CFU 126 - [Reprise] Thinking like a CEO: How to Outsource | feat. Chris Ducker

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Cheat Sheet

  • Burnout is inevitable if you try to do everything yourself. When you start to feel overwhelmed, that is when you should start outsourcing.
  • Start small, with discrete, one-off tasks, that you could do, but someone else could do a lot better. For example, if you aren’t a graphic designer, don’t mess around in photoshop!
  • As you get used to outsourcing tiny projects, your confidence in other people and their abilities will grow.
  • Never settle for less than awesome. If you fail to delegate a task that could be better done by a specialist and instead do it yourself, you are settling for less. Settling is the path to mediocrity.
  • An Entrepreneur is someone who builds a team to solve a problem. A solopreneur is someone who tries to do it all themselves. Which do you want to be?

About this Episode

If you have been preparing for your Kickstarter or Indiegogo campaign then you are probably finding out just how much stuff you have to do:

  • Build an audience
  • Source manufacturing
  • Build a website
  • Logos
  • Copywriting
  • Talk to potential customers
  • Iterate
  • Pay your bills in the meantime
  • Patents
  • Sleep
  • Date night with your significant other
  • Etc...

Oh yeah! And design your product!

And if you are like most of the people I talk to, you are probably a rookie in most, if not ALL of these categories!

When you are researching any one of these tasks, you have probably realized that you can go REALLY DEEP into any one of them. There are awesome, in-depth products on each one of these fields.

So where do you start - other than with my Product Launch Checklist?

Your time is scarce.

It takes time to execute everything you want to execute...

It takes more time to learn how to execute what you want to execute…

And it takes the MOST TIME to sort through all the information out there just to decide WHAT to learn and who to learn from before getting down to the business of learning and then executing.

And because you may not have the financial resources to go on a mad hiring binge, nor have the experience to be able to properly vet the people you want to hire, you probably fall into what this week’s guest, Chris Ducker, calls....

SUPERHERO SYNDROME

Superhero syndrome is where we as entrepreneurs try to do everything ourselves.

And that is incredibly overwhelming. It is hard enough to learn one new task as opposed to 10, and to be able to complete the task to your own high standard, let alone your customer’s.

At some point, the only solution is to cut something or hire someone to do it.

Enter Chris Ducker.

Those of you who have been following me for a while will recognize this episode from my original podcast, Entrepreneur Uncut #19.

But I have been getting so many calls from overwhelmed project creators that I decided to repost it for you here.

This episode is a crash course on both how to decide what to outsource, and how to outsource. It applies as much, if not more, to crowdfunding Project Creators as it does to any other entrepreneur.

Chris explains in detail his concept of the 3 Lists Of Freedom that I have personally used to delegate tasks in my business.

When I got started advising entrepreneurs launch crowdfunding campaigns I was doing most of the work myself.

But now, I have a team of people that help me do the copywriting, customer support, and technical work, while I focus on strategy, media outreach, and quarterbacking the whole project.

Listen to this episode, go through the 3 Lists of Freedom exercise, outsource something small, and then get some sleep!

Your business will thank you for it. If you would like to contact Khierstyn, please visit www.khierstyn.com

Resources mentioned

ChrisDucker.com

YouPreneur.com

The New Business Podcast

Virtual Staff Finder

Virtual Freedom

Tropical Think Tank

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