Welcome to The Scaling Wellness Podcast - the podcast dedicated to sharing what, why, and how of scaling your wellness practice beyond yourself, as well as sharing inspiring stories of how others did it themselves. Join Darryl “DJ” Turner as he and his guests share everything you need to know about scaling your practice up, while scaling back your stress, responsibility, and client-facing hours. Listen to new interviews every Monday with a bonus episode every Thursday!
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Fun. Informative. Professional. "Align with The Massage Business Mama" comes to you with a combined 22+ years experience in the massage biz as entrepreneurs. Providing actionable tips and resources. Beca an off-grid living, quirky, trail-running, massage therapist, esthetician, and yogi offers her business and wellness perspective to you with a highly caffeine-fueled compassionate wit. Ali, your hard-working, driven, creative mom, massage therapist, business owner, lover of friend gatherings ...
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Allissa Haines and Michael Reynolds bring you the leading podcast discussing the business side of massage therapy and how to grow your practice.
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Handcrafted Therapy Podcast: Business Conversations for Massage Therapists
Julie Alexander, Massage Therapist
The Handcrafted Therapy Podcast: Business Conversations for Massage Therapists will focus on massage therapy, marketing your service-based business, and self-care. Episodes will include information about the upcoming events, training, and products featured in the retail and center for self-care located in Plano, Texas. It will feature interviews with leaders in the industry of massage therapy and self-care with helpful tips that you can implement immediately!
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Turn your passion for the work you do into a successful business that you love, all without burning out or selling out. Join host Mindy Totten, LMBT, CST-D, for weekly episodes about marketing and all things bodywork business. With clarity, empathy, and a dash of humor, we’ll dive into the nitty-gritty about what it REALLY takes to build a profitable and sustainable massage or bodywork practice. You do great work in the world. You deserve to make a great living doing it.
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Life Beyond The Massage Table: A Podcast for Health & Wellness Businesses
Candice Eisner, happy little biz
A chat about the realities of running a Massage Therapy practice - or any health, wellness or fitness business, really! Currently in mini-series format, where we do 3-5 episodes that deep dive into a topic. You’ve probably got great hands-on skills and work well with your clients one-on-one. Most of you have that stuff down. But it’s the stuff "beyond the massage table", beyond the treatment room, office or studio, that you might need advice on. How do you run your business and make it a suc ...
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267 - How To Break The $10-$20k/Month Plateau
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Feeling stuck at the $10k-$20k/month mark? If your business seems to hit a plateau, with revenue coming in waves and leaving you exhausted, you're not alone. In today’s episode, we dive into how to break through this frustrating barrier, exploring why it happens and the five crucial shifts you need to make to surpass it—beyond just ramping up marke…
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EP 193: BODYWORKER BUSINESS BOUNDARIES - Being grounded in your pricing
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Pricing your services can be one of the most difficult things you do when you have your own business. In today’s installment of my Bodyworker Business Boundaries series, we dig deep into the importance of strong guardrails regarding the rates you set for your massage or bodywork business. Find out how to step into your pricing with confidence by kn…
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Ep. 36: Sexual Assault Awareness in Massage Therapy with Julie Alexander
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In this podcast episode, Julie Alexander discusses the serious issue of sexual assault within the massage therapy industry. She shares her personal experience of being sexually assaulted on the massage table and emphasizes the importance of reporting such incidents to state boards and the police. Julie highlights the necessity of separating the pub…
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266 - How Karen Awender Built Uptown Haven from Zero to 2,000 Clients
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In today's episode, we delve into the inspiring entrepreneurial journey of Karen Awender, the founder of Uptown Haven Wellness Professionals, as she shares her experience of starting a business from the ground up in an undesirable area and transforming it into a thriving wellness center. With a year of hard work and dedication, Karen and her partne…
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265 - 3 Ways To Increase Revenue Without Spending More On Marketing
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What if I told you that you could make more money, book more clients, and boost your profits—without investing in more marketing, adding new services, or expanding into retail? Sounds too good to be true, right? In this episode, I’ll reveal how some of my clients have doubled their business and hit six figures without spending an extra dime on mark…
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EP 192: BODYWORKER BUSINESS BOUNDARIES - More thoughts on accepting tips
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In the second installment of the Bodyworker Business Boundaries series, we explore the pros and cons of accepting tips for massage and bodywork therapists. Listen in to discover why it’s important to create a safe container for your clients — therapeutically AND on the business side of your practice — and how accepting tips can affect that safe con…
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264 - How Nicole Miller Transformed Financial Struggles into a Successful Spa Business
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Welcome to the Scaling Wellness podcast! In this episode, we delve into the inspiring journey of Nicole Miller, the determined owner of Miller Massage, a boutique day spa in Surprise Arizona. Nicole's story is one of resilience, as she shares her experiences of overcoming financial challenges to build a successful business from the ground up. Throu…
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263 - How To Improve Your Team's Retention & Rebooking Rates
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Struggling to keep your clients coming back? If you’re sending new clients to your team but can’t seem to get them to rebook, this episode is for you. As we transition from summer to fall, many of my 1:1 clients face the same challenge. You’re great at what you do, but success isn’t just about attracting clients—it’s about retaining them. In this e…
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EP 191: BODYWORKER BUSINESS BOUNDARIES - How long to wait for a client
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In this first installment of my Bodyworker Business Boundaries series, I dive into how a massage or bodyworker teaches people to treat them — what you will accept or not accept from a client. Tune in to learn some simple rules that will help with your boundaries around time management. Remember, it’s your business and your boundaries! “Once you dec…
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262 - Nicole and Brynn's Journey to Building Modern Mind Body and Achieving Sister Success
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261 - What To Do With Problem & Underperforming Employees
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Are you struggling with team members who just aren't meeting the mark? Whether it's a lack of motivation, skill gaps, or a negative attitude, dealing with underperforming employees can feel like a daunting task. In this episode, we dive deep into the strategies and techniques that can transform your most challenging employees into valuable assets. …
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260 - How Tara Grew From $0 To $30k/Month in 2 Years
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In this inspiring story, we've witnessed the remarkable transformation of Tara Tuverson's solo massage practice into a thriving group business, The Cove Massage Studio. From starting with zero clients in a new town to generating nearly $30,000 in monthly revenue, Tara's success was not mere luck, but the result of strategic planning, effective ment…
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Ep. 35: Building a Successful Massage Business with Valarie Karpiel
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In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Valerie Karpiel, a massage therapist and business owner in Jackson Hole, Wyoming. Valerie discusses her transition from education to massage therapy, her rapid rise in the industry, and her unique approach to combining therapeutic and relaxation massage techniques. …
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259 - Stop the Revolving Door and Master Employee Retention in Your Massage Business
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In this episode of Scaling Wellness Podcast, we tackle how to stop the revolving door of employee turnover that plagues many practices. Discover how to attract the right people by articulating your core values, avoid desperate hiring mistakes, and implement retention strategies that truly work. We dive into effective management practices, balancing…
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EP 190: Making the pivot to open an Energy Medicine practice with Anita Schill
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In this episode featuring student success stories, I speak with Anita Schill about her bold decision to open an Energy Medicine business. Find out how as a nurse in the 1970s she quickly became disillusioned with western medicine and sought other options, and how the study of yoga led to her transition to energy medicine. If you’re considering maki…
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EP 189: Betting on yourself
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In this week’s inspiring installment I talk about self-motivation and why it’s so important as your grow your massage or bodywork business. “What do I mean by betting on myself? I may not know everything that I need to know, and I may need to ask for help. When that help comes in I’m going to bet on myself and do everything in my power to be succes…
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Rebroadcast - How To Scale From 0 → 12 Therapists In 3 Years (Or Less) | Emily Woodside of Purity Day Spa
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Today, Emily Woodside is the proud co-owner of Purity Day Spa, a full-service day and med spa in Oklahoma City, boasting 17 amazing team members. Emily and her husband founded Purity Day Spa after being inspired by their travels and visits to local spas. Despite not being massage therapists or aestheticians, they turned their vision into reality, g…
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EP 188: Authenticity and integrity in your marketing
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In this week’s show I discuss automation in marketing and communication and how you can use it and still be genuine and true to your massage or bodywork business. Listen in to learn how to navigate all the marketing shiny objects out there while still be true to yourself. This week on the Do It With Intention Podcast: Learn how automating everythin…
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053: Help! I Can't Work, When Life Disables You as a Massage Therapist
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Sometimes when we cannot work it is expected, like pregnancies or a planned surgery. Other times it hits you out of the blue. Either situation is hard as a therapist who only gets paid if they work! But, with a little preparation, you can turn a potentially disastrous situation into a nice reprieve from an ordinarily chaotic schedule. Tune it to he…
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EP 187: Making it easy for people to work with you
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In this week’s episode I talk about the 4 easiest — and most strategic — ways to build your practice. Tune in to hear why simplifying your massage or bodywork business may sound counterintuitive but is often the way to fill your practice. This week on the Do It With Intention Podcast: Learn how to decide if new ideas are right for your business by …
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258 - The Phases & Challenges From A $0 to $1Million Massage Business
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Get ready to be inspired as we uncover the secrets of growing your practice from zero to $10k, $50k, and even $100k per month. In this episode, we dive into the transformative journey of evolving from a hands-on business to an independent powerhouse, and ultimately creating a thriving enterprise that flourishes without you. Discover the strategies …
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Ep. 34: Embracing Technology: Transforming Massage Education with Greg May
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In this episode of the Handcrafted Therapy Podcast, host Julie Alexander interviews Greg May, a seasoned massage therapist and director of the massage therapy program at Parker University. Greg shares his personal story of overcoming a severe case of ulcerative colitis through massage therapy, which ultimately inspired his career change and lifelon…
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In today’s episode of Listener Questions, I discuss a topic that can be really intimidating and scary— but it doesn’t have to be. Tune in to learn how outreach is a wonderful way to build your massage or bodywork practice, and learn some reasons why it doesn’t automatically spell r-i-v-a-l-r-y. This week on the Do It With Intention Podcast: Learn s…
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EP 185: LISTENER QUESTIONS --Nothing I'm doing to market my business is working. What should I do?
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In today’s installment of Listener Questions, let’s take a look at some ideas about marketing your massage or bodywork business that might seem counterintuitive. Tune in to learn how turning in a different direction can sometimes kickstart a business that might be spinning its wheels. This week on the Do It With Intention Podcast: Learn how to take…
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Ep. 33: Birth Support and Postpartum Wellness for Moms with Megan Prichard
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In this episode, Megan Prichard provides deep insights into the profound honor she feels in assisting women through childbirth and the critical support needed during the postpartum period. She shares valuable advice for massage therapists on assessing conditions like diastasis recti, and offering relief for breastfeeding-related strain. Megan also …
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257 - Unveiling the Wellness Architect: How BodyLogic Transforms Rural Wellness ft. Matthew E. Smith
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In this episode of The Scaling Wellness Podcast, I’ve had the privilege of learning about the inspiring story behind BodyLogic, an intimate boutique massage therapy practice in rural West Virginia. The founder, Matthew E. Smith, has built a business that goes beyond just relaxation, offering a comprehensive approach to wellness by blending differen…
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In today’s Listener Questions episode, I explore whether massage and bodyworkers should give our clients follow up tasks after their sessions with us. Tune in to find out why that’s not always a good idea. This week on the Do It With Intention Podcast: Learn why as bodyworkers it’s not our job to suggest extra work for our clients. Find out some sa…
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In today’s compilation episode, we delve into the triumphs and trials of massage business owners navigating the ever-evolving wellness industry. Join us as we explore the raw and real stories behind the biggest struggles faced by these entrepreneurs on their journey to success. This episode features:s Dr. Jess Reynolds. holds a Doctorate in Acupunc…
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"How do I tell my clients they'll probably need to come in for more than one appointment?" In the second installment of our Listener Questions series, I dive into an issue that can help lift up and support all massage and bodywork therapists. Listen in as we delve into how to explain to your clients why multiple sessions may get them the results th…
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255 - 4 Things To Have & Do Before You Hire Your First Team Member
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In today's episode, we dive deep into essential strategies for practitioners looking to expand their teams. Transitioning from a solo operation to managing a team is a significant step, and we’re here to guide you through it with ease. In this episode, we discuss: The critical elements you need in place before expanding your team. Practical advice …
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254 - Diving into Diversity & Growth with Venise Dixon of Indulgence Health
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Welcome back to another episode of the Scaling Wellness podcast! Today, we're joined by Venise Dixon. Venise is the owner and founder of Indulgence Health, a boutique wellness practice in Maryland. After a career in engineering, Venise recognized the lack of representation for Black communities in the wellness industry. She trained in massage thera…
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Ep. 32: Discover the Art of Self-Care and Journaling with Julie Erickson
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In this enlightening episode of the Handcrafted Therapy Podcast, Julie welcomes guest Julie Erickson, a seasoned massage therapist and innovative journal creator. Dive deep into a discussion about the transformative power of journaling in achieving mind-body-spirit connection and self-awareness. Julie Erickson introduces her uniquely crafted journa…
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EP 182: LISTENER QUESTIONS -- Why aren't my clients rebooking?
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In this week’s episode we kick off our Listener Questions segment with a doozie — one that affects all massage and bodyworkers at some point. Tune in to learn some simple, inspiring, and non-pushy tips to encourage folks to re-book a session. This week on the Do It With Intention Podcast: Find out some easy ways to open yourself — and your business…
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253 - 5 Books (and Key Lessons) To Level Up Your Business Mindset
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Get ready to supercharge your business mindset with a brand-new episode of the Scaling Wellness Podcast! In this solo deep dive, we're uncovering the game-changing secrets hidden within five powerhouse books. Whether you're a seasoned entrepreneur hungry for fresh insights or just dipping your toes into the world of business ownership, this episode…
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252 - Finding Your Practice’s Operating System ft. Eric Oliver of Beyond Exercise
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Welcome back to another episode of the Scaling Wellness podcast! In today's episode, we delve into the inspiring journey of Eric Oliver, a visionary physical therapist and the founder of Beyond Exercise, a comprehensive physical therapy and fitness facility. Born in California to immigrant Filipino parents, Eric was instilled with values of hard wo…
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251 - How To Fill Your Employee's Empty Schedules
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Are you currently facing challenges in retaining clients and ensuring a fully booked schedule for your team? In this insightful episode, we delve deep into providing you with practical and actionable advice on not only identifying your ideal clients but also crafting tailored marketing strategies that will resonate with them. Additionally, we offer…
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EP 181: How to stop feeling gross about marketing (and maybe even get excited about it)
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In this week’s episode I talk about two very different approaches to marketing your massage or bodywork business. Listen in to learn how you can take the dread out of marketing and turn it into something you actually enjoy. “If your marketing is feeling kind of gross to you, it could be that you are using transactional marketing. That’s not a good …
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250 - Leading the Way: From Solo Wellness Pro to Team Boss
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In this special episode of the Scaling Wellness podcast, we delve into a pivotal transformation in the wellness industry: the shift from solo practitioner to team manager. Join us as we explore the profound changes in mindset experienced by wellness professionals as they transition into leadership roles. From navigating challenges to embracing grow…
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249 - How To Get To Where You Want To Go (Vision + Strategy)
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Welcome back to the Scaling Wellness podcast! In this episode, we dive into the crucial topic of navigating the journey from where you are in your business to where you want to be. We'll explore common hurdles, like lack of clarity and roadblocks, and provide actionable advice to help you find focus, address challenges, and propel your business for…
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Ep. 31: The Gentle Power of Craniosacral Therapy with Marni Matyus
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In this insightful episode of the Handcrafted Therapy Podcast, I welcome an exceptionally experienced guest, Marni Matyus, to delve deep into the nuanced practice of craniosacral therapy and its profound connection with the body. As we explore Marni’s journey from skepticism to specialization in the realm of medical massage therapy, listeners will …
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248 - How Meagan Doubled Her Revenue and Scaled Her Massage Business To $360,000 Per Year
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Welcome back to the Scaling Wellness Podcast! In part 2 of our conversation with Meagan Ford, the visionary owner of Integrated Massage and Wellness, we delve into her journey of transitioning from the treatment room to focusing on managing her massage therapy business. We will explore the pivotal moment when Meagan's revenue nearly doubled from th…
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EP 180: How to get motivated to work on your massage or bodywork business
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This week’s episode is all about inspiration and motivation and how you can use those 4-syllable words to improve your massage and bodywork practice. Tune in to learn how to break an intimidating project down instead of tackling something too large or too vague. This week on the Do It With Intention Podcast: Learn about the power and gratification …
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247 - Expert Tips for Structuring Growth from Spa and Wellness Industry Leaders (Part 2 of 2)
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In this second part episode, we have delved into how our guests have structured growth in the wellness industry. Through their unique stories and valuable insights, they have shed light on both intentional and unintentional factors that have led to impactful scale. From expanding services to fostering well-being, our guests have shared their experi…
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This week’s episode is Part 2 on how to improve your online presence. Tune in to learn how you can attract ideal massage and bodywork clients with these simple steps to enhance your website. This week on the Do It With Intention Podcast: Find out the best ways to attract clients by NOT talking about yourself. Instead, think of your website as a mir…
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246 - Mixing Magic and Relaxation: The Story of Wendy Piedad's Wand and Willow Spa
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In this episode, we explore the magical world of Wand and Willow Day Spa with its founder, Wendy Piedad. From leaving a career in criminal justice to becoming a passionate massage therapist and aesthetician, Wendy shares her journey of following her heart and opening a spa inspired by her love for Harry Potter and all things magical. She takes us t…
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245 - 3 Key Shifts To Creating A Massage Business That Runs Itself
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Are you a massage practitioner-owner feeling overwhelmed by the demands of running your business? Despite your hard work and success in attracting clients and generating revenue, do you find yourself trapped in a cycle of endless tasks and administrative duties that leave you feeling burnt out? It's time to shift towards creating a massage business…
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In this week’s high-tech, low-maintenance episode I reveal some simple things you can do to up-level your massage or bodywork business online presence. I share ideas to make your website more professional and also some that can boost your overall marketing strategy (hint: brevity with clarity). “If you’re not 100% happy with your website, it can be…
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Ep. 30: The Art and Science of Zero Balancing with Dr. Michele Doucette
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In this episode of the Handcrafted Therapy Podcast join Julie as she delves into the transformative world of zero balancing with Dr. Michele Doucette. In this episode, they explore the remarkable intelligence of our bodies, their innate ability to perform complex functions, and the profound impact of intentional touch on our overall well-being. Dr.…
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244 - Uncovering Meagan Ford's Path to Success in the Wellness Industry with Integrated Massage
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Welcome to the Scaling Wellness Podcast where we delve into the stories and experiences of inspiring individuals. In this episode, we sit down with Meagan Ford, owner of Integrated Massage and Wellness in Dover, New Hampshire, to explore her journey in the wellness industry. Join us as we rewind to 2023 and explore Meagan's journey before she becam…
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EP 177: What to say when people give you (bad) business advice
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This week’s episode was inspired by students in 2 programs I facilitate — The Bodywork Project and Next Level. Recently, several students shared stories about getting terrible (unsolicited) advice from others, and they weren’t sure what to do. Tune in to find out the best ways to respond to someone who gives you business advice, which is often bad …
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