In this impactful episode, we dive into the critical issue of sexual and gender-based violence, featuring special guests Maria Grazia Surace and Stéphanie Makoumbou from LA VOIX DES SURVIVANT(E)S, an advocacy association supporting survivors of violence. Founded by survivor Ana Pinto, the organization is committed to assisting victims and amplifyin…

Today’s guest on KnowThyBrand Podcast is the CEO of HSBC, Emanuele Vignoli. HSBC and KnowThyBrand have worked together on several projects, and in this episode, Emanuele talks about HSBC's active role in gender finance and discusses the upcoming event organized by HSBC and KnowThyBrand: The Gender Inclusion Challenge: When Myths and Perceptions Mee…

What is gendered innovations? Gendered innovations refer to the creative and transformative processes that integrate sex and gender analysis into research and design. Rather than treating gender as an afterthought or a mere demographic concern, gendered innovations actively incorporate it as a critical variable that can influence the direction and …

In the dynamic world of startups, securing venture capital is often a critical step towards scaling a business. However, for female founders, this journey can be fraught with additional challenges due to biases and stereotypes. Our guests in this episode are Tülin Tokatli and Hale Yildiz from Pitch Me First and they discussed the challenges faced b…

Have you ever felt held back from pursuing your dreams or potential due to beliefs about your own abilities? You're not alone. In today’s episode, psychologist Carolina Nikaedo explains how we form self-limiting beliefs from a young age and shares strategies to overcome them. She also dives deep into neuroplasticity - the brain's ability to form ne…

Ageism, the discrimination or prejudice against individuals based on their age, remains a pervasive issue in today's workplaces. Recent studies reveal that nearly 65% of workers have experienced age-based discrimination at some point in their careers. In today’s episode Avivah Wittenberg-Cox, a thought leader in gender and generational balance and …

Authenticity isn't just a buzzword—it's the cornerstone of building meaningful professional relationships, nurturing a strong brand reputation, and ultimately achieving lasting success. In a world where polished LinkedIn profiles and perfectly curated Instagram feeds can sometimes overshadow genuine connections, join us in this episode to discover …

In this episode, we're privileged to sit down with Mr. Gilles Roth, the Minister of Finance in Luxembourg. With a wealth of experience in both finance and politics, Mr. Roth offers unique insights into Luxembourg's pivotal role in global finance and its commitment to sustainable and inclusive financial practices. Join us as we explore Luxembourg's …

In this episode, Danielle Di Martino, CEO and chief strategist at QI Research, delves into the critical importance of financial literacy and inclusion. Drawing from her own journey, Danielle highlights the underrepresentation of women in finance and stresses the necessity of empowering them through financial education. Topics covered in this episod…

At the heart of every organization lies the human element—their values, aspirations, and stories. It is in embracing and nurturing this humanity that true leadership and organizational excellence emerge. In this episode of KnowThyBrand, Pascal Viscor, an entrepreneur, storyteller, and strategist, shares his insights into the significance of purpose…

Ever wondered how many business cards you've handed out recently? For most, it's a fleeting exchange, a mere formality in the whirlwind of networking. But for Martine Bosch, founder of Ecofluent, each business card is a statement—an embodiment of sustainability, innovation, and the power of conscious consumption. In a world where disposable culture…

“From a very young age, girls are often taught to diminish our skills. You don't want to take too much credit, and you don't want to be too assertive, but at the same time, you have to be confident. But you can't be self promoting. So, don't promote yourself too much, but at the same time, be assertive and have leadership traits.” These are the wor…

In a recent podcast episode, I had the honor to sit down with the former Minister of Finance and current Minister of Defence, Minister for Mobility and Public Works and Minister for Gender Equality and Diversity in Luxembourg, Yuriko Backes. We started our conversation by discussing a transformative initiative that marked a significant milestone in…

Amidst the prevailing gender disparities in today's society, one might wonder if reconciliation between the genders is even possible. Enter William Keepin and Cynthia Brix, the authors of the book "Gender Equity and Reconciliation." Their interesting work offers a different perspective on fostering harmony and understanding between men and women, p…

In an era where businesses often prioritise profit above all else, Johnny Pawlik, the driving force behind Mantra Media, emerges as a beacon of hope for those seeking a more ethical approach to marketing and entrepreneurship. With a compelling story and a philosophy that transcends the ordinary, Johnny embodies a commitment to ethical values in bus…

In an era where gender equality is a pressing global concern, Daniele stands at the forefront of challenging traditional norms and advocating for change. Daniele Fiandaca, the visionary founder of Token Man Consulting, is an expert in the field of inclusion and diversity. His insights on the pivotal role of men in the gender equality movement, as w…

In the world of art, where creativity knows no bounds, lies a visionary with a passion for positive change. Patrizia Luchetta, an Italian name with an unwavering determination, is the driving force behind an inspiring non-profit organization called Charlotte in Red. This remarkable initiative aims to address gender inequality in the art world while…

Today, we have a special treat for you as we dive into the world of personal branding from a different angle with the incredible Sandy Grisby, a multi-talented photographer, and personal branding expert. In our efforts to develop our personal brand, we must acknowledge that we live in a world where image and perception matter. And like with work on…

In a world often filled with negativity, there are individuals and organizations working tirelessly to make a difference and create a better, more inclusive world. In our latest podcast episode, we had the honor of meeting Emanuele Santi, the visionary founder of "Riding the Rainbow," and Lena Shevchenko, a Ukrainian mother living in Luxembourg, wh…

In this podcast conversation, we had the pleasure of chatting with Hope, a remarkable woman who took a leap of faith and transformed her career from being a traditional yoga teacher to establishing her very own successful business called "Mother Trucker Yoga”. We dug deep into her journey, exploring the challenges she faced and the incredible decis…

In this episode, we talk with Maria Elo, an associate professor at the University of Southern Denmark and an immigration fellow at the Institute of Migration. Drawing from her academic expertise and personal experiences, Maria sheds light on the challenges encountered by spousal migrants and provides insights into this crucial topic. With a particu…

This episode is dedicated to Iran and the people who are protesting after the killing of Mahsa Amini. While most news outlets have long stopped covering what is happening in Iran after the initial wave of protests started in September, the reality is that people in Iran are still challenging the Government. In this episode, we talk with Nahid Moham…

In this episode, we talk with Cornelia Lucey, a Leadership psychologist and business owner. Cornelia shares with us what ‘Positive Leadership’ is and how it integrates what we know from the leadership field in what creates the most effective leaders, with what we know from the science of positive psychology to offer us an integrated model of leader…

In this episode, we have a very special guest: Neve Swart, an 8 years old girl who, despite her young age, is already raising money for children in Africa. Neve is from South Africa and has been living in Luxembourg since January 2021. Recently, she realised that she had a skill and a passion for doing nails and other beauty treatments and started …

In this very special and moving episode, we speak with 3 women from Ukraine: Iryna Volnytska, Nataly Veremeeva, and Valeriia Kotsur. Iryna and Nataly live and work in a country at war and share with us how this has changed their life but also how this war is affecting men and women differently and how Ukraine is, despite it all, still pushing its T…

In this episode, we talk with Kate Monserrate, co-founder and director of Simplify Consulting. Kate, together with her business partner Carl and their team decided to invest substantial resources, in terms of financial, personnel, and time resources, to create a seriously impressive whitepaper on a topic that could make us wonder: gender equality. …

In this episode we talk with Mari Vasan, CEO, Entrepreneur, Professional Hypnotist, Women´s Transformational Life Coach, and Founder of MindGift.org. But that's not all! Mary is a former Wall Street senior executive and Managing Director of US Equity Research who by her full will decided to walk away from a career that, in her own words, defined he…

"You too are a brand. Whether you know it or not. Whether you like it or not". Mark eckō, founder and chief creative officer of marc eckō enterprises In this episode, we discover what personal branding is, and what it is not. Why you should care about it and how you can develop a strong personal brand to support your career. The main takeaways are:…

In this episode, we host an old friend of our podcast, Felicity Hassan. Not only Felicity is the found of The Find, a recruitment agency the focus on diverse recruiting, but she is also the co-author with Suki Sandhu of an incredibly inspiring book called 'How To Get Your Act Together: A Judgement-Free Guide to Diversity and Inclusion for Straight …

Today, Amy Anthony runs her private practice called NYC Aromatica and is the New York State representative for the Alliance of International Aromatherapists. But this has not been always her life. Amy used to have a corporate career and it was her love and knowledge of plants that became a bridge between her corporate past and her entrepreneurial f…

In this episode, we have the absolute honor and pleasure of hosting H.E. Fleur Thomas, His Majesty's ambassador to the Grand Duchy of Luxembourg. Despite the very important (and long!) job title, H.E. Thomas candidly opens up about her professional experiences and how she has found herself in several mostly male-dominated jobs. With a very practica…

In this episode, we talk with Annette Allen, Development Team Leader at WellData, an IT company based in the UK. Annette shares her journey to starting a career in IT, the challenges she has faced as well as the opportunities that working in IT brought to her. We discuss the societal pressure put on girls when they consider a career in STEM, how th…

In this episode, we talk with Lisa Burke, the famous broadcaster, inspiring woman, and mum of 2 teenagers. During our conversation, Lisa tackles a very true, but often untold, part of the amazing journey of being a mother: the toll it can take on your career. We all wish that we can have it all, a family, kids, career, healthy diet, time for the gy…

A fantastic episode packed with research, information, and insights about financial inclusion, why it matters, how it affects women, and what we can do about it. Our guest is Mary Ellen Iskenderian, the President and CEO of Women’s World Banking, a passionate advocate for women’s economic empowerment, and the author of the incredibly important book…

It is a well-known fact that a diverse workforce brings greater creativity, social justice, and financial returns. And yet, all too often effectively recruiting diverse candidates seems a challenge for most companies. Felicity Hassan, Board member, book author, and co-founder of The Find, shares with us how to effectively hire for diversity. Felici…

In this episode, we talk with Dr. Ingrid Murra. In her own words, Ingrid is a mission-driven entrepreneur and orthodontist passionate about democratizing access to confidence by way of smiles. Her business, TwoFront, helps individuals get the best care for their smiles while helping small practices grow. In a world where women founders only receive…

What does it take to become an entrepreneur? What are the main challenges and why is it worth starting such a journey? Kasia Krzyzanowski is the founder of Neighbour Magazine, a magazine dedicated to sustainable living. From slow living to sustainability, from circular economy to regenerative practices, Neighbour Magazine brings to its readers the …

In this episode, we speak with Fiona Murden, psychologist, podcast host, and author of the book Mirror Thinking. Fiona explains to us how mirror thinking is not only the process of observational learning but also the key to social understanding and emotional intelligence. From there, we expand the conversation to a variety of complex yet critical t…

In this episode we talk with Flo Williams, an elite rugby player both for premiership clubs (currently Wasps) & internationally capped with Wales, as well as the Women's Sports Lead with MATTA, a marketing sports agency. With Flo we discussed her journey as a female sportswoman in a traditionally male sport like rugby, the challenges she faces but …

This episode is packed with incredible knowledge, information, and insights on gender inclusion. Kristen, Vice-Chair at European Women on Boards and Former Chief DEI Officer at Barilla, shares her experience as a woman in STEM as well as a champion for gender inclusion. Kristen talks about some horror stories women face in a highly man-dominated fi…

In this episode, Georges shares his insights into supporting a more inclusive society; Georges talks about his experience as a father, as a CEO, and as an entrepreneur who works in a traditionally male-dominated industry such as the Fintech area. Covering topics from the role of AI in gender equalit to unconscious bias, from self confidence to prom…

In this episode, we talk with Brian Ballantyne, co-founder of Men for Inclusion and author of the book 'Confessions of a working father'. Brian explains how the idea of Men for Inclusion came about and his personal journey from being a female ally to becoming actively involved in gender inclusion. With him, we discuss the challenges that men might …

In this episode, Sara Kaiser, Program Director at Luxembourg Tech School, shares her experience of working with the next generation and the challenges - and possible solutions/steps - to attract and retain more girls in STEM courses. A few key points include gender stereotypes and most importantly the stereotype threat -> the risk of confirming neg…

With his incredibly vast experience in recruitment, in this episode Darren covers some very critical aspects of gender inclusion in business: The critical role of men in supporting gender equality The broken rung number 1: at the start of the career -> why do the entry levels have a similar number of women and men but already the first step of the …

"He has a natural authority..." " He hit the ball with authority" "He was an authority on the stock market" These are the examples that you will find if you Google the meaning of authority. None of the examples you will find use the pronoun She. This is the premise for the incredible book "The Authority Gap, why women are still taken much less seri…

We often hear that one of the main challenges that women face when climbing their career ladder is the lack of self-confidence. Denise Voss shares a very interesting point: women are not born without confidence, somehow along the journey, we become less confident. Denise is Chairwoman of LuxFlag, an independent and international organisation that p…

In this Episode Mira, a Transformational and Clarity Coach to Leaders shares with us some of the main challenges that leaders and particularly female leaders face: 1. Leadership is an amplifier: leadership is about being exposed and being out of our comfort zone, which amplifies weaknesses and fears. 2. Leadership is therefore an inner game, once y…

In this episode, Peta shares her journey from employee to trailing spouse to freelancer. How to go back to work after a break? The world goes on, what can we bring to a new employer? Self-doubts are very common amongst women who have left the corporate world, whatever the reason. And yet managing an overseas relocation and/ or managing a young fami…

In this episode, we talk with Kate Webber, lead product manager at Northern Trust and the founder of the award-winning network WiAS (Women in Asset Servicing). As Kate started progressing in her career she noticed that the number of women in the higher ranks of organisations was significantly dropping. Finding herself increasingly as the only woman…

Ai Ching, founder and CEO of Piktochart walks us through her entrepreneurial journey. From bootstrapping to organic growth, from deliberate talent hiring to TikTok all the way to ensuring that you define your niche area to protect your business from bigger, richer and more aggressive competitors, this episode is not to be missed! Approachable, genu…