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Eine Reise durch „Marketing Made in China“! China ist für viele ein Buch mit sieben Siegeln. Doch wenn man diese erst einmal geknackt hat, tut sich eine wundersame Welt auf. Auch beim Thema Marketing. In dieser Welt tummeln sich geschäftstüchtige Schafhirten auf TikTok, deutsches Koffeinshampoo für chinesisches Haar und Influencer, die mehr Reichweite haben als alle deutschen Fernsehsender zusammen. Damian Maib von Genuine German und Thomas „Afu“ Derksen, Social Media Influencer in China, bi ...
 
Join us to keep up on the trends affecting marketing in China! We cover new features in WeChat, Douyin, Baidu, Weibo, Bilbilili and other Chinese platforms. Plus, we'll give a brief overview of the news in Chinese culture, politics and economics, while pointing out the takeaways for marketing teams. Just 35 minutes per week, and you'll be up-to-date! The podcast is new, but we've been blogging on this topic since all the way back in 2008 - before most of the Chinese digital platforms even ex ...
 
The China Influencer Marketing Podcast is the place to go to hear in-depth conversations with industry experts, influencers, and Chinese consumers about the latest consumer, product, and marketing trends in China. Each week we aim to bring you tactical and thought-provoking content that will help you grow your business in China. The China Influencer Marketing Podcast is curated and hosted by Elijah Whaley, CMO of PARKLU by LaunchMetrics. Show notes can be found at www.chinamktginsights.com.
 
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Rudolf Scharping, ehemaliger Ministerpräsident des Landes Rheinland-Pfalz und Bundesminister der Verteidigung, pendelt inzwischen regelmäßig zwischen Deutschland und China. Er begleitet deutsche Unternehmen bei ihren China-Geschäften und chinesische Unternehmen in Deutschland und Europa. Warum er auch in Zukunft an eine stabile deutsch-chinesische …
 
China ist ein Land mit unglaublich vielen verschiedenen Volksgruppen – eine davon sind die Hirtenvölker in der Inneren Mongolei. Und ein Vertreter davon ist Thema des heutigen Podcasts. Enke ist ein Hirte aus der Inneren Mongolei und kann an einem Abend per TikTok-Livestreaming Waren im Wert von 40-50.000 Euro verkaufen, ohne dafür sein Nomadenzelt…
 
“China ist ein Blick in die Zukunft. Was dort passiert, wird auch im Westen passieren.” Christina Oster-Daum ist Gründerin und MD von cosnova. Das Unternehmen vertreibt Kosmetik unter den Markennamen Catrice und essence und ist auch in China damit sehr erfolgreich. In ihrem ersten Podcast-Interview überhaupt erzählt Oster-Daum uns alles über Start-…
 
Kosmetik – ein Thema, das auf den ersten Blick nichts mit Damian und Thomas zu tun hat. Doch sowohl beruflich als auch privat ist Kosmetik in China ein großes Thema. Und Männer nehmen dabei eine ganz besondere Rolle ein. Damian betreut einige deutsche Kosmetikmarken, und in dieser Folge erzählt er, ob diese gegen die internationale und nationale Ko…
 
Im November beginnt der Hype in China. Aber nicht nur dort, sondern auf der ganzen Welt ist der sogenannte Single‘s Day oder Double 11 bereits ein Begriff. Jedes Jahr werden mit riesigen Rabattaktionen Rekorde gebrochen. Im Jahr 2020 hat Alibaba im Rahmen des Single’s Days 75 Milliarden umgesetzt, ein Wachstum von 85% im Vergleich zum Jahr davor. T…
 
Es ist eines der wichtigsten Marketinginstrumente von deutschen Unternehmen in China und weltweit: Made in Germany! Doch wie beliebt sind Produkte „Made in Germany“ in China wirklich? Was sagen die chinesischen Netizens zu deutschen Produkten? Thomas erzählt, wie man als Deutscher im Alltag in China wahrgenommen wird und Damian teilt seine Erfahrun…
 
Damian Maib ist Gründer von Genuine German und Thomas Derksen alias Afu ist Influencer in China. Das Leben und Arbeiten zwischen Shanghai, Berlin und Köln produziert viele interessante Geschichten und Begegnungen. Beide haben viel Erfahrungen mit Marketing in China, interkultureller Kommunikation und den Risiken und Nebenwirkungen eines Markteintri…
 
In his only podcast appearance of the year, Alex Duncan, co-founder and product lead at KAWO joins us in the China Influencer Marketing Podcast studio for an insightful discussion on the marketing scene in China, and how businesses adapt in this massive and rapidly evolving market. Today's episode is truly a delight to listen to. Rather than just a…
 
From Omaha to Shanghai, Elijah Whaley has experienced working in different industries, different cultures and different types of companies, with different types of people. Bundled with all of that experience comes a ton of knowledge and expertise about not just the business and economics sides of the world, but also plenty of insights on the social…
 
Hello! This week Tait and Lawrence talk about auto trends - new energy vehicles, smart vehicles, delivery drones and more. Plus, we chat a bit about China's economy, aging population and crypto asset predictions. ------ Topics and sources: Alibaba fined 2.8 Billion USD, vows to end forced exclusivity. Source (English): https://technode.com/2021/04/…
 
Hello! This week we’re looking into Chinese travel trends. We hope to help you understand what’s going on with Chinese tourism, both inside China and in/out of China. In short, domestic travel in China is back to normal, with strong travel over Qingming Festival. Many Chinese citizens feel safe from COVID and they’ve become even more comfortable wi…
 
How does a new company on its first legs grow and prosper in China? The answer is not as straightforward as one may expect, especially because the market, culture and society in China are more complex than those in the West. Jenny Chen joins us today to share her experiences doing just that with WalkTheChat, a leading WeChat marketing agency and th…
 
Hello! This week we chatted about trends in environmental protection in China. It's a big opportunity for businesses from around the world. Plus, Baidu is rolling out a new landing page tool that will be required for many advertisers - marketers will want to learn about this. Dig in! Topics and sources: Is after school tutoring banned? Source (Engl…
 
Hello! Here’s our new pitch to newcomers: If you want to make money in China, you'll need to understand the trends in Chinese culture, technology and business. I've spent a quarter of my life in China, and I've been doing business there since 2003. In this podcast, I chat with my friends about the newest developments from China that I think will af…
 
Join Tait and Lawrence to hear about Chinese cultural, tech and marketing trends. This week's topics: Chinese apps to collect less personal data. Source (English): https://pandaily.com/chinese-regulators-clamp-down-on-apps-collecting-excessive-personal-data/ China’s largest automaker teams up with US lidar producer. Source: https://pandaily.com/chi…
 
China is increasingly the place where business happens. In particular, business are seeking to expand in China in a post-Covid world. Not only was China the only country to record a positive year-on-year GDP growth in 2020, but also, with the announcement of a 6% growth target at the 2021 National People's Congress, China will continue to lead the …
 
Join Tait and Wiki to hear about Chinese cultural, tech and marketing trends. This week's topics: Cangzhou grants Baidu first robotaxi permit. Source (English): https://technode.com/2021/03/17/china-grants-baidu-first-robotaxi-permit-for-paying-riders/ Savvy Chinese consumers complain online, mostly on Weibo. Source (Chinese): https://www.huxiu.com…
 
Join Tait and Lawrence to hear about Chinese cultural, tech and marketing trends. This week's topics: China’s dating apps let users filter out partners from inferior colleges. Link: https://www.sixthtone.com/news/1006892/China%E2%80%99s%20Dating%20Apps%20Are%20Swiping%20Right%20on%20Snobbery/ American opinions of China at a low. Link: https://www.p…
 
Branding has been a significant part of marketing for ages. It is a field that continues to find new ways to attract public attention and influence consumer behaviour. This sector of the industry has seen some of its most rapid development in China, where influencers and key opinion customers have blossomed into fully-fledged branding agents that a…
 
Join Tait and Lawrence to hear about Chinese cultural, tech and marketing trends. WeChat emojis have stopped smoking. Source (Chinese): https://new.qq.com/omn/20210301/20210301A0E2KN00.html We published “11 Ways to Use WeChat for Student Recruitment in China”. Source (English): https://www.nanjingmarketinggroup.com/blog/wechat-student-recruitment C…
 
Join Tait and Lawrence to hear about this week's Chinese marketing trends. Chrome now offers QR codes for every page. Source (English): https://chromeunboxed.com/chrome-88-dino-codes-full-roll-out China’s trade with Canada up 8%. If Canada can do it, anybody can. Source (English): https://www.ualberta.ca/china-institute/research/analysis-briefs/202…
 
If you're a veteran follower of the CIM podcast, or if you've just discovered this bi-weekly treasure trove of industry insights (hint, subscribe!), chances are that you're all too familiar with the term KOL. But what about the mysterious Key Opinion Customers who, if used correctly, may have just a significant an impact on a brand as KOLs? Joining…
 
Happy Chinese New Year! 新年快乐! Join Tait and Wiki to hear about this week's Chinese marketing trends. Clubhouse has been blocked Source (English): https://pandaily.com/clubhouse-banned-in-mainland-china/ Source 2 (English): https://www.whatsonweibo.com/a-breath-of-fresh-air-clubhouse-app-discussed-by-chinese-social-media-users/ Douyin users surprise…
 
Join Tait & Lawrence to hear about the trends affecting marketers in China. This week's topics: 1) Follow these new WeChat policies or get banned. Source: (Chinese) 2) For Gen Z, more Chinese men (than women) are willing to be full-time parents. Source: (English) 3) Alipay launches the “Five Fortune” event. Source: (Chinese) 4) Douyin sues Tencent …
 
Key Opinion Leaders. KOLs. Influencers. If you're listening to the CIM Podcast (or even better, if you're a subscriber to this podcast, hint-hint), chances are you are all too familiar with what these terms define. But who are KOLs, and how did they become the KOLs that they are today? Today, we bring you the first episode in our brand new series E…
 
Join Tait & Lawrence to hear about the trends affecting marketers in China. Topics: 1) Bilibili red envelope bullet comments are coming. Source: (Chinese) 2) Chinese cities offer subsidies to keep citizens home. Source: (Chinese) 3) China using anal swabs to test for COVID. Source: (English) 4) Ant Group back on track for IPO. Source: (English) 5) …
 
This week, we see the changing of political guard in the US but renewed American concerns about who has access to your WeChat data. Baidu and Geely join powers to take on Tesla in the electric vehicle (EV) arena, and there's ANOTHER digital payment option to make our lives even easier...right? Topics: Douyin launches payment solution. Source (Chine…
 
Saying that 2020 has turned much of the world on its head is a massive understatement, especially when we're talking about the world of e-commerce, digital marketing, live-streaming and influencers. Today we'll be taking a look at some of the transformations and new trends that have emerged in 2020 and how these new developments have impacted consu…
 
Join Tait & Lawrence to hear about the trends affecting marketers in China. Sum-up: Fewer people to travel during Spring Festival. A poll of 15,000 people showed the respondents to be about evenly split between three options: Travel during Spring Festival Stay home Wait and see Some local governments have urged citizens to avoid travelling, and som…
 
Join Tait & Lawrence to hear about the trends affecting marketers in China this week. Sum-up: China (mostly) open for domestic Spring Festival travel Spring Festival is coming up, so it’s time for people to decide if they’ll visit family or not. The official holiday date is Feb 11–17, but there’s usually a lot of travel before and after that as wel…
 
Today's episode features an in-depth conversation on China's revolutionary influencer industry with William August, founder and creative director of Outlandish Studios, a video production and marketing company that specialises in establishing a brand's presence on social media and video streaming platforms. As creative director of Outlandish Studio…
 
Half of China’s population is overweight. At Chinese dinner tables, it’s common to hear “eat up”, “eat that” and “eat this” as Chinese parents and grandparents urge their children to consume more. While the older generation may have grown up in a time when food was sometimes scarce, that’s not usually the problem nowadays. According to government s…
 
Hello! This week, Kejie from ChinaMKTGInsights.com joined us to talk about fake bird nests and facial-recognition trends in China. Feel free to contact us if you have any other insights that could help companies sell more stuff in China. We could work with you on a podcast or a blog post. Dig in! “Show your face to enter” - Convenient or scary? Fac…
 
Join Tait and Lawrence as we take you through the top news this week that affects companies selling into China. China’s digital currency works online. The latest test of China’s digital currency started last week. This time around, the Digital Currency Electronic Payment (DCEP) could be spent in both physical stores in Suzhou and on JD’s e-commerce…
 
The inaugural episode of the China Influencer Marketing Podcast by PARKLU is brought to you by host Elijah Whaley. This special episode features Kim Leitzes, founder and CEO of PARKLU, who joins us to provide some invaluable insights of the challenges and lessons learned through her years-long journey of building her company in China from its begin…
 
Join Tait and Lawrence as we take you through the top news this week that affects companies selling into China. This week's topics: - China expanding its weather-control program. Source: https://www.businessinsider.com/china-expanding-weather-modification-program-artificial-rain-snow-2025-2020-12 - China rolling out 5 vaccines. Source: https://supc…
 
Join Tait, Lawrence and Nara as we take you through the top news this week that affects companies selling into China. This week's topics: - The OECD expects strongest growth for China and India next year. Source: https://www.oecd.org/economic-outlook/ - China’s social group buying isn’t what you think it is. Source: https://36kr.com/p/9927781654176…
 
Join Tait, Lawrence and Nara as we take you through the top news this week that affects companies selling into China. This week's topics: - A tour of QQ (kind-of like WeChat). - New WeChat features: hashtags and bigger file transfers. Source: https://dy.163.com/article/FS95BI2P05491QAW.html - Bilibili to launch 33 new anime shows. Source: https://r…
 
In this audio version of our blog, Tait introduces: Why SEO is important. Why you should be doing SEO on top of your other marketing efforts. How to get started with basic SEO for China’s biggest search engine, Baidu. Baidu SEO doesn't need to be complex. It's easy to get started by simply doing the most basic on-page optimizations for your content…
 
Join Tait and Lawrence as we take you through the top news this week that affects companies selling into China. Today we'll be giving some practical tips about Toutiao, Bilibili and Zhihu. All topics and sources: 1) Zhihu is growing, and Zhihu ads are becoming more sophisticated Source: https://www.nanjingmarketinggroup.com/blog/zhihu-advertising 2…
 
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