OReilly halka açık
[search 0]
Daha fazla

Download the App!

show episodes
 
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
 
O'Reilly Radar tracks the technologies and people that will shape our world in the years to come. Each episode of O'Reilly Radar features an interview with an industry thought leader, with topics touching on everything from programming to data to experience design. We also take a step back from the breathless pace of the latest tech news to examine why new developments are important and what they might mean down the road.
 
Host of the most watched primetime cable news program in America, Bill O'Reilly brings headliners, newsmakers and news breakers into his "No Spin Zone" to discuss the topics important to listeners. The Radio Factor with Bill O'Reilly features interaction with listeners nationwide and great interviews from the foremost interviewer in the country.
 
Mike O’Reilly brings you the latest breaking news stories that are happening today. Say it with me: News and reporting and getting the facts. Why? Here’s why, dear friend: After watching all the news shows in his Grandmother’s apartment and following Twitter religiously, Mike realized it’s time to report the facts, as they are, so you’re clear on what’s happening… and what isn’t exactly happening. And what hasn’t happened. Exactly. Want to sponsor a show? Go somewhere else. Mike's only about ...
 
O'Reilly Media spreads the knowledge of innovators. At O’Reilly, a big part of our business is paying attention to what’s new and interesting in the world of technology. We have a pretty good record at having anticipated some of the big technology developments in recent history. For instance, we launched the first commercial Web site, GNN, in 1993; we organized the meeting at which the term “open source” was first adopted; we were early investors in Blogger, which helped launch the blogging ...
 
Loading …
show series
 
This week, we feature our annual look at Five Remarkable Brands: A certain scientist who is such a powerful brand that he has displaced other great thinkers, a company that makes our world a little more colourful, a comic book that has enthralled teenagers for over 70 years, a honey of a product that was born in the back of a pick-up truck, and the…
 
This week, we look at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked open the doors and created some of the most famous advertising of our times. We’ll meet the first advertising woman ever, the woman who created the first images of wives as Happy Homemakers, the woman who revolutionized the retail business, the fema…
 
This week, it's Part Two of "Marketing Rock and Roll." As the 1980s unfold, technology changes rock and roll marketing forever, with the arrival of MTV. The launch of MTV is one of the great marketing stories of all time, and it almost went under before it began – but was saved by Mick Jagger and a one dollar bill. We’ll analyze how MTV changed the…
 
This episode looks at the concept of “Risk.” We tell the stories of the marketers who took the biggest risks, and reaped the greatest rewards – including how one of the best loved movies of all time only survived because the producer risked his career on it, a board game that dared break the conventions of the category, a watch company that risked …
 
This episode is about how the advertising industry covets the 18 to 49 year-old consumer. Almost all advertising is aimed at that demographic, because the conventional wisdom is they have the most disposable income and are most willing to try new brands. But the big surprise is people 55+ are the ones with the most disposable income and spend the m…
 
One our favourite episodes from our sister podcast, We Regret To Inform You: The Rejection Podcast is the inspiring story of Colonel Harland Sanders, the founder of KFC (Kentucky Fried Chicken) and how he overcame unbelievable rejection. It’s hard to imagine that he was rejected over 1,000 times (!) and still continued to persevere. This week, we w…
 
This week, we talk to baby boomers and take a look at the commercials they grew up with. From the toy and game commercials that inspired your lists to Santa, to the soft drink ads you can still sing along to 40 years later, to the ad for your first underarm deodorant, to the commercial for your first perfume, to the ads aimed at Mom but still got b…
 
In part one of a two-part series, we’ll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We’ll tell the story of how the Beatles lost millions by not following Elvis’s blueprint, and how the Rolling Stones borrowed a page right out of the books of Madison Avenue to compete again…
 
This week, Age of Persuasion Goes To The Movies. Just in time for the Oscars, we look at great movie marketing, and talk about the landmark movies that completely altered the way Hollywood sells its films (Yes, one of them involves a shark, but the movie that made the shark possible has a little karate in it). We’ll also feature some of the most in…
 
In this episode, we look at the Marketing Pioneers who created products that created industries. We talk about the first company to link diamond rings to engagements, how alcohol inspired the very first travel agent, how a brainstorm while ice-fishing ignited a $97 billion dollar industry, how a traveling salesman and his date led to the first car …
 
The advertising industry has a long history of using real people in advertising. It may be a testimonial, a hidden camera, a man-on-the-street interview, a prank phone call or a blind taste test. The results are often hilarious and memorable. Hosted on Acast. See acast.com/privacy for more information.…
 
This week, Terry O'Reilly looks at the ever-changing world of Green Marketing. He'll look back at how the green movement started, how it's evolved, how marketers navigate the shoals of green marketing today - and what it all means to everyday consumers. One thing for sure... it's not easy being green. Hosted on Acast. See acast.com/privacy for more…
 
Luxury Marketing is a category that is completely different from traditional brand marketing – because it is in the business of selling fantasy. We’ll look at the top 10 most powerful luxury brands in the world and we’ll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says ab…
 
This week, it’s our annual Ask Terry episode – where I answer listener questions. This year, someone wants to know which advertising category does the worst advertising, which celebrities were the most fun to work with and why the roads in car commercials are always so darn wet. You’ve got questions, we’ve got answers. Hosted on Acast. See acast.co…
 
This week, we look at some of the biggest arch rivalries in the marketing business. We’ll tell a story about how Burger King figured out a way to offer Whoppers at McDonald’s, how Wendy’s threw a mixtape at their rivals and how the CEO of a pizza company set fire to a cease & desist letter. Hosted on Acast. See acast.com/privacy for more informatio…
 
This week it’s our annual Bookmarks episode – where we tell the great stories that didn’t fit into our regular episodes. Including a story about Frankenstein, one about the waffle iron that inspired Nike and a very funny story about a presidential campaign billboard that mistakenly featured the wrong candidate. Hosted on Acast. See acast.com/privac…
 
This week, I tell the stories of four of my favourite brands. One holds the record for the most Oscar wins, one was a kid’s animated show produced by a church, another became one of the best-selling toys of all time and one found a way to cut through late-night TV. And all lasted for decades. Hosted on Acast. See acast.com/privacy for more informat…
 
This week, the topic is rule breakers. It takes a courageous advertiser to flout the rules. The results can either be a goldmine or a landmine. We’ll talk about a burger chain that dared show moldy food in its advertising and a rule-breaking stunt involving the NRA that you won’t soon forget. Hosted on Acast. See acast.com/privacy for more informat…
 
This week, we look at boring products. There is a truism in the marketing world - boring sells. And in some of the biggest categories, boring products are the runaway best-sellers. Why do we overwhelmingly choose white cars, gray wall paint and beige carpets? And what does that say about us? Hosted on Acast. See acast.com/privacy for more informati…
 
In case you missed it, the team behind Under The Influence started a podcast network. We wanted to bring you a bonus episode this week from one of our other podcasts titled, "We Regret To Inform You: The Rejection Podcast." This episode is about how the Rubik's Cube faced endless rejection as a toy - before finally finding success. Now over 450 mil…
 
This week, we look at how books are advertised and marketed. Over 2.2 million new books are published every year - so how do books get noticed? One bookstore uses movies to sell books, another gets prison inmates to write book reviews and one grocery store breaks all the rules by putting books in the vegetable section. Hosted on Acast. See acast.co…
 
This week, we look at the history of animated commercials. One of the very first hit the air in 1941 - for “crinkle-proof ties.” Next came Reddy Kilowatt, to quell the public’s fear of electricity in the home. Then Esso’s Put a Tiger in Your Tank tangled with Kellogg’s Tony the Tiger - and that’s when the fur started to fly. Hosted on Acast. See ac…
 
This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so much can go sideways. Sometimes film shoots go horribly wrong, sometimes clients make the most ridiculous demands, sometimes celebrities refuse to say their lines and sometimes even a James Bond camp…
 
This week on Under The Influence, we tell the surprising origin stories of some famous products and brands. Because sometimes, backstories have backstories. We’ll tell a surprising tale about Coca Cola and the Civil War. We’ll delve into the bootlegger background of NASCAR. And we’ll tell the story of how the Lamborghini supercar began with a tract…
 
This week, we look at cities and towns that are actually named after companies. We’ll talk about one town named after a shoe company, one named for a chocolate bar and another town that’s even named after a dish soap. Hosted on Acast. See acast.com/privacy for more information.
 
This week, we look at the most outrageous Hollywood Publicity Stunts. The crazier the stunt, the better. From sneaking a full-grown lion into a hotel room, to convincing women to throw panties at Tom Jones to spending $8 million dollars on a single stunt for a movie - wild publicity stunts were catnip to the press. Hosted on Acast. See acast.com/pr…
 
This week, it’s Part Two of our “Don’t Do It Advertising” episode. Last week we looked at ads that asked you NOT to do something. This week, it’s ads that ask you NOT to do something, but really want you to DO something. It’s reverse-psychology at work. Hosted on Acast. See acast.com/privacy for more information.…
 
This week, we look at the reasons why successful companies suddenly change their names. Sometimes those name changes are for legal reasons, sometimes it’s because the old name has too much negative baggage, sometimes it’s to boost a stock price and sometimes a name changes because of a tornado. Hosted on Acast. See acast.com/privacy for more inform…
 
This week, we look at powerful hospital marketing. Hospitals need marketing to generate much-needed donations. We’ll look at how one hospital uses celebrities, how another uses riveting patient stories and how one hospital threw away the rulebook and created advertising that looks like Nike commercials. Hosted on Acast. See acast.com/privacy for mo…
 
In this episode, we dive into the Super Bowl. The broadcast not only attracts the biggest viewing audience of the year, it is one of the biggest marketing machines. It affects beer companies and supermarkets and even record sales of the halftime performers. And we’ll also revisit some of the most outrageous Super Bowl moments. Hosted on Acast. See …
 
This week, we tell the story of one of the most colourful characters in the history of Canadian advertising - Jerry Goodis. He founded a legendary advertising agency and created some of Canada’s longest-running ad campaigns. And while doing that, he attacked the ad industry for producing terrible ads. He was loved and hated but couldn’t be ignored.…
 
This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating service in history, we’ll explore one app that is more about lust than love and we’ll talk about how heartthrob Reynolds created one of the best dating commercials of the last 10 years. Hosted on Acast. See acast.com/privacy for more information.…
 
This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media. Hosted on Acast. See acast.com/privacy for more information.…
 
In this episode, we talk about the most unexpected ads of 2021. Quite a few commercials made eyebrows rise last year. From a fast-food restaurant that created outrage on International Women’s Day, to a Christmas ad that generated the most complaints of the year, to a Super Bowl commercial that was nearly derailed by a DUI charge. Hosted on Acast. S…
 
We’re back with our new season and the first episode is all about Bottle Cap Marketing. A bottle cap is a tiny thing but offers big opportunities. We’ll talk about how Coke figured out a way to help sophomores make friends, why a beer let other brands advertise on its bottle tops and how Pepsi staged a bottle cap promotion and almost made a $32 bil…
 
This week our top picks are in! We also talk about tipping, food, what we did with our time off, and much more... #ourpicks #therighteousgemstones #whatwedointheshadows #itsalwayssunnyinphiladelphia #yellowstone #fletcher #delaneyjane #newdad #dagny #juniorvarsity #anothermichaelCari & Amanda tarafından oluşturuldu
 
This week we dance our way through pandemics, count down unplugged performances, write the plot to our Hallmark movie, teach Amanda about TRL, and so much more! #MTVUnplugged #Nirvana #DaveGrohl #TRL #CarsonDaly #MTV #TaylorSwift RockNRollHallofFame #Music #HallmarkMovies #Dance #Bite #Laugh #ComedyCari & Amanda tarafından oluşturuldu
 
Loading …

Hızlı referans rehberi

Google login Twitter login Classic login