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Welcome to the Audience Lab podcasts where we dive deep into all things related to engaging and developing audiences. Each season is based on an audience related theme. In season one, we are proud to present the 4-part series "Mediaucracy" with Dr. Irene Berkowitz. In our media crazy, borderless world, content isn't king: hit content is king. Dr. Irene Berkowitz interviews local creators about how they build global audiences of billions (or mere millions) and sometimes, the policies and bure ...
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S01 Episode 4: Irene Berkowitz - Mediaucracy: Why Canada hasn’t made global TV hits and how it can
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In this episode we turn the mic around. Dr. Robert Clapperton, Director of Audience Lab, takes a turn as host to chat with Dr. Irene Berkowitz about her book, which inspired this series of the Audience Lab podcast. Mediaucracy: Why Canada hasn’t made global TV hits and how it can is the story of the fiery collision between Canada’s national TV poli…
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S01 Episode 3: Ronit Weiss - Girl From Oslo - Netflix
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“Radical authenticity creates radical universality:” that’s the mantra behind the Israeli TV industry’s success on the world stage. Despite language and subtitle barriers, millions have embraced foreign language series like Fauda, Lupin, Money Heist and Squid Game. In an era when the subtitle barrier has been broken, all these series are examples o…
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S01 Episode 2: Darcy Michael - @thedarcymichael - TikTok
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When the pandemic canceled his stage career and his legacy broadcast show, our Guest pivoted to survive, and got 3 MILLION followers on TikTok by creating joy. We chat with the HILARIOUS, Darcy Michael (@thedarcymichael), Canadian comedian, Tik Tok sensation, and new media entrepreneur. We learn how, in just fifteen months, Tik Tok’s free, instant …
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S01 Episode 1: Morghan Fortier - Super Simple Songs - YouTube
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Kids songs…They’re catchy, soothing, great for putting kids to sleep, but what you might not think about is they’re also HIT CONTENT. When global hits are built on YouTube, the creative and business dynamics are fascinating. We chat with Morghan Fortier, CEO and co-founder of Skyship Entertainment, the company behind Canada’s #1 YouTube channel, Su…
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