How To Run A Content-Free Coaching Business

Marketing for Coaches

Are you ready to get off the content hamster wheel? There is a mindset that the only additional income stream is by constantly generating new content, however that’s not always the most valuable service. Whether you are a curriculum-based coach or take a more extemporaneous approach, you don’t need to be the publisher and administrator on top of being the coach. There are other options to generate income.

In this episode, I share with you a couple ideas on how to develop value in your coaching practice without having to develop more content. I talk about the types of questions you should be asking your clients, and how structured accountability can help overcome the need for more content. Also, I share how small social actions within your coaching practice can be valued especially in the time of Covid.

“We all know how to do a pushup. The reason we hire a coach to stand over us is to make sure we actually do the push up.” - Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• The types of practices that seemingly require more content
• Structural accountability, and how it can help your practice
• Three questions you should always ask your clients
• How the Single Malt Mastermind is structed without content
• The purpose of Masterminds and the self-generated content they provide
• The importance of social elements to coaching programs

Resources Mentioned:

• Book Yourself Solid
• Single Malt Mastermind

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