Manage episode 310609628 series 3063848
Get ready for a new training episode...on PR, Marketing and Branding. This is a training that is from the vault!!! You'll hear my "backstory" on how I got here... and all about how to serve your clients and build your business.
Now you may already have a good idea what causes your clients pain, but if not, you have plenty of ways to find out.
· Talk to them. What do they most often ask or complain about?
· Listen in on forums, on social media, and other places your audience hangs out. What are they struggling with?
· Reader surveys. These can be a rich source of information in any market. Pay special attention to the words and phrases your readers use to describe their troubles.
· Keep an eye on your competition. What pain points are they addressing?
Once you’ve uncovered your ideal clients’ biggest pain points, you’ll have a powerful tool that you can use not only in your sales copy, but it will also help define your programs and service offerings. If you can help your clients overcome the most painful issues they face—whether it’s a lack of self-confidence or a fear of public speaking—you’ll instantly become a more valuable resource in your niche.https://anchor.fm/pam-perry/message Support this podcast: https://anchor.fm/pam-perry/support