482 How to Measure Success without Using Old, Antiquated Record Label Measures

The Music Biz Weekly

Visit http://www.MichaelBrandvold.com. Joel Andrew, President of CD Baby, joins us to discuss his recent article on Billboard, Why Are We Still Measuring Artist Success With a Major Label Yardstick? Joel Andrew is President at CD Baby. Joel has helped make CD Baby the largest music-employer in Oregon and one of the leading on-line distributors of independent music. The company hosts more than 650,000 artists, is available to over 100 digital platforms around the world, and represents 1/5th of the music at Spotify. Joel was a working musician when he began opening mail on weekends for CD Baby. He has since become a spokesman for the independent music scene and a mentor to many of its members. Joel posts regularly on a number of social media platforms, offering advice to the independent music community on business matters and issues having to do with management, touring, song writing, and music production. Visit https://www.billboard.com/articles/business/record-labels/9602406/cd-baby-artist-redefine-success-major-label/ Our Sponsors: • Get free shipping on CD orders of 100+ from DiscMakers.com with code FREEBIZ (up to a $150 value!). • Visit Hypebot for music business news and insights. www.Hypebot.com • Visit Bandsintown to manage your tour dates and communicate with your fans. www.Bandsintown.com Listen to the Music Biz Weekly on Apple iTunes, Spotify, Pandora, iHeartRadio, Spreaker, Stitcher, Tune-in, Soundcloud, AudioMack, Google Play: http://smarturl.it/musicbiz Follow Michael on Twitter: http://www.twitter.com/michaelsb Follow Jay on Twitter: http://www.twitter.com/labellogic1 Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention. Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com's multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few. If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at: email: me (at) mikebrandvold.com Website: www.MichaelBrandvold.com ---- As a teenager in the Pacific Northwest, Jay smuggled his Canon F-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups. He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media and Online Marketing for Universal Music Enterprises. Jay has been on the cutting edge of Digital Sales & Marketing with Universal, Starbucks Entertainment, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay‘s approach to Digital Strategy and Online Marketing so artist-friendly.” Jay co-founded Label Service company LABEL LOGIC and also works with clients as an independent consultant. He publishes a weekly industry news email called Your Morning Coffee. Subscribe here: http://bit.ly/2cuQbb2 email: [e-mail] Website: http://www.jaygilbertconsulting.com