En iyi Health Marketing podcastleri (2024)

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#59: How To Make Sure Your Clients Get Incredible Results 1:03:16

1d ago1:03:16

1:03:16

Most coaches get really excited to sign up new clients. And for good reason! You can’t wait to get started. And the client is also thrilled to start working with you. Things start out great. But then you start to notice that your client can only go so far. You give them a formula that you know works, but they’re not implementing it. So you start wo…

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The Value of Marketing: A Venture Capitalist’s Perspective 39:14

1d ago39:14

39:14

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, we are thrilled to have L. Jasmine Kim, a distinguished marketing executive and investor, joining us to share invaluable insights from her venture capital perspective. As a specialist in accelerating growth for health and digital tech…

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Was kostet Rohrreinigung in Berlin? 2:07

8d ago2:07

2:07

Verstopfte Abflüsse und lecke Rohre können für Hausbesitzer zu einer echten Herausforderung werden. Nicht nur sind sie lästig und unhygienisch, sondern eine professionelle Rohrreinigung in Deutschland kann auch ganz schön ins Geld gehen. In diesem umfassenden Ratgeber erfahren Sie, welche Faktoren die Kosten einer Rohrreinigung beeinflussen und wie…

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Navigating Digital Change: Insights from Kelly Stover of Ride Connection 38:18

13d ago38:18

38:18

In this episode of Health Nonprofit Digital Marketing, we explore the topic of nonprofit digital transformation through the story of Ride Connection, a nonprofit organization with a mission to provide transportation solutions to older adults and people with disabilities. Our guest, Kelly Stover, the Development Director at Ride Connection, shares h…

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#58: What To Do When People Say They Can’t Afford To Work With You 20:13

9d ago20:13

20:13

In this episode you’ll learn 4 key reasons people say they can’t afford it, and how to change this The most important thing to do during your initial consultations - that will get people signing up A strategy you can use (that works amazingly well) when your pricing is a stretch for people - without discounting your services Links/Resources mention…

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Unleash Your Wanderlust: The Ultimate Guide to Bike Tours in Europe 3:24

12d ago3:24

3:24

Self-guided bike tours in Europe (https://biketours.orangefox.tours/)offer the ultimate freedom and flexibility to explore Europe at your own pace. With this touring style, you have the independence to plan your accommodation, routes, and daily itinerary according to your preferences. Here are some key aspects that you'll manage on your own: - Acco…

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Deutschlands Autobahn: Mythos vs. Realität 2:11

14d ago2:11

2:11

Die deutsche Autobahn hat seit langem die Fantasie von Fahrern weltweit beflügelt und ist für ihren Ruf als Hochgeschwindigkeitsstraße ohne Tempolimits bekannt. Die Realität der Autobahn ist jedoch vielschichtiger und umfasst ein komplexes Zusammenspiel von Mythos und Fakten. (https://lackguru.de/) Die Autobahn: Rasante Missverständnisse Einer der …

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Leveraging Partnerships to Fuel Industry Change 34:26

16d ago34:26

34:26

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Sara Payne sits down with Frank Jaskulke, Vice President of Innovation at Medical Alley. With 20 years of experience in fostering collaboration within the healthcare industry, Frank is here to share his insights on building a culture …

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Collaborative Awareness Campaigns with Christina Locmelis of Wounds Canada 37:25

27d ago37:25

37:25

Many health professionals know the struggle of spreading awareness in a crowded digital space. Tune in with Christina Locmelis of Wounds Canada as she unveils the pillars of successful collaborative campaigns, such as the need for strategic alliances, using data wisely, and addressing the specific hurdles nonprofits encounter in drawing attention t…

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Building an Effective KOL Program 28:03

30d ago28:03

28:03

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Julia Steele Rodriguez is joining us to talk about Key Opinion Leader (KOL) programs and their indispensable role in healthcare marketing. Julia is an industry leader with a background leading diverse teams in marketing, operations, r…

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#57: How to Get Your Next 5 Health Coaching Clients From Your Talks (Without Selling) 19:58

1M ago19:58

19:58

Giving talks is honestly the fastest (and easiest) way to get private coaching clients and fill your group programs. That said, if you’re going to spend time and energy giving talks – you want to make sure you’re set up for success. There is a right way and a wrong way to go about it. In this episode you’ll learn how to give an amazing talk that’s …

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#56: The Biggest Mistakes Health Coaches Make With Their Talks (That Costs Them Clients) 16:12

1M ago16:12

16:12

A mistake that so many coaches make is simply giving informational talks. Instead of giving an information-only talk, you want to follow a proven structure that allows you to give great content, while also setting the audience up to want to work with you. To help you have massive success with your next talk, in this episode I share: The 4 biggest m…

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Marketing’s Role in Driving Meaningful Change 38:19

1M ago38:19

38:19

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Brian Jones is joining us to talk about purpose-driven marketing, the importance of marketing for company growth, and marketing’s role in driving meaningful change. As the Chief Growth Officer for Avesis, a dental and vision supplemen…

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#55: Why Some Talks Flop (And What To Do Instead) 20:46

2M ago20:46

20:46

When coaches experience zero or just 1 or 2 people showing up to their talks, it’s usually because they’ve put themselves in the role of being responsible for promoting their talk. The way to get more people knowing about your talks - and attending them - is to line up hosts. In this episode you’ll learn: Where you should give talks How to reach ou…

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#54: How To Get People To Show Up For Your Talks (Even If You're Brand New) 17:09

2M ago17:09

17:09

You can have the most amazing talk planned, but if people don’t show up, you’ll always struggle to get clients through giving talks. Tune in to this episode and learn the topics that are so enticing that your ideal clients are motivated and excited to show up! Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Action Plan Ge…

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Revamping Nonprofit Health Websites with Kyle Taylor 37:19

2M ago37:19

37:19

In this episode of Health Nonprofit Digital Marketing, we dive into the intricacies of redesigning nonprofit health websites with Kyle Taylor of NASTAD, a nonprofit that represents public health officials who administer HIV and hepatitis programs in the U.S. Join Spencer Brooks and Kyle as they discuss the challenges and opportunities in reorganizi…

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#53: How I Got Most of My Clients as a Health Coach 18:37

2M ago18:37

18:37

When I was a health coach, I got most of my clients by giving wellness talks. In this episode I share what I did, and how you can do the same. Whether you’re a new coach or you’ve been in business for a while – giving wellness talks is the strategy that you can count on every time… if done the right way… to bring you new clients and group program p…

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The CMO Corner: Embracing Risk 44:38

2M ago44:38

44:38

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. Today’s episode is the first of the CMO Corner series, and we’re kicking it off with one of the most accomplished and respected chief marketing officers in all of health care, Marcia Miller. Marcia is one of the most respected CMOs in all of healthcare. …

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#52: Should You Make Your Health Coaching Program Evergreen? (Pros and Cons) 21:06

2M ago21:06

21:06

In this episode, you’ll learn: 3 questions to ask yourself when deciding whether to go evergreen The key elements you need to sell an evergreen program 3 models to consider for evergreen offerings The monthly list growth you need to make this worthwhile Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Action Plan Episode 1…

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Unleashing the Power of Gratitude Using Handwritten Thank You Notes with David Wachs of Handwrytten 29:26

2M ago29:26

29:26

In this episode of Health Nonprofit Digital Marketing, Spencer Brooks sits down with David Wachs, CEO of Handwrytten, a company that automates handwritten notes to help you build deep and lasting bonds with your constituents. Discover the transformative impact of gratitude on donor retention rates and dive into the ethical considerations surroundin…

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#51: How to Create a CEO Schedule as a Health Coach 43:02

2M ago43:02

43:02

In this episode, Tracy Hoth shares a refreshing and practical approach to creating a schedule that will work for YOU. It truly blew my mind. You’ll learn: What may be keeping you from having an effective schedule The 5 steps to creating your schedule (taking into account works for your life, the way your brain works, and your energy fluctuations th…

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Brand Consistency in the Rapid Content Era: Part 2 26:05

2M ago26:05

26:05

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. Today’s episode is a continuation of our conversation with Jen Hovelsrud of Elevance Health. On our last episode, we talked about how we can maintain content harmony and start thinking of our company as a publisher. Now, we’re digging deeper and discussi…

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#50: How to Use (and NOT Use) Facebook Groups as a Health Coach 26:53

3M ago26:53

26:53

I often hear from coaches that they’ve been getting outdated advice about Facebook Groups. Because of that, there’s a lot of confusion and time wasted on Facebook Groups. There are some amazing ways to use Facebook groups, but they may be different than what you think. In this episode, you’ll learn: The ONE strategy I no longer recommend when it co…

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Strategic Communication with Taya Jarman of The Institute for Public Health Innovation 38:06

3M ago38:06

38:06

In this episode, we sit down with Taya Jarman, a communications professional at The Institute for Public Health Innovation, to explore the nuances of strategic communication. Taya shares her journey of conducting an initial communications audit at her organization, highlighting the importance of understanding and effectively using various communica…

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#49: How to Get More Clients Signing Up 24:37

3M ago24:37

24:37

“I’m just scraping by. I love what I do, but I need more clients.” This is what Andrea shared with me a few weeks ago during a free coaching call I hosted for this community. This was such a juicy conversation, that I’ve decided to share it with you in this episode. You’ll hear me doing some detective work to uncover why Andrea might not be getting…

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Brand Consistency in the Rapid Content Era: Part 1 35:32

3M ago35:32

35:32

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Jen Hovelsrud is here to talk about how we can create consistency in our content and begin thinking like publishers rather than advertisers. Jen is an expert in content marketing, focusing not only on creating content, but the structu…

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48: Your List Building Questions Answered 28:01

3M ago28:01

28:01

In this episode, I share my perspective on when you should focus on list building. I also share the very first steps of starting to build an email list - including what makes a good free gift and formulas you can use to create your free gift. Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Action Plan Episode 17: 6 Things…

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Trends in Health Philanthropy with Jeff Barrus of Grantmakers In Health (GIH) 40:22

3M ago40:22

40:22

Join us in this episode of Health Nonprofit Digital Marketing as host Spencer Brooks sits down with Jeff Barrus from the Grantmakers In Health (GIH) to explore two compelling topics. First, we’ll uncover the latest trends in health philanthropy and discover what funders are prioritizing in the ever-evolving landscape. Then, we’ll discuss tailoring …

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#47: When Your Health Coaching Clients Struggle to Make Lasting Changes 1:09:15

3M ago1:09:15

1:09:15

In the episode, you’ll learn: Why some clients have a harder time following through The role your clients’ nervous system plays in their ability to take action How to help clients regulate their nervous system, so they can move forward and take action The one thing you want to avoid when your clients struggle to make progress How to take care of yo…

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Social Media and the Creator Economy for Health Marketing 43:11

3M ago43:11

43:11

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. Today, Ben Ellenbecker is joining us to talk about the ways social media has been reshaping brand storytelling within the healthcare industry and B2B marketing as a whole. Ben is a social media strategist who has been helping household-name brands create…

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How to Build a Successful Health Movement 33:48

3M ago33:48

33:48

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. Today, Emily Hansen is joining us to share how her successful awareness campaigns have been improving the lives of breast cancer survivors throughout the country. In promoting a highly sensitive and personal medical procedure, Emily and her team at Axoge…

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4 Essential Strategies for Building Trust in Health Marketing 14:00

3M ago14:00

14:00

Welcome to the premiere episode of the Health Marketing Collective, where strong leadership meets marketing excellence. Trust is everything in healthcare, and this episode unravels the keys to leveraging trust as a strategic driver for your business. Sara Payne, our host and a health marketing strategist at Inprela Communications, is sharing four f…

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Driving Change: Howard Pearl of CARS on Transformative Partnerships and Nonprofit Innovations 39:00

4M ago39:00

39:00

In this episode, Spencer Brooks interviews Howard Pearl, the CEO of Charitable Adult Rides and Services (CARS), a nonprofit organization that runs car donation and real estate donation programs. Howard shares insights into the unique approach CARS takes to building partnerships with nonprofits and the impact of these partnerships. He also discusses…

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Strategic Onboarding with Nicole Jones of Anti Cancer Lifestyle Program 35:16

4M ago35:16

35:16

In this episode of the Health Nonprofit Digital Marketing podcast, Spencer Brooks sits down with Nicole Jones, Director of Marketing at Anti Cancer Lifestyle Program, to explore the topic of strategic onboarding. Nicole shares insights on the importance of a 30-60-90 day plan, emphasizing transparency, goal alignment, and the value of discovery mod…

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#46: The Exact Steps You Need To Sign Up Health Coaching Clients (If You Don’t Have a Big List) 22:37

4M ago22:37

22:37

Signing on new clients is such a thrilling experience, because it means you get to do your work and help people feel better. But you might be wondering… is there a specific process you should use to sign up and onboard new clients that works like a charm? In this episode you’ll learn: How to warm-up potential client and get them pre-sold working wi…

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Health Marketing Collective Trailer 1:17

4M ago1:17

1:17

Welcome to the Health Marketing Collective, where we’re tackling issues at the intersection of health marketing leadership and brand-building excellence. By bringing together top minds in marketing, we’re creating a space for candid conversations that have the power to shape the future of healthcare. We believe storytelling can change the status qu…

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#45: What Works Best: Debunking Private Coaching vs. Group Programs 17:57

5M ago17:57

17:57

Have you heard that creating a course or a signature group program is the path to success? It sure can be if you’re in a certain place in your business. But creating a group program before you have certain things in place can keep you in money struggle. In this episode I take you through a self-assessment...so you can move forward with confidence i…

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Navigating the Nonprofit Landscape with AI - George Weiner of Whole Whale 44:19

5M ago44:19

44:19

In this Health Nonprofit Digital Marketing episode, we discuss the much-talked-about world of artificial intelligence in the nonprofit sector. Join Spencer Brooks of Brooks Digital as he sits down with George Weiner, the Chief Whaler of Whole Whale, a digital agency at the forefront of leveraging data and technology to amplify the impact of nonprof…

1
#44: 7 Reasons These Health Coaches Are The Ones Booking Clients 20:27

5M ago20:27

20:27

As it turns out, the coaches that are making a great living, doing what they love are all doing 7 key things. You may be surprised by what some of these things are. Tune in and shave years off your learning curve. In this episode you’ll learn: What you do NOT need to focus on, so you can get out of overwhelm - and save yourself time, money, and ene…

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#43: What It Takes To Stand Out & Attract Clients (Even If You’re A Brand New Health Coach) 24:55

5M ago24:55

24:55

The main way to stand out is by being very specific about who you help and what you help them with. When you do this, you become magnetic to the people who need you the most. I know it can feel tricky (and even make you squirm in your seat) to figure out what your specialty should be - but I’m here to help! In this episode you’ll learn: The 2 mista…

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Advancing Health Equity: A Marketing Approach with Nikki Hopewell of Susan G. Komen 31:45

5M ago31:45

31:45

Join us in this insightful episode of the Health Nonprofit Digital Marketing podcast as we explore the intricacies of health equity and how to advance it, specifically from a marketing perspective. Our guest, Nikki Hopewell, Director of Multicultural Marketing at Susan G. Komen, shares her experiences and strategies in overcoming barriers, fosterin…

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#42: 2 Steps To Having Your First 5K Month as a Health Coach 37:32

5M ago37:32

37:32

In this episode I share 2 simple ways for you to build confidence and start getting clients. Listen in and discover: How to gain confidence at leading initial consults with potential clients How to fill your calendar with initial consults The simplest (free and low-tech) way to spread the word about your services Links/Resources mentioned on the sh…

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#41: How to Collect & Use Testimonials to Get More Health Coaching Clients 38:42

5M ago38:42

38:42

When you share client testimonials, your potential clients can see themselves in your clients’ experiences. This allows them to start to identify with your clients. And once they do, they begin to see what’s possible for them. They build trust not just in you, but also in themselves and the improved health and wellness they can experience in the fu…

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Equity-Centered Ethical Storytelling with Beth Eisen of Playworks 31:26

6M ago31:26

31:26

In this episode of Health Nonprofit Digital Marketing, we round out our third episode in a series of conversations around ethical storytelling and its profound impact on digital marketing for health-related nonprofits. Our guest, Beth Eisen of Playworks, a passionate advocate for storytelling with an equity lens, shares insights into how compelling…

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#40: When a Potential Client Says "I Need to Think About It" 9:30

6M ago9:30

9:30

“I need to think about it…” If you’ve done initial consults with potential clients, you’ve probably heard these words but haven’t known how to respond. And maybe you’ve wondered… is this just code for “I’m not interested?” In this episode I share a simple process that takes the pressure off of clients to make a decision on the spot - while also sup…

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#39: How to Partner With Physicians as a Health Coach 45:47

6M ago45:47

45:47

If you’re looking for ways to attract more clients, you’ve probably thought about getting referrals from physicians. But you might not know how to go about developing a relationship with physicians. In the episode, you’ll learn from Carrie’s experience working with several physicians, including: The types of physicians that are more receptive to wo…

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Equity and Accessibility with Valaree Machen of Uplifting Athletes 31:10

6M ago31:10

31:10

In this episode of the Health Nonprofit Digital Marketing podcast, Spencer Brooks sits down with Valaree Machen, a seasoned nonprofit professional passionate about digital marketing and accessibility. They delve into the importance of equity and accessibility in the digital realm and how these principles can benefit nonprofit organizations, especia…

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#38: My 50th Birthday Episode: Big Pivots, Lessons & Celebrations 31:55

6M ago31:55

31:55

It’s been a BIG year for me personally and professionally, so today - my 50th birthday - I’m getting personal and sharing the big shifts and happenings from the year. You’ll hear about… The big life decision I made and how I’ve navigated it The mentors I chose to work with this year (and why) How I navigated a business set-back Why I changed all of…

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Ethical Storytelling with MaryBeth Meyer of Pinky Swear Foundation 30:21

7M ago30:21

30:21

In this episode of the Health Nonprofit Digital Marketing podcast, host Spencer Brooks engages in a candid conversation with MaryBeth Meyer, Director of Marketing at the Pinky Swear Foundation. MaryBeth shares her unique journey from being a recipient of Pinky Swear Foundation's programs to becoming a part of their staff. This episode delves deep i…

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Ethical Storytelling in Nonprofit Marketing with Anna Santos of ReSurge International 34:14

7M ago34:14

34:14

Join us on this Health Nonprofit Digital Marketing episode as we explore the fascinating world of ethical storytelling in nonprofit communications. Our guest, Anna Santos, shares her experiences and insights gained from working in the field of ethical storytelling at ReSurge International, a nonprofit that trains, funds, and scales reconstructive s…

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