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Episode outline: 00:00:00 Intro 00:01:34 Origin story 00:08:03 Rioja Alavesa enotourism overview 00:10:48 Enotourism deep dive at Viñedos y Bodegas de la Marquesa 00:21:52 Valserrano enotourism adaptations in 2020 00:29:14 Rioja Alavesa member adaptations 00:35:56 Wider Rioja enotourism picture If you know someone who would find this episode useful…
 
Welcome. I’m Lawrence Francis, Host of The Wine Marketing Show podcast… a place to learn from thought leaders in the world of marketing. And these won’t be only drawn from wine. Consumer behaviour is a fast moving target and I’m looking forward to exploring it with people who have and continue to inspire me no matter what field they’re in. That bei…
 
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