Jason Mayden: Air Jordan design and a brush with death that shaped a career

Design Better

Show notes: https://designbetterpodcast.com/p/jason-mayden

As we head into a new year—and leave behind a year that was challenging for just about everyone on the planet, with the hope that this year will be better for all—we wanted to share an interview with one of the most optimistic, creative, and insightful people we know: designer, entrepreneur, and educator Jason Mayden.

When we first interviewed Jason in 2018 for one of our Design Better Conversations, we knew we had to get him on the podcast. He had such a unique perspective on design as a service to humanity that we sensed our audience would love to hear his story.

We spoke with Jason on a wide range of topics, from how a near-death experience in childhood shaped his career and life, to how he maintains his energy and focus, to why being a polymath is an enormous advantage in today’s job market.

We finish the interview on a topic that strays a little from our usual subjects but is ultimately more important: how through all of our individual struggles we can benefit from recognizing our shared humanity.

Takeaways:

• Learn what drove Jason to create his company SuperHeroic, and what he took away from the process.
• Hear how servant leadership shapes his work and creativity.
• Understand how Jason designs his life using tools like creative direction and brand strategy,

Bio

In his previous role at Nike, Jason oversaw the design and execution of all conceptual products, data-driven innovations, and inline lifestyle and performance product for Jordan Brand, as the Senior Global Design Director. During his 13+ year career at Nike, Mayden led and contributed to the creation of innovative sport performance products for athletes and cultural icons such as Carmelo Anthony, Chris Paul, Russell Westbrook, Derek Jeter, and Michael Jordan.

In 2011, Mayden successfully received his Master’s in General Management and Social Innovation from Stanford University’s Graduate School of Business and shortly thereafter he returned to Nike as the Global Director of Innovation for Nike's Digital Sport division where he was responsible for the strategic investigation of new technologies and services, such as the Nike Fuel Band and the Nike+ platform.

Currently, Jason is an advisor, d.Fellow and Media Designer at the Hasso Plattner Institute of Design at Stanford University, a frequent lecturer at Stanford University’s prestigious Graduate School of Business, and an advisory board member to his undergraduate alma mater, the College for Creative Studies.