Yep, Chris and Mark managed to get through not one, but TWO lockdowns. So, Welcome Back 2021! We survived COVID and not only that, here’s what we got up to. Not that we did anything extraordinary or anything… But seriously, for all of us the last 12 months has been a crazy roller coaster ride. And for some, the wheels did come off through no fault …

If you fail to plan…you plan to fail. It’s an old adage that is more than apt for today’s episode. Scoping your UX (User Experience) is really your first port of call when it comes to any website or digital project. This should be done even before designing the UI (User Interface). For all you Call of Duty players out there, mastering the ‘360-no-s…

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‘Do these guys know what they’re doing.’ That’s a statement, not a question. But to answer the question…yes. Yes. they do. Iotasol is a web and mobile development concern that does amazing work. The only problem is that it’s hard to tell that by just looking at their website. How do they do it? Where does the Iotasol magic come from? To be straight…

When is a market not just a market? When you’re Issimo Markets. Issimo Markets is a revolutionary, mobile-based, must-have vendor management platform. It will transform the humble Farmers’ and Weekend Markets. The traditional Weekend Market is poised for an upgrade. Employing a simple to use, mobile application, market organisers can now streamline…

Alicetronics is not just your typical neighbourhood electronics store. Not only are they the authorised Jaycar stockist for Alice Springs, but they are also the premier electronics store in Central Australia. And here’s what we think. What’s better than being next to a McDonald’s? Having FREE electric vehicle charging to boot! Now that will definit…

Trying to find the best mortgage lender is sometimes like looking for The Hound of the Baskervilles. Lots of tramping about in dark moors, sidestepping the occasional puddle of gore and then having a drooling quadruped maul you for your trouble. Here is where Kyle Scott AKA Sherlock Homes Loan Investigation comes in. It’s no secret that lenders and…

In this special GAME SHOW edition of Destroy Digital – your host Chris Asher grills our guest Mark Chen. Listen to Chris spring on Mark, a field of rapid-fire questions on digital marketing…things. Hear Mark up the ante and ramp the difficulty level to ‘certifiable’ as he attempts this…blindfolded. This week’s episode takes a direct path to the ans…

No one’s going to care about your content. So, you have to keep making content. Crazy right? Not really. The key here is that you have to be in it to win it. If you’re making content, then keep making content. No matter what. And make sure you cover your bases with Paid, Owned and Earned media. And don’t get caught in the weeds. Good content is ind…

There are e-Commerce sites and there are e-Commerce sites. Some are good and some are terrible. If you’re building an e-Commerce website, you need to be very clear about your objectives and also make sure the User Experience is spot on. Don’t overestimate your customers desire to access your offering. Too much friction and they’re out of there like…

The last time we spoke to Kaley, she’d just published a book – 100 Lunches with Strangers. And now, she’s a bona fide keynote speaker – with a national speaking gig under her belt with a rapidly filling schedule heading towards the end of the year. And now Kaley Chu needs a website. Since we last had Kaley on here (6 months ago), she’s been invited…

How do you make sure your local business is top of mind? This episode we have a look the Little Hope Eatery and recommend a few simple ideas to leverage all that goodness that is already available on the Interwebs. Most café owners are too busy being café owners to be social media content creators. And that’s a fair all. It used to be that online d…

A favour is not a favour if no one knows you’re doing them a favour. A good way to manage client expectations is to be upfront when you go above and beyond. When you go beyond the project scope, make sure to tell your clients. You might be surprised when they stop taking you for granted. Do you feel taken for granted by your clients? Do you feel th…

Have you heard of the YouTube Adpocalypse? How about Likes being hidden on Instagram? It doesn’t affect the majority of users but it does adversely affect those who use social media platforms to make a living. Those guys are usually just seen as collateral damage. Make no mistake. Most social media channels make their revenue from selling ads. Yep.…

It’s only taken us 60 episodes and 24 beers to finally get Morry Morgan from the School of Hard Knock Knocks to come into the studio. In this episode, we catch up from where we last left off a year ago. We yak about making content, getting it out there and also an easy low-cost way to get your business found on Google search. Would love to write a …

Bill is in the business of corporate happiness. He is a pioneer in the space of using happiness as a corporate KPI. He is also a tourism consultant, film location guy, business coach and production house etc. That’s a lot of stuff. The key to personal branding is all about honing in on the one thing you want to be known for. Kapow! As talent and ex…

Digital agencies gone bad are a sad fact of the landscape, make sure you protect yourself. Everyone has heard of someone who’s had a digital service provider who’s gone rogue. While everything is going fine and Dand-y, great. Until you decide to take your business elsewhere or when they go under. To be perfectly frank, hearing this really makes Mar…

To plugin or plugin? That is NOT the question. What are the top Woocommerce plugins? That is where the gold is. WooCommerce is Chris’ go-to e-commerce shopping cart of choice. However, out-of-the-box, it lacks a lot of the ‘extras’ that can drive your bottom-line. What can you do? PLUGINS. Or also known as EXTENSIONS. Some of the top WooCommerce pl…

They do have you covered. In fact, they’ve covered a lot more than that. Headskinz know who their customers are and have built a brand around that. Branding is all about customer insights. Knowing what your customers want, means you can create a brand that speaks directly to them. This will also inform you about what kind of content they want to se…

When is the solution more dangerous than the problem? When it’s touted as a silver bullet to your marketing woes. Beware of quick fix marketing solutions and anyone that tells you that they have one is hiding something. All too many times, we have seen businesses salivate over the agency that guarantees leads and contacts. A quick search of the int…

Understanding your audience is the first port of call for ANY website and communications strategy. Delivering your message from an inside-out versus an outside-in perspective is the way to go. The lifeblood of any Not-For-Profit Organisation is in its community. Structure your communications and make sure you’re saying the right thing to the right …

Mental health for business owners is something that society at large might not have too clear a handle on. Most don’t even understand that ALWAYS ON mentality that seems to with the job. And guess what? It’s incumbent on you (as a business owner) to look after you. Ok. Being ALWAYS ON isn’t always the best thing for any kind of long-term peace-of-m…

Branding is a word that means ownership. To prepare for branding is to prepare for ownership of your business. Your brand is your mark of excellence. It symbolises the promise you make to each and every customer. A great showcase from the very early days of branding one’s product is from the cattle industry in the American mid-west from mid-to-late…

As a business owner, being the most effective you can be is all about working in your sweet spot. Finding your sweet spot and staying in it, is where it’s at. How often have you heard of business owners who hate their work? Who are no longer loving the game? Those who spend all their time doing tasks they are no good at? Yeah, don’t be one of them.…

Building a brand is the first step to building a following. Dwell Building Services is building a following offering Custom Home Constructions, Building Inspections and Renovations & Extensions. Dodd the Builder. Can he fix it? Well, technically it’s the Dodds. Jason and Cassandra. Dwell is a family owned business that has the potential to have a g…

100 Lunches with Strangers started out as a simple project by Kaley Chu to meet more people. In the end, it was a LOT more than that. It became the vehicle by which Kaley grew not only her professional network but also her personal life. And she’s captured it all in her ground-breaking book. As a young migrant from Hong Kong to Australia, Kaley str…

What does location optimisation mean in the digital world? How will it help your business and help your customers find you? Answers in this episode. In a nutshell. Optimising how you present your location online is the process of serving up relevant localised content to specific geographic targets. This refers to advertising, to boosting, to search…

Starting a business is easy but not for everyone. And keeping it going is another kettle of fish altogether. The key to success is to constantly evolve. Evolution is not the same as changing your mind. Evolution is the process of constant adaptation to your environment. Adapting to either keep up with changes or improving to take advantage of the o…

Influencer marketing is a mixed bag for most businesses. There are some that swear by it and there are others who think it’s a dirty word. We say that a rose by any other name is still…a rose and that EVERY business needs influencers in their corner. Firstly, what is an influencer? In simple terms, it really is just a person or entity that has the …

Creative Recruiters Vanessa Dolan and Jessica Elmer hang out at the studio and drop some gold nuggets for business owners. Recruiting talent is something that we’ve all have to do at some point. It’s a rite of passage to set about gathering one’s team. Especially for small business, choosing the wrong person has the potential to be quite disastrous…

As a fledgling business, teaching English and offering language services, making online courses to serve content to your students is a great way to use digital to multiply your reach – internationally, if you so wish. The one to many outreach model is something that digital is great for. For one to one, digital ironically, does it even better. If y…

Happy Birthday! 1 year. 12 months. 52 episodes of pure digital destruction. As a birthday present of sorts, Chris and Mark turn their gold nugget, destructo rays back on themselves. Standby as the birthday cake gets blown out of the studio. It could get ugly. For the past year, we’ve been taking aim at other businesses and organisations. Hopefully,…

Our buddy, Danté from Clickstarter in the Top End returns to give us the low down on the latest tips from the horse’s mouth to help you optimise your Facebook Ads to get the best from your social campaigns. OK. So it was technically not camping per se. Nor was it called Facebook camp. Its official name was the Facebook ANZ Community Lead Trainer Pr…

Refreshing a website should be a thing that you build into your business model. How often you update your site is entirely dependent on the type of industry you’re in. Fashion brands update at least twice a year and possibly rebuild their sites every 3 or 5 years. For Rix Kix on the other hand, her current site probably isn’t broken to the point of…

Like most good artists, Chiggy (AKA Kristen Johnson) doesn’t find it hard to create beautiful work. What she finds hard is demanding the right value for what her work is worth. Which follows on to online shop optimisation. The major problem with valuing art is that it doesn’t have intrinsic value. Take a solid gold watch as an example. As a watch, …

Nobody goes looking for help when they don’t think they need it. But when the lightbulb goes on and they know it’s time to get their life in gear – you’d hope that they’d want a life coach that won’t mince words and really tell it like it is. And as far as having someone in your corner goes, you could do worse than Bronwyn Clee. A lot worse. Bronwy…

When your cause is a worthy one, having an effective website for donations is sometimes all about making sure your message is carefully tailored for your audience. This is paramount. When one thinks of good web design, two main areas immediately come to mind. The first part almost always is about good messaging. What you want to say to your audienc…

Last week we touched on a question from Andrew, “How much for social media?”. This episode, we take the time to unpack that question. Like most business owners, Andrew’s not really sure if he’s getting value or is he being ripped off. And let’s face it, the real question here is “What do I want my social MARKETING to achieve?” Social media is about…

Part Two to our Kakadu ‘adventure’. In this episode, we continue adding to the picture that is Kakadu National Park. A place owned by a people with stories as old as the land itself. Pairing a podcast app and Dreamtime stories, Chris and Mark suggest how this simple combination can create a more immersive experience for your audience. What a great …

Kakadu National Park. Welcome to the Dreamtime, where there are 6 seasons in a year. When the colours change and the land transforms. Owned by the traditional owners, Kakadu Tourism is the peak body that looks after all tourist activities in the park. Five tribes working in harmony. Bringing the stories and the wisdom of one of the oldest human cul…

Like ebony and ivory, online and offline marketing could live together in harmony at The Comic’s Lounge – Melbourne’s premier comedy venue. Another killer application would be doing podcast marketing with a…podcast. The Comic’s Lounge is easily one of world’s top comedy venues that has hosted comedy greats from Adam Hills to Chris Rock. They really…

This year, Chris and Mark make some promises, some resolutions and have a few laughs. Christmas is done, Sock Rudolph is off on his holidays and as New Year’s resolutions go, we promise to continue to bring you (our lovely listeners) more destroying, more insights and more laughs. Just for the record – if you put our episodes back to back – we’ve b…

For those of you who’ve noticed that we didn’t upload any episodes over the holiday season, thanks for the messages. For those who asked if we are ok, ‘Yes, we are alive and well.’ So to clarify, Chris and Mark are finally taking a break till the New Year…but Sock Rudolf (our holiday intern) is manning the Destroy Digital offices over the festive s…

Modern digital marketing tools make targeting your customers by geography easier than ever. A location based marketing strategy is a good way to not only maximise your digital ad spend. It totally helps to make sure your search marketing efforts reach the right audience. Why do you want to market to people you can’t service? A lot of businesses mak…

When is social media marketing more appropriate than search marketing? It depends on whether your offering is something that people already know they need. If they are looking for you, then Pay-Per-Click or Organic search marketing (AKA ‘pull’ marketing) is your game. However, if your offering is not well known then ‘push’ marketing via social medi…

Is it a good idea for a small business to be using Facebook as a website? The Vegan Market of Melbourne relies on both Facebook and Instagram to disseminate information and for publicity. They also use it to keep in touch with market goers. And so far, it works! If you’re just starting out, it could be a great idea. It ticks most of the boxes that …

Weddings don’t really have to cost your home deposit. Seriously. At half the cost of a regular wedding, you’ll still be able to have your smashed avo for brekky (or lunch, if you’re so inclined). Nudo is here to make your day and their landing pages need to say so. Making sure that your audience can find your new and improved solution is critical t…