Cause Marketing halka açık
[search 0]
Daha fazla

Download the App!

show episodes
 
How do I market my nonprofits mission with heart not hype? Increase donations without increasing my marketing budget? Regularly attract and retain new donors? These are just some of the big questions that Nonprofit Marketing expert Cindy May from CindyMayMarketing.com answers on the enlightening Smart Marketing for Small Nonprofits podcast. Providing marketing tips, tools, resources and ideas that will help you generate greater awareness and fundraising support for your cause, each episode i ...
 
DevRel? Hackathons? Personas? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. In every episode, each special guest covers a *hot* developer marketing topic, laying close to the outline of our “Developer Marketing: The Essential Guide” book. Profit from books sales is given away to a worthy coding cause.
 
The Marketing Revolution Podcast is more than just a Podcast; it’s a different way of thinking. It’s a movement of ingenuity; a paradigm shift from the outdated conventional way of marketing your company. If you are reading this, chances are you’re a business owner who is tired of the same old same old, and ready to separate yourself from the crowd! You’re not a follower; you’re leader! You Are Not A Sheep, You Are A Lion! You see the drones doing the same old thing and expecting different r ...
 
MyCom teaches communities of faith how to effectively find their audience and share their story with the world. Journey with savvy church marketers, pastors and leaders with support from MyCom writers, authors, and many others offering expert advice on outreach ideas, communications, social media and new technology. Conversations are practical in nature, yet casual and fun! Join us monthly on our mission to create communication resources for church leaders and amplify the voice of the church ...
 
Loading …
show series
 
Happy Holidays! It's another episode of the "Joe Show" with Selfish Giving's Joe Waters. In today's episode, EFG's Alli Murphy and Joe talk about all things holidays campaigns. From classic well-known campaigns that are coming back this year to what's on the holiday horizon in the social impact space. On the show, Alli and Joe discuss: What campaig…
 
The last 18 months have been exhausting. For many of us, work has gotten busier and we’re cooped up at home where it’s harder to take a break. Burnout is at a frighteningly high level. What can we do about it and how can you best care for your social impact teams that are doing incredibly important work? There are a variety of different things you …
 
On this episode of the MyCom Church Marketing Podcast, Dan talks to Rev Todd Rossnagel, the Director of Communication Strategies for the Louisiana Conference of the United Methodist Church. Todd, a podcaster himself, talks about how churches can and should start to consider starting a podcast themselves. For more information on Todd, you can take a…
 
Here’s a resolution for 2022 that you can start working on now. Identify the fellow nonprofits and corporations that would be good allies for your nonprofit and start building those partnerships. Too many of the problems that nonprofits are trying to solve are too complex to rest on one organization’s shoulders. Partnerships can help broaden your r…
 
In today's episode, Engage for Good's Alli Murphy is joined by Artis Stevens, President & CEO of Big Brothers Big Sisters of America (BBBSA). He's been on the podcast before - at the time he was the Senior Vice President & Chief Marketing Officer for the National 4-H Council, and before that, he was the National Vice President of Marketing, Strateg…
 
If you are looking to connect with a younger audience, there’s no better place to go than Instagram. More than 60% of Instagram’s 1.3 billion users are between the ages of 18 and 34 and if you are looking to be discovered on the app, there’s no better tool than Instagram reels. But what do you need to do to make these “micro-content” videos? Podcas…
 
We live in a world where excess and consumption have never been higher, yet millions of people find themselves in critical need every day, which creates a massive need gap. Good360, one of Engage for Good's sponsors, is the global leader in product philanthropy and works with some of the world’s largest brands to connect critically needed goods wit…
 
Want to get recharged and renew your excitement about how you market your mission? This episode is about how to address those times when marketing feels more like a grind. Do you need to change up your message? Or do you need to create some processes that will make marketing easier? Learn how to get your marketing mojo back in this podcast.…
 
Giving online no longer happens just on a charity's website. It happens on Facebook, at checkout, on GoFundMe and a host of other places. One of those "places" is on PayPal. PayPal is using the power of its technology and network to grow generosity around the world. In today's episode, EFG's Alli Murphy is joined by Oktay Dogramaci, VP of Giving at…
 
IBM recently announced a massive initiative to skill 30 million people globally by 2030. To find out what that means, how they plan to do it and what work they've already been doing in this space Engage for Good's Alli Murphy chats with Justina Nixon-Saintil, VP and Global Head of Corporate Social Responsibility at IBM, and Natasha Young, Director …
 
Theme of the week: Defining success & metrics Today's Under the Hood of Developer Marketing podcast episode is called “Defining sucess and Metrics in DevRel". It's part of our MasterTips series, where we share with you tips and best practices from leading professionals. This time around, we brought together 4 industry leaders to discuss how they de…
 
On this episode of the MyCom Church Marketing Podcast, we are going to explore this facet of connection and see if you might be making the same mistake in your church communications. This episode is brought to you by: Breeze Church Management – With over 400 5-star reviews, Breeze has been rated the easiest to use church management software by Capt…
 
This is a busy time of year for nonprofits, but don’t let a big to-do list from now to the end of the year prevent you from doing a little planning - and a little dreaming. Before ringing in the New Year, give yourself a chance to imagine what 2022 could be for your organization. What new things are on the horizon? What changes do you want to imple…
 
Point-of-sale fundraising is big business and as a retailer's frontline ambassadors, employees who engage with point-of-sale fundraising efforts can make or break a campaign. In 2019, one of Engage for Good's sponsors, Save the Children, joined forces with Ulta Beauty to celebrate Mothers Day and support moms and kids in need. The campaign saw mass…
 
Nonprofits are eager to share the stories of the people, groups and causes they help and it’s easy to understand why - these are some of the most compelling ways to illustrate their impact. But those aren’t the only stories you should tell. Sharing your organization’s story is also important to building feelings of trust that engender support for y…
 
For more than 20 years, Subaru has supported pet-focused organizations that seek to improve the health and well-being of animals. With 68% of Subaru owners owning a pet and 50% of those having at least one dog, pets are a major pillar for Subaru. Through the Subaru Loves Pets initiative, Subaru has impacted more than 250,000 pets. In today's episod…
 
There’s a lot of strong, negative feelings about marketing for nonprofits out there. It ranges from thinking of it as a “necessary evil” to viewing all marketing as, for lack of a better word, “icky” - sleazy, inauthentic or chock-full of hype. But marketing isn't a dirty word. It’s not a punishment. It’s just a tool and - when you embrace the best…
 
On International Podcast Day, we bring you this special episode featuring a listener response, and how they have used the MyCom Church Marketing podcast tools and tips to help their congregation. Dan shares how the MyCom podcast has been instrumental in helping churches large and small to reach their communities in new and unique ways. For 80 years…
 
Since 2005 Google.Org (Google's philanthropic arm) has brought the best of Google to help solve some of humanity’s biggest challenges — combining funding, innovation and technical expertise to support underserved communities and provide opportunity for everyone. In today's episode, EFG's Alli Murphy is joined by Alex Díaz, Head of Crisis Response a…
 
#GivingTuesday is now the biggest day in philanthropy. Last year it broke records with $2.47 billion donated (in US alone!) and 35 million people taking part. But its sheer size sometimes makes small and medium-size nonprofits wonder if #GivingTuesday is worth the work. How can you be heard if you aren’t a huge organization? This episode explores t…
 
A new generation of companies entering the marketplace are taking a different approach to CSR than their more established counterparts. The rise of these companies built with both social purpose in mind and a willingness to challenge conventional CSR wisdom and the status quo has the potential to upend the social impact landscape. Navigating the Ch…
 
Often, nonprofit leaders play down the importance of marketing to a nonprofit’s success. Relying on the myth that every dime should go strictly to program costs, they ignore the role that an effective marketing and communications strategy have in making sure nonprofit’s get the support they need and reach the clients they want to serve. In this epi…
 
On this episode of the MyCom Church Marketing Podcast, we continue with the next installment of our occasional series called How We Work. Dan talks to Nathan Adams, LeadPastor of Park Hill UMC in Denver CO. about how he and his church have used marketing and what has worked for them. For more info on Park Hill UMC and Nathan: Park Hill UMC Park Hil…
 
It's September... you've probably seen back-to-school commercials on TV, heard school updates on the radio and seen store aisles littered with colorful school supplies. Back-to-school (or, in some cases, already-in-school) is in full effect. Yet, heading "back to school" isn't just about getting kids the right notebooks and pencils. It's also about…
 
Coming up with good content is only half the story when you are trying to create an email that generates awareness, engagement and support. You also need to make sure that your email is designed to be impactful and easy-to-read. Cindy shares 4 simple tips that will help.
 
Are you ever tempted to skip posting or emailing on a day that is fraught with significance? Maybe it’s a holiday or the anniversary of a tragic event or something that would drag you into a current controversy. There certainly is a temptation to skip marketing on certain difficult days, but if you’re too cautious, you might rob your nonprofit of a…
 
Breast cancer is the most common type of cancer in women worldwide. In the US, Black women are 40% more likely than white women to be diagnosed. In today's episode, EFG's Alli Murphy is joined by two leaders working together to combat this issue - Sarah Rosales Vice President, Corporate Partnerships at Susan G. Komen and Jim Peters, Head of Partner…
 
No one doubts that sharing clients stories is a powerful way to illustrate the good work your nonprofit does. So why do some organizations avoid it? One big reason is concerns that capturing those stories and writing them is a long, involved process. It doesn’t have to be.
 
In today's episode, EFG's Alli Murphy is joined by Scott Beaudoin, Executive Vice President of Social Purpose and Sustainability at Brodeur Partners, a global strategic communications firm. Broder Partners is a sponsor of Engage for Good and has a wealth of knowledge in this space... Scott alone has more than 20 years of experience in the field and…
 
Each nonprofit has at least three distinct ways in which they communicate with the public. Each type of communication deepens your relationship with the outside world, and all of them are essential to your organization. Which is why you need to be transparent and consistent in each and every level. This episode covers each of these levels of commun…
 
For the last bonus episode of Season 10, we’ve pulled a great episode out of the archives for you in which Dan Goldenberg, Executive Director for Call of Duty Endowment and Vice President at Activision Blizzard talks all about their Halo-Award-winning effort HireHonor. Celebrating 10 years of successful partnership, Activision and the Call of Duty …
 
Loading …

Hızlı referans rehberi

Google login Twitter login Classic login