership to creating systems that foster con…
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Your Studio Growth Plan for 2025: Setting Goals That Actually Stick
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20:58Create a 2025 Growth Plan That Works for Your Studio Welcome to 2025! Are you ready to set your Pilates or boutique fitness studio up for success this year? In this episode of The Pilates Business Podcast, host Seran Glanfield shares powerful strategies to help studio owners create a business growth plan that truly works. From setting SMART goals t…
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New Year, New Clients: How to Capitalize on the January Fitness Boom
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20:36Make January Your Studio’s Best Yet: Strategies to Attract, Engage, and Retain Clients In this episode of The Pilates Business Podcast, Seran Glanfield dives into actionable strategies to help boutique fitness studio owners maximize the January boom. As the New Year approaches, motivated clients are searching for the perfect place to achieve their …
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Reflecting on 2024: The Ultimate Year-End Guide for Studio Owners
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20:57Reflecting on 2024: Wins, Lessons, and Strategies for a Stronger 2025 As 2024 winds down, it’s time to hit pause and reflect. In this inspiring episode of The Pilates Business Podcast, host Seran Glanfield dives into why taking stock of your studio's wins, lessons, and even setbacks is the key to growth in 2025. Learn how to uncover valuable insigh…
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The Inspiring Journey of Club Pilates Founder, Allison Beardsley
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28:34In this episode of The Pilates Business Podcast, host Seran Glanfield welcomes Allison Beardsley, the visionary founder of Club Pilates and the innovative Red Light Method. Allison takes us on an inspiring journey from her beginnings as a Pilates instructor to scaling one of the largest fitness franchises in the world. Discover how her passion, res…
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What’s Next for Boutique Fitness? Trends and Strategies for Studio Growth in 2025
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23:24In this forward-looking episode of The Pilates Business Podcast, host Seran Glanfield explores what 2025 holds for boutique fitness studio owners. From emerging trends to evolving client expectations, Seran shares key insights to help studio owners plan for growth, stay competitive, and build deeper connections with their clients. Discover how Pila…
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Protect Your Studio! The 5 Legal Essentials Every Fitness Owner Needs with guest Cory Sterling
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33:02In this episode of The Pilates Business Podcast, Seran Glanfield dives into the essential legal protections every boutique fitness studio needs, featuring legal expert Cory Sterling from Conscious Counsel. With his specialized knowledge of the wellness industry, Cory shares must-have agreements and policies to keep your studio legally secure. Toget…
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End of Year Marketing Tips
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22:47In this episode of The Pilates Business Podcast, host Seran Glanfield dives into powerful marketing strategies to wrap up the year on a high note and set up an incredible start for January! December can be a hectic month, but Seran explains how boutique fitness studio owners can harness this unique time of year to connect with clients, drive engage…
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How Tamara Galinsky Built JETSET Pilates into a Thriving Franchise
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32:30In this episode of the Pilates Business Podcast, host Seran Glanfield interviews Tamara Galinsky, founder of JETSET Pilates, a rapidly growing franchise that has expanded from a single studio in Miami to nearly 80 locations across the country. Tamara shares her journey from her early career in technology and real estate to discovering her passion f…
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How Micro-Conversions Boost Sales
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22:20In this episode of The Pilates Business Podcast, host Seran Glanfield dives into a game-changing strategy that can help studio owners increase revenue without relying on big, salesy tactics—micro conversions. These small, often overlooked actions that clients take throughout their journey can create a powerful impact on your business. Seran shares …
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Top 3 Reasons Why Studios Lose Clients
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23:03On this episode of The Pilates Business Podcast, host Seran Glanfield dives into the top three reasons why boutique fitness studios struggle with client retention — and they might not be what you expect! Seran explains how simple yet impactful shifts in communication, class quality, and progress tracking can make a huge difference in keeping client…
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The Clinical Pilates Assessment Revolution
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24:46In this first episode, host David Gunther welcomes Dr. Ryan Comeau, CEO of Kinetisense, to explore the revolution in clinical Pilates through the use of 3D motion capture technology. Dr. Comeau shares his journey from chiropractic to pioneering this biomechanical assessment tool, which allows Pilates instructors to move from subjective evaluations …
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Business Book club: My Favorite Must-Reads!
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27:23In this episode of The Pilates Business Podcast, host Seran Glanfield shares her all-time favorite business books that have shaped her approach to leadership, marketing, and growth. Whether you're looking for strategies to scale your boutique fitness studio, create a standout brand, or shift your mindset for success, Seran's curated list of must-re…
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Mastering Your Studio’s Finances with Sue Ellen Brantley
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30:58In this episode of The Pilates Business Podcast, host Seran Glanfield welcomes Sue Ellen Brantley, a CPA, fractional CFO, and founder of Healthy Balance Bookkeeping. They dive deep into the importance of understanding the numbers behind your boutique fitness studio to ensure your business's growth and profitability. Sue Ellen shares her journey fro…
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⏰ Free Up Your Time! How to Delegate & Lead Like a Boss in Your Studio
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21:02In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most common challenges for boutique fitness studio owners: letting go of control to gain true growth. Seran shares expert advice on why effective delegation is essential for business expansion and provides actionable steps to help studio owners shift from be…
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How Retail Can Boost Revenue (and energize your studio) with Andrea from b Halfmoon
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28:09Boost Your Studio's Revenue with Retail: Insights from Be Half Moon's Andrea In this episode of The Pilates Business Podcast, host Seran Glanfield chats with Andrea, founder of b,Halfmoon, about how boutique fitness studios can transform empty wall space into a thriving retail section. Andrea shares her journey from launching the beloved bMat to ex…
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How a Growth Mindset Impacts Your Studio Business Success
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22:15In this episode of The Pilates Business Podcast, host Seran Glanfield delves into a powerful, often overlooked factor that can determine the success or failure of your studio: your mindset. Drawing on insights from thought leaders like Dr. Carol Dweck and Simon Sinek, Seran explores the critical difference between a growth mindset and a fixed minds…
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A Scheduling and Payment System that Cares
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27:49In this episode of the Pilates Business Podcast, host David Gunther introduces a new series titled "A Scheduling and Payment System That Cares." Joining him is a mystery guest, co-founder and CEO of a scheduling and payment management system that prioritizes customer care. David discusses the transition of their Clinical Pilates Studio business fro…
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How Arketa Empowers Studio Owners With Rachael Lea Fishman
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38:11From Movement Lover to Tech Innovator: How Rachael Lea Fishman Built Arketa to Empower Studio Owners In this episode of The Pilates Business Podcast, host Seran Glanfield chats with Rachel Lea Fishman, the founder of Arketa, a cutting-edge studio management software designed specifically for boutique fitness studios. Rachael Lea shares her inspirin…
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Double Your Studio's Visibility: Social Media Strategies That Work
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24:25In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the world of social media and how it can transform your studio’s visibility. As studio owners, we know that having a social media presence is no longer optional—it's essential. But with so many platforms and strategies out there, how do you make sure your efforts …
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In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most crucial decisions for your boutique fitness studio—pricing. Pricing can make or break your business, and finding the "just right" price is essential to reflect the value you offer while ensuring profitability. Seran shares insights into the psychologica…
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Using Unique Marketing Messaging To Stand Out From The Competition
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23:26In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the art of crafting unique marketing messages that make boutique fitness studios stand out from the crowd. With the fitness industry becoming increasingly competitive, studio owners often struggle to differentiate themselves and attract their ideal clients. Seran unpac…
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Transforming Fitness: Anne Simonsen's Journey to Building a Vibrant Pilates Community
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36:04In this inspiring episode of The Pilates Business Podcast, host Seran Glanfield interviews Anne, the founder of Shape It Up Pilates in Rugby, England. Anne shares her journey from starting with aerobics in community centers to owning her own Pilates studio. Discover how she navigated the challenges of COVID-19, revitalized her business with innovat…
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Bright Ideas for Client Conversion
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27:32Host, David Gunther, discusses innovative solutions for transforming prospective clients into committed clients. Key changes include scheduling adjustments for private sessions, introducing a 75-minute session for smoother client transitions, and formalizing 15-minute private consultations for newcomers. Together with Tara Smith and Claire Gunther,…
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The Secret to Client Retention? 👉 Customer Journey Mapping
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25:20In this episode of The Pilates Business Podcast, host Seran Glanfield delves into the crucial topic of customer journey mapping for boutique fitness studios. She explains how understanding and optimizing each stage of the customer journey can transform client experiences and boost studio success. Seran breaks down the five key stages - awareness, c…
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The Power of Personalized Marketing
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24:16In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the power of personalized marketing for boutique fitness studios. Discover how to make every client feel seen and valued through tailored touchpoints, from the initial website experience to ongoing engagement. Seran shares actionable tips, consumer psychology insi…
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Private Prospects into Semi Clients – Strategies
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23:02In this episode, join the team from Pilates Can in Canberra for an in-depth discussion on improving the conversion of prospects into clients. Tara, Claire, and the host, David Gunther, explore various strategies, including the implementation of a regularly updated spreadsheet by the admin team to track session availability and provide instructors w…
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Attract A-List Clients: The Boutique Fitness Branding Blueprint
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19:02In this episode of The Pilates Business Podcast, host Seran Glanfield unveils the secrets to attracting A-list clients to your boutique fitness studio. If you've ever wondered how to transform your studio into the go-to spot for top-tier clients, this episode is for you. Seran shares actionable insights on crafting a powerful brand that resonates w…
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Success From The Ground Up with Feet-ness Founder, Ilaria Cavagna!
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37:38In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Ilaria Cavagna, founder and CEO of Feet-ness. They discuss Ilaria's journey from Pilates instructor to innovative entrepreneur, focusing on foot health and its connection to overall wellness. Ilaria shares insights on developing the Rescue Loop, transitioning from …
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Converting Prospects to Clients
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28:36In this episode of the Pilates Business Podcast, we delve into the strategies for converting prospects into clients at a clinical Pilates studio. Hosts David Gunther, Tara Smith, and Claire Gunther from Pilates Can discuss the entire conversion funnel, from initial inquiry to commitment, emphasising the importance of consistency, strategic planning…
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Leverage Your Brand To Accelerate Business Growth
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20:41In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the critical topic of establishing a recognizable brand for boutique fitness studio owners. She shares valuable insights on how to stand out in a crowded market, build genuine connections with clients, and create a loyal following. Seran emphasizes the importance of au…
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Buying (or selling) A Pilates Studio with Expert Boutique Fitness Business Broker Mitch McGinley
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38:28In this episode of The Pilates Business Podcast, your host Seran Glanfield invites Mitch McGinley, the founder of Boutique Fitness Broker, for a deep dive into the world of buying and selling boutique fitness studios. With his extensive experience in the fitness industry, Mitch shares invaluable insights into the process of selling a studio, the fa…
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The Nitty-Gritty of Replication
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20:07In this fifth episode of the new series "Replicating the Stars in Your Pilates Instructor Team," hosts David and Claire Gunther and their team celebrate their accomplishment of receiving over 100 5-star Google reviews in just three months. They draw parallels with the importance of focusing on details in achieving success and delve into the nitty-g…
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10 Biggest Marketing Mistakes Studio Owners Make
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26:59In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the common marketing mistakes that many studio owners make and how to avoid them. From defining your target audience to maintaining a consistent online presence, Seran shares actionable tips to help you refine your strategies and attract more clients. Whether you're st…
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Discover How Annie Rodriguez Thrives as a Studio Owner and Mom
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30:41In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Annie Rodriguez, founder of Intero Pilates in Brooklyn, New York. From a ballet dancer to a Pilates studio owner, Annie shares her inspiring journey and the unique elements-based approach she brings to her classes. Listen in as Annie discusses the challenges of bal…
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In this fourth episode of the new series "Replicating the Stars in Your Pilates Instructor Team," hosts David and Claire Gunther along with Sales and Marketing Manager Tara Smith, discuss how to solve common challenges faced by clinical Pilates businesses through well-defined Standard Operating Procedures (SOPs). They delve into the specifics of th…
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Scale Your Fitness Studio: 3 Growth Hacks Nobody Tells You
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19:20Feeling stuck and stagnant in your fitness studio's growth? This episode of The Pilates Business Podcast, hosted by Seran Glanfield, is bursting with practical strategies to help you scale your studio and attract a flood of new clients! Seran dives into 3 key growth hacks nobody tells you about, including strategic collaborations, crafting a powerf…
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Win - Win - Win - Free for All
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18:28In this third episode of the new series "Replicating the Stars in Your Pilates Instructor Team," host David Gunther and team from Pilates Can in Canberra, Australia, discuss the tremendous impact of gathering 5-star Google reviews on both business growth and client satisfaction. Claire, the lead instructor, and Tara, the sales and marketing manager…
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Hustle to Flow: Building a Profitable Boutique Fitness Studio
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22:16Feeling overwhelmed by the daily grind of running your Pilates studio? You're not alone. Many passionate studio owners struggle to find a balance between success and free time. This episode is your guide to achieving Success + Free Time. We'll debunk the myth that you have to choose one over the other. Here's what you'll learn: Master Your Time: Di…
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In this second episode of the new series "Replicating the Stars in Your Pilates Instructor Team," host David Gunther explores reasons why clients may hesitate to provide a 5-star Google review for a clinical Pilates studio using the Pilates Can studio business as the example. Together with Pilates Can’s other owner and Lead Instructor Claire Gunthe…
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Leadership: How to Empower Your Team
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25:44Feeling like you're the only one carrying the weight of your studio's success? In this episode of The Pilates Business Podcast, host Seran Glanfield tackles the crucial topic of leadership. Learn how to inspire, motivate, and empower your team to create a thriving and supportive work environment. Discover key steps to effective leadership, from fos…
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