#41 How to Make Your Ad NOT Look Like an Ad: The Advertorial Funnel

Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales

How do you stand out from the crowd when everyone’s running the same ads?

Just make ads that don’t look like ads!

To do that, you just need to go back to basics and use one of the oldest tricks in every marketer’s playbook: advertorials.

In this episode, you’ll learn:

• Why this old-school strategy is making a comeback in the digital age (and why it kicks ass)
• How advertorials could give you cheaper leads compared to regular ads
• How to build up your trust and credibility with advertorials
• Why this funnel is particularly great for businesses with complex products

All that… and more – with the Advertorial Funnel.

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com