#733: WP-Tonic This Week in WordPress & SaaS With Fiebert of Lasso

WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Indie Hackers | Startups

#733: WP-Tonic This Week in WordPress & SaaS Special Guest Andrew, CEO of Lasso & "Listen to Money Matters" Podcast

Lasso - We Discuss Affiliate Marketing Tools Aimed At Bloggers.

Affiliate marketing is easy to start but hard to master. Finding the right software to manage all of your essential links was challenging because it didn’t exist.

We get it. And it’s the reason we built Lasso.

Andrew and Laura Fiebert, co-founders of Lasso, have large affiliate sites. In 2020 their sites reached over 11 million people. They struggled to manage all of the affiliate links on their sites with existing plugins.

After trying every affiliate marketing tool under the sun, they found there was no single tool that would fully control their affiliate link inventory end to end. They wanted something that could do everything. Something that even the big players would dream of having. Something that didn’t only work with Amazon.

Their two main sites are very different. Laura’s site relies mainly on Amazon affiliate links, while Andrew’s has a mix of all types of affiliate programs. This was a unique challenge trying to build a plugin that would work for both. But in the process, they invented Lasso, which would solve all their needs. Plus a few more they didn’t even anticipate.

Lasso is an affiliate marketer’s dream plugin. That was the goal, and that’s what they built. But it required a team.

https://getlasso.co/about/

Listen to Money Matters Podcast - https://www.listenmoneymatters.com/