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How do you grow your online business? Grow your email list? Build a social media following? Start a webinar, online course, or podcast? For many people, creating a profitable online business is the dream. Discover why thousands of online business owners have turned to Jennie Lyon to help them grow their online business using digital marketing and virtual assistant services. Jennie shares her best digital marketing tips, practices, and strategies to get you optimal results!
 
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show series
 
Facebook is king. But, don't take my word for it; just ask someone if they have a Facebook account. The chances are that they will say "Yes!" Do you know how many people use Facebook every month? Over 2.6 billion users! And 1.73 billion of those users are on it daily. So I know you can see the opportunity here. So, let's talk about ads! What used t…
 
This year, many people are struggling to get their lives back to normal after the COVID-19 pandemic disrupted almost every aspect of our daily lives. Make this the year you put your money where your mouth is. This holiday season is an excellent opportunity for veterans and newbies alike. Whether your business is large or small, you need to be prepa…
 
As business owners we often feel like we do not have enough time in the day. Personally, it isn't easy to accomplish my work goals and personal aspirations if I don't manage my time wisely. Over the past 20 years I have learned that the more time I spend doing one thing, the less time I have to do other things. If you're reading this, then the chan…
 
The rise in discovery calls seems to happen in waves. Small businesses, like ours, see a surge of discovery calls right around New Year's, at the beginning of spring, and just before the end of summer. By understanding the pattern behind the trend, you can be proactive about it to ensure that your company is ready to go for the busy times. Of cours…
 
The scope of a business audit varies depending on what you're looking for, from a social media audit to a more detailed operational audit. By implementing these strategies early, you'll ensure that your business is ready to weather the storm and continue to grow in unexpected ways in 2022. Today I want to talk about marketing tune-ups. You can't ju…
 
Apple has done it again with their privacy updates and the iOS15 update; this now affects email tracking and how email marketers communicate with audiences. So, as an email marketer or interested SME business leader, what do you need to know? Think about it, today our phones have more information on them than what most of us keep lying around the h…
 
As a busy entrepreneur, you know that delegating tasks is the best way to grow your business, but then come the daunting questions: How do I find someone reliable? What if they don't have the skills or experience to get the job done right? Where in the world do I even start to hand things over? Trust me, I get these questions from entrepreneurs all…
 
Do you find yourself scrolling past articles with titles like "7 Ways to Increase Your Email Subscribers by 20%" or "How to Gain More Followers on Social Media" because they all say the same thing? You're not alone. It's called list fatigue and it'll ruin most of your marketing efforts if left unchecked. List fatigue happens when people are over-ex…
 
When growing your business, probably the most vital component, second to, say, your product, is your clients. Where would you be without them to market and sell to? If you're going to develop a regular relationship with these lovely people, you're going to have to onboard them! But does that mean personally interacting with each and every one of th…
 
The global pandemic has reshaped the business world, and we were all forced to adapt or flounder. Despite the effect COVID-19 had on the worldwide economy, it's not shocking to learn that Facebook use has continued to grow since 2019. Its userbase has grown more than 12% to over 2.8 billion users monthly in the past two years! That's roughly 59% of…
 
The marketing game has come a long way since its humble beginnings. Commercial marketing as we know it came about later in the 19th century, evolving to what it is today – an inescapable part of growing your business. Now, knowing that you need a marketing strategy and enacting a marketing strategy are two different matters. I want to show you how …
 
Everywhere you look on the internet, you find information flung at you from every direction and medium. We are awash in stimuli for most of our day on our mobile devices, laptops, and computer monitors. When you consider marketing your business amidst this deluge of content, it can seem pretty overwhelming! Thankfully, you can use a digital marketi…
 
As a business owner, you know you gotta' hustle to keep it all going. There's so much on your plate, from marketing to hiring staff to planning and refining your strategy! Figuring out the work/life balance can be a struggle when you feel stressed about making ends meet. So, what if you looked into other revenue streams? Like, one's that you don't …
 
Gosh. Sometimes it's baffling to think that Facebook was ever a social networking site for Harvard students when you look at the beast it has become now. As of 2021, it boasts 2.85 billion monthly users. 2.85 billion is a staggering number of people when you stop to think about it. And as a small business, it's hard not to get excited by the prospe…
 
I have a theory that only a few digital marketers out there actually know anything about fishing. When you read something online about marketing, people often bring up fishing. There is a parallel between catching a big fish and landing a new customer. It's an easy metaphor. That is why a lot of the advice you hear about how to fish for new clients…
 
The first time I speak with a prospective client, they usually bring up three things: copywriting, social media, and websites. And that’s totally fine! Those are three of my most popular services. But as we get deeper in conversation, it often begins to dawn on them that’s only the tip of the iceberg when it comes to using a virtual assistant at yo…
 
Time flies, but especially on social media! What’s new on social media today is old news by tomorrow, and the developers of these platforms know that. That’s why they’re always working to introduce new social media features to keep their users engaged. It can be a lot of work to keep up with the latest social media news, and if you’re a busy small …
 
Here is something that I hate to admit (even to myself): I can’t do everything myself. As a small business owner, it’s taken me years to realize that working all the time isn’t an option. I’ve needed to create healthy boundaries and strategies that allow me to get all my work done while also leaving the office at the end of the day. Today, I think …
 
Making a big change at your small business can be scary. That’s one of the reasons why so many small business owners just keep plowing ahead with “what works” rather than making a change that could dramatically benefit their business. There are too many unknowns! That’s one of the biggest reasons why more people don’t make use of a virtual team. Br…
 
I love/hate vacations. On the one hand, I know that I need occasional breaks to be at my best. On the other hand, I can’t stand the idea of not being at the heart of my business! It’s taken me years to learn the secret of being able to take a vacation, and funny enough, the “secret” was right in the name of my business: VIRTUAL ASSISTANT! In this w…
 
Nowadays, I jealously guard my email address. There is nothing worse than getting your personal email clogged up with spam, so I tend to keep it as private as possible, and I know I’m not alone! So, how are you supposed to get your audience to sign up for your email list if they don’t want to share their address? Easy! You use a lead magnet! In thi…
 
For a small business owner, customer engagement is paramount. You must forge strong personal connections with your clients to build up your business. You also need to reach out to potential new customers to show them that you’re an expert in your field. What’s the best way to do both of these things? With a webinar! In this week’s episode, I’m goin…
 
As a digital marketing expert and virtual assistant, I can’t afford to get writer’s block. And yet… it happens! It happens to everyone! And let me tell you, there are few things more annoying than staring at a blank screen, knowing exactly what you WANT to write, but can’t seem to get the words down on the page. Well, in this week’s episode, I’m go…
 
For some people, spring cleaning is something they look forward to every year. I… am NOT one of those people. Frankly, I’m usually so busy that tidying up almost always gets put on the backburner (thank heavens I have VAs behind me to keep everything organized in the background)! But every now and then, some things DEMAND to be tidied up. And one o…
 
I honestly think that the best thing I’ve done for my business in the last few years has been starting my podcast. At first, I was nervous about it. After all, I’ve been doing a blog since 2014, and that was going perfectly well. Why start a podcast? I’m so glad that I did, because it’s enabled me to connect with my audience like never before, open…
 
How often do you check your Instagram Stories? Personally, I find seeing those stories at the top of my account almost irresistible! If you haven’t started creating Stories for your small business yet, what are you waiting for? It’s a fantastic way to connect with your followers! The time-sensitive nature of the stories drives people to watch them …
 
I love it when a new client signs on with us! But here is a dirty little secret… I used to dislike onboarding them! The onboarding process can be a time-consuming pain-in-the-you-know-what for a small business owner. It involves a ton of back and forth, waiting, and data entry. That is, it does unless you decide to automate the entire process! In t…
 
What would you do if you had an extra two hours to spend on your business every week? If I were you, I would likely spend it on creating a digital marketing strategy. It only takes a few hours a week to revamp the way you reach out to your customers. Maybe consider writing a weekly blog, or spend some extra time connecting with your followers on so…
 
I genuinely think a webinar is one of the best pieces of content that a small business owner can make. They are absolutely fantastic ways to position yourself as an expert online and reach out to your audience on a personal level. However, there can often a question about the type of webinar you should create. Should you do it live? Or create a pre…
 
How much time do you spend on social media every week? Whether you are on a personal account or hustling for your business, social media can be a massive timesink. Many small business owners sign up for every social media platform in hopes of casting as wide a net as possible. The problem is that strategy can get expensive, both in terms of time an…
 
Have you ever expressed an interest in Pinterest? Pinterest is one of the strangest social media networks out there. In fact, some people don’t even consider it a social media network; they call it a search engine. But either way, having a business Pinterest account can be a handy tool for driving organic traffic to your business’ website. In this …
 
Do you follow any influencers on social media? Wouldn’t it be fantastic if one of them decided to share one of your posts? It’s 100% possible, but only if you are posting content that people might want to see. If your social media isn’t firing on all cylinders, it will be hard (if not impossible) to get an influencer to notice you. That’s where doi…
 
The power of a fantastic sales funnel cannot be overstated. All small businesses should have a sales funnel! Unfortunately, many small business owners don’t have the time, energy or know how to create one or find that the funnel they have isn’t as successful as it could be. Often, customers don’t even reach the landing page, meaning that there is a…
 
Creating a webinar is one of the smartest moves a small business owner can make. It not only helps position you as an expert online, but it’s a fantastic way to convert your audience into paying customers! However, there is this one little fear that I hear over and over again: What if no one shows up? In this week’s episode of Digital Marketing Mad…
 
A question I often get is, “When it comes to online marketing, which is better? Social media, or email marketing?” The answer is far from simple, but I can tell you that email marketing has some distinct advantages over social media. For one thing, you own your email list. If a social media network shuts down or there is a database breach, you coul…
 
We all love being surrounded by lovely visuals, which is certainly true in digital marketing! Every ad (even ones that are 95% text) uses graphic design to make them attractive to the eye. While most small business owners obviously can’t afford a full-time graphic designer, that doesn’t mean you don’t need one. Everything you turn out, from your br…
 
Do you feel that your social media growth has stalled? One of the most frustrating parts about creating an online community is the feeling that it isn’t growing. You start pages for your businesses on Instagram, Facebook, Pinterest and invest hours and hours into them, only to see your followers tick up one at a time in slow motion. Many social med…
 
What do you think when you hear the words “content creation.” Whenever you sit down at your desk to write something, you are arguably creating content. Whether that be a private email, a newsletter for your business, or a public blog, it’s all content. The only difference is the audience that the content is meant for. Content creation is one of the…
 
Are you consciously aware of how you purchase products? I’m not talking about the process of paying for the items in your cart. I mean the process that begins the moment you become aware of a product or service to the moment that you use it. It’s known as a sales funnel, and you need to be mindful of it for any marketing strategy to work. In this e…
 
When it comes to website traffic, organic is my favorite, and not just because I run an earth-friendly eco-blog! In digital marketing, organic traffic refers to folks who visit your website from unpaid sources, like Google searches or regular social media posts. Unlike paid traffic that comes from Facebook ads and other kinds of advertising, organi…
 
The beauty of social media marketing is that a small business can make a major impact… with the right ads! Facebook has become one of the most indispensable digital marketing outlets for small businesses. Not only does it give them access to a potential audience of billions, but it’s also super cost-effective. Anyone can create a Facebook ad that c…
 
How often do you find yourself overwhelmed by your daily to-do list? As a small business owner, I know how quickly a to-do list can balloon to impossible lengths. There are always so many things to get done and only so much time to do them. When you run a small business, countless small tasks are on your shoulders as you most likely wear several di…
 
Wait! Stop! Don’t post that photo of your dog on your Instagram! Ok, maybe I was overreacting slightly (it’s not like the internet can’t use a few dogs). But you should know that countless small business owners are making simple mistakes when using Instagram to promote themselves and their business. Instagram is my current favorite of all the socia…
 
Over the last year, did it ever feel like you're working much more for less? For many people, their dream is to work from home. They believe that it will give them freedom! No more commuting in the morning and evening, they can have lunch in their own kitchen, if their kids need them, they can be there. Here is the thing, though… It's a trap! Haha!…
 
I hear a lot of people compare the New Year to a blank piece of paper. On the one hand, that’s great! A fresh slate! On the other hand, there is nothing scarier than a blank piece of paper when you need to fill it with ideas. Just a few weeks ago, I sat down at my desk to create my 2021 editorial calendar. That’s where I put down all of the topics …
 
What is the secret to finding and working with a virtual assistant team? Simple: you need to connect with the right people. Trust me, I know this from personal experience! Years ago, I was a "lone wolf" virtual assistant. While my business was thriving, I certainly wasn't. The stress was starting to get to me. And even worse, because I was doing EV…
 
Have you taken the time to think about how people get to your website? We are firmly in the age of the internet, most definitely, but there are still countless small businesses out there that maintain a “real world” focus on their company. The online part of their business isn’t given as much thought and focus as it should. First off, online IS the…
 
Do you have big business plans for the new year? With the previous year in the rearview mirror, I’ve been putting a ton of thought into revamping my business plan. I’m a firm believer in coming up with a new business plan every January. In this year’s plan, I’ve been specifically focusing on ways I can grow my brand through digital marketing. Are y…
 
Sometimes, I wonder how I manage to get through my daily to-do list. I'm working with dozens of different clients who work in several industries. It takes a lot to keep everything straight (which is why I live by my project management system). So keeping things organized is the easy part! Getting it all done on time and perfectly, that’s a bit more…
 
For some small business owners, the idea of presenting a webinar feels almost crazy. It's simply not in their frame of reference as far as marketing strategies go. But I'm here to tell you that webinars are among the most effective marketing techniques for positioning yourself as an expert online! I have seen them bring in new customers for my clie…
 
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