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Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
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Welcome to The Business of Beautiful Spaces, the podcast where interior design matters! As Interior Designers, we understand the power of creating beautiful and functional spaces that not only look good, but also enhance our daily lives. Join us on this journey as we explore the ins and outs of the interior design industry and dive into the business side of things. From one interior designer to another, we'll share our experiences, insights, and lessons learned as we strive to create spaces ...
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In these changing times, you know your business needs a fresh approach to its strategy. Dina Goebel shares 40 years of business design experiences and tips on how to future-proof your business for long-term success. She shares up-front experiences on what works, and doesn't work, rather than just dwelling on theories. Visit her website: diaryofabusinessdesigner.com to download resources and ask questions.
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It's not how many years you've been in business. It's not how many clients you’ve serviced. It's not even about always knowing what to say to your clients or trades or staff. Being an expert begins with mindset. If you develop the mindset of an expert, you will become an expert. How do you develop an expert’s mindset? By relying on written, repeata…
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In this episode, we explore how interior designers can enhance the client experience throughout the design process. Thornton Design exemplifies this approach through personalized communication from the initial contact, offering detailed guides and consultations to foster collaboration. From handwritten thank-you notes to thoughtful gestures like re…
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Show your clients how to live like a VIP in their own homes by using those amazing hotel experiences to elevate the lifestyle you incorporate into your design projects.In this episode we learn:- play concierge for yourself and your design clients to elevate daily rituals- excavate your vacations and hotel experiences to find elements worth bringing…
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Ahhhhh! This week I turn 50 freaking years old! How did that happen?!?!?! Where has the time gone, it really does fly by. Over half of that time I have been running an interior design business and I want to share on today's episode the confidence and the bravery that each of us designers have in us to branch out and start our own businesses! Let's …
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The Humorous Side of DesignInsert laughter, smirks, and relatable cringing in your day during this entertaining, engaging panel discussion. Join Kimberley on the KBIS stage for a candid exploration of the humorous moments, horror stories, unconventional client requests and unexpected twists. The result? Invaluable lessons learned by seasoned design…
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Planning and scheduling social media posts in advance using a social media planner offers several advantages, especially for busy interior designers looking to maintain a consistent online presence. Let's explore the advantages of pre-planning and additional marketing tips that I have learned through this podcast from the experts. Welcome Guide Fre…
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How to transform without ‘doing’ anything and how shifting your attention and awareness can change everything in your life. In this episode we learn:- what you think about grows- continually assess where your attention is going when you want to improve something in your business- actively listening to clients gets you closer to satisfying their dee…
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Ericka Saurit is a designer, brand strategist, and founder of both the Marketing School for Creatives and Saurit Creative, a boutique brand marketing agency with a mission to support and elevate brands across the entire home industry. She has overseen digital product development brand strategy at Airbnb in San Francisco, created immersive physical …
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Managing fluctuating client cycles of feast-to-famine can produce anxiety in even the most seasoned professionals. Anticipating annual trends where business slows down such as holiday time or the height of summer can help. But navigating longer ebbs and flows is part of any business owners journey. Let’s talk about the essential skills required to …
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Cutting down costs on interior design projects requires a strategic approach to maximize efficiency and minimize unnecessary expenses. Today we discuss some ways to reduce project costs without compromising quality. The Business of Beautiful Spaces Welcome Guide: https://the-business-of-beautiful-spaces.ck.page/ Be sure to follow along on Instagram…
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In this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, business, and staff.In this final episode, Cheryl will ask Kimberley 6 questions about staff.1. Did you ever have trouble keeping staff?2. What’s the secret to retaining staff?3. We’ve heard you say you …
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In this episode we welcomes Jacqueline Green, founder of "Behind the Design," a groundbreaking platform providing interior designers with unparalleled education, marketing strategies, business courses, and coaching. Formerly the force behind GA Interior Solutions, Jacqueline evolved her business into a hub for design professionals seeking to elevat…
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In this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, business, and staff.In this episode, Cheryl will ask Kimberley 6 questions about business.1. What is your favorite line in your contract?2. What is the first change you would recommend to a designer who …
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Welcome back to another milestone episode of "The Business of Beautiful Spaces," where we celebrate the one-year anniversary of this podcast dedicated to empowering interior designers in their entrepreneurial journey. Today, I want to reflect on the incredible journey over the past year, sharing insights into how this podcast began, the lessons lea…
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In this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, business, and staff. In the episode, Cheryl will ask Kimberley 6 questions about projects.1. What is your favorite part of any project?2. What is the newest system you’ve implemented?3. What’s a system y…
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Welcome back to another exciting episode of "The Business of Beautiful Spaces," your go-to podcast for interior designers managing their own businesses. Today, we delve into my recent adventure at the Las Vegas Market, drawing comparisons to the renowned High Point Market and exploring the latest design trends. The Business of Beautiful spaces Free…
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In this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, business, and staff. In the first episode, Cheryl will ask Kimberley 6 questions about clients.1. What is your go-to line when it comes to working with clients?2. What is a go-to example you use to set c…
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n this episode, we delve into the art of presenting interior design quotes and contracts with precision and professionalism. From crafting a clean and concise quote with a professional header and project-specific details to addressing price transparency and guarantees, we guide you through essential elements like time frames, payment methods, and i…
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In this episode, recorded live at IDS Toronto 20204, Business of Design® Advocate in Chief, Kimberley Seldon, spoke to a sold-out crowd on being the expert. Confidence in your expertise is the first step in creating the successful interior design business you deserve and desire. By building confidence, you’ll be able to honor your value, charge app…
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The episode started off with a plan but quickly I went rogue into so many paths with curves and things and spiralled into thoughts and ramblings with me, myself and I. Sometimes keeping it real is the best, so they say. Who is "they" we don't know but let's see where this leads! Stay with me as I make a promise to help you with your bottom line thi…
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Too many interior designers struggle with delegating. Why? Well, for one thing, says our guest, we too often ask for someone to complete a task rather than provide the outcome we want. It’s time to create a high performing, self-managed team. In this episode we learn: - take a GSD staycation (get stuff done)- if you’re thinking about delegating, yo…
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Today we are exploring outsourcing tasks in your Interior Design business with Danae Branson, Founder of Elite Design Assistants. Danae and her team match interior designers with virtual design assistants (VDA) based on the skill sets and talents the interior designers are looking for. Offering a wide variety of services such as admin, 3D renders, …
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As a left-brained creative, having a process and set of procedures is instrumental for success, says Robin McLendon. Robin is not an interior design professional. Instead, she’s a client and she has lots to say about working with professionals who do not have a system like the BOD™ 15, which allows them to run projects in an orderly fashion. In thi…
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Today's episode we are talking to Mindy Applebaum of Luxury Move Management located in Toronto, Canada. Mindy and her team offer services that can take you client service offerings to the next level. From packing and unpacking, moving, donation or selling of unwanted furniture to organizing your clients closet or new kitchen, they do it all. Let's …
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Old habits are difficult to break, but often these are the challenges that stand between you and success. Running an organized business means putting the end goal top of mind and then building the systems, structures, habits, and behaviors required to reach the goal. BOD™ BOSS Helen Austen shares her insights into running an organized business. In …
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Today we're diving into an often overlooked aspect of interior design projects— Let’s talk extras to consider when quoting your design projects. These are the little details that can make a big difference in the overall success and satisfaction of your clients. So, let's get started! The Business of Beautiful spaces Freebie: https://the-business-of…
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The journey to running a mature, profitable design firm is rarely an easy one. In this episode, Advocate-in-Chief, Kimberley Seldon shares some anecdotes on the path to success.In this episode we learn:- clients will follow whatever rules you give them, so don’t give them lousy rules- years on the job does not guarantee success or even progress- so…
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Merry Christmas! Today let’s talk interiordesign studio necessities Regardless if your studio is your home office or you have office space to call your design studio, here are some necessities that you may need in order to effectively run your business and create stunning designs for your clients. Be sure to follow along on Instagram @thebusinessof…
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Uncovering operational gaps within a business is easy, right? Every time something goes wrong, you’ve found another one. Implementing frameworks to support workflow is the only solution. It works. But it takes time to make the changes that will provide you with a business that supports the lifestyle you deserve and desire. In this episode we learn:…
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As we round out 2023, here are my top 5 podcasts that I enjoyed this year! Wingnut Social:https://podcasts.apple.com/ca/podcast/designed-by-wingnut-social-interior-design-business/id1434240381?i=1000627427538 Host: Darla Powell Description: Darla and her team keep you updated on the ever-changing landscape of social media. From quick-paced updates …
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As the design world faces the challenge of addressing wastefulness, it may be surprising to learn, the key to creating beautiful design while remaining eco-conscious lies in our very own backyards. A Los Angeles-based designer, Patrick Ediger has a formula that harnesses hyper-local practices to craft sustainable, timeless, and functional design fo…
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In 2006, Susan Hayward began her firm, Susan Hayward Interiors, with the simple philosophy that interior design should reflect the personality and lifestyle of the client, not the designer. Joined by her daughter, Jillian Hayward Schaible, the New England-based mother-daughter team strives to uncover every client’s unique tastes and personal style.…
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The work you do as an interior design professional is challenging and complex, and so important. No one should trudge this path alone. One of your best sources for partnership and collaboration is your trusted Sales Rep. In this episode, we're going to talk about how to take advantage of this A-Team member to make your job easier, deliver better pr…
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Rachel Krull is the owner of Monday Morning Interiors, she is a talented interior design that now offers her amazing skill set in rendering and offers this service to other interior designers to elevate their presentation packages for clients. The Business of Beautiful spaces Freebie: https://the-business-of-beautiful-spaces.ck.page/ Be sure to fol…
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Is there an ideal balance for the design professional; a median point that relies equally on creativity and process? In this episode, Alexandra Crevier shares her experience melding a background in civil engineering and construction management with the somewhat less rigid world of residential design. In this episode we learn: - educate yourself wit…
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Today we diving deep into the business operations and automating to gain back your time with founder and CEO, Jessica Frigon from Project Love Co. PROJECT LOVE is more than just an operations firm; it's a transformative experience for female entrepreneurs and lifestyle brands seeking to redefine the way they do business. Spearheaded by Jessica Frig…
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Whether you think you can, or you think you can’t, you’re right. Henry FordIn this episode we learn: - what’s holding you back is within your power to change- you don’t have to make every mistake yourself- change it now, don’t wait for new years’ resolutionsKimberley Seldon tarafından oluşturuldu
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Elizabeth “Ellie” Lord-Levitt has 19 years of experience in residential design and remodeling, and her education in construction, she designs spaces that are not only functional and aesthetically beautiful, but also advises on maximizing the value of a client’s property by advising on construction costs and value engineering alternatives. In additi…
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Innovators see challenges as opportunities. That’s what our guest today, designer Joanne Swisterski tells us. When there is a problem that can't be solved, she does a deep dive and sets out to create solutions or at least, workarounds. These solutions can range from small daily tasks that can be MacGyver-ed into submission, to huge challenges that,…
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Let's discuss why a year-end financial review is essential for interior designers. It's not just about crunching numbers; it's about understanding the financial health of your business and preparing for the year ahead. I'll walk you through the steps involved in reviewing your income and expenses. We'll discuss how to track your revenue, analyze yo…
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If you want to feel truly empowered and liberated in your business, then accept responsibility for everything. Once you do that, when problems arise, you have agency to fix them. Plus, you’ll be surrounded by an A-Team that has your back at all times. Yes, there's risk, but there’s also risk when you allow others to take the lead on the project. Ow…
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Today, we're diving into a topic that's often overlooked but incredibly valuable for both designers and clients alike: the importance of creating an end-of-project binder or document but more specifically, the product care section. You've selected high-quality materials, luxurious furniture, and exquisite fabrics. But to truly ensure the longevity …
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Marketing is a struggle for many interior design firms. In this episode, SEO expert Daniela Furtado shares specific tools to understand how search works and what to do to get your firm found.In this episode we learn:- narrow your position to target your ideal client- use bottom of the funnel key words to attract your ideal client- assess the traffi…
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In the world of interior design, clear communication is key. And one of the most effective ways to ensure that everyone is on the same page, quite literally, is through a well-crafted client-facing document. This document serves as a communication tool, a guide, and a contract all rolled into one. So, let's break down what should be included in thi…
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If you are working in or working towards delivering a luxury experience to clients, then think carefully before asking them to complete some task on your behalf? Measure the mattress, pick up tiles, receive deliveries…all of these tasks are better left to professionals and not your clients, so says Kimberley. And by the way, she has a lot of opinio…
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Today, we're diving into a topic that's incredibly timely as we approach the holiday season: staying focused and on track during the last few months of the year. This period is notorious for being the busiest time for designers, and it's crucial to manage your time and client expectations effectively while scheduling time for your self and reflect …
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What happens when you lose everything? Well, if you can embrace adaptability and reinvent yourself, says Ami McKay, you can emerge more powerful than ever before. If you need a new beginning, then this episode is for you.In this episode we learn:- embrace adaptability and reinvention- build a supportive and positive team and internal network- draw …
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As the holiday season approaches, we're diving deep into the intricate and heartfelt world of gift-giving within the interior design realm. Today we’re discussing the ins and outs of appreciating those who contribute to our beautiful businesses. Be sure to follow along on Instagram @thebusinessofbeautifulspaces + @thorntondesign to stay up to date …
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If you've ever thought of a brand extension, this is your episode. From building a social media following to raising venture capital, Nicole Gibbons shares first-hand knowledge of her own path to business success. In this episode we learn:- decide what kind of business you’re want to build and test the desirability of prototypes- decide how much ca…
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Masha Koyen is a seasoned messaging strategist and copywriter, bringing over 14 years of corporate marketing experience to the table. She's worked with big guns like Deloitte, KPMG, Open Text, and Pearson before launching her own boutique copywriting agency, Content Vertical. Today, Masha specializes in messaging strategy and website copywriting fo…
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