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Exponea unites customer data management and analytics, cracking the unified Single Customer View. We enable marketers to understand their customers and turn insights into actionable campaigns, all within a single integrated solution. Marketers can deliver personalization to their customers at scale through embedded AI-powered capabilities and leverage intent to purchase. Web: https://exponea.com/ Blog: https://exponea.com/blog/
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The ultimate guide to mastering email deliverability
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Episode's Topic: Email Marketing Episode's Description: The complete guide to email deliverability. Learn how to get your emails to your customers inbox. Original Article: https://exponea.com/blog/email-deliverability/
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What’s a Customer Data Platform? The Definitive Guide to CDPs
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23:48
Episode's Topic: Customer Data Management Episode's Description: Have questions about Customer Data Platforms? We’ve got answers. Learn everything you wanted to know about CDP and CDXP. Find the Answer to These Questions: What Exactly Is a Customer Data Platform? What Is the History of Customer Data Platforms? Why is Customer Data Important? What K…
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Organizational Customer-Centric Marketing: This Time It’s Personal
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Episode's Topic: Customer Data Management Episode's Description: E-commerce companies spend millions on acquisition and customer retention, yet it’s loyalty that separates top performers from their competitors. Discover what it takes to get an edge with customer-centric marketing. Table of Contents: What is Customer-Centric Marketing? Why is Custom…
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Episode's Topic: Product Recommendations Episode's Description: Using Exponea’s collaborative filtering model for product recommendations, a fashion e-commerce company was able to increase on-site personalization, more than double their click-through rate for recommended products, and increase recommended products added to the shopping basket by 20…
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Why Are B2C Marketers Crazy About Customer Data Platforms in 2019?
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Episode's Topic: Customer Data Management Episode's Description: How do you foster loyalty with your users? Industry leaders are now realizing the power of Customer Data Platforms in enabling the future of e-commerce: growth through loyalty. What exactly is a CDP? Why do CDPs matter? Check out this audio insight and learn why CDPs are key to creati…
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Customer Data Management: How to Gather Customer Data Correctly
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Episode's Topic: Customer Data Management Episode's Description: The key to company success now lies in the ability to manage streams of customer data. Learn how to manage and gather customer data correctly from day one. This audio insight will outline how to create a system of customer data management from scratch, including: What most companies a…
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Boost Your Email Deliverability With These 10 Proven Tactics
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Episode's Topic: Email Marketing Episode's Description: Email deliverability is, today, the number one challenge for many brands trying to communicate with their customers. The reason is that the major ISPs (Gmail, Hotmail, Yahoo etc.) and their definition of a good email sender, hides behind processes that feel more like “smoke and mirrors” rather…
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Episode's Topic: Customer Loyalty Episode's Description: Exponea’s third edition of the Online Retail Challenger brought us to the bustling City of New York, where e-commerce experts and executives from Missguided, Beach House Group, the CDP Institute, and Exponea presented advice, actionable strategies, and tips on the most important element of su…
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Create Your Own Fully Automated Omni-Channel Customer Experience
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Episode's Topic: Omnichannel Marketing Episode's Description: Customers want personalized interactions with your brand, and they want it on whatever channel is most convenient at the moment. In response, companies are investing in an automated omni-channel experience. By doing so, they can connect with potential and current customers with the infor…
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Episode's Topic: Omnichannel Marketing Episode's Description: Omni-channel analytics is the new rave in 2019, but not every marketer knows how, when and where it applies. Today we’ll dive into attribution modeling, provide an in-depth understanding to get you and your team prepped when setting up your omni-channel analytics strategy. Table of Conte…
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Omnichannel Marketing Strategy: Learn How to Create Channel-Specific Content
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Episode's Topic: Omnichannel Marketing Episode's Description: Improve your omnichannel experience with best practices for creating the right content for each marketing channel. Table of Contents: How to Create Channel-Specific Content Ideal Communication Styles for Each Channel Key Takeaways Original Article: https://exponea.com/blog/omnichannel-ma…
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Conversion Funnel: Analysis and Optimization for E-Commerce
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Episode's Topic: Web (E-Commerce) Optimization Episode's Description: Conversion funnels are a MUST for e-commerce sites - but if you're not analyzing/optimizing your funnels, you're missing half the point. Learn what to do. Further Knowledge on E-Commerce Optimization: Learn the metrics that matter, and how to apply them to your company to increas…
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How to Use Artificial Intelligence (AI) in Online Fashion Retail
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Episode's Topic: AI MarketingEpisode's Description: How do fashion retailers use AI in 2019? How will they use it further into the future? Learn the latest techniques from industry insiders!Further Knowledge on AI Marketing: Find out how artificial intelligence revolutionizes online fashion retail and makes or breaks marketing superstars. (Deep Div…
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The Importance of Customer Lifetime Value (CLV) in Marketing
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Episode's Topic: Customer Lifetime ValueEpisode's Description: Customer Lifetime Value is the most important metric companies ignore. Find out what makes it so important, and how to use it effectively.Topic's Introduction: The importance of Customer Lifetime Value (also called CLV, CLTV, LCV, or LTV marketing) has been understated for a long time. …
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Top 5 E-Commerce Inventory Management Techniques (+2 Better Ones)
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Episode's Topic: Inventory ManagementStop losing money from poor inventory management. Use these 7 inventory management techniques to keep your inventory investments from depreciating in the warehouse, and improve your margins right now!Article: https://exponea.com/blog/top-5-e-commerce-inventory-management-techniques-2-better-ones/…
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