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The podcast for podcasters, by podcasters. Podcast Smarter is the official in-house podcast by Podbean with podcasting interviews, best practices and helpful tips. Podbean is a podcast publishing and monetization service, hosting almost 600,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com
 
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In this episode of Podcasting Smarter, John Kiernan our Director of Customer Success sits down with Lynz Floren, the GM and Executive Producer for Growth Network Podcasts on creating community for your podcast and turning fans into supporters! Here they share the how to start and build a network for a successful podcast, creating valuable relations…
 
One of our latest case studies features Podbean's Podbean's Director of Customer Success, John Kiernan, speaking with White & Case's Legal Recruiting Coordinator, Juliette Fernandez and Senior Manager in Employer Brand Communications, Andrew Farmer as they discuss how they use podcasting to showcase their firm's culture, values and why it's a great…
 
In this episode of Podcasting Smarter, we're "Spilling the Podbeans" and sharing all of the new features and updates from Podbean so far as we reach mid-year of 2022! We're speaking to Podbean's Director of Communications, Shannon Martin, about all of the updates we can share including.. New podcast website premium themes Podbean's optimized video …
 
This episode is a recording of a live episode from Podbean's Storytelling Podcast Week live program. ... For July, Storytelling Podcast Week featured a live panel on "Campfire Stories" for our monthly live episode with Jim Harold of Jim Harold's Campfire podcast and John Ballentine of the Campfire Radio Theater Podcast, hosted by Motzie Dapul of th…
 
Check out this case study with John Kiernan, Podbean's Director of Customer Success and Jostens' National Director of Learning and Development, Mark Bussel as they discuss how Jostens is using podcasting internally to boost employee morale and within their internal communications and learning and development initiatives. In this episode they'll cov…
 
In this episode of Podcasting Smarter we're sharing an interview from Podbean's Corporate Podcasting Smarter series. Podbean's Head of Events, Norma Jean Belenky speaks with Marc Raco, an award winning podcast and content producer, host and cofounder of MouthMedia. Marc and Norma Jean discuss how branded audio and podcasting make an emotional impac…
 
In this episode of Podcasting Smarter, we're talking all about private podcasts, the definition of a private podcast and how it's different from unlisted and public podcasts. We're speaking to Podbean's Head of Enterprise Sales, Mark Pafume, about the use cases for private podcasts, the benefits of private podcasting including security, ease-of use…
 
In this episode of Podcasting Smarter, we get into the importance of a Brand Kit or Media Kit and what you should include in this valuable marketing asset. We're speaking to Podbean's Director of Communications, Shannon Martin, about where you can use your Brand Kit to benefit your podcast, what to include and how to market yourself to both guests …
 
This episode is a recording of a live episode from Podbean's Storytelling Podcast Week live program. ... For June, Storytelling Podcast Week featured a live panel on "Stories of Pride" for our monthly live episode with Nicholas McInerny of the Rainbow Dads podcast, Anna DeShawn of The Qube and the Queer News podcast and Dr. S., of the upcoming Behi…
 
In this episode of Podcasting Smarter, we get into the importance of exchanges or swaps and how they can help build your audience and add value to your podcast. We're speaking to Podbean's Director of Communications, Shannon Martin, about episode interview exchanges, the benefits, ad swaps with other podcasters and the value of advertizing podcasts…
 
In this episode of Podcasting Smarter, we get into how ads work within podcasts and what both podcasts and advertizers can do to maximize their impact. We're speaking to Podbean's Senior Vice President of Advertizing, Kerry Tracy, about how podcast advertizing works and how each of us can make the most of our podcasts and advertizing dollars. In th…
 
In this episode of Podcasting Smarter, we sit down with Gordon Firemark, The Podcast Lawyer, about how to set your podcast business up for success. In this episode we'll cover: The best time to set up a business for your podcast What a partnership agreement is for your podcast Ownership versus revenue Options for revenue sharing between hosts and p…
 
In this episode of Podcasting Smarter, we get into what Reels are and how to make the most of this emerging media trend on Instagram and TikTok. We're speaking to Podbean's Podcast Specialist, Roni Gosch, about how to use trending audio, clips from your podcast, and engaging short-form content to build momentum and gain followers for your podcast! …
 
In this episode of Podcasting Smarter, we get into tips and best practices for how to make the biggest impact and grow your podcast through Twitter! We're speaking to Podbean's Podcast Specialist, Roni Gosch, about how to effectively use Twitter specifically to build your podcast audience. In this episode we cover: How you can use Twitter to reach …
 
In this episode of Podcasting Smarter, Norma Jean Belenky our Head of Events sits down with our Podcast Specialist, Roni Gosch and Head of Marketing, John Kiernan on the many important details and best practices of getting started with ads and setting your show up for success! Here they share the how to get clear on your niche, tips for marketing a…
 
In this episode of Podcasting Smarter, we get into tips and best practices for how to make the most of and get as many people as you can to join your live stream! We're speaking to Podbean's Head of Marketing, John Kiernan, about how to promote your live stream, scheduling tips, the importance of social media, a catchy title and more! You can read …
 
In this episode of Podcasting Smarter, we get into outros and the best practices for making the most of your episode's send off! We're speaking to Podbean's Head of Marketing, John Kiernan, about the surprising things we can all add to outros with audio signatures, links, ads and queues for our listeners. ... Podcast Smarter is the official in-hous…
 
In this episode of Podcasting Smarter, Norma Jean Belenky our Head of Events sits down with our Director of Communications, Shannon Martin on many of the small details and best practices you can use to be featured within the many podcast directories. Here they share the ideal number of episodes to launch with (hint - it's less than you think!), the…
 
In this episode of Podcasting Smarter, we get into tips and best practices for all of your entrepreneurs, coaches and branded podcasts! We're speaking to Podbean's Head of Marketing, John Kiernan, about how you can strengthen your audience and avoid a "hard sell" that may deter your ideal customer, get clear on your niche and exploring different me…
 
In this episode of Podcasting Smarter, we get into the booming trends of microcasts! We're speaking to Podbean's Podcast Specialist, Roni Gosch, about the benefits of a shorter show for your audience, production process and what podcasts are best suited for this format. You can read more on about this very topic on our Podbean blog article on Micro…
 
In this episode of Podcasting Smarter, John Kiernan our Head of Marketing sits down with Diversity Advocate and Founder of Silver Fox Talks, DeeJae Durante on how we can all make our podcasts more accessible. They'll speak about the inclusive value of closed captions, audio descriptions, personal pronouns and more. Here is also the link to watch th…
 
In this episode of Podcasting Smarter, we get into all of those little details to have in place before you launch your show. We're speaking to Podbean's Podcast Specialist, Roni Gosch, about the importance of your podcast logo, description, owner, RSS feed and trailer episode! You can read more on about this very topic on our Podbean blog. ... Podc…
 
In this episode of Podcasting Smarter, we speak about in-person podcasting events and how you can make the most of meeting companies and creators in person! We're speaking to Podbean's Head of Marketing, John Kiernan, about Podbean's limited edition merch, when is best to reach out, conference etiquette and making connections with fellow podcasters…
 
In this episode of Podcasting Smarter, we discuss closed captions, SRT Files, transcripts and how these features benefit your podcast! We're speaking to Podbean's Head of Marketing, John Kiernan about how you can implement closed captions and transcripts easily within your show to increase your audience and help make your show more accessible! ... …
 
In this episode of Podcasting Smarter, John Kiernan our Head of Marketing sits down with EY Germany to speak about how they've incorporated branded podcasts into their overall branding strategy. To watch the video of this interview and to read more about the case study, here's Podbean Pro Enterprise link . If you'd like to learn more about corporat…
 
In this episode of Podcasting Smarter, we discuss podcast intros, what to include, what to exclude and how to set the tone for each episode of your show! We're speaking to Podbean's Head of Marketing, John Kiernan about what the top podcasts are doing and how these small changes can make a big difference in your show's success. ... Podcast Smarter …
 
This episode of Podcasting Smarter is a replay from our live event, Podcast Ideation: Launching & Maintaining a Great Show. Join Podbean's Head of Marketing, John Kiernan and Podcast Specialist Roni Gosch as they discuss the building blocks of taking a great podcast idea all the way through to launching your show and setting yourself up for success…
 
In this episode of Podcasting Smarter, we discuss where to draw the line invest your time versus money in your podcast! We're talking to Podbean's Podcast Specialist, Roni Gosch about where you'll see returns, budget, and choices to make for editing, social media, microphone choice and podcast hosting provider. To learn more budget tips for your po…
 
In this episode of Podcasting Smarter, we're getting into tips for marketing and promoting your podcast! We're talking to Podbean's Podcast Specialist, Roni Gosch about what you can do to get the word out about your show! We go over Audiograms, the importance of a good first impression, social media, the value of creating community, email newslette…
 
In this episode of Podcasting Smarter, we're getting into the stats! We're talking to Podbean's Director of Communication about the definition and industry standard for what actually counts as a download. To learn more about statistics and what we discuss here on this episode, head over to these links to learn about Understanding Your Stats, IAB's …
 
In this episode, we're replaying a live episode, Defining Success for Your Podcast. Our Head of Marketing, John Kiernan and Podcast Specialist, Roni Gosch break down the metrics of success we can use to create our own goal posts for numbers of downloads, ad revenue and numerous podcasting benchmarks. You can also watch the replay of this episode on…
 
In this episode, we're speaking to podcast specialist Roni Gosch about what PodFade is and how to avoid burnout and set yourself up for podcasting success. You can read more about this on the Podbean blog, PodFade: What Is It (And How to Avoid It) ... Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and m…
 
In this episode of Podcasting Smarter, we'll be talking about and explaining dynamic ad insertion, and how to use podcast advertising technology to benefit your podcast. To learn more about Podbean's dynamic ad insertion platform, PodAds, head over to this link and here's more information on Podbean's Ads Marketplace. ... Podcast Smarter is the off…
 
Welcome to the future! In this episode of Podcasting Smarter, we're speaking to Podbean's Director of Communications, Shannon Martin on podcasting trends for 2022 and what growth the industry has in store for this next year. ... Podcast Smarter is the official in-house podcast by Podbean. Podbean is a podcast publishing and monetization service, ho…
 
Podbean's Podcasting Smarter Podcast's November LIVE Episode is here! Podbean's Head of Marketing John Kiernan is talking to Lynz Floren of Growth Network Podcasts on podcast production, getting started and best practices! Timestamps 0:00 Intro 1:41 Who is Lynz Floren and what is Growth Network Podcasts 4:12 Plan, Plant, Water, and Harvest 7:52 Goi…
 
On this episode of Podcasting Smarter, our Head of Marketing John Kiernan speaks with David Perez and Sebastian Beltran of The Audience Coach on the importance of a good audience. Listen in to learn about what makes up a good audience, what to do and what NOT to do in order to build a foundation for your show! Enjoy the episode! ... Learn how to st…
 
On this episode of Podcasting Smarter, our Head of Marketing John Kiernan speaks with Susi O'Neill of Kaspersky. They discuss how creating a company branded podcast has helped them develop their brand in the public eye. Learn how to create a podcast for your company and how you can use it to grow in your target space. Enjoy the episode! Chapters: 0…
 
On this episode of Podcasting Smarter, our Head of Marketing John Kiernan speaks with Lauren Smith of St. James's Place Wealth Management. Check out how St. James's Place has brought podcasting into their place of work with internal podcasts, private podcasts, and company branded podcasts. Enjoy the episode! Want to watch the video version? Check i…
 
On this episode of Podcasting Smarter, our Head of Marketing John Kiernan speak with Evan Buist of Melodie. We discuss how podcasters and content creators can legally use music in their podcasts. We also discuss the do's and dont's of fair use, as well as Melodie's great solution to using exclusive royalty free music using their platform. Enjoy the…
 
Maybe you just started your podcast or you're a veteran podcaster. But one thing is for sure: you want to have your podcast reaching as many eyes and ears as possible. In today's episode, our Head of Marketing John highlights four effective ways to promote your podcast and get more listeners for your podcast! Check out our video version of this epi…
 
Check out our latest interview with Mark Bussell, Scholastic Director of Growth and Development at Jostens! John and Mark speak about why Jostens decided to begin using podcasting during COVID-19 to connect with their employees. They speak about how podcasting allowed Jostens team to empower each other, offer support during COVID-19 for each other,…
 
Check out our latest interview with Mark Mathia, Chief Experience Officer at Signature Performance! Our Head of Marketing John and Mark speak about why Signature Performance brought private podcasting into their company. They also discuss how to have a successful rollout across your employees, as well as how Signature Performance created awareness …
 
In this episode of Podcasting Smarter, our Head of Marketing John Kiernan speaks with Andrew Abrams, Marketing Manager of Gator Cases​ and Gator Frameworks, to discuss how any podcaster can create the most effective, ergonomic, and aesthetically pleasing studio using a combination of great studio gear for any podcast recording situation. Enjoy the …
 
Listen to Laura Davidson of Shure and John Kiernan of Podbean discuss how you can choose the best microphone for your podcasting and recording needs! This clip is taken from our Podcasting Smarter podcast episode "Recording Tips and Choosing The Best Podcast Microphone with Laura Davidson from Shure ". Check out the full episode here (https://youtu…
 
On today's interview, our Head of Marketing John Kiernan speaks with Ben Leavitt, social media strategist of Bunnymedia.co. Ben's podcast and social media growth strategies and tips will help any podcaster explode their podcast listener base and help grow their podcast to brand new eyes and ears! Ben and John discuss how to get your podcast into th…
 
On this episode, we'll be speaking with Vimal Parker, Marketing Manager with Slalom’s global Marketing team and the orchestrator of Slalom’s internal podcast Slalom On Air. We’ll be speaking about how Slalom has implemented podcasting into their organization, as well as how they have cultivated a culture around their company’s podcast. Enjoy the sh…
 
On this episode of Podcasting Smarter, I'll be speaking with Arnie, producer and co-host of the Now Playing Podcast. We talk about how Now Paying organically grew their expansive fanbase, as well as how they've used Podbean's Patron program to create consistent monthly income for their podcast. Enjoy the show! Check out Now Playing at www.nowplayin…
 
Podcasting doesn’t just end with recording and posting content. Being a podcaster and a content creator often includes crafting the brand, managing social media, and maximizing your podcast SEO. During this, it’s important to ask yourself, “Is podcasting part of my brand, or is my brand podcasting?” Do you use your podcast as another medium to spre…
 
On today's episode, John Kiernan of Podbean and Podcasting Smarter speaks with Lorenzo of the Hacking Your Leadership Podcast about how his podcast highlights and helps aspiring and current leaders in the workplace, as well as how they've integrated life streaming to develop community and build a deeper engagement with their listenership. Enjoy the…
 
On today's episode, John from Podbean had the opportunity to speak with Gordon P. Firemark, entertainment lawyer and podcaster. Gordon gives his legal advice on many common pitfalls of podcasters such as obtaining releases for interviews, understanding who truly owns the name of your podcast and so much more. Enjoy our interview with Gordon! You ca…
 
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