MarketingProfs Podcastleri

In Part 2 of our conversation with Sally Hogshead, she delves into the importance of brands' repositioning their flaws instead of trying to fix them, of their identifying what they already are instead of trying to change.George B. Thomas tarafından oluşturuldu

Marketers know how important differentiation is to brand identity. Sally Hogshead goes even further by saying that trying to be better than your competitors is a discouraging slog: The only thing you can control is your difference, so you have to turGeorge B. Thomas tarafından oluşturuldu

High-quality website traffic helps improve your revenue and marketing ROI. So how do you get there? Brian Dean shares tips, tricks, and tools for a strategy that results in more sales and leads.George B. Thomas tarafından oluşturuldu

Why create content all by yourself when you can collaborate and have more fun? Any Crestodina shares his powerful mindset around content creation and gives examples, tips, and a path to follow when collaborating.George B. Thomas tarafından oluşturuldu

Changes are happening around Google Analytics. Have you started to adapt for your analytics future? Katie Robbert chats about GA4, including what's changing, why it's changing, and what it all means for you as a marketer.George B. Thomas tarafından oluşturuldu

Do you know where you need to be advertising? Many marketers default to digital, but is that where your audience is? Other advertising methods can be paired with digital for the best strategy, according to Rebecca Bugger.George B. Thomas tarafından oluşturuldu

Most SEO conversations are about on-page SEO, which is important. But there is so much more that marketers should be paying attention to. This episode takes a deep dive into everything from outbound SEO to accessibility.George B. Thomas tarafından oluşturuldu

Is TikTok right for business? Is the platform mature enough? How do you get started? We try to answer those questions and more in our conversation with Wave Wyld, a TikTok consultant and queen of trend alerts.George B. Thomas tarafından oluşturuldu

Nick Nimmin and George B. Thomas discuss the power of YouTube for businesses, including getting started; the metrics that matter; how YouTube equals traffic, leads, and sales; and so much more.George B. Thomas tarafından oluşturuldu

Are you ready to take a journey through trust, reciprocity, reputation, and strategy? In this episode, George B. Thomas and Eric Yaverbaum uncover a matrix of words, tips, and wisdom for building a successful brand in the digital world.George B. Thomas tarafından oluşturuldu

Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video can be the source of all your content marketing efforts.George B. Thomas tarafından oluşturuldu

Brand voice has become top-of-mind in marketing as more and more people support businesses that share their values. But how you treat your customers is only part of the battle--employees have to be part of the conversation, too.George B. Thomas tarafından oluşturuldu

Jamie Gier joins us for this episode of Marketing Smarts to talk about what the event industry looks like in 2022 and how to add moments of delight to every stage of the customer journey.Matt Snodgrass tarafından oluşturuldu

It's time for marketers to approach social media in a new way. According to Aaron Templer, the way we've been using it isn't effective, and it actually runs contrary to the way social groups operate.Matt Snodgrass tarafından oluşturuldu

Mia Masson talks about the upheaval the event industry has experienced over the past two years, what the future of events looks like, and why building a community--even by accident--is a must for all marketers.Matt Snodgrass tarafından oluşturuldu

Before you create a product, you have to create an audience, advises Jimmy Rose of Content Snare. Product creation is a reverse-engineered process that comes out of community.Matt Snodgrass tarafından oluşturuldu

The reason you're just now hearing about RevOps everywhere, says SmartBug Media CEO Jen Spencer, is because leaps in technology are redefining the architecture of companies.Matt Snodgrass tarafından oluşturuldu

Turning fans into brand evangelists doesn't have to come from outside influencers. Dan Sanchez from Sweet Fish Media shares how giving employees the freedom to establish their own personal brands can have a positive impact on the company'sMatt Snodgrass tarafından oluşturuldu

Forget about any data or trends before March 2020, argues speaker and author Mark Schaefer. The business world has fundamentally changed, and the winners are companies that can make a personal connection by showing up human.Matt Snodgrass tarafından oluşturuldu

When you create an agency in two days--as Rob Simone did with Summer Friday--you want it to be culturally sustainable. That means focusing on its people.Matt Snodgrass tarafından oluşturuldu

Sometimes strategic marketing means putting your budget somewhere that isn't your own products. FoodStory Brands CMO Jay Whitney recounts his experiences marketing smaller food brands through exceptionalism and a focus on social causes.Matt Snodgrass tarafından oluşturuldu

The cutting edge of search may have moved beyond keywords and links to deciphering what Google has learned about the searcher. Wil Reynolds of Seer shares his insights on SEO, as well as philosophies on leadership and giving back to the community.Matt Snodgrass tarafından oluşturuldu

Cryptocurrencies, creator coins, and NFTs are not merely a trend, argues Jeremiah Owyang. On our latest podcast, he offers insights into what they are and how they might change the future of marketing.Matt Snodgrass tarafından oluşturuldu

How do you go from marketing to creating a better audience experience? Oli Gardner shares his journey from frustration with bad marketing and ugly landing pages to full-time event speaking and thought leadership.Matt Snodgrass tarafından oluşturuldu

Upcoming B2B Forum speaker Mitch Joel talks about "The Great Compression" of business technology, the future of remote work, branding vs. direct response, and the benefits of the long haul.Matt Snodgrass tarafından oluşturuldu