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Nouveau podcast unique en son genre qui mélange le meilleur de Burger Quizz, la crème des startups de l’Ouest et l'impertinence de Naddymess. Le concept ? Une équipe de champions des startups et de la tech, les résidents de l’émission, affronte chaque mois une équipe adverse composée de 3 membres d’une même startup dans un jeu de questions réponses complètement délirant mais pas tant que ça non plus. Rejoins nous sur les réseaux sociaux pour découvrir les coulisses du podcast: https://www.in ...
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3 konkrete Marketing-, Tech- und Business Hacks zum Umsetzen geteilt von den Growth Hackern Hendrik Lennarz und Bastian Willers, sowie ihren Gästen. Unseren 3 Podcast Formate sind: 1. #askmeanything: Wir stellen deine und unsere brennendsten Fragen direkt an Expert:innen aus der Growth, Marketing- und Digitalszene 2. Unlock Weekly: Wöchentlich 3 neue, exklusive Hacks aus unseren echten Growth Projekten 3. growth:unlocked: Die erfolgreichsten Growth Hacks der Welt im Detail analysiert und erk ...
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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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From Ultra Consultants, the leading Digital Transformation business consulting firm for manufacturers and distributors, Ultra Transformation is our weekly podcast that shares business tips, interviews with industry leaders, case studies, software comparisons, and practical ways for companies to accelerate their growth. Designed for CIOs and CTOs on the verge of Business Transformation projects to Operations and HR leaders looking to maximize their efficiencies - Ultra Transformation brings s ...
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DFB Kader Nominierung: 10x Growth Hack? | Unlock Growth weekly
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11:51
Was hat Oma Lotti mit dem DFB zu tun? Statt einer großen Pressekonferenz enthüllt das PR-Team die Spieler des EM-Kaders 2024 über soziale Medien und TV – und das beginnt mit Oma Lotti. Erfahre, wie durch kreative und schrittweise Bekanntmachungen nicht nur die Spannung gesteigert, sondern auch die Zielgruppen des DFB erweitert werden.______________…
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Strategy Alignment Vs. Tech Solutions
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Anne Murlowski, VP of Marketing at Terminus, explores revenue optimization strategies. Many businesses rush to implement the latest marketing technology solutions without a clear strategy, resulting in confusion, wasted resources, and failed initiatives. Instead, the key is developing a unified strategy across marketing, sales, and operations, and …
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Where To Integrate AI Into Your MarTech Stack?
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Head of Growth at Zuper, Rob Freedman, delves into the strategic integration of AI into your MarTech stack. Discover how SaaS companies are leveraging artificial intelligence to drive sustainable growth and enhance customer acquisition strategies. Rob explores the key areas where AI, like generative tools and data processing, can revolutionize your…
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Head of Growth at Zuper, Rob Freedman, discusses the state of AI tooling in today’s world. In this conversation with MarTech Podcast host, Benjamin Sharpiro, Rob delves into his own understanding of Artificial intelligence and Zuper integrates AI in their operation,his opinion on the efficiency of AI, and other places AI can be used outside of cont…
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Effective Leadership In Marketing Organizations
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CMO at WorkBoard, David Chase, delves into Effective leadership in marketing organizations. As companies strive to hit their goals every quarter, it has become increasingly important that clear communication flows from the top of the ladder to every department. Today, David discusses how to effectively communicate OKRs within a marketing organizati…
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The Right GTM For Your Company's Size & Audience
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CMO at WorkBoard, David Chase, delves into the right GTM for your company’s size and audience, detailing the importance of alignment between every department of an organization in order for OKRs to be properly executed. Today, David discusses how to match the right go-to-market with a company's size, audience, and objectives, highlighting the role …
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The Power Of Video Bases Research Interview
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Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Video interviews are invaluable tools in product and market research, offering deeper insights into consumer behavior and perceptions. Moreover, they allow researchers to uncover insights that may not be easily captured through traditional surveys or audio-only in…
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Audience Discovery For Marketing Research
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Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Despite global spending of $75 billion on market research, the industry faces rampant fraud. CleverX is tackling this issue by connecting researchers directly to senior business professionals, ensuring high-quality and trustworthy insights. Today, Sharekh discusse…
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Use Cases Of Generative AI In Marketing Strategies
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George Khachatryan, CEO and Co-Founder of OfferFits explores Use cases of Generative AI in marketing strategies. More and more marketers are leveraging the AI to ideate their creative projects. Today, George discusses the generative aspect of AI to improve creativity and actually help marketers inform their strategy. Connect With: George Khachatrya…
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Redefining Marketing Personalization At Scale
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George Khachatryan, CEO and Co-Founder of OfferFit delves into Redefining marketing personalization at scale. Personalization means many different things and sometimes nothing at all, according to GeorgeKhachatyran. Today, George explores the many facets of personalization and shares how marketers can scale at personalization. Connect With: George …
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Revenue Marketing In The Digital Age
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Anne Murlowski, VP of Marketing at Terminus, explores revenue optimization strategies. Over the last few years, businesses have focused heavily on efficiency, forcing marketers to adopt a revenue marketing mindset. Despite the challenges with measuring brand awareness efforts, marketers must be able to demonstrate a clear link between brand activit…
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What Podcasters Can Learn From Bloggers
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David Finkelstein, Co-Founder and CEO of BDEX, explores the impact of volume versus quality in marketing. Podcast data collection for audience identification has been slow to evolve, predominantly depending on IP addresses, which presents limitations. While it's possible to connect downloads to website visits, pinpointing your audience based solely…
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OMR 2023 Recap und was wir dieses Jahr besser machen | Unlock Growth weekly
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Im letzten Jahr haben wir auf der OMR viel gelernt, vor allem, dass ein Messestand zwar seinen Zweck erfüllt, aber auch sehr anstrengend sein kann. Dieses Jahr wechseln wir die Strategie: Statt Stand gibt's eine Masterclass und ein Team-Event. In diesem Podcast teilen wir unsere Erfahrungen und geben euch einen Einblick, wie wir dieses Jahr alles a…
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Impression Volume Vs Quality
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David Finkelstein, Co-Founder and CEO of BDEX, explores the impact of volume versus quality in marketing. As advertising budgets tighten and performance declines, brands are increasingly seeking greater value from media buyers. Unfortunately, there's no motivation for media buyers to prioritize quality over buying volume when there's a chance of bu…
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The Impact of AI on The Legal Sector
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Colin Levy, Director of Legal and Evangelist at Malbek, explores legal tech and artificial intelligence. Artificial intelligence is going to dramatically reshape what it means to be a lawyer and do legal work. It’s already taking over traditionally time-consuming tasks from lawyers and doing them in minutes while making access to legal information …
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Unraveling the Legal Tech Ecosystem
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Colin Levy, Director of Legal and Evangelist at Malbek, explores legal tech and artificial intelligence. The role of marketers has evolved from being creative to incorporating data and technology. Now, we're closely integrating with cross-functional teams, using tools and technology to understand and mitigate risks in our ad campaigns, legal proces…
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AI & Data Analytics Within The Customer Journey
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CEO Georgios Grigoriadis from Baresquare delves into the realm of AI and data analytics within the customer journey. Discover how leveraging AI tools can enhance personalization and create a seamless customer experience. Gain insights on practical applications of AI data analytics to improve marketing strategies and customer segmentation. Explore t…
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Daten lügen NICHT: In diesen Fällen solltet ihr euren Funnel überdenken! - Unlock Growth weekly
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Kämpft ihr auch manchmal mit Marketing-Funnels, die nicht wie erwartet performen? In unserer neuesten Episode zeigen wir euch, wie man verborgene Probleme in Marketing-Funnels entlarvt!_______________________________________Verpasse nicht unser anstehendes Event beim OMR-Festival: 08.05.2024 B2B MARKETING ON STEROIDS: 11 HACKS AUSGEWÄHLT AUS ÜBER 5…
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Defining AI Data Analytics For Marketers
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CEO Georgios Grigoriadis from Baresquare, a tech startup specializing in proactive, AI-powered data analytics, delves into the role of AI in marketing. Discover how AI helps marketers understand customer behaviors and preferences, enabling data-driven decisions. Learn practical examples of applying AI data analytics to enhance marketing performance…
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