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The Reach Personal Branding Interview Series podcast is focused exclusively on personal branding. It brings together the best advice from Personal Branding Guru William Arruda, and our guests - best-selling authors and revered thought-leaders. You'll discover valuable advice, tips and techniques for uncovering and expressing the brand called YOU. To learn more, visit: http://www.personalbranding.tv/category/categories/reach-personal-branding-interview-series-audio/.
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I'm back from ASE 2023, that is Affiliate Summit East in New York City. This is my 2nd Affiliate Summit and this event surpassed all my expectations. There are some talented people passing through here and it was 2 days of rich conversations about the future of affiliate marketing. The hot topic both in terms of panels as well as in person discussi…
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Affiliate marketing, major industry. If affiliate marketing is worth so many billions, why is one of the most important jobs being filled with people that have almost no qualifications? I'm talking about affiliate managers and affiliate management! Affiliate manager is definitely a respectable and needed career in the affiliate marketing industry. …
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One of the most common questions we get asked by customers before they signup is, how can they trust StatsDrone? Who are the people behind it? In this episode, I look to address all questions pertaining to trust. In this solocast, I explain why we care about protecting user data. Where can you review or see reviews about StatsDrone? https://ca.trus…
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Why did we create StatsDrone? Listen to our story and journey as affiliate marketers and identifying pain points that were simply not getting solved. In this solocast, John explains what we wanted to achieve in building an app when a few already were on the marketplace.John Wright tarafından oluşturuldu
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I've been called the LinkedIn guy before and there are a lot of peers that are better at social media on LinkedIn. That said I'm going to give you my 3 best tips for getting more followers and engagement on LinkedIn. A quick hint, tip number one is stop posting links inside your posts. If you see people say 'link in comments' there is a reason why …
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Mark Terris is the business development manager at AstroPay and is wanting to get more affiliates joining their affiliate program. Why? Simply put, affiliates can earn 2 commissions from a single player when they promote an ewallet like AstroPay. In this interview, Mark shares insights as to why users and players should care about ewallets like Ast…
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In this solocast, John Wright, CEO & co-founder of StatsDrone, talks about the fact that there are not many CRM solutions available for affiliate marketers. The ones that are available cover some of the pain points like the StatsDrone stats app. What's in a good CRM for affiliates? -collecting affiliate stats -BI for stats analysis -note taking -de…
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Jacob Ganten is fresh out of university studying economics. He has a background in data analysis having had experience using R to analyze odds for table tennis. He is an off-page SEO specialist with Ribacka Media. You can reach Jacob on LinkedIn at https://www.linkedin.com/in/jacob-ganten-215853164/John Wright tarafından oluşturuldu
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In this solocast, John talks about one of his favourite topics: conversion rate optimization (CRO). He discusses how conversion optimization and A/B split testing tools are really a class of BI tools and he looks at how AI heat maps are making it easier to start applying these tools.John Wright tarafından oluşturuldu
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This is a solocast with John Wright whom is CEO and co-founder of StatsDrone and has 20 years of affiliate marketing experience. In this episode, he talks about how security needs to be looked at for both affiliates / publishers and affiliate programs and how fraud impacts us all. He talks about best practices and what affiliate programs can do to …
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Want to know some of the best Business Intelligence tools available to affiliate marketers? In this episode I talk about a few things. 1. Capturing your data Using tools like Nifty Stats, Voonix and StatsDrone) Google Analytics (GA) / Google Search Console (GSC) Email newsletters (aka checking open and click through rates) 2. BI tools Voonix, Stats…
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Today we chat with Simon Jones who runs investingreviews.co.uk. In this episode we play a game on how many times can we say bingo and how many times I can say 'this is not investing advice'. What is advice is from Simon about setting up affiliate sites and navigating some the rules and regulations in running a finance related website.…
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In this episode I take the first 5 interviews I've done and taken the best of the best. That is their answers and best tips for new affiliates wanting to get started in affiliate marketing. The wisdom comes from these 5 people. Havard Lehn, Nordic Affiliates Markus Jalmerot, CryptoLists.com Mike Murphy, BettingUSA.com Matt Diggity, The Affiliate La…
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Oli Baise of olibaisedigital.com is an affiliate marketer and link building expert. In particular, he is a HARO expert which stands for Help A Reporter Out. His HARO course is available at IMG Courses (this is the Netflix of SEO) and he shares a ton of insight on outreach.John Wright tarafından oluşturuldu
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Phil Fraser is former Mr online bingo and is now a business coach with his business sounding board. In this interview he gives a lot of business owners tips on how to be more efficient in your operations and why outside help can give you a fresh look on your work. He can be reached at philfraser.co.uk.…
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Michael Shackleford is the founder of Wizard of Odds and also runs The Wizard of Vegas site and forum. It was an honour to interview the guy that created the site that I first learned blackjack basic strategy. If you want an expert on gambling, Mike is your guy!John Wright tarafından oluşturuldu
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Itay Paz is the founder of The Morning Dough newsletter and the DMIEXPO. Itay is more than a networking guy in the affiliate marketing space, he lives and breathes it by practicing what he preaches by building affiliate websites.John Wright tarafından oluşturuldu
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In this episode with Olga Denisova who is VP of digital marketing of Semrush, Olga shares a lot of valuable insights for affiliates on all the SEO tools they need to be successful. She also shares how new and existing affiliates can level up their skills using Semrush as well as new Chat GPT skills to become a better marketer.…
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I really want to thank Steve Brownlie from Reach Creator for this episode of nearly 50 minutes talking about all sorts of valuable link building strategies. He talks about why links are important, how to do it in a quality way and even on getting the most out of HARO, you know, Help A Reporter Out.John Wright tarafından oluşturuldu
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Oliver Mitchell is a true super hero. Through the work of his company iConvert, they are helping the internet become a better place with improved conversions. iConvert helps identify and fix issues through conversion rate optimization (CRO). CRO is one of m personal favourite topics to discuss. If iConvert can help operators convert better, the aff…
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Catie Di Stefano is Director of Community Marketing at OnlineGamblers.com which is a site that is expanding in the US iGaming markets. Catie talks about the shift in marketing mindset from Europe to USA and shares a lot more in her journey from starting as a customer support agent for Betsson to her newly appointed role today.…
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I asked Graeme a lot of questions on his journey in affiliate marketing. He mentioned how he just started creating websites for hobbies and started making money off of it. He started essentially one of the first rakeback poker affiliate sites before it was even called rakeback! Now he builds sites promoting Amazon books.…
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From the headlines, it’s clear that diversity programs aren’t increasing diversity within organizations. After working with Fortune 500 companies like Walmart and Verizon on their inclusion and diversity efforts over the past decade, Jennifer Brown says that it’s because many of us want be more inclusive but aren’t sure where to start. In her new b…
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The clearest path to high achievement is building your capacity, incrementally, in four areas: Spiritual Capacity, Intellectual Capacity, Physical Capacity and Emotional Capacity. Each of these areas is separate but connected. ​Robert's framework came out of his weekly Friday Forward newsletter – which began as a simple email designed to inspire an…
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Diane Mulcahy writes and speaks about the Gig Economy, which is made up of anyone who does not work as a full-time employee in a full-time job. (It's not just Uber drivers!). Visit dianemulcahy.com to learn more. In this episode, you'll will learn to: Create a thoughtful exit strategy from your current job Understand how you can participate and suc…
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Most people want to do great work, but they simply don’t know how. The result? Uninspired effort, unremarkable output, and unhealthy communication. We owe our teammates—and ourselves—something better. In his new book, Do Better Work, Lessonly CEO and co-founder Max Yoder shares 8 practical but profound ideas for transforming team culture and perfor…
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It wasn’t too long ago that having a business coach was like having a scarlet letter on your professional suit. Today, having a coach has been elevated in status. In this interview series we will dig into this significant and necessary paradigm shift. We'll talk about how to: Learn why the central role of today's leader is that of a coach. Discover…
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The business world is changing fast. From new and emerging technologies to the rise of the gig economy and contingent workforce the way we live and work is being disrupted. Each year 20 million people in the US lose their job and that number will just increase as technological change both creates and destroys jobs and companies. What can you do to …
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The Inner Critic is the main source of our biggest blocks to perform at our best. Our inner critic is the force behind our fears of being judged and criticized, highly critical self-talk, feeling like our ideas aren't good enough, and committing “ideacide.” Fortunately, we possess three mental power tools that, in combination, help stop the inner c…
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Are you stuck in an unsatisfying job or an industry that just isn't a fit? Get unstuck! Land a new career—one you’re genuinely passionate about. This month’s interview is with career coach and licensed psychologist Dr. Dawn Graham, author of "Switchers: How Smart Professionals Change Careers and Seize Success." Dawn will discuss proven strategies t…
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Every organization is a collection of individual S – or learning curves. You build an A-team by optimizing these individual curves. By managing people all along the S-curve and knowing what to do when they reach the top of the curve. As employees are allowed, even required, to surf their individual S-curve waves, disrupting themselves, you will be …
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In the book, the authors argue as the future of work changes, critical skills and expertise—not the number of degrees you have—will be imperative for companies and their employees to succeed, and the most successful companies are already thinking about how this will apply in a world where people are living—and working—longer. Gone are the days when…
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Sitting around pointing fingers and waiting for change to appear on the horizon—has it ever worked for you? Do you feel imbalance between who you are and who you think you should be? Do you see fulfillment, better relationships, and stronger teamwork as something to work for, but not possible now? In her breakthrough message, author and speaker Jes…
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Focusing on your strengths can make you happier and help you fulfill your greatest potential. Professionally, playing to your strengths will allow you to do a better job for your employer and become a sought-after leader and team member. Learn how to define your strengths as well as how focusing on your strengths can help you lead a more fulfilling…
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Stanford University’s Dr. Leah Weiss knows a thing or two about how to find your purpose at work - in fact, she just wrote a book about it (“How We Work: Live Your Purpose, Reclaim Your Sanity, and Embrace the Daily Grind”). Not only is finding your purpose an effective strategy for loving the work that you do, it’s also the best way to increase yo…
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Learn the most common relationship pitfalls which affect careers and results at work, highlighting four of the 15 proven practices from FranklinCovey’s world-class solutions that will help anyone to master the skills of effective relationships: Wear Glasses That Work — How you see yourself and others impacts your relationships Behave Your Way to Cr…
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While we may think we need to follow some kind of prescription to get results, the most amazing leaders are those who dare to be their true selves, powerfully. People want to give their best. But in a business world that's so competitive and uncertain how do you connect with others more authentically to tap into their illusive want? Kimberly Davis …
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Words have the power to change decisions, fates and fortunes, yet few people purposely wield them. In this practical, digestible book, bestselling author and international speaker Phil Jones shares how simple language techniques can transform the success of conversations. Developed over years of successful (and unsuccessful) sales negotiations and …
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In Creating Signature Stories, branding guru David Aaker applies the power of intriguing, authentic, involving stories for firms to use to communicate strategic messaging internally and externally and for individuals to use to understand themselves and their direction and purpose in their professional (and personal) life. Stories are many times mor…
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Dorie Clark’s new book is “Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive” (Harvard Business Review Press). We’ll talk about how to create new revenue-generating areas of your business without pulling you in too many directions, and become recognized as an expert in your field who can command premium prices…
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If you create meaningful relationships in your professional life with customers, partners, and industry influencers and in your personal life with family and friends, you can position yourself to stay top of mind with all of them. And staying top of mind with those who matter to you will help you not only create more opportunities, but also become …
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Most professionals are overloaded and don’t have enough hours in the day to finish everything they need to complete. All the prioritizing in the world won’t fix that problem. The only viable option is to push things off their plates! That’s where mobile technology comes into play! In this interview you will: Discover how to use technology to land y…
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