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Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
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Welcome to The Business of Beautiful Spaces, the podcast where interior design matters! As Interior Designers, we understand the power of creating beautiful and functional spaces that not only look good, but also enhance our daily lives. Join us on this journey as we explore the ins and outs of the interior design industry and dive into the business side of things. From one interior designer to another, we'll share our experiences, insights, and lessons learned as we strive to create spaces ...
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In these changing times, you know your business needs a fresh approach to its strategy. Dina Goebel shares 40 years of business design experiences and tips on how to future-proof your business for long-term success. She shares up-front experiences on what works, and doesn't work, rather than just dwelling on theories. Visit her website: diaryofabusinessdesigner.com to download resources and ask questions.
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Is there an ideal balance for the design professional; a median point that relies equally on creativity and process? In this episode, Alexandra Crevier shares her experience melding a background in civil engineering and construction management with the somewhat less rigid world of residential design. In this episode we learn: - educate yourself wit…
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Today we diving deep into the business operations and automating to gain back your time with founder and CEO, Jessica Frigon from Project Love Co. PROJECT LOVE is more than just an operations firm; it's a transformative experience for female entrepreneurs and lifestyle brands seeking to redefine the way they do business. Spearheaded by Jessica Frig…
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Whether you think you can, or you think you can’t, you’re right. Henry FordIn this episode we learn: - what’s holding you back is within your power to change- you don’t have to make every mistake yourself- change it now, don’t wait for new years’ resolutionsKimberley Seldon tarafından oluşturuldu
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Elizabeth “Ellie” Lord-Levitt has 19 years of experience in residential design and remodeling, and her education in construction, she designs spaces that are not only functional and aesthetically beautiful, but also advises on maximizing the value of a client’s property by advising on construction costs and value engineering alternatives. In additi…
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Innovators see challenges as opportunities. That’s what our guest today, designer Joanne Swisterski tells us. When there is a problem that can't be solved, she does a deep dive and sets out to create solutions or at least, workarounds. These solutions can range from small daily tasks that can be MacGyver-ed into submission, to huge challenges that,…
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Let's discuss why a year-end financial review is essential for interior designers. It's not just about crunching numbers; it's about understanding the financial health of your business and preparing for the year ahead. I'll walk you through the steps involved in reviewing your income and expenses. We'll discuss how to track your revenue, analyze yo…
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If you want to feel truly empowered and liberated in your business, then accept responsibility for everything. Once you do that, when problems arise, you have agency to fix them. Plus, you’ll be surrounded by an A-Team that has your back at all times. Yes, there's risk, but there’s also risk when you allow others to take the lead on the project. Ow…
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Today, we're diving into a topic that's often overlooked but incredibly valuable for both designers and clients alike: the importance of creating an end-of-project binder or document but more specifically, the product care section. You've selected high-quality materials, luxurious furniture, and exquisite fabrics. But to truly ensure the longevity …
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Marketing is a struggle for many interior design firms. In this episode, SEO expert Daniela Furtado shares specific tools to understand how search works and what to do to get your firm found.In this episode we learn:- narrow your position to target your ideal client- use bottom of the funnel key words to attract your ideal client- assess the traffi…
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In the world of interior design, clear communication is key. And one of the most effective ways to ensure that everyone is on the same page, quite literally, is through a well-crafted client-facing document. This document serves as a communication tool, a guide, and a contract all rolled into one. So, let's break down what should be included in thi…
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If you are working in or working towards delivering a luxury experience to clients, then think carefully before asking them to complete some task on your behalf? Measure the mattress, pick up tiles, receive deliveries…all of these tasks are better left to professionals and not your clients, so says Kimberley. And by the way, she has a lot of opinio…
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Today, we're diving into a topic that's incredibly timely as we approach the holiday season: staying focused and on track during the last few months of the year. This period is notorious for being the busiest time for designers, and it's crucial to manage your time and client expectations effectively while scheduling time for your self and reflect …
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What happens when you lose everything? Well, if you can embrace adaptability and reinvent yourself, says Ami McKay, you can emerge more powerful than ever before. If you need a new beginning, then this episode is for you.In this episode we learn:- embrace adaptability and reinvention- build a supportive and positive team and internal network- draw …
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As the holiday season approaches, we're diving deep into the intricate and heartfelt world of gift-giving within the interior design realm. Today we’re discussing the ins and outs of appreciating those who contribute to our beautiful businesses. Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date …
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If you've ever thought of a brand extension, this is your episode. From building a social media following to raising venture capital, Nicole Gibbons shares first-hand knowledge of her own path to business success. In this episode we learn:- decide what kind of business you’re want to build and test the desirability of prototypes- decide how much ca…
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Masha Koyen is a seasoned messaging strategist and copywriter, bringing over 14 years of corporate marketing experience to the table. She's worked with big guns like Deloitte, KPMG, Open Text, and Pearson before launching her own boutique copywriting agency, Content Vertical. Today, Masha specializes in messaging strategy and website copywriting fo…
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Interior design business owners are frequently focused on client facing experience, and that’s important, but your team is having an experience working with you too. Setting a healthy culture for everyone in your business orbit is within your power. However, if you are constantly focused on the next task and ignoring sustainable process, it’s a rec…
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Today, we are diving deep into the art of building trust and rapport with both future and existing clients. Freebie: https://the-business-of-beautiful-spaces.ck.page/ Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, please, please,…
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So many design professionals dream of hiring an office manager to, well, manage the office day-to-day. What’s that like? What are the benefits and challenges of adding this person to your team? What should you pay for the service? Should this person be a designer? In this episode, non-designer Hilaire Martin, answers all these questions and more.In…
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Today we are diving deep into a topic that is close to my heart and wallet—pricing your services for profitability. With over 20 years in the interior design industry, I've seen it all, and I'm here to share the golden nuggets of wisdom to help you further your business. Freebie: https://the-business-of-beautiful-spaces.ck.page/ Be sure to follow a…
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In this solo episode, Kimberley shares a current job frustration. She asks the question, how complicated can it be to make over a set of stairs. The answer may surprise you.In this episode we learn: - there's no such thing as an easy job- working with a reliable team of professional trades is the best way to ensure projects run smoothlySuccess is n…
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Let's talk about prepping for High Point Market! Tips and tricks in surviving High Point Market in October. From booking early, to shoes, appointments and more. High Point Market website: https://www.highpointmarket.org/ Freebie "Welcome Guide" Template: https://the-business-of-beautiful-spaces.ck.page/ Be sure to follow along on Instagram @thebusi…
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If you want to gain more from Instagram than praise from fellow designers, than you have to get intentional. Your ideal client is likely online and looking for you. Have you peppered your feed with the kind of information that she’s looking for? SEO and UX expert, Darla Powell, says anyone can create a compelling message and reach their ideal clien…
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Let's Talk about ways to remind our clients we still exist and are as fabulous as ever! Ready to fill our pipelines into 2024 with referrals and existing client projects. Freebie: https://the-business-of-beautiful-spaces.ck.page/ Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're ta…
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It’s all too evident that many professionals within the design industry are out of step with the latest technology available in the lighting category. Too many decisions about lighting come down to, “that’s just how we’ve always done it”. Designing your lighting plan early and consulting a lighting expert is the most effective way to enhance the qu…
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Today, we're venturing beyond the world of fabrics, lighting, and CAD drawings. We're diving into the uncharted waters of what interior design school didn't teach us: the art of running a successful design business. Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about ne…
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The designer’s journey towards mastery is a complicated path. You manage trades, clients, and staff. In addition, for those who procure products for your clients, you manage suppliers, vendors, and manufacturers. Given time, you develop a strong relationship with your best suppliers and finding the latest, best product is as simple as reaching out …
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Today we're diving deep into the world of... site binders! The legendary "site bible" that's an absolute game-changer on the job site. So, grab your coffee, and let's get into it! Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love our podcast, pl…
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If you’ve ever dreamed of getting a design book published and wondered what exactly is involved, then this is your episode. Dallas designer, Courtney Warren wrote her first book and shared some of the challenges (it’s a real drain on your time) and the rewards of getting to print. In this episode we learn: - don’t underestimate the amount of time i…
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Today we're diving deep into the toolkit of a seasoned interior designer. The must-haves that streamline our work, keep us inspired, and ensure we’re always ready for that next design challenge. Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date on what we're talking about next week. If you love …
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While giving back is on a lot of designers' wish lists, many are not yet making the income to pay it forward or are already working overtime to manage their paying client workload. In this episode, we talk about the benefits to philanthropy and how to be discerning as you assess opportunities. In this episode we learn: - the benefits of philanthrop…
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Let's talk about why tracking leads is so crucial. Imagine you're planting a garden. You wouldn't just scatter seeds randomly and hope for the best, right? Similarly, in business, we need to know where our efforts are bearing fruit and where we might need to water a little more. By tracking our leads meticulously, we're essentially mapping out our …
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None of us wants to live with constant stress, but in this episode, Kimberley explores the upside to a little healthy, motivating tension. Tension is the indicator light, alerting you to a decision ahead or a situation that needs your attention.In this episode we learn: - always be open to discovering where you need to update your process- do what …
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Now, you might be wondering, what exactly is a consultation prep PDF, and why does it matter? Well, in the world of interior design, this document serves as an invaluable roadmap. It's a guide that outlines what to expect during an initial consultation, which typically lasts for about two hours. The PDF not only lays out the expected structure and …
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Having a business partner sounds like heaven to most solo-preneurs. In this episode, we hear from a husband-and-wife team, who use give and take to create a seamless experience for their ideal clients.In this episode we learn: - increase your service and you increase your net worth- professional design is not for everyone, not every client is ideal…
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In today's episode let's talk about the importance of contracts in your Interior Design Business. Having a professionally written contract by a lawyer for an interior designer can provide several advantages and a few possible disadvantages. Let's get into it! Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to st…
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Frustrated with the shoddy professional practices of local renovation firms in her native Bangalore, designer Aashita Chadha had an idea. Why not create a design firm where the goal is to make the clients’ needs a top priority? Through innovative problem-solving, she and her husband are putting enjoyment back into the renovation process for their c…
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In today's Episode let's talk about all the items that you need in your installation day tote bag. In our personalized tote bags we further divide our inclusions into clear cosmetic bags that we found on Amazon that are similar to these: https://www.amazon.ca/Hedume-Approved-Toiletry-Waterproof-Portable/dp/B08LMT437Y/ref=sr_1_9?keywords=clear+cosme…
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Regardless of project size, every design professional must rely on quality trades to bring the project vision to life. As the project lead, you need to bring out the best in every team member, hold them to exacting standards and motivate them to go the extra mile. Not an easy task. However, when you have your A Team, you will work in harmony toward…
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Today's episode, we're diving into the importance of the "What to Expect" client-facing document. We'll explore why it's a game-changer for establishing clear communication, setting boundaries, and ensuring a smooth and successful design journey. Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date…
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Finding a quality candidate to join your team can be a nerve-wracking experience, says our recruitment expert in this episode. A good fit doesn’t happen automatically. Successful growth is the result of a strategic, multi-step hiring and onboarding process (like the one we teach at Business of Design®!).In this episode we learn: - hiring is a skill…
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today's episode, we'll explore the significance of a welcome guide as the first impression you make on potential clients. We'll also delve into the essential pages to include, such as "Meet the Team," "Our Process," "Project Showcase," and "Testimonials." So, let's get started! Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @t…
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There is power in understanding and using your numbers to grow your business, make decisions and build long-term independent wealth. When you begin a diet, you look at the number to see where you are starting from. The same thing is true for any financial makeover. Your financial data is the key to unleashing your true potential. numbers. In this e…
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In this episode of our podcast, we explore the benefits of online project management software for running an interior design business with the creator of Indema, Timothy Murenzi. Let's dive into the Indema and see how this technology can streamline various aspects of the design process, from mood boards to invoice management and everything in betwe…
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Feng Shui is an ancient Chinese practice that focuses on harmonizing the energy in living spaces, promoting well-being, balance, and prosperity. In this episode, we learn how to use some of the practical elements of feng shui in our own projects. In this episode we learn: - what Feng Shui is and how it works- to optimize your bedroom for better sle…
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Let's Talk about staying positive when all goes wrong. As seasoned designers, we all know that projects don't always go according to plan. Unexpected setbacks, client demands, and challenging circumstances can make us feel overwhelmed and discouraged. But fear not, it happens to all of us! Be sure to follow along on Instagram @thebusinessofbeautifu…
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Auditing past projects and understanding how you spend your time and where you put your attention is a first step toward self-awareness as a business owner. Without that, it’s difficult to create a business that is in harmony with personal goals. With discipline and intention, it’s possible to design the business you’ve always dreamed of owning.In …
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Let's talk to Robyn White from RDW Design Studio about strategic and elevated websites for Interior Designers. Robyn White is the owner and founder of RDW Design Studio, a boutique website design studio located on Cape Cod, MA. Robyn offers a refined website design experience for clients who value quality and want a strategic, sophisticated, and si…
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Interior design professionals, while incredibly talented and hardworking are frequently not eloquent or succinct when offering their services or presenting their brands to clients. In this episode, the second of two parts, learn the 3 Es which will help you craft an unforgettable brand narrative designed to speak directly to your ideal client.In th…
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Today we are speaking with Chris Miller from Doral Painting. Doral Painting has always operated under strong values aimed at exceeds their client needs. With over 27 years in business under the guidance of Chris Miller designers are able to exceed their clients expectations time over time. Today Chris is sharing all her tips and tricks on how to ge…
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