The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone. Everything we do is through a brave lens – ...
…
continue reading
The Life Science Marketing Society brings your insights, advice, and wisdom from marketing experts within the life sciences and beyond. Expect to discover hard-won lessons, wisdom gained from experience, and viewpoints on the latest developments in marketing, taken from webinars presented by our members. All marketers are welcome to join, and if you'd like to contribute a presentation to the society, please feel free to drop us a line to apply at lifesciencemarketingsociety.org
…
continue reading
1
Live from The Marketing Society Changemakers Impact Conference in Dubai 2024
15:10
15:10
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
15:10
From the power of storytelling to culture, mental wellbeing influencing developments to physical wellbeing and the power of impact. Speakers from The Marketing Society Changemakers Impact Conference in Dubai in 2024 joined us for insights into what they shared in their sessions, why marketing matters to them and why events like our conference from …
…
continue reading
1
‘Marketing for Social Change’ - How to develop a more flourishing society and more sustainable future with Kian Bhaktiari, Founder, The People
38:39
38:39
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
38:39
“We don’t ’speak for young people, we let them be the voice and share their perspective.” We keep coming back to the S – ‘social and societal impact’ in many of our conversations with clients, leaders and marketers, we’re discussing the role of business, both in how they operate and what they are doing for society. In this episode of the podcast we…
…
continue reading
1
Unofficial Partner - The Buy Side - Unilever
41:06
41:06
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
41:06
The Buy Side is Unofficial Partner's regular series talking with brand side marketers about sport and sponsorship. Today's guest is Willem Dinger, global head of sport and entertainment partnerships at Unilever. The Buy Side is sponsored by KORE Software the global leader in engagement marketing solutions. More than 900 brands, venues, and sports o…
…
continue reading
1
The Whole Marketer Ep137 - Marketing Roles with guest Margaret Jobling: The evolving skills today’s marketers need to thrive in an AI world
38:46
38:46
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
38:46
Episode #137. Today's episode is a holistic topic on how the breadth and depth of marketer’s roles are continuing to evolve as we move towards leading the long-term commercial agenda, understanding the advancements in science and neuromarketing for how consumers make decisions and adopting AI into our everyday lives. Abby’s guest is legendary marke…
…
continue reading
1
Episode 7: The power of entrepreneurial thinking for brands: Typhoo Tea
26:35
26:35
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
26:35
In this episode, the seventh in our series on Entrepreneurial Thinking, host Ruth Fittock speaks to Holly Rix, Marketing Director at Typhoo Tea. In the last 6 months Typhoo Tea have embarked on an ambitious mission to become the ‘Tony’s of Tea’ (to do for tea what Tony’s Chocolonely have done for chocolate), fully transforming to become a mission c…
…
continue reading
1
Food Security - Education and Awareness and Where Marketing Fits In, with Ali Cox, Founder and CEO, Noble West
42:21
42:21
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
42:21
“When it comes to food systems, Marketers can be the most valuable in providing extraordinary consumer insights so that assumptions are not made in what people want.” To maintain food security, food systems need to change. They need to be more sustainable, less impactful on the planet, healthier and way less wasteful. But, there is still a huge amo…
…
continue reading
1
Episode 6: The power of entrepreneurial thinking for brands: Bold Bean
23:08
23:08
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
23:08
In this episode, the sixth in our series on entrepreneurial thinking, host Ruth Fittock interviews Amelia Christie-Miller, the founder & CEO of Bold Bean co. - one of the most exciting food and drink brands in the UK at the moment. In this conversation they cover how their North Star of ‘bean obsessed’ has had a powerful impact at every level of th…
…
continue reading
1
The Whole Marketer Ep136 - Working parents with guest Rachel Morris: A coaching expert’s advice on balancing work and family life
39:19
39:19
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
39:19
Episode #136. This episode is a personal understanding topic for working parents to help you gain fulfilment in your life as a whole - navigating the reality of being both a marketer and a parent and what you can do to balance both worlds when work and home life collide. Joining Abby is her guest Rachel Morris, an Exec business coach, co-founder of…
…
continue reading
1
Episode 91: Leadership can happen anywhere… with Professor Chris Marquis, Author of ‘Better Business: How the B-Corp Movement is Remaking Capitalism’
42:49
42:49
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
42:49
It’s the final episode in our mini-series on sustainable leadership and in this episode we’re joined by Professor Chris Marquis. Chris talks to us about his experience studying, writing about and working with organisations on sustainability. Author of, “Better Business: How the B Corp Movement Is Remaking Capitalism,” we explore Chris’ first experi…
…
continue reading
1
The Whole Marketer Ep135 - Effective copywriting with guest Dave Harland: How to write better, brilliant copy
44:14
44:14
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
44:14
Episode #135. Today’s topic is a technical skill on copywriting and its critical role in driving action and building brand trust. Joining Abby to discuss is seasoned copywriter Dave Harland aka the Word Man. A naturally entertaining storyteller, over the past two decades Dave has built a notable career in persuasive writing that captures attention …
…
continue reading
1
The Whole Marketer Ep134 - Agency partnerships with guest Richard Robinson
48:44
48:44
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
48:44
Episode #134. Today’s topic is Agency Partnerships – what makes a great client-agency relationship and perspective from both sides of the fence. Joining Abby to discuss is Richard Robinson, awarded "One of the ten most influential Leaders in Digital & Tech" (BIMA) and Campaign A-List 2024. Richard is highly experienced in the client (McDonalds, Co…
…
continue reading
1
Episode 90: Leadership - The Power of Mobilising your Employees and Key Stakeholders to drive Impact and Progress, with Kevin Dunckley, CSO, HH Global
36:09
36:09
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
36:09
As we continue to discuss and explore the role of leadership in our ‘Sustainable Leadership’ mini-series, what better than to gain the viewpoint from someone with sustainability at the core of everything they do. This led us to Kevin Dunckley, Chief Sustainability Officer at HH Global. Kevin’s passion for what he does is crystal clear and we loved …
…
continue reading
1
The Whole Marketer Ep133 - Strategy with guest Alice Benham
38:44
38:44
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
38:44
Episode #133. Strategy is the technical skill explored in this episode, with a lens on simplifying the process to ensure marketers have not only the vision and clarity for where you want to take your brand or business, but also ensuring you have the actionable plan to get you there. Discussing simplified strategy is Abby’s guest, Alice Benham - ent…
…
continue reading
1
Think Equal - Leanne Foy meets Khalid Ismail
40:54
40:54
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
40:54
THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now. Our…
…
continue reading
1
The Whole Marketer Ep132 - Wellness with guest Rebecca Hirst
32:07
32:07
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
32:07
Episode #132. The focus of this episode is wellness for marketers, and the importance of prioritising your wellbeing not only for your health but to also ensure you have the energy to thrive in our fast-paced and challenging – yet rewarding - profession. Abby’s guest to discuss wellness is EY’s Chief Marketing Officer, Rebecca Hirst. Rebecca is an …
…
continue reading
1
In My Humble Opinion....nobody ever got fired for buying the safest brands.
40:37
40:37
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
40:37
Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and o…
…
continue reading
1
A new mindset for doing business - which Activist Leader are you?’ with Jon Miller, Author and Partner, Brunswick Group.
44:14
44:14
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
44:14
Continuing with our Sustainable Leadership mini-series, in this second episode we’re joined by the brilliant Jon Miller, author and Partner at Brunswick Group, leading their Sustainable Business Practice. We wanted to catch up with Jon to talk about a subject which led him to co-author the book, The Activist Leader. Join us as we dive into the acti…
…
continue reading
1
The Whole Marketer Ep131 - Ideal Role with guest Lauren Spearman
34:00
34:00
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
34:00
Episode #131. Today’s episode is a personal understanding topic on finding your ideal role; looking beyond the job title for a role that plays to your strengths and values and is fulfilling for you. Joining Abby to discuss ideal roles and shining a light on hiring practices in the marketing is profession is Lauren Spearman. Lauren is a seasoned mar…
…
continue reading
1
Episode 5: The power of entrepreneurial thinking for brands: Mid-Day Squares
35:18
35:18
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
35:18
This episode, the fifth in our series on entrepreneurial thinking, and how it can benefit a brand of any size, is about ‘no preconceptions’ or in the words of our guest, Nick Saltarelli- founder of hit Canadian chocolate brand Mid-Day Squares, ‘No one in history has ever done anything great by following how it’s always been done’ It’s a fascinating…
…
continue reading
1
The Whole Marketer Ep130 - Being Human with guest Dom Dwight
41:21
41:21
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
41:21
Episode #130. Season 8 begins with a soft skill on being human and the importance of ‘humanness’ particularly for marketing leaders - being authentic, honest and open in order to build relationships with your team and connect more deeply with your customers and consumers. Joining Abby is Dom Dwight, former Marketing Director and now Director of str…
…
continue reading
1
Sustainable leadership is a mindset and leaders can be found all across the organisation’ with Karen Hamilton, Former Global VP Sustainability, Unilever
43:17
43:17
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
43:17
It’s another mini-series and this one is all about leadership, something which is incredibly important as we come together and take on the biggest challenge humanity has ever faced (and nope, we’re not being overly dramatic). Sustainable leadership is about making a positive impact, contributing to society and the environment and, driving long-term…
…
continue reading
1
Think Equal - Leanne Foy meets Reema Al Shammasi
19:25
19:25
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
19:25
THINK EQUAL is the new Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now.…
…
continue reading
1
Can ‘Advertising’ Do Good? Exploring a data-driven way to do good and align ESG - The Goodnet
35:16
35:16
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
35:16
In the final episode of our ‘greening your marketing activity’ mini-series, we caught up with some of our original guests to the podcast, Ollie Deane and Guy Jones from The GoodNet, the ethical intelligence company, focusing on helping ethical brands and products grow. The Goodnet firmly believe that advertising can do good in the world and, we agr…
…
continue reading
1
Can ‘Events’ be Sustainable? with Matilde Riley, Sustainability Consultant at From Now
32:11
32:11
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
32:11
“When it comes to including sustainability in events - we’re finding the focus on sustainability is increasingly part of the client brief.” As we continue with our greening your marketing activity mini-series, we wanted to turn our attention to events. Events can be fun, they allow us to learn and connect, but they also come with a considerable foo…
…
continue reading
1
Think Equal - Leanne Foy meets Alina Waite
29:35
29:35
Daha Sonra Çal
Daha Sonra Çal
Listeler
Beğen
Beğenildi
29:35
THINK EQUAL is the Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now. Our…
…
continue reading