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Funnel Vision - For Performance-Driven Agencies & Marketers

Mikael Dia - Performance Marketing Expert

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Welcome to Funnel Vision, Hosted by Mikael Dia, Founder & CEO of Funnelytics - a revolutionary marketing analytics software that allows marketers and business owners to map and track their sales and marketing campaigns visually. We feature Marketing Agency Owners and Performance Marketers to highlight the tactics, tools and strategies they use to grow their own business and their clients. Funnel Vision brings you 3 episodes every single week that aim to highlight the strategies used by succe ...
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show series
 
Bianca Blake (Co-Founder of Klickrr) is an expert in leveraging text-messaging as a marketing channel. Texting is a heavily underrated marketing channel. Before founding Klickrr, Bianca ran marketing for various corporations. After getting fed up with the corporate life, she found a few contractor opportunities that ultimately grew into a consultan…
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Patrick Ward (VP of Marketing, Formula.Monks at Media.Monks) joins Mikael to help marketers figure out what it takes to become a truly legendary marketer. He’s constructed world-class campaigns with such global multi-billion dollar clients & partners as Google, Nike, Walmart, Sony, Allianz, Fiji Airways, Oracle, and The U.S. Space Force. What many …
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Chris Roche (CEO of Catalyst Consulting) joins Mikael to discuss the bottom of the funnel (BOFU) for B2B tech. Chris is an ex-CRO who founded his agency 3 years ago, which has now grown to over 7 figures in ARR. One hugely impressive stat about Catalyst Consulting is that Chris has been able to scale the agency to 7 figures with only around $10k sp…
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Lindsey Carnett (CEO & Founder of Marketing Maven, Author of The Marketing Maven Method: Secrets of a Maven) joins Mikael to help agency owners differentiate between brand and performance marketing, and better understand how to approach PR. Brand Marketing & PR often get neglected in favour of performance marketing due to it being more difficult to…
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Robert Glazer (5x Entrepreneur, #1 WSJ & USA Today Best Selling Author, Top 0.1% Podcast Host) is an expert in all things affiliate marketing. His affiliate journey started with the realization that cost-effective lead sources are the lifeblood of business, and at the time content partnerships were a brand new niche that could provide exactly that.…
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Phil Ranta (COO at Fixated) is a pioneer of the digital media revolution, working as a pre-YouTube professional web video producer in 2005, video content app creator before the smartphone revolution in 2007, an early exec in the MCN boom with two successful exits, and as the Head Gaming Creators at Facebook and Mobcrush, driving the live streaming …
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Stephanie Kelly (Chief Product Officer at Styles) started her career in marketing and communications before transitioning to executive coaching. After 15 years in marketing, including working with boutique agencies and in crisis communications, she experienced a health challenge that led to a profound career shift. She became passionate about helpi…
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Craig Rodney (Founder at The Agency Coach) helps agencies systemize their processes and scale. He started his first agency way back in 2002, grew the business, went through a merger and in 2013 sold his first business. After 2016, he started coaching other agency owners so they can follow his path. The first big mistake that Craig had to pinpoint a…
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Frank S. Pierce (3x CMO with enterprise sales expertise in Financial Services, Retail and Tech) joined the show to discuss how agencies can get out of the SMB space and secure upmarket clients. While Frank started out in Marketing and has held 3 CMO roles, his latest career accolades are mostly in the realm of enterprise sales. As a marketer, he sa…
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Audra Carpenter (Founder of ATEC Dynamics and zindo+co) is an expert in utilizing AI in marketing. She’s worked with companies across the whole spectrum - from early stage startups all the way to the Fortune 500, providing services such as website building, AI implementation and overall strategy. When it comes to AI implementation, Audra started wi…
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Phil Rivers (Founder of Growthpointe, 2 previous exits) has generated $200+M in email revenue for his eCommerce clients. The King of Klaviyo has acquired 500+ clients during his agency career. Phil started creating email lists in 2005. After he graduated college, he joined a software company and started a marketing side hustle. At first, he was a g…
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Jade Caillot (Founder of ELLEVATE) runs a specialized agency in accelerating the growth of women-founded and women-led businesses. As of December 2024, she’s also a Forbes featured Marketing Expert. In simpler terms - they take businesses that aren’t sure how to scale to their goals and make their dreams a reality. They focus on helping companies m…
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Brian Ahmadi (CEO of Maximum Profits Agency) started his agency journey after many years in the US Navy. He helped his first batch of clients - bars - manage their social media accounts for $500/month and free drinks for his crew. They quickly spread through word of mouth and started getting clients left and right. Deployments halted their progress…
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Jonathan Cogan (Founder of Sephrina Strategy) is an agency leader, marketing strategist, brand consultant, coach, teacher and facilitator with a 20-year track record helping to launch and grow businesses, brands and campaigns in Canada, the U.S. and globally. Jon is a big proponent of effectiveness leading to efficiency. Big networks and corporatio…
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Marcel Petitpas (Co-Founder and CEO of Parakeeto), has helped 100+ agencies measure & improve their profitability through consulting and technology. Some of their clients have been able to decrease their overtime AND grow 90%+ YOY. He also hosts The Agency Profit Podcast - the only podcast that tackles the topic of agency profitability. Agencies of…
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Rob Da Costa (Business Owner, Agency Coach & Mentor), helps agency owners grow their agencies in a sustainable and profitable way. Having started, grew and sold his own agency, he has an in-depth understanding of the challenges agency owners face. Back in 1992, Rob was a marketer for early tech companies. They kept trying to hire agencies but alway…
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David Meerman Scott (Entrepreneur, Advisor, Keynote Speaker and WSJ Best-selling Author) began his entrepreneurial journey in 2002 - at the cusp of the internet revolution. Now he’s written 12 books that have sold millions of copies, done marketing and business presentations on all 7 continents, advised countless clients and been on HubSpot’s advis…
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Ken Fitzpatrick led the Digital Marketing Institute (DMI) - the largest global digital marketing training and certification body with 75k+ certifications and 330k+ members - for over 11 years until he moved on to a new role at BPP 2 months ago. He’s also led companies to 3 successful exits. The focus of DMI was always to create a standard that rais…
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Christian Banach (Principal and Chief Growth Officer at Christian Banach) helps agencies, B2B companies, small to large, across marketing disciplines, land 6- and 7-figure opportunities predictably through consulting, training, and outsourced lead generation services. More than 20 years ago, Christian started his career by throwing small social eve…
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Jeff Meade (President of MEADE) is an expert in agency positioning. He managed to grow his agency beyond $20 million in revenue prior to moving into agency coaching. An agency wasn’t the initial vision. At first, Jeff and his co-founders were trying to operate as a consultancy. They quickly learned that a team of 20-somethings simply don’t have the…
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Andy Crestodina (Co-Founder and CMO at Orbit Media) is an expert at SEO, Analytics, AI, Content Strategy and Website Optimization. He’s gathered a huge following consisting of 100k+ LinkedIn followers and newsletter subscribers. He’s been publishing since 2007, and nowadays speaks on 100+ stages per year. These efforts have enabled his team to gene…
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Galen Low (Co-Founder at The Digital Project Manager) helps agency owners completely transition out of project management work by leveling up their project managers and enabling them to be self-sufficient. Their training program has certified over 700 agency professionals to date, and helped alleviate 50-75% of project management costs for owners. …
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Gray MacKenzie (Founder of ZenPilot) saves agencies from constantly hopping between project management tools such as Asana, Monday, ClickUp, Notion, Teamwork, Wrike, Basecamp, Trello etc. They’ve led over 3000 teams to tighten their operations through ClickUp. Before becoming a full-time operations consultancy, Gray ran a separate business that off…
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Karl Sakas (Agency Consultant & Executive Coach at Sakas & Company) helps agency owners work less and earn more, while rewarding their best team members. So far he’s worked with over 600 agencies across the globe. It’s safe to say that working less and earning more is a very common goal. Karl adapted this messaging and even wrote a book - Work Less…
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Jordan Daniel Bell (Founder/CEO of Agency Bell) has managed $100+ Million in ad spend and currently helps companies get more customers with AI-powered advertising. Jordan has been running agencies for 10+ years. During this time he came to the conclusion that the ads space desperately needs to make better targeting decisions and a way to gather and…
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Robin Waite (Founder of CourseApp and Fearless Business) helps agency owners stop leaving money on the table, fix their pricing and start growing their businesses to it’s true potential. When Robin was running his web design agency he noticed that there was a ton of friction in their overall process, with deals taking up to 3 months to finalize and…
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Marquis Murray (Founder & CEO of Cirface) specializes in elevating the operational efficiency of Marketing & eCommerce teams by streamlining their processes and maximizing technology utilization. He’s also an Asana partner and helps clients get the most out of their platform. With his background in corporate operations, Marquis quickly realized tha…
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Paul Boag (Founding Partner of Boagworks) is a CRO (Conversion Rate Optimization) expert whose goal is to help companies better understand the new generation of connected consumers. Over the last 30 years he’s worked with hundreds of clients, including huge names such as Puma and Shell. Many of today's marketers had a social media account by the ti…
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Shaun Clark (Co-Founder of HighLevel [GoHighLevel]) has helped countless agencies grow their revenue through white-label software and service solutions. Agencies can get hesitant when thinking of implementing new technology for their clients, as with the software evolving they can take over the clients needs fully and make the agency redundant. Sha…
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Melanie Chandruang (Founder of WeConsult) is a financial nerd, an operations whiz, and an expert integrator all rolled into one charming, no-nonsense package. She makes agencies more profitable, sellable, and run like well oiled machines by optimizing their operations. For the last 6 years, Melanie has been serving agencies with operations consulti…
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Troy Dean (Founder of Agency Mavericks) helps agency owners expand, get more time, and sometimes even leave their businesses successfully. The work they do generates between $50 - $100 Million per year for their clients. He’s also one of the founding members of Funnelytics. Agency owners are often the most busy and stressed out entrepreneurs you’ll…
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Anthony Gindin (Founder & CEO of Agency Different™) helps agency principals with strategic planning, business model design, brand positioning, service productization, client acquisition, and enhancing profitability through growth. Anthony started his first agency at the age of 17 and sold it within 5 years. Then at 24, he sold his second agency tha…
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This is a snippet from the last episode of the Funnel Vision Show with Kara Redman (Founder and CEO of Backroom), who has helped founders launch startups, build brands and secure venture capital for the last 10 years. For the full episode check out the previous episode!Mikael Dia - Performance Marketing Expert tarafından oluşturuldu
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Kara Redman (Founder and CEO of Backroom) has helped founders launch startups, build brands and secure venture capital for the last 10 years. From finding their first investors to making global expansions, Kara has helped startups reach their dreams - without ever niching down. Kara’s journey is one that very many agency owners can relate to. She d…
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Jhana Li (Founder of Spyglass Ops) is a wizard of operations who helps scale businesses through efficient and autonomous processes, enabling founders to take a step back from being involved in every single part of the day-to-day.. Jhana got into operations while doing vanlife through North & South America. Her boyfriend at the time was running a di…
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Tim Kilroy (CEO of Retriever and eComAllies & Agency Coach, Consultant & Advisor at TimKilroy.com) joins Mikael to talk about how agency owners can build a better business model that actually fits their goals and personality. Tim has launched 3 agencies. One crashed, while the other two ended up being sold. His current consulting/coaching tagline i…
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Joshua Tiernan (Founder of No Code Founders, Tiny Empires and Chief Growth Officer Network) is a no-code development expert who’s built and sold 4 companies. He joins Mikael Dia to discuss.. A no-code business is hard to define. Most of these businesses fall under the SaaS category, and are typically built using platforms such as Webflow and Bubble…
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This episode is a snippet from a podcast with Liana Ling - the Lead Gen Queen and CEO of AdSkills - an expert of Meta Ads specializing in helping coaches and info product sellers drive down their Cost Per Lead (CPL). For the full conversation, check out the previous episode of the Funnel Vision Show!…
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Liana Ling - the Lead Gen Queen and CEO of AdSkills - is an expert of Meta Ads specializing in helping coaches and info product sellers drive down their Cost Per Lead (CPL). Her path to AdSkills was one that many marketers unknowingly take. She was seeing great results with her approach, which led to her getting international recognition for sharin…
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Mate Prgin (Founder & CEO of Enzuzo) is a data privacy expert, joining Mikael to help marketers transition out of the world of readily available, private customer data. Now that regulations no longer allow you to track everything that your ideal client profile does on the web, the industry specialists need to rapidly adjust or risk becoming complet…
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This episode is a snippet from a podcast with Jason Swenk, who built and sold an 8-figure agency and then moved on to coaching agency owners on how to scale to 7-8+ Figures with life balance in mind. For the full conversation, check out the previous episode of the Funnel Vision Show!Mikael Dia - Performance Marketing Expert tarafından oluşturuldu
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Jason Swenk built and sold an 8-figure agency and moved on to coaching agency owners on how to scale to 7-8+ Figures with life balance in mind. 10 Years ago he started the Smart Agency Masterclass podcast, which is now ranked at the top 1% of marketing podcasts, helping his business reach and help over 20,000 agency owners. 3 years ago his newest v…
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