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Growing an agency is very difficult, and you might feel unclear what to do next in order to grow and scale your agency. The Smart Agency Masterclass is a weekly podcast for agencies that are wanting to grow faster. We interview amazing guests from all over the world that have the experience of running successful businesses, and will provide you the insights you need. Our podcast is just over 3 years old, and have reached more than a half million listeners in 42 countries.
 
The Trust Tipping Point Marketing Podcast is the ideal digital marketing resource for home services and consumer service based companies. We help business owners, entrepreneurs and executives that operate a residential based, consumer focused business using the most effective marketing strategies and tactics that deliver results. Do you operate an MEP type business such as HVAC, Electrical and Plumbing? Or, maybe a business that focuses on roofing, handyman services, general contractors, flo ...
 
As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digita ...
 
This is the show where we bring you the best tips, tactics, and strategies for using OptiChannel marketing & sales to grow your own business and boost leads and sales for your Customers too. From the top sales & marketing minds across agencies, print services providers, and enterprise marketers, you’ll hear what’s working -- and not working -- so you can be on the cutting edge without having to empty your wallet in the process.
 
The podcast for those who want to better customer experiences using today's working strategies, tools and tactics provided by those who have implemented them with success - interviews with SaaS and agencies founders as well as the best tactical marketing automation specialists around the globe. https://marketingautomation.fm/ Support this podcast: https://anchor.fm/marketing-automation/support
 
A podcast series from Charlotte Ellis Maldari, founder of Kaffeen, a new business and marketing consultancy for creative agencies. In short, Charlotte keeps your studio busy. Each episode, Charlotte interviews an expert in their field, takes listener questions and peruses topics of industry interest. This is a show that’ll inspire you to kick start your agency growth and generally to make creative agency sales and marketing feel more manageable and less grubby.
 
SEO Podcast - Unknown Secrets of Internet Marketing by Bestseopodcast.com Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape. For those new to the podcast, choose a past topic among the vast library of almost 500 episodes of all topics related to internet marketing: SEO, PP ...
 
Everyone working in online retail knows that it’s vital to develop an elite email marketing plan. But that doesn’t just happen on its own. How do you create a killer email list from scratch? How do you build a foolproof email marketing strategy? What are the secret email growth hacks that could be doubling your revenue right now? Welcome to the Email Einstein Podcast by Flowium, the show where top-notch ecom geniuses, entrepreneurial brains, seasoned marketing masterminds and email prodigies ...
 
Personal branding strategy and content marketing tips every week! Brands On Brands is a top 100 marketing podcast for content creators, coaches, & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top marketing experts. *Learn to convert 1 hour into 1 month of content with my FREE Content Repurposing Guide at: www.brandsonbrands.com/toolkit Your host, Brandon Birkmeyer, spent 18 years crafting the brand strategy for Forbes top 100 brand ...
 
Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. ...
 
If you want more performance out of your digital marketing efforts tune in to the simplified search marketing podcast hosted by digital marketing expert and author https://www.joebalestrino.com/ (Joe Balestrino). Joe shares his nearly two decades of experience in a way that’s easy to understand and without a lot of jargon. His approach is simple and straight to the point providing listeners with information they will actually use and understand! This weekly podcast is tailored to anyone who ...
 
AHAA: The Voice of Hispanic Marketing represents the best minds and resources dedicated to Hispanic-specialized marketing. Over the last two decades, AHAA has been a long-standing champion for corporate investment in Hispanic marketing and, since its inception in 1996, has increased Hispanic budget allocations by 12-fold.
 
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The Heart Of Marketing

1
The Heart Of Marketing

Jayme Soulati and John Gregory Olson

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Despite the latest new digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover inclu ...
 
Monday Marketing Huddle Show The D2 Media Team is a full-service advertising agency built by two experienced, talented women who have worked in media and marketing for 30+ years. Our agency is driven to get the best results for our clients. We use our collective experience and knowledge to help our clients build winning strategies. We ask a lot of questions and then roll up our sleeves to develop a solid, results-driven plan. Whether it’s digital media, traditional advertising and marketing, ...
 
For complete episodes, show notes, and more great content visit: https://marketingstrategiesshow.com. If you are an entrepreneur looking to grow your business, build your brand, and get yourself financial fit, then you are in the right place. Get ready to flex your marketing muscles and learn how to make sure every dollar spent on marketing fattens your bottom line. Welcome to the Marketing Strategies Show with Your Personal Marketing Trainer, Jesse Stoddard. He can’t do the push-ups for you ...
 
Profit Engines Show: Digital Marketing Strategy and Process for success, business tips, sales tactics and more. The show includes real true case studies from Matt's Agencies Customerbloom and PracticeBloom. Guest interviews from experts, increase your understanding of advanced business concepts and life productivity.
 
In a world of heinous marketing strategies and social media charlatans – we strive to make sense of the world of online marketing for business owners. Listeners will come away from each and every episode with one marketing tip that can help transform a business. We are Kelly Kranz, Client Services Manager & Senior Consultant at OverGo Studio and Alisa Meredith Co-Owner of Scalable Social Media and Social Media Evangelist at OverGo Studio. We’ll interview smart marketers from all over the web ...
 
Video Talks helps creators, business owners and marketers learn from experts in their field (of vision) to make the right decisions when it comes to making, using and commissioning video in all its forms. Featuring inspiring interviews with leaders in video & film – across social media video, YouTube, advertising, animation, video marketing, filmmaking, corporate video and brand stories – with your host, director Andy Greenhouse. You'll learn how to create video strategies for every industry ...
 
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show series
 
Hollis Carter is an entrepreneur and avid skier who, after founding many companies in his career, recently became the co-founder of the Baby Bathwater Institute, a membership-based community of entrepreneurs with a focus on cultivating natural, mutually beneficial relationships. Since his business relied on many in-person events, it was quite affec…
 
If you're doing your social media for business or yourself the same as you have for the last few years, your time is up. All of the trends in social media show us that we truly need to think visual first in so many ways in order to gain visibility within social media news feeds. In this episode I analyze all of the changes that have occurred in soc…
 
Today we're talking about how to make money with your podcast. Learn the top myths of podcast monetization as well as how to get started. All of this is a know-like-and-trust journey. None of this happens unless the people really know that you're there for them and that you are providing enough knowledge and support that they are benefiting from yo…
 
Fashion and fitness content creator Rowan Row shares his story from when he came over from Romania not being able to speak the language but now works with global brands like Sony and Aston Martin. Rowan even had his Instagram account hacked and nearly lost everything, yet he has been resilient, consistent and smart with the way in which he has grow…
 
66 - Businesses and marketers who want to conquer the luxury consumer market need to learn the new rules of communication, localization and design if they want to be successful. In this episode, you’ll learn How often to send emails if you sell a luxury product How to keep the quality of your emails consistent with your products and customer experi…
 
Can your agency onboarding process scale to handle double or triple the amount of new clients you take on now? Slow or high-friction onboarding processes can be a significant bottleneck to growing agencies or service businesses. To help with this, I talked to James Rose from Content Snare to discuss what the approach and tools required to significa…
 
Do you want to know how to land major brands? Bill Durrant had been working for a big agency for years when he decided to leave and work freelance for a while. That's when opportunity knocked and old Nestle client asked him to work on his new account, Clif Bar. This is the client that really started his agency Ex Verus, which helps brands develop a…
 
Hey OptiChannel Community! Seen live by over 300 people, this session took place on October 8, 2021. One of the keys to any business process is the Marketing and Sales that leads to production. Adding OptiChannel services to your offering requires a different perspective on the process, who sells it, and compensation. Learn along with Kevin Thomas …
 
Well, we just finished another info-packed Mastermind with owners and leaders from a number of Home Services companies! The invitation-only session was lively and educational, and now available to you as a video and podcast!The Best Postcards (www.thebestpostcards.com) “Mastermind” discusses industry trends and ways to drive leads and grow sales.Le…
 
Are you thinking about the ways you could use NFTs for your digital agency? After working in nine agencies, Kent Lewis decided to start Anvil Media in 2000, which is nowadays one of the oldest search engine marketing agencies in the Pacific Northwest that specializes in analytics, SEO, paid media, and organic social media strategy. Last year, durin…
 
What's up everyone, we're talking about your personal branding journey this week, going from who you were to who you want to be next. How do we get from who we used to be to where we want to go with our personal brand? We're going to answer a few questions today. I know that when I was getting into my journey as a personal brand, figuring out how I…
 
65 - iOS 15 is now out, and it has marketers and eCommerce business owners preoccupied. Apple introduced a new Mail Privacy, aka the death of the open rate. In this episode, we’re discussing how this new development is going to affect marketers, business owners and consumers, and what you can do to continue sending the right messages to the right p…
 
In all of the social media platforms that exists and the various marketing tools that businesses can use to support your presence there, there is one social network for which there is one tool that rules them all. That social network is Pinterest, and the dominating tool is Tailwind. Learn from Senior Community Manager of Tailwind, Melissa Megginso…
 
Are you wondering how to go beyond the six or seven-figure mark and continue your agency growth? After graduating college with a Liberal Arts degree and an interest in advertising, Ben Wiener jumped at the opportunity to work at Wongdoody, an advertising agency that specializes in UX, as well as customers experience and employee experience. He cont…
 
Learn how to scale your enterprise SEO with dynamic content creation. Identify new opportunities and build incremental revenue. Source: https://www.searchenginejournal.com/enterprise-seo-content/420670/ --- Presented by The Unknown Secrets of Internet Marketing Podcast Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO…
 
Google announced a redesign of Google Search that introduces an intuitive way to explore topics and surface more content with MUM. Source: https://www.searchenginejournal.com/google-search-redesign/421415/ --- Presented by The Unknown Secrets of Internet Marketing Podcast Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “…
 
Digital and social media are the field of dreams for every business. The problem is that you first need a roadmap to get started, but even with that roadmap you will have your successes and failures, new discoveries, and learn a lot both about your target audience as well as your product and branding. This is why a mindset of never-ending experimen…
 
Printers and Agencies return to Industry Trade Shows. What are the five things you should be ready for? Much has changed, but the value is still there. Are you excited to see people again? This is still a great way to get your message out!RESOURCES MENTIONED IN THE EPISODEJoin the Texting Community:Text Dave at: 1 (949) 506-5835Or click this link: …
 
Are you willing to start saying no to wrong customers to see real change for your agency? Kerrie Luginbill is a partner and Chief Strategy Officer at Old Town Media, a Colorado-based agency that since its beginnings offered a unique and agile approach to web design, development, and marketing by providing customers a business-driven approach. Now t…
 
Today we're talking about logo designs for personal brands. What makes a great logo design for a personal brand? It may be different for a personal brand than for a corporate brand. It may be different for any business brand that is not centered around a person. What's different is being a personal brand means that your reputation and everything ab…
 
Almost every business is on social media. If you're not, that should be step one. Get on social media. However, the approach to social media marketing and branding has evolved over the past few years. Especially with the emergence of personal branding. In this episode you'll learn how to best approach your social media marketing strategy. Which soc…
 
In this episode, I am joined by global ambassador, speaker and author, the amazing Madeleine Black who shares her own horrific story when she was gang raped at the age of 13 and suffered unimaginable trauma. It took years of personal healing to be able to know when the time was right to decide to talk openly about this. Madeleine refers to herself …
 
64 - Holidays are approaching fast, so if you haven’t started preparing for the holiday season, you need to start now. In this episode, we’re talking about how to create the right segments, so you can send the right message to the right person for better results. Tune in here: http://flowium.co/episode64…
 
Our community is always looking for ways to effectively Staff, Market, Sell, and Produce OptiChannel campaigns for themselves and their clients. As a result, there is a hunger for authentic, hands-on advice from real-world practitioners. EPISODE ONE - HOW TO STAFF FOR OPTICHANNELWhat are the skill sets necessary for staff when a printer or Agency i…
 
Pixels and Ink Series: About Facebook ContentWelcome to the third episode of a three-part series about the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in order.In these Podcasts, we talk about what ty…
 
Mitigation, reporting, project management, and relationship building are all important to the success of enterprise SEO. Here's why. Source: https://www.searchenginejournal.com/enterprise-seo/pillars-of-success/ --- Presented by The Unknown Secrets of Internet Marketing Podcast Having 1st aired in 2009, with over 3.6 million downloads in 100+ count…
 
Do you want to create a machine that ensures agency growth? David Butler was working as a special ed teacher when he decided to try his luck in the real estate business. He later created an agency looking to reinvent himself during the 2009 financial crisis. With Jason's help, he was able to grow and ultimately sell his business. David now enjoys a…
 
Pixels and Ink Series: About Facebook ContentWelcome to the second episode of a three-part series about the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in order.In these Podcasts, we talk about what t…
 
Drew Hendricks was a philosophy major who started in the agency world after building his first website in the 90's and never looked back. Today, he owns Nimbletoad, a full-service digital marketing agency that specializes in website design, SEO, and PPC. Recently, Drew expanded by founding Barrels Ahead, an agency where he adapts his love for wine …
 
The world of advertisement has truly changed. Consumers are now savvy and smart – they know if the advertiser is genuine or not. In addition, the channels in which you can connect to your customers are continuously expanding. As a product-based business owner, you may wonder, how can I make my business a success? Well, worry no more because, in thi…
 
This week we're talking about the brand of you. What does that mean, and how can it work to your advantage? If I had to describe to people personal branding, the brand of you, and branding yourself, what does that mean? Why is that important? If you are replaceable, you are a commodity. The key is how do you make yourself into something that people…
 
Pixels and Ink Series: About Facebook ContentWelcome to the first episode of a three-part series about the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in order.In these Podcasts, we talk about what ty…
 
63 - This is an inspirational interview with Doone Roisin. She shares her story of going from working in an office to freelancing for Snapchat to launching her own brand – her obstacles, learnings, and triumphs. Tune in here: http://flowium.co/episode63Vira Sadlak and Alissa Taggart tarafından oluşturuldu
 
Too many home services companies focus on 1 channel to help grow their business. That can be using Home Advisor or Angie's List. Or going all in on Google Ads. However, the #1 take away that Anthony Winston III -- Founder and Principal at Winston Engineering, Inc. -- shares with us during this interview is that he put his business everywhere. By jo…
 
How should you treat branded vs non-branded traffic and search strategies? Unpack the things to consider when it comes to targeting, attribution, and more. Source: https://www.searchenginejournal.com/branded-vs-nonbranded-traffic/419426/ --- Presented by The Unknown Secrets of Internet Marketing Podcast Having 1st aired in 2009, with over 3.6 milli…
 
Are you creating a solid recurring revenue stream for your agency? Dan Sundgren has been involved in the digital marketing industry since he became one of the first employees at Google around 2003. After years of witnessing the rise of that tech giant, he eventually started his digital agency, FreeGren, which specializes in SEM, SEO, SMM and Websit…
 
SEO ranking is critical for most business because it is the key to increase the brand’s visibility and attract potential customers where people search for information – especially now that we truly living Digital First. When we think of SEO, the first word that quickly comes to our mind is keyword. But if we dig deep into it, you’ll realize that SE…
 
Brian R. Johnson has served as a leader in online advertising and conversion rate strategy for nearly two decades. He had been offering professional training courses in the Amazon ad space for years before opening his own agency with his partner. Now, Canopy Management is an eight-figure agency and the leading A-to-Z, full service Amazon agency. He…
 
This week we're talking about rebranding yourself. Where do you get started? What do you do? What are the things that are going to get you there? For me, a rebrand doesn't just happen once. It consistently happens. I am consistently finding things that are new about myself and about how I help people that I now have to build into my brand. HIGHLIGH…
 
In this episode we hear from the serial entrepreneur and founder of Warm Welcome, David Jay. David is one of the top photo journalists in the world, has been featured in the top 100 tech and innovation influencers by Intercon and an international speaker. We discuss community and human-to-human connection through the power of personalised video. Da…
 
62 - In this week’s episode, we’re interviewing Ricky Joshi, the Co-Founder of Saatva. Ricky shares the best tips on how to grow an eCommerce business and become a disruptor even in such a traditional industry as mattresses. Tune in for this fun and insightful interview: http://flowium.co/episode62Vira Sadlak and Alissa Taggart tarafından oluşturuldu
 
All too often when we do dedicate time to marketing, it’s an uphill battle because we do it so infrequently. If only someone would tell us what to do, make it easy, give us a to-do list. I know I wish that’s what I’d had when I was in-house. So here are my top tips for creating a marketing plan that is easy to repeat, delegate and will help grow yo…
 
Chris Leone was playing drums in Japan trying to figure out his next step in life when a keynote by Gary Vaynerchuk inspired him to enter the agency world. He ended up working an entry-level position in a small agency and worked his way up to being president and CEO of WebStrategies Inc, a multi-million dollar agency that focuses on mid-low funnel,…
 
Loading, interactivity, stability: The article below by Jan Grundmann contains all you need to know about Google's big update. Core Web Vitals; it including optimization tips and a case study! Source: https://blog.searchmetrics.com/us/core-web-vitals/ -- Presented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast) Having 1st …
 
Do you ever feel that sometimes your content or branding just isn't correctly aligned with your business? Or that your message doesn't leave the viewer or listener wanting to learn more about you or do business with you? Perhaps you or your business have pivoted, but your content or branding has not? These were the questions I have been struggling …
 
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