En iyi Firedup podcastleri (2024)

1
The Essentials of Crisis Comms 39:56

18h ago39:56

39:56

The different types of PR exist on a spectrum. Traditional PR exists to boost a brand’s reputation and bring exposure to the best parts of the business, whereas crisis management sometimes works to limit exposure in order to save the brand’s reputation. Today on the podcast, FireBrand’s own Chris and Ian sit down to talk about what crisis communica…

1
When to Pitch a Media Exclusive 1:01:13

8d ago1:01:13

1:01:13

When releasing a story to the media, companies are often faced with the decision to release the story under an embargo or pitch it as a media exclusive, allowing one publication to publish the news before anyone else. Both options have their pros and cons and require their fair share of preparation and planning so the choice may be a difficult one …

1
An Intro to DSPs with Richard Lowden 52:21

15d ago52:21

52:21

In today’s crowded and complex digital landscape, marketers often struggle to effectively target their advertising efforts. Many are unaware of the powerful tools and platforms that can transform their results by automating ad placement across multiple channels. Seasoned marketing expert Richard Lowden joins us on the podcast to discuss how underst…

1
Gen Z’s Impact on Buyer Behavior with Ian Baer 53:31

22d ago53:31

53:31

Gen Z, a self-reliant, digitally native, and mobile-first generation is entering the workforce and bringing a different approach to business and buyer behavior. Ian Baer, Founder of Sooth, joins us to share what data shows about Gen Z and how startups can rethink their marketing strategies to appeal to the generation leading our economy. This week,…

1
Where to Start with Market Research with Sean Campbell 55:35

29d ago55:35

55:35

Running a startup is inherently risky with a lot of unknowns. One of the ways to address the unknown is by conducting market research to uncover your ICP, understand how big the market is, whether or not your messaging is resonating with the right people and so much more. Sean Campbell joins us today to share how market research can be used to alle…

1
Trends in Content Marketing 49:28

1M ago49:28

49:28

The Content Marketing Institute has released some interesting stats from a recent survey of B2B tech companies. We wanted to join in on the fun and discuss some of what they have found with companies’ use of AI, content challenges, and effective strategies in content marketing. This week, episode 32 of the FiredUp! podcast is about trends in conten…

1
Measuring OOH Advertising with Ty Tinker 48:51

1M ago48:51

48:51

Traditionally, out-of-home advertising has been limited to brand awareness rather than direct response campaigns as it has been difficult to measure. Advancements in technology have created the opportunity for more specific and scientific measurement approaches. Ty Tinker, Head of Analytics at AdQiuck joins us to break down how we can use new techn…

1
Burning Questions About Content Marketing 40:51

2M ago40:51

40:51

Marketing in an online world can feel challenging when trends, algorithms, and our ideal audience are changing faster than we can keep up. You may be wondering, ‘What are the best practices when it comes to email marketing, video content, and AI? How many blog posts should I be putting out a week? Should I start a podcast?’ We have the answers to a…

1
The Future of Programmatic Advertising with Sean Crawford 45:15

2M ago45:15

45:15

The topic of programmatic advertising is complex and with the increase in privacy regulations and removal of third-party cookies, the landscape is only becoming more challenging to navigate. Sean Crawford, Founder and CEO of Rhebus, joins us today to provide clarity on the future state of programmatic advertising and how companies are adapting to c…

1
The Path from PR Pro to CMO with Ronnie Manning 41:01

2M ago41:01

41:01

It’s no surprise to PR professionals out there that starting in PR can open doors in marketing and communications across a multitude of industries. So while the path from PR professional to CMO is one that few people travel, today’s guest Ronnie Manning shares the journey that brought him into his role, highlighting the ways that a PR background pl…

1
The Impact of AI on Marketing with Katie King 48:15

2M ago48:15

48:15

Although we recognize that AI tools cannot completely replace the human touch, it is becoming increasingly important for professionals to adapt to its evolution, leveraging AI while adding their unique value. Today’s guest Katie King, CEO of AI in Business, joins us to discuss the current state of AI, what we can expect to see, and how you, as a pr…

1
Burning Questions about PR 42:03

3M ago42:03

42:03

In our work, we run into quite a few common questions about PR best practices, industry trends, and strategies for startups. That’s why this week, on episode 26 of the FiredUp! podcast we’re answering your burning PR questions! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in on…

1
Brand Positioning and Differentiation with Bill Chiaravalle 46:49

3M ago46:49

46:49

A lot of startups avoid thinking about their brand positioning in the early stages, finding themselves driving the car before they’ve finished building it, so to speak. But brand positioning IS your brand. It is the north star that drives business focus and resonates with your customers. Today, we are joined by Bill Chiaravalle, Co-author of the bo…

1
How to Use the Brand Archetypes for PR 50:47

3M ago50:47

50:47

A brand archetype helps define the personality and voice of a business. Identifying your brand archetype guides the PR team in crafting the messaging and content that reinforces the brand’s image to better resonate with your target audience. This week, episode 24 of the FiredUp! podcast is about how to use brand archetypes for PR. Download the Mult…

1
How to Implement ABM with Bill Odell 49:03

3M ago49:03

49:03

ABM (account-based marketing) is not for everyone and you might find yourself deep in the trenches at the start of implementation. Today’s guest, Bill Odell brings a behind-the-scenes look at how he transitioned a business towards an ABM approach from initial pilots to scaling efforts and the successes and mistakes made along the way. This week, ep…

1
Cold email works! Learn why with Dan Englander 41:53

4M ago41:53

41:53

Cold email can feel daunting for startup marketers. It is marketed as this ‘set it and forget it’ method, which is great for people who are serious about doing it the right way. But, like anything, it is a skillset that takes attention to do it well. Luckily, today’s guest, Dan Englander, Founder and CEO of Sales Schema quite literally wrote the bo…

1
Launching Your Startup Marketing Program with Scott Schwarzhoff 41:40

4M ago41:40

41:40

In marketing, we often talk about building on momentum but when you’re just starting out, you don’t have momentum. You need a jump start and frankly, a lot of founders don’t know where to begin. Today’s guest Scott Schwarzhoff, Operating Partner at Unusual Ventures, joins us today to discuss how early-stage startups can get leverage the relationshi…

1
Marketing an Open Source Product with Jonathan Symonds 51:54

4M ago51:54

51:54

Open source can be seen as a marketing strategy more than anything else. And when you don’t always know who your end user is and what they’re using the product for, it can prove to be challenging. Luckily, today’s guest knows just how to market in this unique landscape. This week, episode 20 of the FiredUp! podcast is about marketing in the open so…

1
Building a Sustainable Community with Nuri Djavit 52:24

4M ago52:24

52:24

Building and maintaining a strong brand community is crucial for companies in today’s digital landscape. Today’s guest, Nuri Djavit, CXO of EMOTIV, shares his secrets for building an engaged community that allows brands to create deeper connections with customers and develop brand loyalty over time. This week, episode 19 of the FiredUp! podcast is …

1
Product Marketing with Kristine Newman 50:17

4M ago50:17

50:17

A product marketer truly sits in the middle of the marketing team, the sales team, the product team, and the customer. They must be able to speak everyone’s language while also understanding the positioning of the product, audience, and competitors so that they can get the appropriate exposure and stand out. Today’s guest, Kristine Newman, VP of pr…

1
Content Marketing Audits with Nicole Pytel 47:20

5M ago47:20

47:20

The difference between content creation and content marketing is the strategy behind the content. Anyone in your company can create content in their area of expertise but it is the intentionality behind the content that takes the consumer on a journey through your funnel, ultimately bringing them to the intended outcome. Today we are joined by Nico…

1
2024 Industry Predictions 39:09

5M ago39:09

39:09

In every episode we have asked our guests to share their trend predictions for the upcoming year. Trend prediction is a practice we at Firebrand look forward to as well so on this special episode of the podcast, the team is sitting down to look back on the trends we predicted for 2023 and what we expect to come out of 2024. This week, episode 16 of…

1
How to Create a Category with Kashif Mahbub 53:26

5M ago53:26

53:26

So many startups share the common dream of starting their own category and it's not hard to see why. It sounds so much more appealing to strike out on your own and define a new space instead of fighting for attention in a crowded field. But, is category creation all it's cracked up to be? Today’s guest, Kashif Mahbub has experience in creating mult…

1
The Latest Tech PR Tactics with Travis Van 1:01:31

5M ago1:01:31

1:01:31

While the landscape of tech news is changing, there are some things that remain consistent in their ability to work effectively. Today’s guest, Travis Van, founder of Tech News, shares actionable insight into what we should be focusing on and what to avoid through the lens of tech PR to keep up with the times. This week, episode 14 of the FiredUp! …

1
DevRel and Technical Copywriting with Erik Dietrich 46:54

6M ago46:54

46:54

Name a bigger challenge than marketing to an audience that rejects the very idea of marketing. Engineers are known for sniffing out the BS and blocking unwanted marketing efforts from even entering their stratosphere, creating roadblocks for startups that sell to developers. Today’s guest, Erik Dietrich, CEO of Hit Subscribe joins us to share the “…

1
How to Measure PR with Richard Bagnall 45:17

6M ago45:17

45:17

PR measurement has evolved from the early days of media clippings to industry recognized frameworks and best practices. And measurement tools are advancing in a way that allows companies to holistically evaluate outcomes of their efforts for awareness, reputation, and lead generation. Richard Bagnall, Co-managing Partner of CARMA and board director…

1
The Basics of Data Storytelling with Ian Lipner 42:58

6M ago42:58

42:58

As a startup, data is one of the things that you’ve got in your toolbox that can help you level up and drive consistent coverage. On episode 11 of the FiredUp! podcast, our own Ian Lipner, Senior VP of Firebrand breaks down the basics of data storytelling! Download A Startup’s Guide to Attribution. Learn how to track the performance of each of your…

1
The First 90 Days as a CMO with Chris Heggem 51:16

6M ago51:16

51:16

The first 90 days are arguably the most important for a new CMO as it sets the tone for the type of leader they’re going to become. Often new marketing leaders are met with a laundry list of tactical ideas that if the focus is on checking off the boxes instead of gaining awareness and driving revenue, the role will quickly turn into a tactical rath…

1
Starting PR in the UK with Ilona Hitel 38:14

7M ago38:14

38:14

Finding an agency already established in the market you’re looking to enter into or expand into is key to the success of your business. That's why Firebrand has partnered with CommsCo to help US and UK startups and scaleups launch in each other’s markets as seamlessly as possible. On episode 09 of the FiredUp! podcast, Ilona Hitel, founder of Comms…

1
Creativity in Marketing with Doug Zanger 39:55

7M ago39:55

39:55

Creativity is essential when it comes to standing out with your marketing. It will help your startup cut through the noise and quickly capture your customer’s attention. On episode 08 of the FiredUp! podcast, Doug Zanger, founder of Creative Bohemian shares the importance of incorporating creativity into your marketing! Download A Startup’s Guide t…

1
All About Attribution with Jamie Hallitt 40:08

7M ago40:08

40:08

Attribution tools help us provide a complete picture of the customer journey and the precise touchpoints that lead to sales. On episode 07 of the FiredUp! podcast, Jamie Hallitt, Head of Growth at Ruler Analytics shares how using attribution can help us quantify the success or failure of our marketing efforts. Download A Startup’s Guide to Attribut…

1
Structuring your Marketing Team with Thomas Been 45:53

7M ago45:53

45:53

Building and managing a marketing team for a late-stage private company is a high wire act. It takes a skilled marketer to conceive and manage campaigns that project the energy and ambition of a startup and the maturity of an established brand. Today, Thomas Been, CMO at Domino Data Lab provides valuable advice for early-stage marketers on building…

1
How to Create a Brand with Kate Harris 39:48

7M ago39:48

39:48

Branding is so much more than a logo, it is your company’s entire identity that touches every part of the customer and employee experience. Today, Kate Harris, co-founder and Creative Director of SIREN shares why defining and articulating the soul of the brand is what separates great companies from everyone else. This week, episode 05 of the Fired …

1
Trends in the Media with Sam Whitmore 47:32

8M ago47:32

47:32

No one knows the tech PR industry like today’s guest Sam Whitmore. For thousands of PR pros, Sam Whitmore’s Media Survey is a must-read for its practical advice about newsmakers and publications, and its close attention to the ever-changing media landscape. What mistakes do PRs need to stop making? What publications should they pay more attention t…

1
The Role of the Fractional CMO with Alison Murdock 45:37

8M ago45:37

45:37

In many cases, fractional CMOs come into play when a CMO leaves a company and there is a gap to fill for someone that can continue leading the team and directing the strategy. The roles and responsibilities of a fractional CMO largely depend on the needs of a company and although intended to be a temporary fill, often lead to companies adopting a n…

1
Navigating Out-of-Home Advertising with Rick Robinson 40:38

8M ago40:38

40:38

Most people interact with out-of-home advertising daily. From ads on the metro to billboards on the highway, brands leave their mark and get their messages out wherever they can. Today, Rick Robinson of PJX Media is here to tell us why startups should take advantage of out-of-home advertising and when they should get started. This week, episode 02 …

1
How to Name Your Brand with Anthony Shore 34:49

8M ago34:49

34:49

Naming your brand should be an easy task, but if you’ve ever tried it, you know how there’s so much to consider to land on the right thing. Today, we’re chatting with Anthony Shore about naming products and brands, along with an eye-opening discussion on Twitter’s new “debrand” into X. This week, episode 01 of the Fired Up! Podcast is about the bra…

1
FiredUp! - The Trailer 2:05

8M ago2:05

2:05

Aaand we're live! Well almost. Meet the hosts of startup marketing podcast, FiredUp! and learn about the show in this two-minute trailer. The show will launch on September 28, 2023 for free across all major podcasting networks. FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies a…

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