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Looking for ways to grow your natural food business or farm business into a strong local, regional or national brand? Find actionable tips and insights from your Food Brand Strategist, Katie Mleziva, to DEFINE, ALIGN, & ACTIVATE your brand strategy to set your food brand apart and align everything you do around that North Star. Focusing on cohesive, compelling, and consistent food branding will help you build a business you love and make meaningful connections with your ideal audience, team, ...
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Hey my name is Deanna. I am obsessed with all things disordered eating, food, body confidence, business, and helping YOU become your most empowered self. Most women hate their body, have a broken relationship with food, have been dieting forever and aren’t confident in themselves. I’m here to change that. You won’t find fluff from me but you will find real life examples of both food and business growth from a girl who has overcome disordered eating and grown almost a million dollar business. ...
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show series
 
Ever wonder if you can balance being a mom, an entrepreneur, and still hit your business goals? In this inspiring episode, I sit down with Stefani Stewart, a registered dietitian and mom of two, who turned her passion for healthy living into a thriving business. Stefani shares her journey from creating Instagram content to building a six-figure bus…
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Is alcohol holding you back from unlocking your full potential? In today’s episode, I chat with life coach and author Amanda Kuda about the transformative power of going alcohol-free. Amanda shares her journey from business coaching to life coaching and how a 90-day alcohol break can spark creativity, boost performance, and improve overall well-bei…
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What does it really take to hit a six-figure month while managing the chaos of motherhood and entrepreneurship? In today’s episode, I’m spilling all the details on how I made it happen. From revenue streams to team alignment, I reveal the strategies and systems that drove this massive milestone. Whether you're looking to scale your online business …
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What does it take to turn hesitation into a six-figure success story? In today’s episode, I sit down with Hannah Eboagu, dietitian and founder of Equipped Wellness, to explore her journey from reluctant entrepreneur to powerhouse in adaptive and performance nutrition. From landing major contracts to building a relationship-focused practice, Hannah …
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What if pivoting your business just weeks before a big launch could bring more balance to your life? In today’s episode, I am joined by Hannah Van Ark, a plant-forward nutritionist who did just that—transforming her business focus from weight loss to family-friendly, plant-based nutrition and increasing her monthly earnings from $3K to $7K. As she …
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Are you curious about the rise of non-alcoholic drinks and the sober-curious movement? In today’s episode, I chat with Lisa King, founder of AF Drinks, about how non-alcoholic beverages are transforming social spaces and redefining connection. Lisa shares her entrepreneurial insights, from the power of strong branding to building a creative team, a…
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An autoimmune diagnosis can feel overwhelming, but it can also lead to powerful insights and a path to healing. In today’s episode, Tanya Freirich, registered dietitian and lupus expert, shares her journey from patient to wellness leader. We dive into her strategies for managing symptoms through nutrition, reducing inflammation, and building her tr…
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Are you letting fear hold you back from expanding your family or your business? In today’s episode, I share some of the lessons learned from transitioning from one to two kids—discovering resilience and joy in unexpected places. We explore balancing the chaos of motherhood with running a successful business, mastering time management, and prioritiz…
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Burnout is more than just a buzzword; it’s a profound emotional and physical depletion that can take over your life. In today's episode, I sit down with Dr. Camilla Moore to explore the complex world of burnout. We discuss the challenges of entrepreneurship, the need for self-care, and the power of mindset. With over 16 years of experience and expe…
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In this episode, Katie Mleziva, Food Brand Strategist and host of the Real Food Brands Marketing Podcast shares how taking a brand-first approach can help you prioritize ideas and take aligned action to build a strong, cohesive food brand that stands out. Whether you’re just starting or have been in the business for a while, this approach ensures y…
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Feeling unsure about using Instagram for your business? I totally understand! In today’s episode, I am going to try to change your mind. As a dietitian, Instagram has been a game-changer for me, It’s expanded my reach, helped me connect with more people, and even boosted my income while I juggle my nine-to-five. I've learned to simplify complex top…
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Life is not, and should not be, one-size-fits-all! In this episode, Megan Moore shares how she ditched traditional strategies that didn’t fit her and created personalized paths to success. We dive into her journey—from overcoming rigid programs to finding her niche in the bariatric community. Megan reveals how fixed-date programs skyrocketed her bu…
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Your Brand Strategy requires careful word choice, and so does how you talk about your plans with your team and partners. Listen to this episode for one easy, but important shift that will instill confidence in your brand! I'm your host and Food Brand Strategist, Katie Mleziva. I spent years in Brand Management at big companies before I left the cor…
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I’m not going to lie, stepping into entrepreneurship can feel like diving into the unknown. It's exhilarating & terrifying all at once. In today’s episode, I explore the rollercoaster ride of entrepreneurship after doing it for four years full-time. From handling the unknowns and dealing with burnout to making smart investments and handling the ine…
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Are you passionate about scaling your business? Good news-- I have a game-changing program for you! In today's episode, we are exploring my Online Entrepreneur Academy with Tasia Percevecz, a true champion and success story. Over the course of the episode, we dive deep into launching successful programs using email funnels and templates, the power …
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Today's episode features an inspiring and candid conversation with Kristine Ziffra, a dedicated mother, business owner, and postpartum coach. Kristine shares her journey of motherhood, managing her business, and overcoming a traumatic birth experience. Kristine reveils her physical and emotional recovery, emphasizing the significance of breath work…
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In today's episode, I unveil the raw and real journey of transitioning from a first-time mom to a confident mother of two. I share my struggles, triumphs, and what I wish I’d known during my first postpartum experience. From maintaining body confidence and finding a balance in motherhood to scaling my business while adjusting to new routines, I’m a…
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Is it just me, or are you also getting tired of hearing about the latest diet fad? In today’s episode, I sit down with the incredible Ilana Muhlstein, a registered dietitian and the mastermind behind the revolutionary 2B Mindset program. As dietitians, we’re hoping to change the game and get you to make positive choices without restrictions. We dis…
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If there’s one thing I know about birth plans, it’s that they don’t always go as planned! In today’s episode, my partner Zack and I share my second baby's birth journey - from the unexpected complications with epidurals to the emotional rollercoaster of postpartum recovery. We share honest insights, like the importance of informed medical decisions…
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Are you selling a product or building a brand? Everyone has to start somewhere, but in this episode, Food Brand Strategist Katie Mleziva shares what it means to go from making a great product to building a strong brand that stands out. Here's what's in this episode - you can find all the links on the episode web page. The event that sparked Katie’s…
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I don’t know about you, but I’ve been seeing a lot of people talking about “cycle tracking” on my social media feeds lately. But what if I told you that menstrual cycle tracking isn't just for fertility– that it's actually a game-changer for productivity and energy management? In today’s episode, I am joined by Florencia Moynihan, a passionate nutr…
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Are you ready for the surprising twists and hidden strategies that led to my first $10K month? In today's episode, I share my journey to hitting my first 10K month as an entrepreneur. From working full-time as a dietitian to automating client onboarding and focusing on one clear solution, I honed my marketing and sales strategies to make it happen.…
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What if we told you that entrepreneurship is about more than sales? That is is actually about fun and flexibility! In today's episode, I had the privilege of sitting down with Kristen Carli and Gillean Barkyoumb. Over the next 53 minutes we cover everything from building a strong online presence to leveraging the power of networks and mentorship. W…
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Planning for maternity leave can feel overwhelming, especially when you are an entrepreneur. If you've ever wondered how to seamlessly navigate this time while keeping your business thriving, today I'm sharing how I'm strategically planning and navigating my upcoming maternity leave while running a seven-figure business. I discuss leveraging system…
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What would it take to redefine beauty standards? In today's episode, I sit down with the inspirational Chloe Brown, a curvy fashion icon and advocate for body positivity with a following of over 1.2 million. Chloe bravely shares her journey of overcoming disordered eating, managing PCOS and prediabetes with metformin, and finding her voice in the f…
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Have you ever wondered how pregnancy, breastfeeding, and even the stress of modern life affect your menstrual cycle? You're not alone. In today's episode, I welcome special guest Cynthia Donovan, a dietitian specializing in hormonal health and period recovery. We discuss the complexities of menstrual cycles, birth control misconceptions, and the sc…
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Welcome to part two! In today's episode, we're back with social media guru, Mya Nichol. From kicking off your Instagram with a bang to crafting an offer suite that actually makes sense, we covered it all. Plus, we got real about high-ticket offers and the freedom they can bring to your biz. If you're ready to level up and get your hands dirty, you'…
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Have you thought much about the fact that you need to sell your product THREE times before someone can use it at home? I don’t share this to be depressing because sometimes one sounds like enough! And if it sounds like more work, it’s just the reality of breaking down the process that’s already happening and being intentional with your marketing an…
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Feeling stuck growing your following on social media? Do you struggle to sell successfully on IG stories? Today I am sitting down with Mya Nichol, a highly-sought after Instagram Marketing Expert & Sustainable Business Coach who has taught over 5,000+ students worldwide. Our conversation was so juicy I had to break it into two parts. Tune in to hea…
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Juggling family life with business demands is no small feat. Are you ready to learn how to find balance? In today's episode, we're excited to have Kelsey Baker joining us—a successful occupational therapist who transformed her early intervention practice to an incredible private business amidst the pandemic. Kelsey shares her story of scaling her p…
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Are you ready to redefine what it means to be a working mom? Switching gears between business success and motherhood can be a real challenge, but it's a narrative that needs to be shared! In this episode, I sit down with Sydney, a personal trainer with a degree in dietetics. She opens up about her journey creating a thriving business while navigati…
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Are you ready to take your business to the next level in Q2? In this episode, I'm diving into three key areas to help you move the needle in your business this next quarter. If want practical advice on accelerating your business growth and increasing revenue that you can implement today, this is the episode for you. Key takeaways: How I used automa…
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A successful program launch is so much more than just having a solid product to sell. In today’s episode, I dive into invaluable insights on overcoming common challenges in program launches and provide actionable strategies to ensure your next launch is a success! I discuss the five key reasons why your program launch might flop and what to do inst…
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Joining us today is Tamara Munoz, my right hand woman for nearly the last year. She's an ops expert and strategic advisor who's been instrumental in not only my personal and professional growth but also in the success of countless others. Over the next 40 minutes, we reflect how I have changed in the last year with Tamara by my side. We're peeling …
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Today we have two special guests joining the show, Jillian Greaves and Kristie Messerli! Kristie is Registered Dietitian and Certified Diabetes Educator. Her goal is to help you manage your blood sugars and quit yo-yo dieting for good. Jillian is a integrative and functional Registered Dietitian and women’s health expert. She is passionate about he…
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Joining the show today is a special guest, Kathy O'Bryan! Kathy is a pediatric registered dietitian with 8 years of practice experience and a mom. She is coaching parents through feeding their babies + toddlers with a family approach using the mini-me method. She is passionate about helping moms feed their little ones during the most nutritionally …
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If you know me, you know I love a good challenge, but in today’s episode, I am advocating against a particular challenge. This one I know has come across your "For You Page" on TikTok and that is the 75 HARD Challenge. Over the next 15 minutes, I dive into all the reasons why I believe the 75 HARD Challenge is not the challenge you should be partak…
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Joining the show today is a special guest, Bradee Felton aka Ponytail on a Trial! Bradee is a Certified Personal Trainer and holistic health coach. She is devoted to helping women everywhere get fit for the trails and tap into a thriving metabolism. Over the next 40 minutes we dive into popular workouts and the burning question of how your workouts…
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Joining the show today is the incredible Amy Green Smith! Amy is a certified and credentialed life coach and hypnotherapist, masterful speaker, and courageous communication expert. She is also the host of The Bold-Faced Truth podcast. She focuses largely on teaching chronic people-pleasers how to speak up for themselves without being riddled with g…
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In almost every client meeting or strategy session I hear food business owners relay concern over how many things are competing for their attention -- and how exhausting it can be. Some share they are diagnosed with ADD or ADHD, and some just feel like they are being forced to wear too many hats at the same time every. single. day...and are searchi…
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There are so many tips, tricks, and secrets on the internet that promise if you follow them you will grow your Instagram following exponentially when in reality, it takes much more than a few internet tricks. In today’s episode, I am sharing with you exactly what I would do if I were to start my Instagram account all over from the very beginning. O…
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Joining the show is the incredible Amanda Barnhart! Amanda is a new mom, doctor of physical therapy, wife, and 6x CrossFit games athlete and founder of The AllHart Move Better Method. Amanda is passionate about helping people get rid of their pain, move better, and reach their fitness goals while juggling a busy life. Over the next 53 minutes, we d…
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Joining our show today is the inspiring Ellen Smartt, a savvy dietitian specializing in IBS and digestive health. Ellen's entrepreneurial spirit and passion for gut health shine as she reveals her journey into private practice, sharing how she transitioned from a full-time job with the support of her mentors and the OEA program. With an emphasis on…
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We are so thrilled to share that baby #2 is set to arrive in 2024! In today’s episode, I am diving into my journey through the first trimester of my second pregnancy. From dealing with food aversions and morning sickness to managing a toddler and tailbone pain, I discuss the differences between my two pregnancies. I also share my approach to exerci…
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We are so excited welcome the incredible Amy Cohn to the show! Amy is a trailblazer who has worked with many startups and high-growth businesses, and CEO of Joy Days, a company on a sweet mission to produce low glycemic, blood sugar-friendly cookies that are as delightful as they are nutritious. Over the next 50 minutes, we dive into the sugar-coat…
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The Real Food Brands Podcast is BACK and I'm so glad you're here. The topic of doing the right things at the right time is always a good concept to keep top of mind, and in this episode, you'll hear me (Katie Mleziva, your food brand strategist) talk about: What you can expect from new podcast episodes to help you Define, Align, and Activate your b…
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Are you ready for a life update?! As we wrap up the year, I wanted to share some personal insights and exciting updates with you. In today’s episode, I open up about the challenges I've faced in balancing mom life, entrepreneurship, and overcoming a serious content rut during our recent move. I share how I have been navigating through these obstacl…
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Joining the show today is a special guest, Cory Ruth! Cory is a registered dietitian who has carved out a niche in the world of PCOS and infertility nutrition. She is also the creator of successful online programs The PCOS Boss Academy and Get Pregnant with PCOS and podcast host of the Imperfect PCOS Podcast. She is passionate about helping women u…
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Joining our show today is Bridgitte Mallinson, a functional medicine dietitian, business mentor & the founder and CEO of GutPersonal, a supplement company that empowers everyone to eliminate gut issues for good through a personalized approach. After healing a lifelong struggle with her gut, Bridgitte has spent a decade studying functional medicine …
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In today’s episode, I sat down with the wonderful Cait Howard, CEO of Amplify Boutique, co-host of the Ambitious Moms Club podcast, and mom to three girls. Cait has made a name for herself in the podcast world by helping clients leverage the power of audio to amplify their brand and grow their businesses. Our conversation is loaded with brilliant i…
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