As a small business owner, you need to be a lot of things to make your business go—but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing's not your thing! You'll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to ge ...
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As 2025 wraps up, Dave Charest and Kelsi Carter take a look back at the biggest lessons from a year’s worth of Be A Marketer conversations. From Neil Patel’s timeless marketing fundamentals to Christina Tosi’s community building and the Savannah Bananas’ fans-first approach, this episode revisits the key themes that defined 2025, and what every sma…
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Using Creative Thinking to Break Through Business Roadblocks with Paul Sloane
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26:02When you’re stuck, sometimes the best solution is to stop thinking conventionally. Paul Sloane, innovation expert and founder of Destination Innovation, joins the Be A Marketer podcast to show how lateral thinking can unlock breakthroughs in business. With over 20 books written and keynote speeches delivered worldwide, Paul has taught companies lik…
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Practical Marketing Strategies to Grow Your Business with Neil Patel
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45:54Do the fundamentals of marketing still matter in an age of AI, social, and shiny new tools? Neil Patel, entrepreneur, bestselling author, and co-founder of NP Digital, joins the Be A Marketer podcast to share why timeless fundamentals are the foundation for any successful marketing strategy. Named a top marketer by Forbes and the Wall Street Journa…
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Preparing Your Business for the Future with Dr. Ja-Naé Duane
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50:32What if the biggest advantage your business has is actually its size? Dr. Ja-Naé Duane, behavioral scientist, entrepreneur, and co-author of Super Shifts, joins the Be A Marketer podcast to help small businesses navigate the structural and technological changes shaping the future. A longtime innovation leader (and former member of Constant Contact’…
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How Small Businesses Can Stand Out and Scale Using Email Marketing with Kunal Madan
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31:42What does it take to scale an $80M global business while still staying ahead of the competition? Kunal Madan, co-founder of Amarra, joins the Be A Marketer podcast to share how he and his brother grew a formalwear design house into one of the largest in the world, with dresses in over 800 boutiques worldwide. From zero marketing experience to maste…
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Engaging Your Community and Growing Your Cause with Lisa Franco
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52:24How do you take a nonprofit that relies entirely on donations and turn it into a thriving community hub for wildlife, education, and conservation? Lisa Franco, Director of Development at Woodford Cedar Run Wildlife Refuge in New Jersey, joins the Be a Marketer podcast to share how she combines a marketing background with a passion for wildlife to g…
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How to Scale Your Franchise Without Losing Your Culture with Marcus King
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42:24What does it take to grow from 100 to nearly 400 franchise locations in just five years, without losing sight of people first? Marcus King, Global CEO of House of Colour, joins the Be A Marketer podcast to share how the UK-founded style and image consultancy scaled internationally by balancing empathy with structure. With operations in seven countr…
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Building a Social Audience That Grows Your Business with Evan Kirstel
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27:42Evan Kirstel, tech influencer and founder of eViRa Health, has built one of the largest B2B social audiences by showing up consistently, curating conversations, and turning digital presence into measurable influence. He joins the Be a Marketer podcast to explain why small businesses shouldn’t obsess over going viral and what really matters when bui…
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Protecting Your Business and Intellectual Property with Peter Nieves
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59:13What happens when you build a law firm designed around education first, not billable hours? Peter Nieves, founder of Nieves IP Law Group, joins the Be A Marketer podcast to share how he turned decades of intellectual property experience into a business that helps small businesses, startups, and creators protect what they’ve built—without getting lo…
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How to Boost Engagement with Data and Segmentation with Gloria Hammond
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50:04How do you keep a member-driven organization relevant year-round without overwhelming people? Gloria Hammond, Director of Communications at the National Golf Course Owners Association (NGCOA) Canada, pulls back the curtain on how a tiny but mighty team serves golf course owners and operators across the country. She walks through the pillars they ru…
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From Rivers to ROl: Turning Passion Into a Profitable Business with Mark Soanes
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41:09What happens when you stop theorizing and fully commit? Mark Soanes turned a love for the outdoors into a leadership training company and has used email marketing to fuel growth for nearly two decades with Call of the Wild, a leadership and team development company in South Wales, UK, operating for 26+ years and known for its “green classroom” outd…
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Grow Your Business by Showing Up as Yourself with Christine Gritmon
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48:22Your personality might just be your most powerful marketing tool. Christine Gritmon, personal brand strategist and host of Let’s Talk About Brand, helps entrepreneurs build confidence in showing up as themselves, and turning that into their biggest business advantage. In this episode, Christine shares why your quirks are your magic, how to build tr…
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How to Find Clarity and Confidence in Your Marketing with Cindy Clearwater
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56:48What happens when you stop chasing likes and start building real connections? Cindy Clearwater, also known as Cindy Leigh, turned her passion for island life into a thriving multi-channel business by focusing on what really works: email, authentic content, and showing up as herself. In this episode, Cindy shares how she built My St. Croix VI into a…
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The Future of Small Business Marketing and How to Keep Up with Frank Vella
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36:29Small businesses thrive when they focus on what they do best, and today's guest believes marketing should never get in their way. Frank Vella, CEO of Constant Contact, understands firsthand the complexities small business owners face every day. Having started his journey by helping a friend run marketing campaigns through Constant Contact, he now l…
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Ways to Turn Loyal Customers into Your Best Marketing Channel with Gail Goodman
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57:07When you think about successful tech companies, you might picture Silicon Valley giants or venture-backed unicorns. But what about an email marketing platform that's thrived for three decades? Gail Goodman, the former CEO of Constant Contact, helped build a company that defied the odds in an industry where many thought their business model wouldn't…
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How to Build a Brand that Lasts with Mathew Knowles
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56:16What can entrepreneurs learn from someone who built global brands in both medical tech and music? Dr. Knowles, founder of Music World Entertainment and former sales exec at Xerox and Johnson & Johnson, joins the Be A Marketer podcast to share how he applied the same marketing fundamentals, audience insight, branding, and process, to launch Destiny’…
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How to Drive Awareness, Loyalty, and Revenue with Jayson Alexander and Shane DiMantova
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43:33At 18, Jayson Alexander wasn't racing go-karts or growing up in a motorsports family. He was in his bedroom, learning to drive through video games. Today, he's a NASCAR driver and founder of Jayson Alexander Racing—running a full-fledged brand while juggling college, lacrosse, and military service. In this episode of Be A Marketer, Dave Charest, Di…
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The Power of Knowing Your Market with Emma Easton
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57:40Does your business feel like it’s constantly doing all the things but not seeing the results you want? Emma Easton, founder and “chief bolloxologist” of Business Bollox, joins the Be A Marketer podcast to talk about the trap of overcomplicating marketing and why simplicity and clarity are the real secret weapons for small businesses. In this episod…
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Building a Marketing Ecosystem for Black-Owned Businesses with David Derryck
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54:29David Derryck, founder and CEO of BuyBlack.org, came across a powerful quote: "People always talk about what would they have done during the time of slavery or during civil rights era. And the answer is, whatever you're doing right now." That moment sparked what would become BuyBlack.org, a platform that has grown from 10,000 to over 50,000 listing…
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Why Community Matters More Than Content with Andrea Marquez
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49:40Andrea Marquez didn't set out to "just" launch a podcast. She built a fully branded experience, with research, structure, and intention behind every episode. As the host and Senior Producer of This Is Small Business, Amazon's podcast for entrepreneurs, Andrea treats the show like a product. That means creating branding guidelines, defining listener…
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What an NFL Running Back Can Teach You About Marketing with Austin Ekeler
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41:40From Colorado ranch life to NFL stardom, Austin Ekeler has built multiple successful ventures through resilience and strategic marketing. In this episode, Dave Charest, Director of Small Business Success at Constant Contact, explores how the Washington Commanders running back applies the same determination to his business ventures as he shows on ga…
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Ask Dave: 2025 National Small Business Week Edition
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1:11:25What happens when you take your marketing questions directly to the source, live and in person? You get real, unfiltered conversations with small business owners tackling everything from email strategy to AI content creation. To celebrate National Small Business Week, Dave Charest, Director of Small Business Success at Constant Contact, hit the roa…
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Smart Ways to Use Al as a Solopreneur with Mike Allton
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52:53Four hours per week. That's all Mike Allton needs to run a content machine that includes newsletters, blogs, and multiple podcasts. As an AI strategist, podcast host, and chief storyteller at Agorapulse, Mike has mastered the art of efficiency. His secret? A strategic blend of AI tools and email marketing automation that turns one piece of content …
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What Hurts and Helps Your Email Deliverability with Jennifer Nespola Lantz
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43:27Have you ever wondered why some of your emails land in the inbox while others mysteriously vanish? The secret to successful email marketing isn't just what you send, it's who you're sending to. The foundation of effective email marketing starts with how you build and maintain your list. Jennifer Nespola Lantz, VP of Deliverability and Industry Rela…
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Building a Passion-Fueled Business with Jason Shron
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51:11A section of a train in his basement isn't the most interesting thing about Jason Shron. It's how he turned an obsession with model trains into a thriving international business — simply by being himself. In fact, he left his PhD program in art history to pursue his passion full-time. Jason, two decades later, is the president of Rapido Trains Inc.…
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How to Build and Manage a Healthier Email List with Constant Contact
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35:42Building your business on social media is like renting a house—you've decorated it beautifully, but the landlord can change the rules anytime. Your email list, however, is property you own outright. This distinction can make or break a small business when platforms change algorithms or face potential bans. In this episode, Dave Charest speaks with …
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Build a Fans-First Business From the Ground Up with the Savannah Bananas
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48:14Imagine a baseball team that throws out the rulebook—not just for the game, but for how they do business. Meet the Savannah Bananas, a team that's less about scoring runs and more about sparking joy. Led by owner Jesse Cole, this isn't your typical sports team. As Jesse puts it, "We have no interest in being a billion-dollar business, but we want t…
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How Two Brothers Built a Marketing Agency from Scratch with Dan Knowlton
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48:03Dan Knowlton didn’t plan to build a top-performing content agency by dressing up in wigs and fake mustaches — but that's what helped him stand out. In 2015, Dan and his brother Lloyd launched their marketing agency, Knowlton, from a spare room in their parents' house. No roadmap. No fancy setup. Just two brothers figuring it out as they went. What …
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Art, Story, and the Business of Wonder with Gregangelo Herrera and Team
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57:31The Gregangelo Museum wasn’t supposed to exist. It began as a run-down rental in San Francisco — a place where artist Gregangelo Herrera patched collapsing rooms with found materials, turning repairs into creative experiments. One of those repairs became a full-blown art installation. One became two. Then three. Forty years later, the house is a ci…
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How to Make Marketing Work for You with Lorraine Ball
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41:51Selling a business wasn’t part of Lorraine Ball’s original plan. But after nearly two decades of running her marketing agency, Roundpeg, she knew it was time for a change. Rather than walking away entirely, Lorraine kept the pieces she loved — her podcast, “More Than a Few Words”, and her consulting work — while selling the rest. “The day you start…
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The Power of Personalized Email Marketing with Marc Newberry and Jasmin Bollman
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25:25Running a successful marketing campaign doesn't require a massive team or unlimited resources. Sometimes, it just takes a small, dedicated group that knows how to connect with people on a personal level. That's exactly what Marc Newberry and Jasmin Bollman have accomplished at Genumark, Canada's leader in custom-branded merchandise and apparel. Wit…
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Your Real Estate Marketing Playbook: A Full Recap with Stephanie, Dave, and Kelsi
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34:55In this final episode of Be A Marketer - Real Estate edition, hosts Dave Charest, Stephanie Alfonso, and co-host Kelsi Carter, recap key lessons from their six-episode deep dive into marketing strategies for real estate professionals. But these insights aren’t just for real estate, business owners across industries can apply these takeaways to thei…
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Changing Your Behavior to Build a Stronger Business with Carissa Reiniger
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45:03Running a business that lets customers choose what they pay might sound like a recipe for failure. But for Carissa Reiniger, Founder and CEO of Silver Lining, it's part of a 20-year mission to change the global economy one small business at a time. Using her background in psychology, Carissa used behavioral change to build a company that helps smal…
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Building a Real Estate Powerhouse with Anthony Lamacchia
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35:54Anthony Lamacchia learned the power of aggressive marketing at a young age while working with his father in construction. One postcard would bring in dozens of calls and thousands in deposits. When he entered real estate in 2004, he brought that bold marketing mindset but quickly discovered that different businesses require different approaches. Th…
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Using LinkedIn to Grow Your Business with Lea Turner
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43:01Tattooed, pierced, a school dropout who'd worked minimum wage jobs her entire life, Lea Turner initially thought LinkedIn wasn't "for people like her." In 2019, she was a single parent running a small transcription service, struggling to make ends meet and relying on government support. The corporate, polished world of professional networking seeme…
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Building a Sustainable Independent Brokerage with Ian Hoover
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48:38When Ian S. Hoover got fired from his job in retail, he wasn’t expecting it to lead to him opening a real estate brokerage one day. After a few drinks at his former partner's daughter's wedding, a casual conversation sparked the launch of Deacon & Hoover Real Estate Advisors in 2017. Today, his brokerage stands as the second-largest independent fir…
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Making Technology Accessible for Nonprofits with Nick Fynn
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46:03Nonprofits face a constant challenge: delivering their message effectively with limited resources. For Nick Fynn, Head of Global Growth Marketing at TechSoup, this reality drives his mission to help organizations bridge the gap between technology and social impact. Nick has a deep understanding of effective communication strategies through his work…
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Real Estate Teams, Systems, and Family with Verl Workman
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48:06From satellite dishes and hot tubs to coaching real estate teams, Verl Workman's entrepreneurial journey is full of unexpected turns. Facing hardship early in life, Verl developed a strong work ethic and a knack for sales. A chance encounter with a satisfied customer led him to a successful career in real estate. But Verl's drive to innovate pushed…
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Building Multiple Revenue Streams in Real Estate with Jacqui Luberto
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39:41When most real estate agents sell a property, they often lose the customer to property managers, insurance agents, and other service providers. But Jacqui Luberto saw an opportunity to change this pattern. Jacqui opened her brokerage in 2020, on the day Florida shut down and has since built a network of six interconnected businesses that help clien…
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The Art of Real Estate Branding with Christine George
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29:31Being a successful real estate agent demands a clear and authentic personal brand. Christine George, CEO and Founder of Post & Beam Creative, didn’t set out to help agents sell more homes. Instead, she focuses on helping them uncover their unique identities and stand out in a crowded market. Christine has spent over 15 years in the real estate indu…
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The No Excuse Zone: Real Estate with Marki Lemons Ryhal
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52:49Building a real estate empire wasn't Marki Lemons Ryhal's first career choice. A fifth-generation entrepreneur, she found her way to real estate after a lawsuit with her family and because she wanted a flexible career as a working mom. Now a global keynote speaker, author, and prop tech investor, Marki's journey is anything but ordinary. In this ep…
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Growing an Online Business with Teresa Heath-Wareing
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56:23Starting a business often means learning to trust yourself first — especially when battling both personal and professional challenges. Teresa Heath-Wareing built a six-figure agency as a single parent, then transformed it into a successful online business. But her journey involved more than just business growth; she also sought authenticity in both…
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Destination Marketing Strategies with Aljolynn Sperber
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42:12After a career in Los Angeles, Aljolynn Sperber returned to her hometown with a vision. She became the Executive Director of Visit Kitsap Peninsula, combining her marketing skills with her passion for her community. Her goal is to both promote the area to visitors and build a strong sense of belonging for locals. This is not just about attracting t…
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Building Customer Relationships Through Email with Lena Niedzielin
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25:44From the slopes to the screen, Lena Niedzielin’s marketing journey is anything but predictable. Growing up skiing in New England, Lena never imagined she’d be managing an indoor ski facility in London. But as the manager of Skieasy, she’s traded her skis for spreadsheets and discovered a passion for connecting people with winter sports, all year ro…
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Bake Club's Recipe for Community Building with Christina Tosi and Shannon Salzano
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45:59Who knew a simple idea to bake together virtually could turn into a thriving online community? When the pandemic hit, Christina Tosi, chef and founder of Milk Bar, and Shannon Salzano, Milk Bar’s Brand Director, found themselves searching for a way to connect with people. Turning their cameras on, they invited others to join them in the kitchen, cr…
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Crush Your Marketing Goals in 2025: 5 Game-Changing Tips
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31:07The future of marketing feels like a runaway train. It's exciting, sure, but also terrifying. How do you keep up and plan for success when the ground beneath you seems to shift constantly? Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator at Constant Contact, understand this struggl…
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Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator at Constant Contact, have spent the year chatting with small business owners and marketing experts on the Be a Marketer podcast, gathering insights to help entrepreneurs thrive. Now, they're ready to share the best of those lessons. …
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How to Segment Your Email List for Better Results with David Fischer
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19:05Most small business owners excel in their chosen fields, but marketing often feels like uncharted territory. You know you need a website and an email list, but what should your website look like? What should you be sending to your email list? And how do you know if any of it is even working? David Fischer, Founder and CEO of Solutions for Growth an…
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Reporting Beyond Opens & Clicks with Lindsay Higgins
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16:49Are your email marketing reports leaving you feeling puzzled? You're getting opens, you're even getting clicks, but are those translating to real results for your business? On this episode of Be a Marketer, Dave Charest, Director of Small Business Success at Constant Contact, sits down with Lindsay Higgins, owner of L2L Creative Group and a Constan…
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Expand Your Reach with Multi-Channel Campaigns with Aaron Wesley Means
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16:10Juggling a business is hard enough without adding the pressure of mastering multiple marketing channels. It's easy to feel overwhelmed, spreading yourself thin across social media, email, and who-knows-what-else. But what if there was a way to streamline your efforts and make your marketing work smarter, not harder? That's where multichannel market…
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