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Justin & Luke was formed with a mission to educate doctors on how to run a medical practice like a business. Our desire to focus on the healthcare industry started when we established HIP Creative, our marketing agency. We found that providing medical practices with a workable framework to attract more patients and grow their practice was something that we were passionate about, and we were good at it! Now, we want to push the boundaries and expand by providing training, consulting, and reso ...
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The Ultimate Practice - Plug the Holes, then Turn on the Leads
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The Ultimate Practice - Who are Justin and Luke In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams." Chapter 12 - Plug the Holes, then Turn on the Leads. In this cutting edge book you will discover: Why you must align your marketing with operations…
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The Ultimate Practice - Partnering With Your Marketing Company
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In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams." Chapter 11 - Partnering With Your Marketing Company. In this cutting edge book you will discover: Why you must align your marketing with operations to achieve sustainable growth Why poor staff tr…
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The Ultimate Practice - The Patient Experience
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In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams." Chapter 10 - The Patient Experience. In this cutting edge book you will discover: Why you must align your marketing with operations to achieve sustainable growth Why poor staff training is costin…
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The Ultimate Practice - The CEO Mindset
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In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams." Chapter 9 - The CEO Mindset. In this cutting edge book you will discover: Why you must align your marketing with operations to achieve sustainable growth Why poor staff training is costing you al…
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The Ultimate Practice - You Suck at Business
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In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams." Chapter 8 - You Suck at Business. In this cutting edge book you will discover: Why you must align your marketing with operations to achieve sustainable growth Why poor staff training is costing y…
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The Ultimate Practice - How to Hire the Right Marketing Company
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In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams." Chapter 7 - How to Hire the Right Marketing Company. In this cutting edge book you will discover: Why you must align your marketing with operations to achieve sustainable growth Why poor staff tr…
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The Ultimate Practice - Everyone Wants New Patients
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In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams." Chapter 6 - Everyone Wants New Patients. In this cutting edge book you will discover: Why you must align your marketing with operations to achieve sustainable growth Why poor staff training is co…
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The Ultimate Practice - Before You Start Marketing, Just Stop Losing Money
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The Ultimate Practice - Who are Justin and Luke In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams." Chapter 5 - Before You Start Marketing, Just Stop Losing Money. In this cutting edge book you will discover: Why you must align your marketing with…
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The Ultimate Practice - The Illusion
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In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams." Chapter 4 - The Illusion. In this cutting edge book you will discover: Why you must align your marketing with operations to achieve sustainable growth Why poor staff training is costing you all y…
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In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams." Chapter 3 - Reclaim Your Doctor Status and the Great Lifestyle You Deserve. In this cutting edge book you will discover: Why you must align your marketing with operations to achieve sustainable g…
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The Ultimate Practice - Who are Justin and Luke
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In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams." Chapter 2 - Who are Justin and Luke. In this cutting edge book you will discover: Why you must align your marketing with operations to achieve sustainable growth Why poor staff training is costin…
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In this series, Justin and Luke share their book, "The Ultimate Practice: What Medical School Forgot To Teach You About Building the Life of Your Dreams." Chapter 1 - Welcome to the Real World. In this cutting edge book you will discover: Why you must align your marketing with operations to achieve sustainable growth Why poor staff training is cost…
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The Facebook Tracking Pixel has two major capabilities: tracking users who took action because of your ad and tracking activity in your site for retargeting purposes. This is when people visit your website then leave, without any action. The Facebook Tracking Pixel will then retarget the ad to make sure you are visible on Facebook the next time the…
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Often, managers feel frustrated when the practice is faced with problems and they hit a brick wall with solutions. What many fail to realize here is that they are not alone in the business. There is a room full of resources that could potentially contribute to a remedy. A powerful secret tool for diagnosing and finding solutions for different opera…
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How well equipped are your team members to succeed in their respective roles? The lack of guidance can often lead to underperformance on the staff’s part and frustration on management’s part. An effective way to avoid this is to build a standard operating procedure and a defined process for each job role. An established SOP can be used for training…
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Is your practice earning what you would like it to each month? If not, do you have a goal set in place for monthly revenue? Your practice’s revenue goal is probably the most important thing you set at the beginning of each period. Your goals should be specific, measurable, attainable, relevant, and time-based. In other words, it must be a “S.M.A.R.…
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Having worked with a number of practices, a common problem we encounter is the lack of definition of the job roles and responsibilities of its team members. The danger here is that without having a clear direction of what the staff is meant to do on a daily, weekly, or monthly basis, it could lead to confusion, missed or forgotten tasks, or double …
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In this video, Luke talks about 3 tips on how to get more patients in your medical practice. Whether you are just getting started or looking to expand your medical practice these tips will help you.
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In the healthcare industry, there is a tendency to think that collaboration only takes place with other doctors. This notion couldn’t be more false. Every day, there is collaboration occurring in your medical practice between you and your staff; this is teamwork.
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